Netflix SWOT Analysis

Strengths Weaknesses
 Brand Reputation – in 2019, Forbes  Government Censorship

ranked Netflix fourth in terms of  Unethical Content

household name.  Lack of Varieties such as TV series

 Exponential Growth - it is one of the and Movies

most online streaming brands.  Slow Internet

 Global Customer Base  Rigid Pricing

  Customer – Centric Service – Netflix

introduced a download now feature for

offline viewers.

 Award-Winning Shows such as HBO

– 107 nominations and NBC – 47

nominations
Opportunities Threats
  Low – Price Mobile Streaming  Competition from companies such as

Option for example the $3/month plan Amazon Prime Video, Sling TV,

in India. Twitch and YouTube TV.

 COVID-19 since most people are  Account Hacking – due to the

working at home due to the COVID-19 lockdown measures the

government restrictions. Netflix accounts hacked has increased

  Alliances – should partner with drastically.

companies such as Apple TV+ and   Government Pressure due to Capacity

Disney. Issue.
 Support Black Educational Institutions

– it should support the black

communities as a strategy for

corporate social responsibility.