Advance Course In

Entrepreneurship
S.V. Institute of
Management, Kadi
PV ID: 17051
 Team Introduction

Mr. Darshan Mistry Mr. Prashant Parmar Ms. Nita Sindhi

(C.E.O.)
He likes to work in team.
He is good at handling people.
He has a good leadership skill.
He has best knowledge about
the I.T. Field
(C.M.O.)
He is Hardworking Boy.
He is interested in Graphics
Designing .
He is best in Making
Advertising & Promoting
Products/Services on Social
Media.
(C.F.O.)
She has a good communication
skill and interact with people very
easily
She is a master of getting work
done through others.
She is dedicated towards her work
and have good financial skills.
 Problem/ Opportunity

Problem Description:
Problem definition:
• There is a demand and awareness
• In Kadi, except cakes, chocolates and sweets, more varieties and
about certain delicious (Swiss
flavors are not available in bakery shops.
Roll, Donuts, Muffins, Rasmalai
Bar..Etc.) but do not have any
shop yet.
Customer Pains/JTBD:
Opportunity:
• High price due to monopoly.
• Non availability of multiple bakery items at Kadi.
• No one can provide No. of
varieties and flavors.

• We will provide homemade bakery

items that is clean & safe, and sell
through online platform & order
on call with the help of home
delivery services at your nearest
location in Kadi city
 Customer Interviews

● https://docs.google.com/forms/d/e/1FAIpQLSdk3IoCHLTRsbQ1pb4Fws2RcfUgwCakQ62MhyubJo_WxwHx7A/viewform
● https://docs.google.com/spreadsheets/d/1mF4AC8fuVMNvakCKztaq19eGd7NFCzu3LfJRTTbiBOU/edit?usp=sharing
 Problem Interview
Question
No. of customers interviewed
How many of them agreed that the problem identified is
a pain point and they absolutely need a solution to it?
How many of them said that they are managing to
address the problem and don’t really need another
solution?
Describe in general the demographics of the customers
who agreed that they badly need a solution to the
problem you have identified.
How are these people, for whom the problem is a pain
point, coping with the problem now?
Response
30
86.70%
13.30%
Male - 56.70% | Female – 43.30%
Most Age between – 18 to 30 range
Occupations – Self-employed , Students, Teachers,
Businessman.
They are not getting items , what we sell. because of
Non-availability . customers compromise in buying
behavior. because, what existing bakery shops are
selling , customers have to purchase it.
 Customer

• Our Market Type:- • Target Audience :-

Existing Market 3,32,542 (est..2021)
Population of Kadi

• Target Locations:-
Kadi ,Gujarat ,India
Customer Persona
Customer Persona
 Solution

● We will provide homemade bakery items that is clean & safe with
wide range of products and sell through online platform with the
help of home delivery services in Kadi city.

● So, that we can fulfill customer’s demand and reach customer’s

expectations.
Value Proposition Canvas
 Minimum Viable Product (M.V.P.)

● We approached to friends, neighbors & some local public by showing them our
Menu, locally as well as putting WhatsApp status. Afterwards, we get order on call,
and we started making items at home with promise to deliver within 24 hours. At
the time of delivery, we call to each customers for standing at nearest locations &
we delivered it successfully. This demo completed in 2-3 business days.
● This products was given to the friends, neighbors, & some local public.
● Bakery Items: Swiss Rolls, Donuts, Chocolate Brownies, Muffins, Pan ladoo,
Chocolate Balls.
● Preparation: Bakery items were prepared at home by taking care of quality and
hygiene.
● Bakery items were served in clean disposable package.
● And people were able to experienced the variety of bakery items and service that
we want to provide.
 Websites Prototype

https://parthu538.wixsite.com/urbanbakery
Minimum Viable Product
Minimum Viable Product (M.V.P.) Images
 MVP Conclusions

What we learn from MVP Venture?

● To build Trust, we should target friends, relatives & publics. And tell
them about promotion.
● Add more locations to get more customers.
● Quality is maintained & Fully Hygienic.

What will you maintain on MVP?

● Maintain our unique value and test of the products.
● Maintaining Customer base in market.
 Competition Analysis

Product Benefits Monginis Kabhi-B Bakery Dwarkadhish Urban Bakery

Product Cakes, Pastry Cakes, Pastry and Cakes, Pastry and Swiss Rolls,
and Decoration other baked items other baked items Muffins, Donuts, &
material Many More

UVP Eggless cake & Live cake, egg Live cake, egg cake Eggless items & Conclusions:
customize cake No Online & No new products give • We providing
cakes No Online & No Delivery available with Online Order products in bakery
No Online & No Delivery available on Call available item.
Delivery with Nearby • Delivery at nearest
available Delivery services
place.
Price Rs.180(Low) to Rs.150(Low) to Rs.250(Low) to 110(Low) to
Rs.1000+(High) Rs.500+(High) Rs.1000+(High) 500+(High)

Market Review Positive Moderate Moderate Positive

 Finance Feasibility (2022-2023)
Startup costs

Setting up the business

Consultant Fees (Accountants, Lawyers Etc..) 1000
Business Registration fees 2500
Website Related (Domain registration, Website setup Etc..) 6000
Licenses 2000
Other Start-Up Costs 10000
Equipment
Equipment 25000
Starting operations
Marketing and Promotional Costs 24000
Supplies and Raw materials 180000
Stationery and office supplies 20000
Working capital 100000
Start-up capital
Equity investment (by Team) 300000
Loans (from College or Others) 100000
Total 400,000
Totals
Total set-up costs 370,500.00
Surplus Funds 29,500.00
Additional Funds You Need 10,000.00
 Cost of Goods Sold

Variable Costs of Products

Timeframe: Month

Product Line: Widget

Raw materials 36,000.00

Labor cost used to produce product 0.00

Packaging costs for the product 1,500.00

Costs associated with shipping and storing raw materials 5,000.00

Production facility expenses (if you pay any rent or fee Etc..) 2,000.00

Total Product Expenses 44,500.00

Number Units Sold During Timeframe 360.00

Cost of Goods Sold (COGS) Per Unit 123.61

 Profit & loss Account(2022-2023)
Profit and loss forecast (2022 -
2023)

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Totals

Sales
$8,39,300.0
Cash sales 64800 64800 64800 64800 64800 64800 70000 72000 75000 75500 78000 80000 0
Collections from accounts
receivable 0 2000 2000 2000 2000 2000 5000 5000 5000 5000 5000 6000
Other cash receipts 5000 5000 5000 5000 5000 5000 5000 5700 6000 6200 6500 7000
Total Sales 69,800.00 71,800.00 71,800.00 71,800.00 71,800.00 71,800.00 80,000.00 82,700.00 86,000.00 86,700.00 89,500.00 93,000.00 9,46,700.00
COGS
Cost of goods sold 44500 44500 44500 44500 44500 44500 55000 55000 55700 56000 55900 58000 6,02,600.00
Gross profit 20,300.00 20,300.00 20,300.00 20,300.00 20,300.00 20,300.00 15,000.00 17,000.00 19,300.00 19,500.00 22,100.00 22,000.00 2,36,700.00
Operating Expenses
Salaries and Consultant Fees 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 60,000.00
Marketing and Promotion 6000 6500 6500 6500 6200 6000 6000 6000 6000 5500 5500 5000 71,700.00
Utilities (Electricity Etc..) 2000 2000 2000 2000 2000 2000 2000 2000 2000 2400 2500 2000 24,900.00
Transportation (Shipping,
Courier, Taxis Etc..) 3500 4000 4000 4000 4000 4000 3000 3000 3000 3000 3000 3000 41,500.00
Office Supplies 2500 3500 3000 3000 2500 2500 0 1500 1500 1500 1500 1500 24,500.00
Repairs and Maintenance 0 1500 2500 2400 3000 2000 0 0 1500 1500 1500 1500 17,400.00
Office Supplies 0 0 0 0 0 0 0 0 0 0 0 0 0.00
Misc. Expenses 3000 3000 3000 3000 3000 2500 2500 2500 2500 2500 2500 2200 32,200.00
Interest on Loan(5% on 1
lakh) 416.67 416.67 416.67 416.67 416.67 416.67 416.67 416.67 416.67 416.67 416.67 416.67 5,000.04
Loss, Theft, Wastage 2000 2000 1000 800 600 900 500 600 600 600 600 300 10,500.00
Total Expenses 24,416.67 27,916.67 27,416.67 27,116.67 26,716.67 25,316.67 19,416.67 21,016.67 22,516.67 22,416.67 22,516.67 20,916.67 2,87,700.04
Result
Net Profit/Loss -4,116.67 -7,616.67 -7,116.67 -6,816.67 -6,416.67 -5,016.67 -4,416.67 -4,016.67 -3,216.67 -2,916.67 -416.67 1,083.33 -51,000.04
Gross profit margin 31% 31% 31% 31% 31% 31% 21% 24% 26% 26% 28% 28% 28%
Net profit margin -6% -12% -11% -11% -10% -8% -6% -6% -4% -4% -1% 1% -6%
 Cash Flow Statement(2022-2023)

Cash flow forecast

31

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Totals

Starting cash position -24,533.34 -25,566.68 -26,100.02 -26,333.36 -26,166.70 -49,600.04 -59,433.38 -53,166.72 -45,800.06 -37,933.40 -27,266.74

Cash Inflows
Total Sales 69,800.00 71,800.00 71,800.00 71,800.00 71,800.00 71,800.00 80,000.00 82,700.00 86,000.00 86,700.00 89,500.00 93,000.00 9,46,700.00

Cash Outflows
Cost Of Goods Sold 44,500.00 44,500.00 44,500.00 44,500.00 44,500.00 44,500.00 55,000.00 55,000.00 55,700.00 56,000.00 55,900.00 58,000.00
Operating Expenses 24,416.67 27,916.67 27,416.67 27,116.67 26,716.67 25,316.67 19,416.67 21,016.67 22,516.67 22,416.67 22,516.67 20,916.67
New Fixed Assets
Purchased 25000 0 0 0 0 25000 15000 0 0 0 0 0
Additional Inventories
Purchased 0 0 0 0 0 0 0 0 0 0 0 0
Loan Payments(5% on 1
lakh) 416.67 416.67 416.67 416.67 416.67 416.67 416.67 416.67 416.67 416.67 416.67 416.67
Total 94,333.34 72,833.34 72,333.34 72,033.34 71,633.34 95,233.34 89,833.34 76,433.34 78,633.34 78,833.34 78,833.34 79,333.34 9,60,300.08

Result
Change during month -24,533.34 -1,033.34 -533.34 -233.34 166.66 -23,433.34 -9,833.34 6,266.66 7,366.66 7,866.66 10,666.66 13,666.66
Closing cash position -24,533.34 -25,566.68 -26,100.02 -26,333.36 -26,166.70 -49,600.04 -59,433.38 -53,166.72 -45,800.06 -37,933.40 -27,266.74 -13,600.08
Balance sheet forecast
The numbers reflected on this Balance Sheet are computed as of:

Assets
Current assets 1,80,000.00 Balance Sheet (2022-2023)
Cash 45,000.00
Petty cash 50,000.00
Accounts receivable 30,000.00
Break-even analysis
Stock on hand (Inventory) 15,000.00
Average sales price per unit 178.33
Other Assets 40,000.00
Average cost of each unit 102.50
Fixed assets 1,75,000.00
Gross profit margin 43%
Equipment 65,000.00
Fixed costs 2,87,700
Furniture 45,000.00
Sales required to break even $6,76,586
Other Fixed Assets 65,000.00
Total assets 3,55,000
Number of unit sales to break even 3,794
Liabilities
Current liabilities 3,06,000.00
Accounts payable 1,000.00
Gross Margin % of Sales
Interest payable (5% of 1 lakh) 5,000.00
Gross Margin 2,36,700
Any Other Amounts Owed 3,00,000.00
Total Sales 9,46,700
Long-term liabilities 1,00,000.00
Gross Margin/Total Sales 25.0%
Loans from College (interest @5%) 1,00,000.00
Total Fixed Expenses
Loans from Friends and Family 0.00
Operating Expenses 2,87,700
Total liabilities 4,06,000
Breakeven Sales in Dollars (Annual)
Net assets -51,000
Gross Margin % of Sales 25.0%
Founder's equity Does not balance by ₹ -0
Total Fixed Expenses 2,87,700
Retained earnings 0.00
Yearly Breakeven Amount 11,50,679
Current year earnings -51,000.04 Monthly Breakeven Amount 95,890
Total equity (should equal net assets) -51,000.04
 Funding Plan

1) How much funds

required to reach to the • Rs. 4,00,000
next level of the venture?

2) How much have been

bootstrapped? • 150000

3)How much external • 1,00,000 required because of if

funding required? If not, have uncertainty than we can
Why? use it.
 Go-to-Market Strategy

TARGET
CUSTOMERS 100+

50 LEADS

OPPORTUNITY 30

12 CUSTOMERS

Customer Sales Funnel (Per day)

 Positioning Statement

● In your city, we bring some tasty delicious, safe, homemade & different varieties of bakery items
only available at Urban Bakery. Urban Bakery provides varieties of items with Best Quality than
competitors by taking order through Online websites + Order on Call based with “delivery
services” at your nearest location with “No Charges”. One of its great benefits for you is
“Surprise!”:- you can purchase our products items & deliver to your favourites ones on their special
moments, without going their home.
 How do we promote?

GENERATE
Ohh really, I’ll
definitely
order
NETWORK

SOCIAL WORD OF
MEDIA MOUTH

FAMILY FRIENDS OF
INSTAGRAM FACEBOOK
MEMBERS FRIENDS
Through paid By connecting with
promotions people Through an informal By connecting with
calls them
 Sales Pitch

● Are you getting bored? eating only same cakes & sweets & didn’t get any variety?
● Don’t worry, we have a solution for that, “Urban Bakery!”. Urban Bakery provides you tasty delicious,
safe, homemade & wide range of bakery items with best quality and pocket friendly prices. We also offer
one unique feature i.e.“Surprise!”:- you can purchase our products items & deliver to your favourite ones
on their special moments, without going their home.
 Elevator Pitch

Click on the link to access the Elevator pitch video of Urban Bakery:-
https://youtu.be/cKSMVdUGy_8
 Actual Sales

Basic Financial Plan Amounts Unit Sold No. of items

Products Cost Swiss Roll 7
Swiss Roll 90rs / 10 pcs Chocolate Brownies 3
Chocolate Brownies 100rs / 10 pcs Pan Ladoo 1
Pan Ladoo 75rs / 250 gms Chocolate Balls 1
Chocolate Balls 100rs / 10 pcs Summary Amounts

Products Price Amounts Total Revenue 1580rs

Swiss Roll 110rs / 10 pcs Total Cost 1105rs

Chocolate Brownies 150rs / 10 pcs Profit 475rs

Pan Ladoo 110rs / 250 gms Break Even Points By Selling 7 Swiss rolls
& 3 Chocolate
Chocolate Balls 250rs / 10 pcs Brownies

We had invested 1500 Rs in this venture from our pocket money.

Sales
 Customers Feedback

We have taken feedback through google form:

▪ Taste is too tasty ..mouth watering
▪ Such a refreshing taste and I could taste
each ingredient of pan laddu . Well made
guys
▪ Great, I received on time delivery with good
quality of food Thank you so much for at
home you give delivery
▪ Good delivery service, nice efforts for
packaging and the quality/ taste can be
much better.
▪ Taste is very good as well as quality is good
▪ Service, Packaging and Look wise is good.
 Customers rating of products

Total 12 Costumers
● Swiss Roll: 4.5 out of 5 (7)
● Pan Ladoo: 5 out of 5 (1)
● Chocolate Brownie: 3.9 out of 5 (3)
● Chocolate Balls: 5 out of 5 (1)
 Invest ability
Unit Economics
CAC 80.56
(MSC/CA) Strategy to reduce CAC and Churn rate
CLV 131.67 • Retarget of customer
• Use market automation
Churn rate -23.46% • Optimize funnel
(BM-EM/BM)
ARPU 180
(TR/USERS)
Gross Profit 20,300
Net Profit 4,116.67

Total Investment
required Strategy to increase CLV, ARPU and Net
profit
• Encourage Customers to Switch to an
External Funds 1,00,000
Annual Billing Cycle
required • Detect Common Pain Points & Provide
Solutions
Payback period 42.25 (months) • Build relationships
THANK YOU!