SERVICE

MARKETING
TOPIC: URBANCLAP: A MARKETPLACE FOR ON-DEMAND SERVICES (B)

PRESENTED BY:

MD ZAID ASHRAF (22GSOB2011046)

 Introduction

UrbanClap is an Indian on-demand

services platform that connects
customers with service professionals
for a variety of tasks, including home
services, beauty and wellness, and
event planning. The company was
founded in 2014 and is
headquartered in Bangalore, India.
 Proble
m

The on-demand services industry is

highly fragmented and unorganized.
This makes it difficult for customers to
find reliable and affordable service
professionals. Additionally, the quality of
service can vary greatly from provider to
provider.
Solution

UrbanClap provides a centralized

platform that connects customers
with a network of pre-screened
and verified service professionals.
The company also offers a variety
of features to help customers make
informed decisions, such as
customer reviews and ratings.
 Business Model

UrbanClap's business model is

based on commission. The
company takes a commission on
each booking made on its
platform.
Challenges

UrbanClap faces a number of

challenges, including competition from
established players such as TaskRabbit
and Thumbtack. Additionally, the
company needs to maintain a high
level of quality control to ensure that
customers have a positive experience.
 Conclusion

UrbanClap is a well-positioned company

to capitalize on the growing demand for
on-demand services. The company has a
strong business model and a track record
of growth. However, the company faces a
number of challenges that it will need to
overcome in order to continue to grow
and succeed.