Electron College of Technical Education

664 Quirino Hwy, Novaliches, Quezon City, 1116 Metro Manila

BUSINESS PLAN
1
Submitted by:
Yvonne Pajal Hilot
Jennelyn Manalili
Stephanie Niccole Calawod
Ace Igot
Angelica Joy Belizario
Kenneth Joshua Sonio
Angeline Marie G. Stevens
Eduardo P. Nadate III
Submitted to:
Dayanara Q. Cabuag

Name of Business: CRAFT MOTION PRINTING SHOP

We chose Craft Motion Printing Services as our brand name because it reflects our abilities in

creating unique logos and providing quality services to them. The term "craft" refers to the skills

that we always acquire when our clients request our services. And when it comes to motion, we

always make sure to move together with passion in order to produce a remarkable finished

product.

I. Executive Summary

Introductory

On a busy day in the city, everyone is stressed from their hectic schedules. That's why the
Venetus Dela Leal is here to provide our customers with a relaxing and comfortable life far away
from the city.
Here in Venetus Dela Leal, we are giving you an unforgettable fun experience and an
exceptional staycation in our modern traditional cottages where guests can relax and enjoy,
making them feel at home. Aside from that, we also serve some different kinds of cuisine that
will surely satisfy their cravings.

Furthermore, we also prepared some fun leisure activities to suit our guests who want to spend
some quality time with their family, relatives, and friends.

Our Venetus Dela Leal restaurant is more than just a restaurant; it was purposefully built near the
beaches to keep everyone calm and at ease for a while.

II. Target Customers

DESCRIPTION
PRIMARY SECONDARY

DEMOGRAPHIC Students ages from 6-17 Parents and individuals who

years’ old have jobs

DESCRIPTION
PRIMARY SECONDARY

PSYCHOGRAPHIC Army officer Children and Student

DESCRIPTION
PRIMARY SECONDARY

PREFERENCE Excellence service To be perfect salon

Our primary market ages 6-17 years old are students from primary to secondary which
requires the proper school haircut. However, our secondary market are parents and individuals
who have jobs which does not need proper grooming in work.
 For psychographic market is from to the military officer to Fort Bonifacio in Taguig
which requires the proper.
For preference this is the style of our business to promote to other costumer to come our
business to say other it is not because to new open or what it is because to what we perform or
service that we must give or serve to our costumer.

III. Unique selling proposition

“If you want it, then you have to print it” Craft Motion Printing Shop provide a high-quality print
using a high quality materials in an affordable price, craft motion printing offers custom prints
that will satisfy the customer’s need and wants.

A. Benefits of the Products

Craft Motion Printing Shop offers a convenient services and affordable products. The following
statements are the benefits consumer may get.
 Design Options
Consumers have a wide array of design options that are available to them. Having design
options ready to go will save consumers a considerable amount of time because there will
be predetermined options for consumers to choose from.

 Color
Craft Motion Printing Shop ensures to print the truest colors, like how it looks exactly
like the initial draft looked.

 Time
Craft Motion Printing Shop ensures they print products and arrive on time. Consumers
are also given a digital copy of the product.

B. Features of the Products

PRODUCT DESCRIPTION

Souvenir Unique and colorful designs to satisfy the

customers wants is offered in an affordable price.
Balloon Custom print and design with multiple choices of
color that will satisfy the customer’s needs.
T-shirt T-shirt designs that are entirely exclusive with the
use of high-quality clothes that makes the
customer stand out in a crowd.
Mug A long-lasting print from a wide variety of styles -
or- design your own custom mugs.
Bond paper We use durable paper that is suitable for electronic
printing and High-quality inks to ensure clear
prints on a bond paper.
Photo paper With the use of Photo paper that is specifically
made for printing photos on to, we print high
quality pictures such as ID pictures, invitations
and photocards.
Celebrity Photo Card A customized photocards are exclusive
photographic prints of celebrity or idols made to
satisfy the customers wants.

IV. Pricing & Positioning Strategy

Competitor Competitor Competitor Importance

Factor Gladiators A B C to
(Casa Cruz) (Carlo Reyes) (David’s Salon) Customer

Products Student Student Student Student

hair cut hair cut hair cut Hair cut
Price 60 200 60 200 Customer
will be after
price and
customer
satisfaction
Quality Excellent Excellent Excellent Excellent To give
excellence
service
Service good Good
service service
Company Popular Popular
Reputation
Location Fort Visayas Visayas SM North to get visit
Bonifacio avenue avenue Edsa and give a
 Taguig service to a
city. costumer
Appearance To have a Good Without Positive
good performanc experience outlook
performan e
ce
Sales Fliers, Fliers, Advertisem Facebook
Method Facebook, Facebook ent, fliers, page, fliers,
advertise page, advertisem
ment ent
Credit Cash Cash Cash Cash, credit
Policies card
Advertising Flyers and Social Social Social To know
social Media Media Media that all
Media concern.

V. Distribution Plan

RAW MATERIALS

BUSINESS
 CUSTOMER

VI. Product and Services

Products Price

Souvenir ₱ 40.00

Balloon ₱ 20.00

T-shirt ₱ 150.00

Mug ₱ 20.00

Bond paper ₱ 1.00 (per piece)

Photo paper ₱ 20.00 (per piece)

Celebrity Photo Card ₱ 20.00

Services Price

Mug Printing ₱ 80.00

T-shirt Printing ₱ 80.00 – 100.00

 Tarpaulins Printing ₱ 200.00 – 600.00

Photo ID printing ₱ 40.00 – 80.00

Xerox ₱ 25.00 – 70.00

Bond paper printing ₱ 3.00 (per piece)

Sticker printing ₱

Plastic bag printing ₱ 5.00 (per piece)

Photoshop ₱

Invitation printing ₱ 20.00

VII. Marketing Materials

VIII. Promotional Strategies
 Products and services Schedule Price

Grand opening - 50% off for all services

Week after grand opening For 1 week 75% off for all services

Every anniversary For 3 days 50% off for all services

Drinks every service - 100% off

haircut for 5 to7 years old Monday, Wednesday 50% off

Free massage - -

IX: SWOT ANALYSIS

 STRENGTHS
 Excellent customer experience
 Strong knowledge of
straightening
 Large range of services
 Good high foot-fall location
 Affordable price
OPPORTUNITIES
 More people booking online
 Male barbering and grooming
 Development of packages
 Good internet opportunities
 Stock organic products
No. Of POSITION JOB DESCRIPTION
Personne
l
WEAKNESS
 Lack of capacity
hair  Flexibility of staff working hours
 No having internet marketing
experience
 No online appointment facility
THREATS
 Internet marketplaces
 Home visit stylist and beauticians
 New salons open in area
 Cost of having the best stylist and
technicians
JOB QUALIFICATION
1 Receptionist

1. Receptionist
A receptionist is the face of a salon. They are the first face that clients see when
they come in for appointments and the last face they see on the way out. A salon
receptionist’s duties include and are not limited to:
 Answering phone, booking appointments for clients and calling clients to confirm
appointments
 Performing transactions for services
 Greeting clients with a friendly smile and walking them to the proper station
 Keeping the salon front clean, professional looking and inviting
 Selling appropriate retail to customers leaving
 Serving clients refreshments and beverages

Must be;
Highschool Graduate
20-25 years old
Physically Fit
Good communication skills

2. Salon Management
A salon management may not be a graduate of cosmetology, barber or school, but
will most likely have a business background. A salon manager is responsible for:
 Budgeting, finances, bookkeeping
 Hiring, firing and interviewing employees
 Training and orientation of salon staff members
 General overseeing of personnel duties and productivity
 Opening and closing the salon
 Ensuring a high level of client satisfaction
 Lisensing and operation

Must be:
College Level

3. Hair Stylist
A Hair Stylist is an integral part of any salon staff. A hair stylist can work at a barber shop,
beauty salon, day spa, general hair salon or out of their own home. Hair stylist specialize in
providing a maltitude of hair services to their clients and need proper schooling and a licence to
do so. Their responsibilities include:
 Men’s and women’s haircut
 Washing, blow-drying and styling clients
 Curling and straightening client’s hair
 Coloring, perming and treating hair
 Talking and building relationships with their clients
4. Nail Technician
A nail technician is someone who specializes exclusively in nail treatments for men and women.
A nail technician, also referred to as a manicurist and pedicurist, can work in a beauty salon, day
spa, and even out of their own home.
Their responsibilities include:

 Give clients manicures

 Give clients pedicures
 Apply nail extensions to clients’ nails
 Ensure that their personal work station is clean and sanitary
 Properly sanitize tools to ensure clients’ safety
 Massages clients’ hands and feet

5. Colorist Job
A colorist is someone who provides all coloring services to clients of a beauty salon, day spa or
general hair salon. Some salons have stylists who perform the duties of a colorist, while others
have specially trained and licensed color technicians.

A colorist’s duties include:

 Prepare and mix color formulas for clients’ hair

 Analyzes clients’ hair type and condition
 Consult with clients and hair stylists on best choice of color for clients
 Apply color, highlights, lowlights and rinses to clients’ hair
 Sometimes applies perms or relaxers
 Sells the correct retail products
 Educates the client on how to maintain their new color with “X” product

6. Make-up Artist
A makeup artist helps provide specific looks to salon clients. A salon’s makeup artist is most likely a
graduate of cosmetology school and is therefore sometimes referred to as a cosmetologist. However, a
number of the roles described in this chapter can be referred to as a cosmetologist.

The duties of a salon makeup artist include:

 makeup-brushes
 Consulting with clients on how they would like to look
 Applying makeup to clients
 Taking care of personal work stations and tools
 Working together with hair stylists to create a complete look for clients
 Teaching clients how to achieve particular looks and apply products properly