Ethos, Pathos, and Logos Word/Phrase Replacement Chart

Be sure to cite specific techniques that fall within each term. I’ve compiled a list of acceptable
phrases/words to help you in this area. These are simply starting points, and you should modify,
add and adapt them as needed.

Ethos Pathos Logos

Establishes credibility Elicits empathy Incorporates statistics

Inspires trust Begs sympathy Manipulates Ethosdata

Promulgates authority Engenders guilt Argues from precedent

Cultivates respect Utilizes the audience’s sense of fear Cites authority ________
as a weapon
Culls unity Employs an emotional anecdote Constructs the
(claim/evidence/example)
deductively/inductively
Alludes to his/her service Inspires Reasons
in… anger/outrage/trust/fear/pity/unity
etc.
Creating a bond Provokes disgust/joy/fear/etc. Classifies