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Types of Media Explained: MIL Overview

This document discusses different types of media including print media, broadcast media, film/cinema, video games, and new media. It then focuses on new media, describing it as products/services that provide information or entertainment using computers/internet rather than traditional methods. The document also discusses mass media, media effects theories including cultivation theory, agenda-setting theory, and the propaganda model of media control. It provides definitions and examples of each.

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Diana Leonidas
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684 views26 pages

Types of Media Explained: MIL Overview

This document discusses different types of media including print media, broadcast media, film/cinema, video games, and new media. It then focuses on new media, describing it as products/services that provide information or entertainment using computers/internet rather than traditional methods. The document also discusses mass media, media effects theories including cultivation theory, agenda-setting theory, and the propaganda model of media control. It provides definitions and examples of each.

Uploaded by

Diana Leonidas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

MEDIA AND INFORMATION

LITERACY (MIL)
4. Types of Media (Part 1)

Types of Media
Types of Media
Print Media
Broadcast Media
Film/ Cinema
Video Games (Digital Games)
New Media
PRINT MEDIA
BROADCAST MEDIA
FILM/ CINEMA
VIDEO GAMES (DIGITAL GAMES)

Source: [Link]
NEW MEDIA
products and services that provide
information or entertainment using
computers or the internet, and not by
traditional methods such as television and
newspapers
([Link]
NEW MEDIA
digital media that are interactive,
incorporate two-way communication and
involve some form of computing
([Link]
NEW MEDIA
NEW MEDIA
Social Media- forms of electronic communication (such
as web sites) through which people create online
communities to share information, ideas, personal
messages, etc.
([Link]
MEDIA AND INFORMATION
LITERACY (MIL)
4. Types of Media (Part 2)

Mass Media
Media Effects
Viral: “The Upuan Girl”

(Source: [Link]
MASS MEDIA AND MEDIA EFFECTS

refer to channels of
communication that involve
Mass Media transmitting information in
some way, shape or form to
large numbers of people

(Source: [Link]
debord-social-media/)
MASS MEDIA AND MEDIA EFFECTS
are the intended or unintended
Media consequences of what the mass
Effects media does (Denis McQuail,
2010)

(Source:
[Link]
[Link])
MEDIA EFFECTS
Third – party Theory
• People think they are more
immune to media influence than
others.

(Source: [Link]
conversation-awad-abdelgayoum)
MEDIA EFFECTS
Reciprocal Effect
• When a person or event
gets media attention, it
influences the way the
person acts or the way the
event functions.
• Media coverage often
increases self-
(Source:
consciousness, which
[Link] affects our actions.
milya/)
MEDIA EFFECTS

Boomerang Effect
• refers to media-induced
change that is counter to the
desired change

(Source: [Link]
faces-and-the-boomerang-effect/)
MEDIA EFFECT
Cultivation Theory
(George Gerbner)
• states that media
exposure, specifically to
television, shapes our
social reality by giving
us a distorted view on
the amount of violence
and risk in the world
(Source: [Link]
[Link])
MTRCB (Movie and Television Review and
Classification Board) is the government
agency responsible for rating television
programs and films in the Philippines.
MOVIE CLASSIFICATION RATINGS

(Source: [Link]

VIDEO PRESENTATION
MTRCB 2016 Infomercial
[Link]
MEDIA EFFECTS
Agenda-setting Theory
(Lippmann/ McCombs and
Shaw)
• process whereby the mass
media determine what we
think and worry about
• public reacts not to actual
events but to the pictures in
our head, created by media
(Source: [Link]
agenda-setting-function-theory/)
MEDIA EFFECTS
Propaganda Model of Media
Control
(Herman & Chomsky )
• The model tries to understand how
the population is manipulated, and
how the social, economic, political
attitudes are fashioned in the minds
of people through propaganda.

Source: [Link]
Propaganda-Everyday-Abuse-
Persuasion/dp/0805074031
WHAT IS PROPAGANDA?
• ideas or statements that are often
false or exaggerated and that are
spread in order to help a cause, a
political leader, a government,
etc.
• (http://
[Link]/dictionary/propag
anda
) Source: [Link]
Politics-Superheroes-Ethics-
Propaganda/dp/0786447184
THE ESSENCE
OF PROPAGANDA

(Source: [Link]
PROPAGANDA?

(Source: [Link]
of-mass-deception/)
CARTOON ANALYSIS

(Source: [Link]

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