Introduction:

Uber is a privately held company that was founded in California with its headquarters in San
Francisco back in the year 2009. Now Uber is serving transportation services as well as the
food delivery services in more than 633 cities around the world to the customers with more
than 12000 employees with the total revenue amounted to US$ $18.1 billion in 2019. Uber is
customer & employee centric and follows different pricing models at which the customers
can take a ride in Uber and can also support Differently abled.

 Pool rides - The lowest pricing when an individual hires a cab and the person who
hires this ride has to share his cab with another 2-3 persons.
 Premium rides - The highest in the category while the economy pricing is not much
high
 Accessibility ride- The disabled people and they can communicate with the driver
using sign languages.

Uber’s business model:

The business model of Uber is very simple and the passengers can simply request to hire a
cab based of their choice by selecting the location of the place they are in and additionally.

 Satisfaction to the customer is provided by showing the real-time position of the

drivers who are coming to pick them up.

 Uber is integrated with Google navigation, that helps the driver to reach to the
location of the customers who are waiting for to get picked up.

 Notifications are being sent to customers with the help of app and also messages the
customer that diver has reached

 The estimated fare of the ride is calculated with the help of the app based on real
time travel.

 The customer can pay money either through credit card, debit card or through cash
in some countries.

 Customers can review about the drivers and their rides.

This continuous feedback helps the operations team of the drivers to reward them
and also take actions against the drivers and do analytics of the driver behaviours.

Operations Objectives:

Thus the demand of the customers of Uber is met with the help of a few objectives of
operations as mentioned below:

 The quality of the design and the quality of the services is focused upon by Uber and
continuous improvement by Uber team based on feedbacks of customer.

 They also focus upon improvement of the flexibility of their operations

  Customization of the services in some countries according to the demands of the
customers also helps Uber to satisfy the demands and attracts customers in the
market.

 Continuous feedback and ratings from the customer and provided escalations helps
Uber to make customers dependable upon them.

 The reviews are low and comments are negative, they focus upon increasing those
areas and improve the dependability of the customers.

 Reduction of the cost or expenditure of the company helps Uber to satisfy the
demands of the customers by providing them with lower prices and also provide them
with discounts.

Meeting the Operations Objectives:

There are a few ways that can be implemented which helps Uber to meet the objectives of
the operations of the company. Some ways of meeting the operations objectives of the
company are mentioned below:

Meeting quality of design:

Depending upon the customer demands, Uber also provides luxurious services form the part
of the company as well and in order to meet the demand of those customers cars like Audi,
Ferrari are also provided in some countries.

Meeting quality of services:

The design of Uber promises to provide reliable services to the customers and in order to
increase the service reliability, they really work on the feedbacks.

Improving flexibility of operations:

As the number of populations is continuously increasing in the world, the numbers of
customers that are demanding the services of Uber are also increasing in many countries
where the company serves.

Improving service customization:

There are also customers who look forward to customize their services and Uber being a
technologically developed company, focuses upon the customization of the services

Improvement of customer dependability as well as accountability:

The customers also want the dependability of the services that is provided by Uber and for
that reason, the customers are told to rate the services of the drivers and thus the
dependability of the services is improved.

Cost or expenditure reduction by Uber:

The organization also focuses upon reduction of the cost with the help of implementation of
minimum regulation to become a driver with Uber.

Conclusion and Recommendations:

Thus, from the discussion above, it can be stated that though the operations department of
Uber tries to provide better services to the customers with the help of improvement of the
company operations, there are still some threats that the company is required to fight against
so that they are able to satisfy the customers of the organization. The customer satisfaction
is the main motive of any kind of business that exists in the real world and Uber is also not
an exception. Thus, in order to satisfy the customers of the organization, they are required to
overcome the organization threats with the help of improving their efficiency of the services
that they provide to the customers.

Now Uber has recently launched some new services as well after the great success:

 Uber Eats: Order delivery from restaurants you love.

 Uber Freight: Greater transparency for shippers and carriers to do
business together.

 Uber Business: Uber for Business helps to simplify business travel,

expensing, and customer experiences.
 Uber Transit: Uber’s software and transit solutions help local agencies build
the best ways to move their communities forward.
 Uber Bike & Scoot: Go farther and have more fun with electric bikes
and scooters.
 Uber Elevate: Building the future of transportation with urban
aerial ridesharing.