MULTIMEDIA AND INFORMATION LITERACY

Q3- LESSON #5- Types of Media

Learning Objectives:
1. Identify the different types of media and media convergence.
2. Analyse and evaluate the effects of new media to the youth.
3. Explain the need to be aware and understand propaganda materials

Media is the term we use to refer to different types of media that provide us with important information and knowledge.

Types of Media
- Print Media
- Broadcast Media
- Film/Cinema
- Video Games/Digital Games
- New Media

Print Media
- This type of news media used to be the only way of delivering information to the public.

1. Newspapers. Printed and distributed on a daily or weekly basis. They include news related to sports, politics, technology,
science, local news, national news, international news, birth notices, as well as entertainment news related to fashion,
celebrities, and movies.
2. Magazines. Printed on a weekly, monthly, quarterly, or annual basis. It contains information about finance, food, lifestyle,
fashion, sports, etc.
3. Books. Focused on a particular topic or subject, giving the reader a chance to spread their knowledge about their favorite
topic.
4. Banners. Used to advertise a company’s services and products, hung on easily- noticed sights to attract people’s
attention.
5. Brochures. A type of booklet. It includes everything about one company – its products, services, terms and conditions,
contact details, address, etc. They distributed on hand over to people.
6. Flyers. Used mostly by small companies due to the low cost of advertising. They contain the basic information about a
company, their name, logo, service or product, and contact information, and they are distributed in public areas.

Broadcast Media
- Known as the “household media”.
- A type of media that describes the traditional forms of media that include television and radio.

Film / Cinema
- Commonly applied to movies of an artistic or educational nature and is not expected to have broad, commercial appeal.
- It is a series of images, which when displayed on screen, create an illusion of moving images by the phenomenon.

Video Games / Digital Games

- Any of various interactive games played using a specialized electronic gaming device or a computer or mobile device
and a television or other display screen, along with a means to control graphic images.

New Media
- Defines “new media” as “forms of communicating in the digital world, which includes publishing... most significantly, over
the Internet.
Media Convergence
- The combination of various elements to create a new whole.
- The co-existence of traditional and new media.
- The ability to transform different kinds of media into digital code, which is then accessible by a range of devices.

Mass Media and Media Effects

Mass Media-
- Refers to the various ways, especially television, radio, newspapers, and magazines, by which information and news are
given to large numbers of people.

Media Effects
- Are the intended or unintended consequences of what the mass media does?

Media Effects Classification

1. Third – party Theory

- People think they are more immune to media influence than others. Behavioral hypothesis predicts that third-person
perception (i.e., seeing others as more influenced) will lead to support for restrictions on media messages.
2. Reciprocal Effect
- When a person or event gets media attention, it influences the way the person acts or the way the event functions.
3. Boomerang Effect
- Refers to media-induced change that is counter to the desired change.
4. Cultivation Theory (George Gerbner)
- It state media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of
violence and risk in the world.
5. Agenda-setting Theory (Lippmann/ McCombs and Shaw)
- Process whereby the mass media determine what we think and worry about.

Propaganda
- Ideas or statements that is often false or exaggerates and that are spread in order to help a cause, a political leader, a
government, etc.

Be Aware of Propaganda
- Propaganda manipulates and diverts you from logical analysis of issues.
- Propaganda hides the truth.
- By understanding propaganda, you will be able to protect yourself from deceitful tactics.

How to Spot Propaganda

- Distorts and oversimplify evidence
- Shows internal inconsistency after examining facts

Prepared by:
Liza Marie S. Magtanong, LPT