MEDIA AND INFORMATION

LITERACY (MIL)
4. Types of Media (Part 1)

Types of Media
Types of Media
Print Media
Broadcast Media
Film/ Cinema
Video Games (Digital Games)
New Media
PRINT MEDIA
BROADCAST MEDIA
FILM/ CINEMA
 VIDEO GAMES (DIGITAL GAMES)

Source: http://www.mweb.co.za/games/view/tabid/4210/Article/24343/PC-gaming-trumps-mobile-and-console-in-the-61bn-digital-games-market.aspx
 NEW MEDIA
products and services that provide
information or entertainment using
computers or the internet, and not by
traditional methods such as television and
newspapers
(http://dictionary.cambridge.org/dictionary/english/new-media)
 NEW MEDIA
digital media that are interactive,
incorporate two-way communication and
involve some form of computing
(http://online.seu.edu/what-is-newmedia/#sthash.ltGgt2ed.dpuf)
NEW MEDIA
 NEW MEDIA
Social Media- forms of electronic communication (such
as web sites) through which people create online
communities to share information, ideas, personal
messages, etc.
(http://www.merriam-webster.com/dictionary/social%20media)
MEDIA AND INFORMATION
LITERACY (MIL)
4. Types of Media (Part 2)

Mass Media
Media Effects
 Viral: “The Upuan Girl”

(Source: http://www.wattafox.com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for.html)
MASS MEDIA AND MEDIA EFFECTS

refer to channels of
communication that involve
Mass Media transmitting information in
some way, shape or form to
large numbers of people

(Source: https://planosophy.wordpress.com/2014/09/25/part-i-
debord-social-media/)
MASS MEDIA AND MEDIA EFFECTS
are the intended or unintended
Media consequences of what the mass
Effects media does (Denis McQuail,
2010)

(Source:
http://mass.pakgalaxy.com/effects-of-
mass-media-on-society.html)
 MEDIA EFFECTS
Third – party Theory
• People think they are more
immune to media influence than
others.

(Source: https://www.linkedin.com/pulse/death-human-
conversation-awad-abdelgayoum)
 MEDIA EFFECTS
Reciprocal Effect
• When a person or event
gets media attention, it
influences the way the
person acts or the way the
event functions.
• Media coverage often
increases self-
(Source:
consciousness, which
http://www.flickriver.com/photos/billyjo29/tags/kapa affects our actions.
milya/)
 MEDIA EFFECTS

Boomerang Effect
• refers to media-induced
change that is counter to the
desired change

(Source: http://uppiddee.com/blog/smiley-
faces-and-the-boomerang-effect/)
 MEDIA EFFECT
Cultivation Theory
(George Gerbner)
• states that media
exposure, specifically to
television, shapes our
social reality by giving
us a distorted view on
the amount of violence
and risk in the world
(Source: http://mass.pakgalaxy.com/cultivation-
theory.html)
MTRCB (Movie and Television Review and
Classification Board) is the government
agency responsible for rating television
programs and films in the Philippines.
MOVIE CLASSIFICATION RATINGS

(Source: http://pelikulangayon.blogspot.com/2016/01/what-is-mtrcb-what-mtrcb-does.html)

VIDEO PRESENTATION
MTRCB 2016 Infomercial
https://www.youtube.com/watch?v=6PVFQjIEZ-M
 MEDIA EFFECTS
Agenda-setting Theory
(Lippmann/ McCombs and
Shaw)
• process whereby the mass
media determine what we
think and worry about
• public reacts not to actual
events but to the pictures in
our head, created by media
(Source: http://lessonbucket.com/media-in-minutes/the-
agenda-setting-function-theory/)
 MEDIA EFFECTS
Propaganda Model of Media
Control
(Herman & Chomsky )
• The model tries to understand how
the population is manipulated, and
how the social, economic, political
attitudes are fashioned in the minds
of people through propaganda.

Source: https://www.amazon.com/Age-
Propaganda-Everyday-Abuse-
Persuasion/dp/0805074031
 WHAT IS PROPAGANDA?
• ideas or statements that are often
false or exaggerated and that are
spread in order to help a cause, a
political leader, a government,
etc.
• (http://
www.merriamwebster.com/dictionary/propag
anda
) Source: https://www.amazon.com/War-
Politics-Superheroes-Ethics-
Propaganda/dp/0786447184
 THE ESSENCE
OF PROPAGANDA

(Source: http://inktank.fi/good-and-bad-us-and-them-the-pure-power-of-propaganda/)
 PROPAGANDA?

(Source: http://vote-revolt.com/2016/03/14/americas-mainstream-media-weapons-
of-mass-deception/)
 CARTOON ANALYSIS

(Source: http://www.cartoonmovement.com/cartoon/13128)