ACTIVIDADES UNIDAD 2

Dirección estratégica II

Universidad Europea

Nahuel Sassot Martinez

To refine the work, it was published in 2008. The book promises to portray Steve's core
biographical information and his product vision, leadership, experience, and innovation.
The book is divided into 8 chapters, each one titled with a characteristic of Steve and
followed by a list of "Lessons from Steve" with the main insights adopted by him. In
addition, the author presents many interesting characteristics, presenting well his
personality, his virtues and vices.
Lastly, the book provides enough details on Steve regarding Apple, from when he pulled
it from the brink of bankruptcy, his secrets of success, and all the marketing strategy and
design used.
To start with the approach: Steve Jobs left Apple in 1985 and returned 11 years later in
1996. He returned as a board member, to resurrect a near-failed company and it didn't
take long to make profound changes and become CEO. And here he began to carry out
his growth strategies. Apple was in a state of "disarray." A different range of products,
in which none was a leader. In addition, it had a large number of workers with an
inadequate distribut. According to the author, Steve went to work inventorying
products, listening to employee feedback, and understanding what was going on within
the company. The solution found was to make the company have focus, as well as each
employee individually. In this way he reorganized the entire company: he canceled
several projects, laid off several employees, reduced the range of products to only 4, as
opposed to the 40 previously marketed. All this with simplicity. As a result, some
successes were achieved at the time, such as the iMac, considered the best-selling
computer of all time.
A couple of main ideas from the book that have struck me as important have been
- Generate and test as a routine.
- Look for the highest quality
-Being an idiot does not matter, as long as you have passion for the thing
-Study the market and the sector
-If you lose the ship, work hard to make up lost ground.
Steve focuses a lot on quality so he makes it very clear that Apple's strategy is
differentiation. And if I believe that it has a sustainable competitive advantage since it is
becoming more unique and difficult to copy.

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Housers: If it is innovative, it is the first real estate crowdfunding portal in all of Spain.
You can invest in real estate to earn income from rent. Only with 100 euros you can
invest
Novicap: It is an application that allows companies to anticipate the collection of their
invoices and promissory notes, the business model is called online marketplace and
consists of acting as intermediaries between pymes seeking financing and investors
seeking short-term investment alternatives.

One of the things that an innovative corporate culture has to always ask itself is how it
can create value for potential customers, never stop asking yourself this, An innovation
will not create value unless potential customers or service.
Another important part is managing to capture the value generated by your innovations.
When your innovation goes on the market you have to protect your product from
imitations. These tend to hurt in a drop in the price of innovation, so we have to look for
complementary services to our innovation to stay on top of innovation.
And finally, an important point involves choosing well the innovations that allow the
company to create and capture value and what resources it will use.

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A product innovation for Nivea
may be to start producing and
offering razors for men, since it is
a new product that they do not
offer.
An innovation in process for Nivea
would be an improvement in the
packaging of the product that
makes it more efficient so that
the costs of the product decrease.
A marketing innovation for Nivea
could be to start focusing on men
and their skin care. This way they
will be able to increase their
target audience.

Based on the technological push, products such as the roads of solar panels and LEDs
can be developed, which apart from being recharged with solar energy and could
supply energy to entire towns and cities, apart they also illuminate the road showing
us for example if there is some strange object. This idea already exists in crowfunding
but has not yet been implemented.

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In my opinion Apple and Samsung were in a commercial war, and Apple played its
cards better, since it had a broader technology network, adjusted and pushed
Samsung to do things quickly, which led to it going wrong, for wanting to surpass apple
and be a leader.
In this case it would have been better to remain a follower than to make a mistake like
the one they made.

POOR COUNTRIES DEVELOPED COUNTRIES

Colombia Australia
Sudáfrica Canada

Mexico Dinamarca
Turquia Islandia

Colombia Noruega
Chile Suecia

Brasil Suiza
Grecia

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 POOR COUNTRIES DEVELOPED COUNTRIES

That most are on the same continent. That most are on the same continent.

The poorest countries have a trend of
lack of employment, which causes
income to be low, so investment in
education is low, thus giving low security
indexes, all this places these countries in
the lowest position.
The most developed countries have a
trend of high quality employment, which
causes incomes to be high, this means
that investment can be made in
education and security, thus providing a
safe and quality environment.

One of the actions of poor countries would have to be to try to increase their
industries, since in general these poor countries have many natural resources, in order
to try to get more wealth for the country, if this is achieved it will be possible to invest
more in education and in an improvement in the number of jobs, so that progressively
and slowly the quality of life improves.

1) Multidomestic. Because when changing markets, you also have to change your way of producing or
the producto
2) Trasnational. Because in each country the stores are different depending on the culture
3) Trasnational. Because in each country the stores are different depending on the culture
4) Global because you are growing in a new market without adapting your product
5) Export why does google from your country want to sell your product to another
6) Global because you are growing in a new market without adapting your product

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If, as we can see in the graph in which the de facto incidence and the de Jure index are
represented, we see that the tendency has always been to increase, more and more
countries. In 1986 it had a slight drop according to the de Jure index, but nothing
significant.

No, as we can see, globalization is not distributed the same on the planet. The
countries of Africa are very slow and progressive, also countries of the south of Asia
and some countries of South America.
If there is indeed a relationship between the slowest globalizing countries, they are the
least economically developed. This may be due to the fact that they have less
technology, which does not allow them to carry out a strong globalization.
In 1999 Spain marks more than the United States and is higher in the index. Stay ahead
of the United States until the end.

What are the countries with the highest outflow of foreign direct investment by
partner country?

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BIBLIOGRAFIA

https://www.helpmycash.com/blog/ninguna-fintech-en-el-top-5-apps-financieras-
mas-usadas/ç
https://kof.ethz.ch/en/forecasts-and-indicators/indicators/kof-globalisation-
index.html

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