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IT can help companies cut costs, improve communication, build recognition and release more innovative
and attractive products.
IT Streamlines Communication
For example, online meeting and video conferencing platforms such as Skype, Zoom and GoToMeeting
provide businesses the opportunity to collaborate virtually in real-time, significantly reducing costs
associated with bringing clients on-site or communicating with staff who work remotely. In addition, IT
allows organizations to connect almost effortlessly with international suppliers and consumers.
One of the fundamental advantages of IT is its ability to enhance a company's competitive advantage in
the marketplace, by facilitating strategic thinking and knowledge transfer. Accessing and leveraging
social networks and subscription databases, for instance, has enabled companies the ability to assemble,
interpret and transfer information like never before. This has given businesses unparalleled access to
customers and consumers, enabling organizations to deliver new and enhanced products.
Therefore, when used as a strategic investment rather than as a means to an end, IT provides
organizations with the tools they need to properly evaluate the market and to implement strategies needed
for a competitive edge.
The storage, preservation, and maintenance of information, known as information management, is another
domain in which IT shines. Information management is essential to any business that must store and
safeguard sensitive information (such as financial data) for long periods of time. IT affords companies the
ability to store, share, and backup files for later use, as well as protecting information from unauthorized
individuals. As a result, IT gives businesses the peace of mind that the information they collect and
analyze can be properly stored and safeguarded for future use.
IT Cuts Costs and Eliminates Waste
Although IT may seem expensive when first implemented, in the long run, however, it becomes
incredibly cost-effective by streamlining a company's operational and managerial processes. The
implementation of online training programs is a classic example of IT improving an organization's
internal processes by reducing costs and employee time spent outside of work. In effect, IT enables
companies to do more with less, without sacrificing quality or value.