About this report:

Balaji Wafers” the name itself gives an idea about what is it actually. It is a medium scale
company producing wafers & namkins. This company operates its activities only in India
mainly in state like Gujarat, Maharashtra & Rajsthan.
The present chairman – Bhikhubhai Virani & his family started this business at home itself with
initial investment of Rs. 50,000. Firstly, they were producing only potato Wafers. But in present Era,
there are 12 products of than, such as Masala Wafers, Sault Wafers, Banana Wafers, vatana, Sadi
Sing, Masala Sing, Banana Masala Wafers, Farali Chevdo, Ratlami Sev, Sing Bhajiya, Mung Dal,
Chana Dal. There are 2 units of this company one is situated at Vajdi & another in G.I.D.C. area of
Rajkot. This plant i.e. the plant situated at Vajdi is the biggest in India as well as in Asia. This is
second unit which was constructed in 2003 of the company. This unit is itself the Registered of the
company.

Organization Chart
Chairman

Managing Director
Department
Production
Supervisor

Supervisor
Workers

Directors
Plant

General Manager
Representative

Department
Area Sales

Marketing
Executive

Manager
Sales

Sales

Department
Accountant

Accountant
Assistance

Finance
Chief
Clerk
 The birth of this business took place at the home itself. Bhikhubhai
Virani and his family started it with very tiny investment in 1981-82. Balaji
Wafers is only an Indian company. It has two branches in Saurashtra. One is
located at GIDC Area at Rajkot, and another at Vajdi (Vad). The plant situated
at Vajdi (Vad) is the Asia’s biggest plant. It was established on 1999-2000.

Existing MANAGING GROUP

 In charge of Manufacturing Plant : Raghuvir Singh Parmar.
 Chairman : Bhikhubhai Virani
 Managing Director : Chandubhai Virani
 Director : Kanubhai Virani
Keyurbhai Virani
Mihirbhai Virani
 General Manager : Hiteshbhai Virani

Industry Overview
  The Marketing Concept: -
1. Needs.
2. Wants.
3. Demand.
 The Product Concept: -
The Product concept holds that consumer will favours these products that offers the
most quality, performance, an innovative features, managers is product oriented
organization faces their energy on marketing superior products and improving than
over time design their products with little or no customer input.

Levels of Product: -
The most fundamental level is the core benefit
At 2 level the marketer has to core benefit into basic product.
At the 3 level, the marketer prepares and augmented product that meets the customer’s
desire beyond their expectation.
At the 4 level stands the potential product, which encompasses, all the argumentation
and transformation that the product might ultimately undergo in the future.
Packaging: - An Ambassador of the product
Packaging today plays a dual role. As a function necessity it protects the products and
provides convenience for handling.

Balaji – A Symbol of Quality

Everything associated with the trademark of Balaji Wafers reflected the
company’s position of leadership and quality.Policies formulated under this
principle deal with the image of the company. This includes the image
projected by company, facilities, service activities, officies, packaging and
people.

Products, Operations & Technology

 TECHNOLOGY
The existing plant is the largest in capacity & with the sate. Of the
are facility . In year 2003 balaji group took pride to introduce this biggest
machinery plant in india which can process 4500 k.g. . Potato and make
1200 k.g. Of chips per hour. The namkeen & other products line has
separate department & it is been produced in a same quality consices
processing systeam . Chips & namkeen make in beatric standerd
environment. That is the big advantage of this big balaji plan

PRODUCTION TECHNOLOGY:In a fully automatic plant like Balaji all

the aspects of manufacturing are carried on by computers, operated by few men.
Balaji Wafers Private Limited has fully automatic plant with latest machineries.
Benefits of economies of scale, standardised products, speedy production and fewer
accidents are achieved

Production Process
1. WAFERS:-
GRADER
POTATO WASHER
PILLAR INSPECTION
ELEVACTOR
SLICER
 BLANCHING
FRIER
MASALA
CHIPS ELEVATOR
BY PASS
PACKING
.

PRODUCTION PROCESS:
The important aspect of any company is its production process In BALAJI WAFERS
PVT. LTD., production process is a well – planned process. In contains all that
important stages, which is required to make a product well, accepted in the market.
Layout is as follows:

Raw material–washing–peeling–inspection–cutting–washing–frying–inspection–
adding spices–dispatch

QUALITY CONTROL:
Quality control department of BALAJI WAFERS checks the quality of the goods with
the help of equipments. This department checks the quality of raw material and
finished products. Not only this, it also checked the quality of the product at each
stage of the production.

INVENTORY MANAGEMENT:
The company has a systematic inventory control. For inventory, it uses First In First
Out (FIFO) method. They dispatch the finish products as soon as they are produced.
Company does not hold inventory for more than 2 days including raw material and
finish products.

HUMAN RESOURCE DEPARTMENT

The management of people can be said as a process of your step-getting them
preparing them, activating them and keeping them. The field of personnel
management i.e. personnel management is a very complicated and challenging task
for organization
Training is a learning experience in there it seeks relatively
permanent charge in an individual that will improve his ability to perform
on the job. How they work, their attitudes, towards the work, with their
co- workers or supervision. Training is in business fields training to play
very important role about new technology
 Marketing
Distribution Channel
DEALER
CARRY AND FORWRDING
SOLE DIRTUBE
Company
RETALER
FINAL CONSUMER