B.

Product Strategy

Wangz Wing House goal is to be the top chicken wings seller in San Carlos City,

Pangasinan. To ensure the good quality of the products, potential suppliers are clearly

evaluated and selecting one of them the most suitable supplier in terms of the business’

industry. The business is aware that all restaurants and fast food chains are criticized because

of their products and services. Thus, Wangz Wing House is ensuring that raw materials, such as

chicken and seasonings, are chose diligently. Varieties and types of products will be served as

features in the product review section stated. Wangz Wing House will capitalize its competitive

advantage of being the only chicken wings spot that serves “unlimited chicken wings”. In

addition, the business will continuously developed and enhance the flavors it is serving,

especially when there is a trend of such flavors, so that new and current customers can taste

what they deserve and only recognize Wangz Wing House as the top chicken wings spot in San

Carlos City, Pangasinan. Understanding customers demand is one of the key to success in

reaching the company’s vision. Demand of the said customers can change every week,

everyday, or sometimes every hour, depending on such circumstances. So, the business’

product strategy will not be a discrete strategy and it would change over time as the business

can find more effective and more efficient strategies in the long run.