A Abhay

Bhave

Position: Business Head

Company: AVENUE SUPERMARTS LIMITED MUMBAI
Location: Mumbai Metropolitan Region, India
Experience: 33 years exp

Cont act Inf o:

Phone: +91 22 4049 6500, +91 98193 01667, +91 22 3010 0192, +91 5540 496 503
Email: abhay.bhave@dmartindia.com

Social:

Skills
Business Development Inventory Control Inventory Management Loss Prevention Management

Merchandising Operations Management Performance Management Profit Sales

Six Sigma | HACCP (Hazard Analysis Critical Control Point) | ISO 9000 | Customer Sourcing

Store Management Strategy Supply Chain Team Building Team Management Vendor Management

Work experience
May 2010 - current time
Aug 2008 - Mar 2010
Mar 2007 - Aug 2008
Jan 2003 - Jan 2007
Jan 2000 - Jan 2003
Jan 1998 - Jan 2000
Jan 1990 - Jan 1998
Business Head
AVENUE SUPERMARTS LIMITED MUMBAI
• Established the FMCG food & non-food store brand / private label business; •
Delivered an impressive growth over INR 100 Crores, ensuring a margin of 21%,
with 43 SKU’s; • Ensured Insightful understanding of India’s vendor base for food
grains, processed foods & non-food FMCG products manufacturers and
various statutory & legal compliances. • Liaised with NABL accredited labs for
compliance testing, used various application development labs for product
performance for product performance improvement. ALIGN RETAIL TRADES
PRIVATE LIMITED • Successfully boosted the business turnover from INR 80
Crores to over INR 300 Crores per annum in the said period
Business Head, Private Brands
WADHAWAN FOOD RETAIL PRIVATE LIMITED
• Generated annual revenue of INR 12 Crores in 2009 & 2010 with an
incremental margin of 25% by introducing home care and general merchandise
products • Successfully turned around a loss-making business of Fruit &
Vegetable bringing in an assured income averaging 8% of each store sale. •
Conceptualized and introduced ‘Ready Snacks’- a new line of business for
manufacturing in the company’s central kitchen, which was to be distributed
through cafes.
Head, QA Private Labels and Compliance
Aditya Birla Retail Limited
• Played a key role in the start-up team for set-up of F&V procurement,
processing, packaging & testing; successfully set-up grain procurement,
especially strategically buying commodities. • Delivered revenue worth INR 95
Crores with a gross margin of 35% between Oct’07 to Jun’ 08. • Built and
designed the ‘Product Development Center’, a first of its kind in the India retail
scenario to design, pilot test, package and develop products
Vice President Operations
MODICARE LIMITED
• Was responsible for shifting company product focus from marketing
conventional FMCG products to highly differentiated Vedic products.In the first
year of launch these contributed 40 crores to the company sales & were helped
turn a profitable year after a long time. • These were high margin products
which tied down users permanently to them. The products were introduced
under the brand Well comprised protein powder, joint pain relieving tablets call
Joint Ease, vitamin and mineral supplements with anti-allergic substances,
antioxidants called AM PM tablets and Tri-Active bracelets and necklaces.
Senior Operations Manager
BALSARA HEALTH AND HYGIENE LIMITED
• Responsible for product development (specifically private labels) for several
international super market chains in the oral care, hair care and mosquito
repellent categories. • Responsible for selling excess capacity of products for
contract manufacture of toothpaste for MNCs like GSK and Procter&Gamble
Senior Operations Manager
HES HYDROGAS INDIA
• Modified the entire refinery to produce 99.99% pure carbon dioxide which
was the purest in business at the time • Managed key accounts for coke, Pepsi
and Mc Donald’s and several breweries • Developed a novel application for the
use of carbon dioxide gas as a shield gas for welding. Shrink fitting in
automobiles, use of dry ice in the transportation of fish etc.
P & G FAR EAST INC
Technology Leader; Product Development and Technology Transfer
• Key member of a team that put together the 18 key elements quality audit
 system (QAKE), implementation of MRP 2 & several P&G excellence programs
like Process reliability, TPM, 6 Sigma and quick launch models. • Developed
globally common formulation for Vicks vapo-rub, making India its global
manufacturing hub. • Discovered cold active protease enzymes for use in
detergents • Created and implemented equipment design guidelines to
produce haircare and skincare products without microbial growth.

Educat ion
1984 - 1989 Industrial Microbiology
M.Sc.
Poona University
1970 - 1982 Shri Shivaji Preparatory Military School
S.S.C

Head line
Business Head at AVENUE SUPERMARTS LIMITED MUMBAI

Summary
Accomplished senior management professional with a plethora of experience in consumer buying behaviour
specifically in modern trade. Adept at handling products in the FMCG category vis-a-vis formulations, manufacturing,
sourcing of ingredients, all India vendor base, packaging, costs and the key price points, product communications,
legal compliances and license requirements with regard to these products. In my organization, I am the person
entrusted with executing new ideas, ensuring that issues that arise in running businesses are seamlessly managed
and providing solutions for compliance related issues. Demonstrated ability to strategize and lead teams and
provide on-time, cost effective and innovative business solutions. Having garnered accolades for operational
excellence and process improvement, I am equipped with a strong and positive approach to pursuing and
leveraging opportunities through knowledge, and by building capability by being a life-long learner. I thrive in fast-
paced environments and like to work on engaging and challenging projects. I also adhere to the highest standards
of integrity while ensuring that the work I produce is of the highest quality. Keen ability to network and leverage
contacts. My interest in cultures and religious sensitivity helps me in adapting to different environments. As an astute
strategist, I provide customized solutions for unique business challenges

Languages
English
Native or bilingual
Hindi
Native or bilingual
Japanese
Native or bilingual
Marathi
Native or bilingual

Cert if icat ions

6 Sigma, GMP, HACCP, Graduate Management Programme in Marketing at ISB, Collage 1 & Collage 2 program at
P&G, Norse Hydro’s Health environment & safety, ISO 9000