NETFLIX

Stories move us. They make us feel

more emotion, see new perspectives,
and bring us closer to each other.
 NETFLIX

Vision At Netflix, we want to entertain the world. Whatever

your taste, and no matter where you live, we give
you access to best-in-class TV series, documentaries,
feature films and mobile games. Our members
control what they want to watch, when they want it,
in one simple subscription. We’re streaming in more
than 30 languages and 190 countries, because great
stories can come from anywhere and be loved
everywhere. We are the world’s biggest fans of
entertainment, and we’re always looking to help you
find your next favorite story.

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 NETFLIX
History
 Founded by Marc Randolph & Reed Hastings on Aug 29, 1997
in California.

 Originally a website that rented DVD’s through mail posting

and a traditional pay-per-rental model (P. P. R. M).

 In the early 2000, The P. P. R. M was dropped and launched its

well know subscription model.

 By 2005, Netflix had 35,000 different film titles and shipped 1

million DVDs out every day.

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 NETFLIX Milestone

Netflix goes live in 130 countries

simultaneously and adds local languages to its
user interface, subtitles, and dubbing. 2016
Netflix officially hits 100 million
subscribers worldwide. 2017
 Netflix hits 209 million subscribers in
over 190 countries. 2021
2022
Netflix loses 200,000 subscribers in the first quarter, the
first time in over ten years.

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 NETFLIX
Competitors
Prime Video
With a gross revenue of $25.21 billion, Amazon
Prime Video is the biggest competitor of Netflix. The
extensive scale of operations in 22 countries gives
YouTube TV
Amazon Prime Video an enormous subscriber base YouTube TV is another Netflix competitor giving a tough
of 200 million. fight with annual revenues of $19.8 Billion. Its extensive
operations in the US give it a paid subscriber base of 3
Prime Video Million. Launched in 2017, the company offers live tv at
Disney+ is another major Netflix rates cheaper than typical cable and satellite options. The
competitor, with annual revenue stands at television streaming service offers live TV, on-demand video
$17 Billion. It has effectively captured a and unlimited free cloud-based DVR (digital video recorder)
gigantic market share of 116 million paid from more than 85 television networks like Fox, FX, AMC,
subscribers across 53 countries in less CNN, TBS, Discovery, and ESPN. Access to YouTube
than two years of its launch, owing to the Originals with its subscription is an added benefit.
enormous fan base of Disney.
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 NETFLIX
Strengths

STRENGTHS
Let’s take a look at some of the factors which set Netflix ahead of its competition.

 Favorable Brand Positioning.

 Rapid Growth.
 Their Capability for Rapid Customer-centric Adaptation.
 Their Ability To Offer Exclusive Netflix Original Content.
 The Company Offers Its Service To a Wide Range of Customers.
 Their Capability for Rapid Customer-centric Adaptation.
 The Company Has a Strong Influence on Consumer Culture

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WEAKNESSES
Despite all its strength, there are still some areas of
weakness in the Netflix business model.
 Restricted Copyright Policies.
 Worrying Relationship With Debt.
 The Company Has Lost Its Price
Competitiveness.
 Recent Subscriber Loss.
 Over-reliance on their North American
Market.

NETFLIX
Weaknesses
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 NETFLIX
TEXT HERE

OPPORTUNITIES
 New Innovative Customer-centric
Services.
 Strategic Re-branding.
 There Is Still Further Room for
Expansion.
 Offering More Local Content.
 Netflix Threats.
 Rising Competition from Other
Streaming Services.
 Rampant Content Piracy.
 Password Sharing
 Failure to Invest In a Greener
Future.
 Slowing Growth in the North
American Market
 Rising Operational Costs

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TEXT HERE

Netflix is the perfect example of a company

that uses internet to reinvent the market
although the company came as a disruptive
ahead of time, many are now trying to
implement a similar business model to

NETFLIX compete it.

CONCLUSION:
For Ex: The Viral Fever Videos (T .V .F) in India
founded by Arnubh Kumar

While Netflix as a product is ahead by a step

the future of it is uncertain as it has given way
to other competitors like Google with Google
Movies and Amazon with Amazon Prime
Videos also Hotstar by Star India and many
more.
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THANK
YOU
Does anyone have any questions?

Please keep this slide for

attribution