Advertising

and Media
Influence
Overview:
1. Watch Max Major Video
2. What is Media Influence?
3. Types of Media Techniques
a. Bandwagon
b. Subliminal
c. Testimonial
d. Image
e. Viral
What is Media Influence?
Media influence is the
pressure felt by a media
message, resulting in either a
change or reinforcement in
audience or individual beliefs.
Where do we see Media
Influence?
● TV
● Social Media
● School
● etc...
Media
Techniques
What do companies do to capture
your attention in advertisements?
 Bandwagon Technique
This media technique is used
in ads that tell you to join the
crowd or that everyone else is
doing it.
 Bandwagon Technique
Watch for 5 different types of people this
advertisement uses to overemphasize the bandwagon
technique.
Place your screenshot here
Bandwagon
 Subliminal Technique
Subliminal messages are visual
or auditory stimuli that the
conscious mind cannot
perceive, often inserted into
other media such as TV
commercials or songs.
 Subliminal Technique
What is the not so subtle subliminal message used in
this family guy episode?

Place your screenshot here

How do you think you
have been persuaded
by subliminal
advertising
techniques?
Testimonial
Technique
This technique often uses
celebrities who tell you
about the success of a
particular product and how
it has improved their life.
How is this
advertiser
using the
testimonial
technique?
Testimonial
Image
Technique
These types of ads try to
create a certain image
based on the product and Place your screenshot here

the people who use it.

Advertisers who use this
technique want you to
believe that people will
admire you for using it.
Can you think of
any other examples
of media or
advertisements
that use the image
technique?
Image
Viral Technique
An advertisement strategy that uses existing
social networks to promote a product. Viral
refers to how consumers spread information
about a product with other people.
What
different
brands do
you see in
this video?
How have you seen
advertisements
change based on
the current event
or trend?
Think about the
advertisements
you have seen
during the
pandemic.
Media
Analysis
What do you need to consider when
consuming advertisements?
 Media Analysis
Questions to ask while viewing advertisements
● What do you think is the main point of the
ad?
● What technique is being used?
● What emotions or images is the ad trying
to appeal to?
● Who is the target of the ad?
● Is this purpose of this ad good or bad?
● How does the image this ad is portraying
fit with your personal values?
● How do you filter through media influence
when making choices?
Key Messages to Remember
● We are exposed to the influence of
media every day of our lives.
● By realizing the techniques advertisers
use to engage their audience, you can
think about what you really value and
really believe, and make decisions
based on your values and beliefs.
● The media sends out many messages,
but it is important to realize that there
are choices.
 Your Turn!
You are to use the remaining time to design your own ads with a group. Your
group will be assigned 1 of the 5 techniques advertisers use to create videos.
Your technique may be Bandwagon, Subliminal, Testimonial, Image, or Viral.
These ads can either be for something you are wearing or something you
have at your desk.

When creating your ads think about…

● What technique is being used?
● Who is your audience?
● Does this ad agree with your own
values and beliefs?
Flip Grid Login
Code: