C O M PA R AT I V E

STUDY OF
MARKETING
A N A LY S I S O F
URBAN CLAP
VS LOOKS

Submitted By: Megha Matta

01/EXE2019
 FLOW OF PRESENTATION

Introduction
Objectives and Scope of the Study
Review of Literature
Research Methodology
Data Analysis and Interpretation
Suggestions and Conclusion
Bibliography
Questionnaire
 INTRODUCTION
• A marketing strategy is a process which allow a company to pay attention to its constrained assets
at the best opportunities to increase sales and reap a sustainable competitive benefit.
• It’s a written plan which mixes product improvement, promotion, distribution, and pricing method,
identifies the company's advertising desires, and explains how they will expire within a said time-
frame
• The marketing strategy lays out target markets and the value proposition that will be offered based
on an analysis of the best market opportunities
 LOOKS
• Looks Salon is one of the most effective
manufacturers in the hair & beauty care
sector in Northern & Central India, that
has given hairstyling a brand-new
horizon. Emerging as the largest single
salon chain in the country
INTRODUCTION
• Looks salon entered the retail industry
in January 1989, and since then it is
constantly growing and expanding their
business. Now having the chain of 118+
stores in Delhi 7 NCR and Northern &
Central India and Dubai.
 URBAN CLAP
• UrbanClap is a leading online
marketplace for neighborhood offerings
which include repair & maintenance,
domestic cleansing, homecare & layout,
pest manipulate, packers & movers,
business offerings, occasion control,
weddings & birthday celebration
INTRODUCTION
management, fitness & well-being,
salon, and so on.
• UrbanClap redefines how local services
and servicemen have been being hired in
India. The founders noticed opportunity
within the damaged gadget of the way
the country Linked with diverse
provider companies.
 • To compare the marketing strategies of
both the brands looks and Urban Clap
with each other.
• To evaluate the Performance of Looks
and Urban Clap
• To find out the Impact of Urban clap
OBJECTIVES entry on Looks marketing strategy and
performance
• To evaluate which company offers
better services, better offers and by
which company service most
customers are satisfied.
• To know the trends in Market
 • Survey Method of research was adopted.
The required data was collected from
the primary and secondary sources
• A structured questionnaire was used to
RESEARCH collect the data from consumers,
METHODOLOGY
• The secondary sources of data like,
internet, company’s published data,
magazines, journals were referred.
 • Explanation of the method A Research
Survey will be performed among 50
customers of Urban Clap and Looks
each. The sample covered the different
clients who have taken the services from
RESEARCH
METHODOLOGY Urban Clap and Looks
•No of Respondents 50

•Location of Study Delhi NCR

 SUGGESTIONS

Brand
Website Social Media
Consistency

Customer
Word of Mouth
Marketing