Group 6

1. Nguyễn Thị Phương Uyên

2. Nguyễn Việt Hà
3. Lê Hà Anh
4. Tạ Thị Giang
I.
Background
 History &
Development
• Netflix was first founded in August of 1997 by Marc
Randolph and Reed Hastings.
• became one of the world's leading internet entertainment
platforms.
• When it first opened, Netflix was purely a movie rental
service.
• After significant growth, Netflix switched to a subscriber-
based model.

151 .
over 190
million paid
countries
subscribers

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History

1997 1999 2003

Netflix kicked in debuted a celebrated

launched the subscription introduced a 1million hit record of
first DVD rental service, offering personalized accounts 5million
and sales site, unlimited DVD movie accounts
Netflix.com rentals for one recommendation
low monthly system
price.

1998 2000 2006

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History

2008 2010

teamep up with available on

various Internet
video Netflix was The Qwikster
consumers connected
streaming is added to debacle of 2011
electronic devices
introduced, Playstations
companies
called “Watch and Smart TV
now”.

2007 2009 2011

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 About The Qwikster
debacle of 2011

• Buoyed by the success of its streaming service,

Netflix decided to split its streaming and DVD
rental service into two separate services,
• Within a few months, Netflix’d lost
600,000 subscribers in the US and the
company's stock had lost half its value.
 From 2016 to 2020, things continue to get better for
Netflix.
 However, in 2021, Netflix’s growth has slowed due
to the pandemic boom, leading to the fall in share.

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 Company’s growth

80% of the most watched

original series in the US

63.7% subscribers are based subscribers spend an average

outside of the US & Canada of 3.2 hours per day on Netflix

has 5,415 content titles in US library. Netflix’s mobile app was downloaded 19
million times in January 2021 alone.

generated $24.99 billion in 2020

203.66 million subscribers 70% of the subscribers binge-

watch the TV series on Netflix

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 Becoming the best
global entertainment
distribution service

Company’ s Helping content

creators around the Licensing entertainment
content around the world
Vision
world to find a
.
global audience.

Creating markets that are

accessible to film makers

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 II.
SWOT analysis
 STRENGTHS

Exponential Growth
Global Customer Base
Originality
Adaptability
Competitive Pricing
 WEAKNESSES

 Growing Operational Costs

 Limited Copyrights
 Increasing Debt
 Lack of Green Energy
 OPPORTUNITIES

 Expand Customer Base

 Refresh Content library
 Alliances
 Niche Marketing
 THREATS

Competitive Pressure
Government Regulations
Piracy
Market Saturation
Cyber Crime
 III.
Reasons for
it’s success
 1. Creating
Disruption through
Technology

- Netflix is making moves to

expand its audience base at a
continual pace.
- Content to streaming movies
and TV shows in good quality.
- Netflix has already begun its
production of own unique
content.
 2. Flexibility

- Watching any content with

convenience.
- Content on-demand and on any screen
customers want.
- Netflix is making sure to give smooth
experiences with personalized tastes.
 3. Variety of
Options

- Range of movies, TV series,

and documentaries.
- Opening new options on a
regular basis attracting
millions of customers.
 4. Strategy of
Original Content

- Netflix is planned to spend around

$15 billion on the content in 2019.
- 85% of new spending is reserved
for original content and this shows
the amount of over $12 billion.
- Netflix’s investment is more than
any other of its competitors like
Amazon, Hulu or HBO Now.
 5. Ad-Free Content

- People get irritated with ads coming in

between their favorite program time.
- Netflix understands and offers ad-free
content.
=> This prevents users from annoying
and irrelevant ads making sure to give
ad-free experience to all its customers.
 6. Enhanced User
Experience

- Netflix does all research to come up with

the best user experience.
- The foremost aspect is its customer-created
preview videos.
- It also allows download and go feature
enabling users to watch shows offline.
- It also facilitates to share your Netflix
account and gives 30 days free subscription.
 7. Personalized experience
through Netflix
recommendation engine

Netflix knows when we watch and how many

episodes we have watched of certain
programs:
- That is how their machine learning works.
- Netflix efficiently uses machine learning in
order to help their algorithms learn.
- This machine learning enables the platform
to automate millions of decisions as per the
user activities.
 IV.
Recommendation
Tap into new geographical locations by
partnering up with their local cable
Try connecting with IMDB, Rotten
providers and streaming their local
Tomatoes, and other internet services .
content as well as international content
in various languages.

Improve their application and

Strengthen their security and expose website by providing a more user-
whoever is behind digital.. friendly interface for their
subscribers.
.

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Thank
You