Batch: PGDM 2019-21 Date: 03/09/2020

Candidate Name: Ramana Pavan Bharadwaj Srigiriraju

Sap-ID: Subject: Integrated Marketing Communication
8 0 3 0 3 1 9 0 1 3 1

Total No. of Pages: 1 7 Exam: Trim IV End-Exams Specialisation: Marketing

IMC

CASE: Innovation Décor Limited

OVERVIEW
The Facts:
 Innovation Décor – 15-year old organisation.
 Manufacturing: bathroom fittings – basins, bathtubs, faucets, water closets, tiles
 Innova – brand of Innovation décor limited -10% market share
 Overall industry – 30 billion estimated.
 Innovation décor is a part of this transition of 15 years and is well versed with the
industry happenings.

The Transition:
i) Past: (For 15 years)
 Lower end: 500-750
 Upper end: 10,000-15,000
 Product Range: basins, bathtubs, faucets, tiles etc.
 Commodity products

ii) Present: (Now)

 Global brands tapped Indian markets
 New Indian Manufactures have also targeted this space in bathroom décor or designing
work
 The Indian brands position at ultra-premium category considering a price sensitive
market of India at above 1,00,000.
 Product Range: variety of shower stalls: multi direction, temp control.
 Experience service

Competition and Players:

 Competitive brands (that have similar size/infrastructure) – Grohe, Jaquar, Kohler
 Market Leaders – Cera, Hindustan Sanitary Ware, Parry
 Innova brand from Innovation Décor limited
Case Challenge:
 Launch of upmarket products (upper mid-range and lower premium category)
 Price range: 25,000 -75,000
 A varied product portfolio.

Target Audience (prelim): Metro and mini metro cities and select tier 1 towns
Issues:
 Tier 1 and metro cities – brand awareness
 Intensive competition.

Q1: Target Segment profiling

Solution:
Target Marketing: It is the core audience you are planning to target based on product, price,
location, competition, USP etc.
eg:
 new house owners who want to fit bathroom décor
 renovation
 Status symbol buyers
 Bathroom looks old and hence wants to modernise
 Hospitality industry

Before making a deep dive into the target marketing process we do a deep dive into opportunity
and competitor analysis.

Opportunities and Analysis

 A sea changes in prices and product line up of bathroom décor companies
 The upper market is crowded but competes at above 1,00,00 categories so we have an
opportunity to tap the upper mid-range or lower premium category with our flagship
killer products and services at less than market prices.
 Majority of buyers want premium products at lesser prices except for the ultra-wealthy
so this becomes a unique value proposition of “best at the least”
 10% market share is enough initially to show our clientele to show initially our products
prowess.

Analysis of the Market players and intensity

 Competitive brands (that have similar size/infrastructure) – Grohe, Jaquar, Kohler
- At similar scale a unique USP should work like unmatched mosaics or 10 year
guarantee products, customer service to not just buy but we fit it for you.
 - Credit options, free delivery service, eco-friendly taps.

 Market Leaders – Cera, Hindustan Sanitary Ware, Parry

- Affordable premium products.
- Match the specifications of the industry leading brands
 Global Brands
- Made in India Context in current pandemic

Value Proposition
 Temperature changing premium showers – multi direction and outside temp control
 LED light to indicate hot, cold and lukewarm water
 Eco friendly 90% water save taps that flow at particular speeds and automatic off
facility with sensors embedded.
 5-year warranty products
 Pure quality water filtered at multiple level
 Auto flush: that saves water and utilises rapid pressure technology to clean the clutter
 Design experts that help in deciding best bathroom looks that matches your home decor

Target Marketing Process

Process: Identify Markets -> Market Segmentation -> Select target Markets -> Position
Identifying Markets
- Launch of upmarket products (upper mid-range and lower premium category)
- Price range: 25,000 -75,000
- A varied product portfolio.
- Metro and mini metro cities and select class 1 towns

THE PERSONAS
 The buzzy new owners
 The status quo freaks – status symbol freaks
 Hospitality décor’s – customer firsts
 The fantasists – renovate their houses
 Aspirers: pride of owning a premium product

Market Segmentation
We segment the markets based on various personas that has been created in the above based
on our product and services we are offering.
 Geographic
 Demographic
 Socio economical
 Psychographic & Buyer Scenarios
 PERSONA 1: Buzzy New Owners
S.NO Main Segmentation Typical Breakdown
dimension variables
1 Geographic Region Hyderabad , Bangalore, Pune, Mumbai, Delhi, Kolkata,
Chennai
City Size 68Lakhs , 84L, 31L, 1.2Cr, 1.1Cr, 44L, 46L
Area type Metro , sub metro and select tier 1 cities
Density Urban and sub urban ( majority
2 Demographic Gender Male and Female
Age Age 25 -35;
Life Stage Young Adults- married couples ,
Birth era Gen Y category
Household 3-4
3 Social Income 10L – 20L category
economic
Education MBA at top institutes
Occupation Manager at a reputed FMCG
4 Psychographic Personality Buzzy or say want to make their presence felt, extroverted
values Archivers, perfection matters
Lifestyle Settled , well off
5 Buying In-store Retail , catalogues
Scenarios
Internet Reviews , opinions , comparisons
Benefits features Performance, design matches with interiors, latest tech, eco
friendly
Needs Quality , price consicious, service
Usage Usage Every day; high
Awareness Product Friends and family , internet reviews, opinions , YouTube etc
Involvement Medium range, will look into the fine details and installation
Marketing Leave to us and experience the magic!
Message
Elevator pitch We make premium quality products at jaw dropping prices
 PERSONA 2: Status Quo freaks
S.NO Main Segmentation Typical Breakdown
dimension variables
1 Geographic Region Hyderabad , Bangalore, Mumbai, Delhi
City Size 68Lakhs , 84L,1.2Cr, 1.1Cr,
Area type Metro
Density Urban and sub urban ( majority )
2 Demographic Gender Male and Female
Age Age 35-50
Life Stage Adults
Birth era Gen X category
Household 4+2
3 Social Income 20L – 40L category
economic
Education Ph.D , Scholar ,
Occupation Senior level manager at MNC
4 Psychographic Personality Extroverted , show offs , status symbol
values Inspirers, perfection matters
Lifestyle Lavish , ultra-modern
5 Buying In-store Retail , catalogues
Scenarios
Internet Nope , friends and family opinions
Benefits features Looks matters the most and performance next
Needs Quality , price matters, service, offers
Usage Usage Every day; high
Awareness Product Friends and family
Involvement Highest range, meticulous at best
Marketing Crafted with the finest precision that awe’s everyone!
Message
Elevator pitch The precision perfectionist at your door step.
 PERSONA 3: Hospitality Décor’s ( End user – hotel consumer )
S.NO Main Segmentation Typical Breakdown
dimension variables
1 Geographic Region Hyderabad , Bangalore, Mumbai, Delhi
City Size 68Lakhs , 84L,1.2Cr, 1.1Cr,
Area type Metro
Density Urban and sub urban ( majority )
2 Demographic Gender Male and Female
Age Age 25-60 ( end user )
Life Stage Young Adults
Birth era Gen X and Y category
Customers 1-3
3 Social Income 10L -60L
economic
Education Ph.D, Scholar , MBA
Occupation Senior level manager at MNC, well off student for a trip
4 Psychographic Personality Extroverted , show offs , status symbol, aggressive
values Hygiene, ambience matters
Lifestyle Richness personified
5 Buying In-store Retail ,catalogues, online direct B2B services
Scenarios
Internet Comparison with competitions , price
Benefits features ambience, eco-friendly , hygienic, no leaks, looks absolute
delight, match with interiors, cost less, premium looking
Needs Quality , price matters, service, offers
Usage Usage Every day; medium
Awareness Product Reviews , competition, price in bulk importance
Involvement High , craftsmanship prioritised
Marketing Tailor-made for all types of customers
Message
Elevator pitch A stunning experience that entices you again and again!
Selecting a target market:
 Determine how many segments to enter – 5 (given above)
 Determining which segments offer value – 3 (initially as this gives the highest bang for
buck)
 Basis: Concentrated marketing: where my bathroom décor is targeted at only one
segment of upper mid-range bathroom décor or lower premium category which is the
buzzy owners, status quo freaks and the hospitality decor’s as all come under the tier
1 category and premium value proposition at affordable prices these are the best chosen
to target in the initial stages.
 Based on Psychographic, socio economic and buyer scenarios
The three personas give a deep insight into the end user of our bathroom décor upper mid-range
and lower premium category. The target audience of the tier 1 cities and metro, sub metro were
considered and the main customers the two households (young new home owners, status
freaks) gives a great glimpse into what consumers want in a bathroom fitting and how would
you segment profiles based on the product you have. The third consumer the hospitality
industry consumer where day in day out there is a huge rush post or pre covid scenario and
hygiene leaks, eco-friendly water saves and filtered water matters these fittings come into play
and create brand experience like no other!

Q2: Media Approach & Plan

Solution:
Target Segments
 The buzzy new owners - who have a bought a new house – young adults recently
married couples: Billboards , Online , Hotstar , prime, Influencer
 The status quo freaks – status symbol freaks; that flamboyance of richness showcased:
Online, Family and friends, YouTube, billboards, metro stations, Radio and TV
 Hospitality décor’s – customer firsts: Ambiences matters but what about premium
offerings at affordable value propositions: YouTube, google, direct mail, Online
Objective: To increase brand awareness and compete (sell) our value offerings in the bathroom
décor category
Media Plan
 Market Analysis
- Target Audience: Tier 1 cities like Hyderabad, Bangalore, Mumbai, pune, Delhi,
Kolkata, Chennai

Index number: 2.46

- % of users in demographic segment / % of population in the same segment
- Indian Population: 138 crores, estimates of 5% (6.9 crores) upper middle class,
upper class people and in that 0.25% of it will be our target audience (approx. 17 L
is our target population)

 Establishment of media objectives

Objective: To increase the brand awareness and sales of our new range of premium
value proposition of bathroom décor products in the intensive competition
environment.

Product offerings:
 Temperature changing premium showers – multi direction and outside temp
control
 LED light to indicate hot, cold and lukewarm water
 Eco friendly 90% water save taps that flow at particular speeds and automatic
off facility with sensors embedded.
 5-year warranty products
 Pure quality water filtered at multiple level
 Auto flush: that saves water and utilises rapid pressure technology to clean the
clutter
 Design experts that help in deciding best bathroom looks that matches your
home decors

 Media Strategy
 The core part and plan of action of channels and how you go about a media
plan
 Media Mix:
- TV: Advertisements at prime times, serials, sports shows
- Billboards: at major junctures of tier 1 cities, near traffic signals
- online
- Display Advertising: online review seeker, opinions, social media browser
based on search queries
- direct marketing: catalogue, brochures, emails
 Coverage: All 3 segments coverage for prospects and buyers
 Scheduling: offers, Display on purchase retail, service supplements
 Reach: internet, retail visitor, hospitality industries contacts
  Frequency: High on weekends, evening times, holidays, between serials or
prime time
 Establishing Reach and frequency Objectives: reach in major programs, TV
shows
 Budget: 3 crores budget per annum.

 Evaluation and Follow up

 Measure of objectives reached: sales increase
 Market share increase
 Brand value increase
 Retargeting and remarketing

THE HYPOTHETICAL MEDIA PLAN FOR INNOVATION DÉCOR LIMITED

The hypothetical media plan for innovation décor limited is shown below for
the months of October, November and December. The initial advertising budget planned is 3
crores per year. (General advertising budget for top companies is around 20-30 crores in the
category but innovation décor being an affordable segment and mostly works on retail the
spend should be around 5-10 crores but considering covid pandemic the initial estimate is taken
at 3 crores INR per annum ( 24L-30L per month has been taken as monthly budget)
Month: October

Business Goal Increase sales to existing customers

Monthly Budget ₹24,00,000.00
Total Spent ₹23,91,202.00
Remaining Budget ₹8,798.00

Type Name Publication Description Spend Acquisition CPA

Radio & TV Radio FM , Red TV Ad ₹3,02,000.00 1.7 ₹1,77,647.06
Display YouTube Video Ad for Product ₹90,042.00 1.8 ₹50,023.33
Search Google Display advert for Product ₹1,10,000.00 1.45 ₹75,862.07
Social Media Facebook Event Promotion Ad ₹1,27,000.00 1.32 ₹96,212.12
Video (Online) Youtube , hotstar, prime Ad in Sports Section ₹38,760.00 1.25 ₹31,008.00
Email/Newsletter gmail Ad in 1/6 Newsletter ₹95,000.00 1.67 ₹56,886.23
Direct Mail gmail catalogues or brochure ₹1,05,000.00 1.78 ₹58,988.76
SMS/Mobile brand message offers ₹1,17,800.00 1.8 ₹65,444.44
Newspaper TOI , Hindu Ads in front page, sports ₹3,90,000.00 1.38 ₹2,82,608.70
section
Magazine GQ Ad in 1/10 Issue ₹3,02,600.00 1.59 ₹1,90,314.47
Billboard Prakash ads Ads on traffic signal ₹2,25,000.00 1.49 ₹1,51,006.71
billboards
Transit Google Google Search Ads ₹98,000.00 1.12 ₹87,500.00
Influencer Celebrities: rishabh pant TV ad for 9PM News ₹2,80,000.00 1.35 ₹2,07,407.41
Other Google Display Network Ad ₹1,10,000.00 0.99 ₹1,11,111.11
 Video OCTOBER
(Online) Billboard
Transit
Social Media4% 2%
9%Direct Mail
5%
SMS/Mobile 4%
Display
5%
Search Email/Newsl
4%
5% etter
4%
Radio & TV Influencer
13% 12%

Other
4% Magazine
Newspaper
13%
16%

 October month higher spent on newspaper (dussehera and Diwali festivals) hence
higher publicity of offers.
 The premium segment does read magazines and hence they have been prioritised.

Month: November

Business Goal Increase sales to existing customers

Monthly Budget ₹22,00,000.00
Total Spent ₹21,94,200.00
Remaining Budget ₹5,800.00

Type Publication Description Spend Acquisitions CPA

Radio & TV Radio FM , Red TV Ad ₹1,97,000.00 1.67 ₹1,17,964.07
Display YouTube Video Ad for Product ₹1,00,000.00 1.56 ₹64,102.56
Search Google Display advert for Product ₹95,700.00 1.42 ₹67,394.37
Social Media Facebook Event Promotion Ad ₹1,05,000.00 1.2 ₹87,500.00
Video (Online) Youtube , hotstar, Ad in Sports Section ₹11,500.00 1.19 ₹9,663.87
prime
Email/Newsletter gmail Ad in 1/6 Newsletter ₹90,000.00 1.9 ₹47,368.42
Direct Mail gmail catalogues or brochure ₹98,000.00 1.89
₹51,851.85
SMS/Mobile brand message offers ₹1,02,000.00 1.78 ₹57,303.37
Newspaper TOI , Hindu Ads in front page, sports ₹4,89,000.00 0.99 ₹4,93,939.39
section
Magazine GQ Ad in 4/10 Issue ₹3,07,000.00 1.12 ₹2,74,107.14
Billboard Prakash ads Ads on traffic signal ₹2,00,000.00 1.43 ₹1,39,860.14
billboards
Transit Google Google Search Ads ₹1,00,000.00 1.74 ₹57,471.26
Influencer Celebrities rishabh TV ad for 9PM News ₹1,90,000.00 1.38 ₹1,37,681.16
pant , chethri
Other Google Display Network Ad ₹1,09,000.00 1.61 ₹67,701.86
 Video NOVEMBER
(Online) Billboard
Transit
Social Media
5% 0% 9% Direct Mail
5%
SMS/Mobile
5% 4%
Search Display
4% 5%
Email/Newsle
tter
Radio & TV 4%
9%
Influencer
9%
Other
5%

Magazine
Newspaper 14%
22%

 The newspaper and the magazine category hold the highest as these two give the maximum
reach for our product line up. Direct mail, TV also play a vital role in building brand
relations
Month: December
Business Goal Increase sales to existing customers
Monthly Budget ₹26,00,000.00
Total Spent ₹25,97,500.00
Remaining Budget ₹2,500.00

Type Name of Publication Description Spend Acquisitions CPA

Radio & TV Radio FM , Red TV Ad ₹2,00,000.00 1.67 ₹1,19,760.48
Display YouTube Video Ad for Product ₹1,00,000.00 1.72 ₹58,139.53
Search Google Display advert for Product ₹96,000.00 1.74 ₹55,172.41
Social Media Facebook Event Promotion Ad ₹1,04,500.00 1.32 ₹79,166.67
Video (Online) Youtube , hotstar, Ad in Sports Section ₹3,00,000.00 1.49 ₹2,01,342.28
prime
Email/Newsletter gmail Ad in 1/6 Newsletter ₹1,10,000.00 1.56 ₹70,512.82
Direct Mail gmail catalogues or brochure ₹90,000.00 1.67 ₹53,892.22
SMS/Mobile brand message offers ₹1,00,000.00 1.92 ₹52,083.33
Newspaper TOI , Hindu Ads in front page, sports section ₹3,90,000.00 1.23 ₹3,17,073.17
Magazine GQ Ad in 1/10 Issue ₹3,17,000.00 1.43 ₹2,21,678.32
Billboard Prakash ads Ads on traffic signal billboards ₹3,00,000.00 1.65 ₹1,81,818.18
Transit Google Google Search Ads ₹85,000.00 1.51 ₹56,291.39
Influencer Celebrities rishabh pant TV ad for 9PM News ₹3,05,000.00 0.89 ₹3,42,696.63
, chethri
Other Google Display Network Ad ₹1,00,000.00 1.48 ₹67,567.57
 DECEMBER
Video
(Online) Billboard
12% 11%
Transit Direct Mail
3% 3%
Social Media Display
4% 4%
Email/Newsle
SMS/Mobile
tter
4%
Search 4%
4%
Influencer
Radio & TV 12%
8%
Other
4%
Magazine
Newspaper
12%
15%

 December month has a decent number of influencer, newspaper and magazine % which
caters to higher premium segments advocating our target audiences.
 Billboard marketing has also been increased to a huge extent with online as end of season
offers are publicised.

Key Insights:
 The October, November and December months media plan has been established
considering covid 19 scenario and also the surge in these décor ideations by target
customers.
 The budget per month is around 24L-30L per month currently for a new company which
might increase a covid free and the budget per year is 3 crores per annum for
advertising.
 Newspaper, Magazine, online, influencer and billboards are the stand out and have
incorporated highest budgets of all platforms that make or break the decision for the
end consumer of all the three personas mentioned.
 The Pie chart indicates the diverse distribution of the media budget into various
traditional and non-traditional advertising possibilities.
 Q3: Communication activities for Innovation Décor Limited
other than mass media

The mass media has always taken center stage in terms of advertisements for any
industry but for a niche category like Innovation décor and considering the three personas we
have finalised.
Mass media: Television, Radio, newspapers and magazines
Non mass media Communication
 Social Media
- A huge platform to grow our brand with interactive communication and feedback. This
is something where brands can actually go viral
- Innovation décor can conduct contests, polls, wishes, publicise offers, moment
marketing to stay relevant and viral.
- Twitter: Real time updates, offers, contests, polls, moment marketing
- Instagram: Photos and snippet videos of product offerings, story contests, live sessions
- Pinterest: Snaps of offerings
- Facebook: Redirected links, product offerings, promotional offers and exclusive fb
contests

 Pay per click marketing

- This is a slightly expensive but effective way to know your search presence. Our
personas know reviews, opinions and product portfolio through search so why not star
at the top of the internet keyword search ranking
- This increases visibility, brand reach

 Email Marketing
- Mailing coupons, offers, catalogues and brochures for our different mosaics, products
and value offerings like Auto flush, eco-friendly water save features.

 Brand Website
- Toll free numbers, product portfolio, creative designs, virtual gallery, try outs to houses
by clicking on colors, smooth and seamless flow of web.

 Word of Mouth Marketing

- Referral programs, online feedback can show the authenticity of our loyal customers.

 YouTube and Instagram Influencer Collaborations

- Roping in experts to advocate our product through influencers increase higher brand
reach and a few USP’s of the product can be displayed in public increasing our brand
awareness.
 Pop Ups
- Pop up advertisement or display pop ups that redirect to our website could boost reach
and sales based on search queries like someone searching unique showers can be
redirected to our page.
 Interstitials
- Full Page ads before the download screen can help it increase our brand awareness and
can advertise at least on bigger screens.

 Skip Ads
- These YouTube, streaming partners like amazon prime, Netflix, live sports can give a
short byte of our product features (one feature) say one ad focuses on eco-friendly part,
the other ad focuses on premium product at value pricing, another advert on various
product portfolio we offer.

 Virtual reality
- Demos of our basins fitting, shower feature packed showcase, how to wash our tiles
etc. can be a game changer.

 Online gaming
- Young adults and adults target can be targeted through their stressbuster gaming
platforms and tie ups by showcasing our featured pack product line up

 Forum and chat rooms

- Community feedback, tips and tricks can be explained by brand experts

 Sponsorship
- Events sponsored like IPL in India can help reach billions of people across various
channels.

 YouTube tie ups

- Tie ups and collabs in YouTube can help targets understand your brand and features
in real time reviews, opinions help a greater understanding of our product’s value
proposition
- Demo videos upload and explaining do’s and don’ts
 Snippets of brand offering videos
 Local Bulletins: - Sponsoring local events of your personas can help reach a decent sized
audience
 Blogs and Microblogging: Tie ups and blogs of our product redirecting to our links can
help enhance search of our brand portfolio.
 Voice Communications – Voice search should be enhanced as it is the future and keywords
should be prioritised based on voice.
 Online Sales promotional mix – sweepstakes, offers, discounts etc.

Discount Allowance

Free goods Specialty

advertising

Sales consumer promotional mix Trade Promotions

Online posters and video promotions through official channels can instantly allow your brand
followers to check for premium products offers, contests

Q4: Inter College Fest and interactive marketing tools

Objective: To conduct an inter college fest through interactive marketing tools and enhance
student participation including events like music, short play and Quiz.
Target Audience: Any College Students pursuing graduation and post-graduation across
India.
Fest Name: Carpediem – Seize the present!
Fest Features:
 Perfect blend of Learnings and fun – Out of mundane hectic academic life
 Diverse perspectives and meet ups: Ideation and talks
 Competitive spirit: best colleges across the country participate under one roof
 Foster Social Interaction & Hone soft skills
 Full accommodation and food*
 Sponsors like Red Bull, One Plus,
 Cultural night
 Exciting Cash Prizes worth upto 3Lakh

Event Details:
Day 1: Beats; A spectacular music night!
Day 2: Pravah: Skits, role reversal, ad making and a lot more
Day 3: Think Tanks: buzzer, rapid fire and one on one quiz that with a single elimination
tournament format.
Day 4: Cultural Day: Seize the moment! Feel the Carpediem
Interactive Marketing tools:
 Website on Internet: Fest named website that attracts visitors to register, understand the
event details.
 Register button for music, short play and quiz events
 Pricing schemes
 Amenities offered
 Clear cut information of event rounds, timings
 Sponsors and brand value

 Social Media Campaigns:

The social media is a powerful tool to keep the buzz moving and give real time update and
short glimpses of the event building the excitement levels of the prospect participants.
Instagram, Facebook:
 Story Polls that building excitement
 Promotional content with posters help guage the adrenaline rush of the interested
students.
 Sneak peak of the events build the hype – event teasers, trailers
 Posters of sponsors and gifts – enticing at its best!
 Key note speaker’s details gives the brand value and network of the college

What’s App
 Format chats to give one on one communication with the interested participants to
give them road map of the full fest that encourages, yeah some inside information
too!
 College Directions, accommodations: A perfect hospitality can help increase fellow
participants from a single college.
 Formal talks for the event – increases loyalty if authentic and transparent even about
the small nuances

 Mobile Marketing
 On the go services for cafeteria, washrooms, locations to nearby amenities work
wonders and arrangements of the same and prior intimation help the participants with
trust.
 Push notification of reminder of events pre event is a huge bonus.
 Registration mails, daily updates of the same on social media pages.

 Contests
 Run event related contests to build the hype.
 Online treasure hunts events for the participants registered to keep them engaging
with small amazon or Netflix gift vouchers.
 Tag people contest
 Online Polls
 Running polls to conduct various contests like photography, initial music contests,
interactive games like bingo, tambola etc.
 Also used to judge each round through audience vote as a parameter for music and
short plays.

 Google forms or type forms

 For Authenticated means of registrations and clear sharing of forms filled, preferences
and a two-way communication pertaining to the event.

 Event Community forum through various social media channels

 Feedback
 event details
 changes and updates

 Online Banner Promotions

 Banners through canva and other medium can be advertised in event websites and
social media that redirects you to the registration page or event details page.
 Maintains the hype of the event.

 Other Social media interactions

 Guess the gibberish contests
 Live ice-breaking sessions for the participants
 Make a poster
 Create an ad of 15 seconds, best ones will be featured
 Online games

 Sponsored Posts and Tie ups

 The sponsored posts increase the brand value of the event and also enhances the reach
of the participants.
 Shares and comments increases engagement
 Tie ups with nearby restaurants, marts to display their products and food to mutual
business

 Dare2Compete platform
 One of the best third party tie up would be D2C that lets the users register with a one
click button and also has wealth of information pertaining to the events including a
chance to ask FAQ’s through social media accounts and numbers present on the posters
or the platform site.