New Era University

College of Business Administration

No.9 Central Avenue Quezon City

BUSINESS PLAN
1
Submitted by:

Submitted to:

Name of Business
In choosing a business name it is really important to have a unique name to make it more
attractive to the market especially to our customer we decided to choose the name is
“GLADIATOR`S” this name is made of in ancient Rome, means is to be brave and strong to our
competitors in this type of business. The Gladiators’ logo defined as follows: The scissors in the
middle signifies to the good and excellence service of are barbers and signifies that are business
a strong and popular hair salon in this city. The blades stand for the sharpness of our
commitment to give excellent customer satisfaction.

I. Executive Summary

Introductory
The goals of Gladiators are to provide a better and excellent service to customers; and to be a
leader in customer service amongst barber shop. The objective of Gladiators is to become the
number one hair dresser in town. In this time of millennials most of men and also the women is
concern of their style. No matter what about the price, in this day most important is to good
looking and good appearance before they go to any place or a good place. When build our
business many competitor in this type of business in any place in this city.

II. Target Customers

DESCRIPTION
PRIMARY SECONDARY

DEMOGRAPHIC Students ages from 6-17 Parents and individuals who

years’ old have jobs

DESCRIPTION
PRIMARY SECONDARY

PSYCHOGRAPHIC Army officer Children and Student

DESCRIPTION
PRIMARY SECONDARY

PREFERENCE Excellence service To be perfect salon

Our primary market ages 6-17 years old are students from primary to secondary which
requires the proper school haircut. However, our secondary market are parents and individuals
who have jobs which does not need proper grooming in work.
For psychographic market is from to the military officer to Fort Bonifacio in Taguig
which requires the proper.
 For preference this is the style of our business to promote to other costumer to come our
business to say other it is not because to new open or what it is because to what we perform or
service that we must give or serve to our costumer.

III. Unique selling proposition

The Gladiators offers a wide range of products and services in low cost with high customer
satisfaction. Comparison of products and services’ prices of competitors will be presented in the
following table.

A. Benefits of the Products

B. Features of the Products

PRODUCT DESCRIPTION

Haircut Popular hairstyles for men/women and cool

haircuts for affordable price.
Pedicure and manicure Specialty manicure and pedicure are great hook to
get client into the salon
Hair color Hair color that is completely unique to them and
allows them to stand out from the crowd
Foot Spa Our unique style of foot spa is by using
Rebond These services are provided by making use of high
quality non-allergic products which do not harm
the quality of the hair or the skin of the scalp in
any way.

IV. Pricing & Positioning Strategy

 Competitor Competitor Competitor Importance
Factor Gladiators A B C to
(Casa Cruz) (Carlo Reyes) (David’s Salon) Customer

Products Student Student Student Student

hair cut hair cut hair cut Hair cut
Price 60 200 60 200 Customer
will be after
price and
customer
satisfaction
Quality Excellent Excellent Excellent Excellent To give
excellence
service
Service good Good
service service
Company Popular Popular
Reputation
Location Fort Visayas Visayas SM North to get visit
Bonifacio avenue avenue Edsa and give a
Taguig service to a
city. costumer
Appearance To have a Good Without Positive
good performanc experience outlook
performan e
ce
Sales Fliers, Fliers, Advertisem Facebook
Method Facebook, Facebook ent, fliers, page, fliers,
advertise page, advertisem
ment ent
Credit Cash Cash Cash Cash, credit
Policies card
Advertising Flyers and Social Social Social To know
social Media Media Media that all
Media concern.

V. Distribution Plan
 RAW MATERIALS

BUSINESS

CUSTOMER

VI. Product and Services

Products and Services Price

 Shampoo and haircuts, style, blow-dry 100.00
Hair and Scalp Treatments 150.00
Hair color 500.00
Moustache and Beard Trim 150.00
Stately Shave (Hot towels, Balm) 150.00
Hair style and stately shave 100.00
Eyebrow Shaping 70.00
Natural Nail Grooming 70.00
Manicure 60.00
Pedicure 70.00
Foot spa 60.00

Head Shave
For gentleman who like their hair expertly shaved with a straight edge razor, our head shave
service utilizes our luxury Pall Mall Barbers shaving range.

Services
The team at the Fort Bonifacio Barbers have over combined knowledge of the trade. From our
extensive experience, we have designed a service menu that ensures you receive a high-quality
service from start to finish, leaving our shop feeling great and looking sharp.

VII. Marketing Materials

Facebook account: www.facebook/Gladiators

VIII. Promotional Strategies
 Products and services Schedule Price

Grand opening - 50% off for all services

Week after grand opening For 1 week 75% off for all services

Every anniversary For 3 days 50% off for all services

Drinks every service - 100% off

haircut for 5 to7 years old Monday, Wednesday 50% off

Free massage - -

IX: SWOT ANALYSIS

 STRENGTHS
 Excellent customer experience
 Strong knowledge of
straightening
 Large range of services
 Good high foot-fall location
 Affordable price
OPPORTUNITIES
 More people booking online
 Male barbering and grooming
 Development of packages
 Good internet opportunities
 Stock organic products
No. Of POSITION JOB DESCRIPTION
Personne
l
WEAKNESS
 Lack of capacity
hair  Flexibility of staff working hours
 No having internet marketing
experience
 No online appointment facility
THREATS
 Internet marketplaces
 Home visit stylist and beauticians
 New salons open in area
 Cost of having the best stylist and
technicians
JOB QUALIFICATION
1 Receptionist

1. Receptionist
A receptionist is the face of a salon. They are the first face that clients see when
they come in for appointments and the last face they see on the way out. A salon
receptionist’s duties include and are not limited to:
 Answering phone, booking appointments for clients and calling clients to confirm
appointments
 Performing transactions for services
 Greeting clients with a friendly smile and walking them to the proper station
 Keeping the salon front clean, professional looking and inviting
 Selling appropriate retail to customers leaving
 Serving clients refreshments and beverages

Must be;
Highschool Graduate
20-25 years old
Physically Fit
Good communication skills

2. Salon Management
A salon management may not be a graduate of cosmetology, barber or school, but
will most likely have a business background. A salon manager is responsible for:
 Budgeting, finances, bookkeeping
 Hiring, firing and interviewing employees
 Training and orientation of salon staff members
 General overseeing of personnel duties and productivity
 Opening and closing the salon
 Ensuring a high level of client satisfaction
 Lisensing and operation

Must be:
College Level

3. Hair Stylist
A Hair Stylist is an integral part of any salon staff. A hair stylist can work at a barber shop,
beauty salon, day spa, general hair salon or out of their own home. Hair stylist specialize in
providing a maltitude of hair services to their clients and need proper schooling and a licence to
do so. Their responsibilities include:
 Men’s and women’s haircut
 Washing, blow-drying and styling clients
 Curling and straightening client’s hair
 Coloring, perming and treating hair
 Talking and building relationships with their clients
4. Nail Technician
A nail technician is someone who specializes exclusively in nail treatments for men and women.
A nail technician, also referred to as a manicurist and pedicurist, can work in a beauty salon, day
spa, and even out of their own home.
Their responsibilities include:

 Give clients manicures

 Give clients pedicures
 Apply nail extensions to clients’ nails
 Ensure that their personal work station is clean and sanitary
 Properly sanitize tools to ensure clients’ safety
 Massages clients’ hands and feet

5. Colorist Job
A colorist is someone who provides all coloring services to clients of a beauty salon, day spa or
general hair salon. Some salons have stylists who perform the duties of a colorist, while others
have specially trained and licensed color technicians.

A colorist’s duties include:

 Prepare and mix color formulas for clients’ hair

 Analyzes clients’ hair type and condition
 Consult with clients and hair stylists on best choice of color for clients
 Apply color, highlights, lowlights and rinses to clients’ hair
 Sometimes applies perms or relaxers
 Sells the correct retail products
 Educates the client on how to maintain their new color with “X” product

6. Make-up Artist
A makeup artist helps provide specific looks to salon clients. A salon’s makeup artist is most likely a
graduate of cosmetology school and is therefore sometimes referred to as a cosmetologist. However, a
number of the roles described in this chapter can be referred to as a cosmetologist.

The duties of a salon makeup artist include:

 makeup-brushes
 Consulting with clients on how they would like to look
 Applying makeup to clients
 Taking care of personal work stations and tools
 Working together with hair stylists to create a complete look for clients
 Teaching clients how to achieve particular looks and apply products properly