Advertising and Media 

Influence 
 
Max Major Video Exercise:  
 
 
 
 
 
 
 
 
What is Media Influence? ​Media influence is the pressure felt by a media 
message, resulting in either a change or _____________ the audience or 
individual beliefs. 
 
What do companies do to capture your attention in advertisements? 
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Bandwagon Technique:​ This media technique is used in ads that tell you to 
join the _____ or that everyone else is doing it.  
 
 
Watch for 5 different types of people this advertisement uses to 
overemphasize the bandwagon technique.  
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Subliminal Technique:​ Subliminal messages are visual or auditory stimuli 
that the _________ mind cannot ________, often inserted into other 
media such as TV commercials or songs.  
 
What is the not so subtle subliminal message used in this family guy 
episode? 
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Testimonial Technique: ​This technique often uses ___________ who tell 
you about the success of a particular product and how it has improved their 
____.  
 
Image Technique: ​These types of ads try to create a certain image based on 
the product and the people who use it. Advertisers who use this technique 
want you to _______ that people will ______ you for using it. 
 
Can you think of any other examples of media or advertisements that use 
the imaging technique?  
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Viral Technique: ​An advertisement strategy that uses existing social networks 
to promote a product. _____ refers to how consumers spread information 
about a _______ with other people. 
 
How have you seen advertisements change based on the current event or 
trend?