Professional Documents
Culture Documents
39±45, 1999
# 1998 Elsevier Science Ltd and IPMA. All rights reserved
Printed in Great Britain
0263-7863/99 $19.00 + 0.00
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This paper explores, in a practical setting, in¯uences on project managers created by their pro-
ject and business environments. The author carried out a study of project management practice
within two large companies operating in two dierent industry sectors. The paper explains the
central theme and ®ndings of the study. The ®ndings show that managers on the projects sur-
veyed were in¯uenced by their project environment. Some of the major comparisons observed are
illustrated together with suggestions as to broader links and best practice within the construction
industry. # 1998 Elsevier Science Ltd and IPMA. All rights reserved
Keywords: project management, project management accounting system, comparative case study, aerospace, con-
struction
variables: that relate to project management practice The main objective was to compare project manage-
and accountancy systems. These he links by ment practice between the projects of both companies.
Intermediate (work related) variables: aspects of infor- The Aerospace company is a major UK employer that
mation ¯ow. The author linked Mintzberg's paradigm seeks competitive advantage through long term client
to work by Winch7 on the study of product processes. relationships on major projects, through maximising
Winch describes an heuristic production model that the skills of its labour force and in close partnerships
highlights ¯ow sequences at a number of dierent with its suppliers. It competes within an international
levels. He states that contingencies at higher levels de- market. The Construction company is a well-known
®ne factors at levels beneath and that these lower UK contractor and a company within a UK conglom-
levels have further levels of contingency factors within erate. It diversi®ed into management of projects,
them. The author concluded Mintzberg's paradigm importing ideas and expertise originally from America.
could be applied at dierent management levels in a Their competitive advantage lies in the eciency and
project with issues at lower management levels aected eectiveness of the management service that it provides
by higher decision levels. The author chose for the to its clients. It is not directly a major UK employer.
purpose of this study to focus on one level, the im- It competes within both a national and international
plementation phase of a project: a focus area which is market.
important for many project managers. In this way this
study represents a subset of the broader Mintzberg
paradigm. The author viewed Bu-Bushait's work out- De®ning the study
lined above in relation to these issues and used his This study adopted a qualitative case study approach.
®ndings to set the practical scope of this study. The author designed a questionnaire to gather the ma-
Bu-Bushait's study has a broad scope in that he jority of the data. This questionnaire was tested with
seeks to compare projects from four dierent project impartial third parties prior to carrying out the main
areas. Hence the project contexts vary widely and this interviews. A Semi-structured interview approach was
creates a problem of scope and comparative measure- used as the means to encourage the participation of
ment. Comparison becomes dicult because of the the informants. The author interviewed a number of
large number of unde®ned and interdependent project dierent informants actively engaged on each project
variables. For this reason the study upon which this and case studies of each project were written primarily
paper is based compares only four projects within only using this data. Secondary data from project docu-
two of Bu-Bushait's project areas: Industrial/ ments and company literature supported the primary
Manufacturing and Construction. The author adopted data. These case studies formed the basis for compari-
a case study approach, sought to look at the question son. By adopting a similar format to each interview
of contingency in more depth and did not attempt to the data gathering was repeatable and uniform
generalise the ®ndings beyond the particular set of pro- between projects. Discussion focused on cost and time
jects studied. The advantage of this approach is to issues to reduce subjectivity inherent in project per-
make the broad comparisons clearer. The ®ndings formance and quality.
establish that contingencies do exist and they suggest Each company selected two projects that were sig-
some particular reasons as to why the two dierent ni®cant within the company and representative of the
project areas adopt dierent approaches. company's workload. In order to make any compari-
The advantage of this type of study is that compari- sons easier to observe a number of simpli®cations were
son of dierent project areas may lead to a better made to the study. These were:
understanding of the major contingencies and in the
adoption of `appropriate' management techniques. . a focus on production;
Potential bene®ts for individual managers lie in a bet- . discussion limited to the quanti®able parameters of
ter understanding of the practical in¯uences that aect cost and time;
their decision-making. At the level of the ®rm an . to look at only a few possible variables; project
awareness of these issues may result in project manage- structure, product material ¯ow and project infor-
ment organisations becoming better providers of ser- mation ¯ow.
vice to their clients and to clients in receiving better Assessment of project structure was made with refer-
value products. And at an industry level bene®ts exist ence to the matrix link between function and project
through an awareness of how relevant best practice in objectives, described by Clark and Fujimoto9 as light-
one industry may be appropriate for adoption by weight versus heavyweight project management. The
another if the conditions are suitable. Such issues have author identi®ed other broad project factors such as
all been highlighted in the construction industry by Sir project size and duration, and the number of observa-
Michael Latham8 as relevant to the future needs of the ble project levels. Winch7 describes production ¯ows
industry. within a project in terms of the ¯ow of materials that
go to embody the ®nished product and the ¯ow of
project information that is used to manipulate the ma-
Comparative study terial ¯ow. The author considered these ¯ows in the
The study is summarised below and drawn from data context of the producer as a service provider to the cli-
gathered by the author. The four projects were selected ent with focus on the process and not just the product.
from two companies operating in two dierent project The author sought in each case study to describe the
areas: aerospace and construction. The author invited underlying process ¯ows in the project rather than the
participants on the basis of known reputation with the accountancy process the project managers used to de-
intention that the management of these projects rep- ®ne such ¯ows. Figure 1 illustrates the materials ¯ow
resented `best practice' within both project areas. and Figure 2 the information ¯ow for one of the
40
Project management practices: R. Graham
projects. Respondents were able to explain these ¯ows to de®ne dependent variables for comparison between
in a practical way, illustrating them as diagrams. case studies. Bu-Bushait oers a list of techniques6
Respondents were asked to describe their manage- which the author used as a basis for the description of
ment accounting system. This data enabled the author the management accounting system on each project.
41
Project management practices: R. Graham
Respondents explained the extent to which particular However on the construction projects all the functions
techniques were used or gave reasons why any were were contracted externally.
not used. They also described how they viewed the The scale of operation within the projects was
relative importance of these techniques in the success re¯ected by the size of the respective ®rms and the
of the project when set against other factors such as amount of capital resource that they possessed. The
managerial experience and a knowledge of the pro- aerospace ®rm was directly larger and possessed
duct. greater capital resource. The author perceived the
aerospace ®rm as placing a greater emphasis on the
ecient use of their resources. This was seen in their
formal statements on investment in their employees
Findings skills, capital equipment, partnering and accountability
The relational ®ndings between the two sets of projects to their clients. For the projects selected, the project
form the basis of the discussion below. The analysis is durations were signi®cantly longer and the number of
split into project structure, material ¯ow and infor- levels of structure greater in aerospace when compared
mation ¯ow and the relationships with the manage- to construction. Table 1 summarises these points.
ment accounting system and respondents attitudes.
Material ¯ow
Structure Aerospace oers a manufactured product as opposed
Both Construction projects were lightweight oriented. to a quasi-manufactured product oered by construc-
Their matrices formed by independent trade contrac- tion. The aerospace product is tightly controlled and
tors acting as pro®t centres and creating project co- fabricated from a large number of assembled com-
alitions. The projects were large scale and of medium ponents. Tight tolerances are achievable and necessary
duration. Many of the functional specialists had not due to the type of product, to the extensive use of
worked with each other before and their relationships metals with high manufacturing tolerances, to oper-
were de®ned purely by the contracts drawn up speci®- ation within a controlled environment and with a pro-
cally for the project. duct that is reproduced over a large number of
Both Aerospace projects were heavyweight oriented. repetitions. There are many levels of production from
Their matrices formed between internal functions act- the assembly of an internal bracing element (a detailed
ing as cost centres and external repeat suppliers. The component) to the assembly of a wing or the com-
projects were a magnitude larger than for construction pleted aircraft. This oers many levels at which moni-
and of longer duration. Closer links appeared to be toring and control of the process is possible.
forged between functional specialists over a period of Continuous learning may be achieved by the large
time and on previous projects. This included a focus number of repetitions that occur at all levels of pro-
on improving the productivity of suppliers. Contracts duction. The assembly sequence is well-de®ned and
included targets set from previous similar projects. eort is expended to limit variability.
The aerospace ®rm exerted a strong in¯uence on the The construction product by contrast is subject to
project structure. The author did not perceive this to vagaries within the external and site-speci®c environ-
be the case for the construction ®rm. The project man- ment. Tight control and tolerances are often only
ager on the aerospace projects operated within the achievable within speci®c manufactured sub-assem-
same ®rm as a number of the project functions. blies. Repetition was limited to within particular sub-
42
Project management practices: R. Graham
assemblies and the uniqueness of the product is often packages. A number of dierent outside agents could
cited as a factor limiting continuous learning and win these contracts.
therefore a strategy based on productive eciency. The aerospace projects used an automated pro-
The construction product used a wide range of ma- duction system to centralise the ¯ow of information.
terials, many such as in-situ concrete having wide toler- The construction projects by contrast relied on a
ances. The product is relatively accepting of these decentralised ¯ow of information between a number of
wider tolerances in comparison to aerospace. There are actors and levels. Because these actors were external
fewer levels of sub-assembly when compared with the procedures that each adopted varied.
aerospace products. This limits measurement, monitor- Construction managers used the packaging of infor-
ing and control. The limited number of manufactured mation as a way to adjust project value. Project man-
sub-assemblies is the reason the author believes con- agers rede®ned downstream packages to mitigate the
struction to be a quasi-manufacturing process. The eect of upstream variances. This ¯exibility did not
material ¯ow direction occurs in two directions with appear to exist within the aerospace projects observed.
removal and addition to the site This indicates the in- Table 3 summarises these issues.
¯uence that the site has on the construction product.
Table 2 summarises these points.
Discussion of the main comparisons
The discussion above summarises key dierences
Information ¯ow observed between the two project areas. The remainder
All the case studies followed generally the pattern of of the discussion focuses on the dierent ways that
the project lifecycle discussed by Clelend.1 There are managers in both sets of projects related to these
however critical dierences. The construction infor- ¯ows. The discussion concludes by drawing together
mation ¯ows are based on an heuristic information patterns and suggesting that broad contingencies in
plan. The actual system is applied based on the com- approach do exist: contingencies which would be
pany system and the actual project. Aerospace projects apparent through comparison between other areas.
operate a formal system de®ned over a large number Production project managers in aerospace were
of repetitions. Computers generate much of the aero- in¯uenced by tightly de®ned budgets and programmes
space systems and procedures de®ning information at an early stage. The accounting system appeared to
stages and catering for change in a formal way. The be set up to minimise variances from the baseline bud-
company structure also formalised information ¯ow. get and cost information. Formal systems existed,
By contrast, construction managers develop `appropri- often as computer systems, to monitor and control the
ate' systems speci®c to each project and developed clo- product process. These systems used rigid methods
ser to the point of use. that limited the scope for managers to operate in a
Construction relies on `generic' cost information at ¯exible way. This related to a desire to operate a stable
the initial stages. By contrast, Aerospace can look at production process and to deal with variances in a
data from previous ®nal assemblies and talk directly planned and formal manner. Change control formed
with their major suppliers. Baseline budgets may be an important and highly systematised part of this
established at an earlier stage. approach.
This dierent approach in¯uenced work package Construction project managers appeared to operate
breakdown between the two industries. Construction a ¯exible, more varied and locally adapted manage-
tenderers receive detailed speci®cation and time infor- ment accounting system. Managers spent signi®cant
mation within tender enquiry documents. They then time at the early stages de®ning the structure of the
supply prices. Interfaces must be clearly de®ned within system. These systems appeared tailored to the particu-
the priced contracts. By contrast, aerospace require lar project and although based on the same heuristic
only generalised project information at this stage. The model had dierent elements. The systems also
interfaces are already accepted between actors and appeared to be ¯exible to changes within the assembly
detailed information exists within the internal systems of materials forming the product. The change control
or within previous supplier prices. Aerospace nego- process was looser, less mechanistic and the in¯uence
tiates budgets with the functions prior to contract sign- of the programme and budget baselines looser. The
ing. The directorates then become cost centres with packaging of work between the external functional
value assigned through the directorate. Construction suppliers was used as a means to adjust the project
allocates value through the pricing of the tender content downstream. This provided for greater project
43
Project management practices: R. Graham
¯exibility which to some extent the material ¯ow and Progress measure highlighted another contingency
the product itself can support. inherent in the products. Measuring progress in terms
These dierences were observed in elements of the of cost and time requires a measured standard. This is
accounting system and summarised here. harder to achieve in Construction and was re¯ected in
The Work Breakdown Structure (WBS) existed as an statements from managers that their measures were
important means to break up the work into manage- subjective. In Aerospace managers achieved a degree
able elements on all the projects. In Aerospace the of objectivity by using natural milestones that exist
WBS was in¯uenced by the project structure while in within the product assembly process and the greater
construction other variables such as `packaging' cre- experience gained through repetition at higher product
ated by functional divisions and geography, indicating assembly levels.
the in¯uence of the site upon the process. Cost structure also highlighted the functional separ-
Network analysis techniques. Network Planning and ation within construction of cost and time manage-
Critical Path Analysis featured in both construction ment centres, presented within the Organisational
projects. These indicated managers need to de®ne the Breakdown Structures on these projects. Construction
process path for each particular project from scratch. appeared to use a less formal change control process
In Aerospace the network is much better de®ned than Aerospace. Both project areas used Earned Value
within the system due to the number of product rep- Analysis. However the author suggests that this
etitions and managers appeared to expend more of accounting system could be employed to greater eect
their resource to control against this network rather in Aerospace where the measuring standards are physi-
than to try to rede®ne it. Bar charts featured heavily cally and historically easier to de®ne.
on all projects as a means to illustrate progress and to Trend analysis occurred in both project areas re¯ect-
control activities and used at all levels. However at all ing the need on all projects to predict the aect of cur-
levels a discontinuous split was observed in the stra- rent activity on the end date and out-turn cost. All
tegic level and operational level information ¯ows projects exist within a wider business environment.
which suggested imperfect junctions. In Construction, However it is possible that contingency exists here too
site operatives are often left to establish their own in the sensitivity of cost and time variance for business
methods of working at a task level. In Aerospace the objectives. The projects exhibited dierent sensitivities
strategic plan measures the general progress, however and this aected the project managers main area of
managers appeared to be using other ways to resolve focus for each project.
details: issues were resolved through informal meetings
and face-to-face discussion. This relied upon manage-
rial experience to resolve unforeseen events rather than
through recourse to the accounting system. Predictive Conclusions
methods such as PERT was used on one construction
project re¯ecting the iterative nature of this construc- The above discussion highlights detailed contingencies
tion process. between project characteristics and project manage-
Resource levelling was left to functional centres. ment approach. Examination of the practical data
Aerospace appeared to place greater emphasis on this gathered for the two sets of projects suggests strongly
part of the system than Construction. This related to that for these projects at least the way that managers
the manufactured product as well as the project orien- operate is contingent upon the project conditions. The
tation of the matrix which allowed stronger in¯uence ®ndings in this study supports Bu-Bushait's ®ndings in
over the cost base. that project managers in aerospace and construction
Computers were seen to play an important part on adopted dierent techniques in response to dierent
all projects. However in Aerospace the computer was a Independent and Intermediate variables. However
mainframe and held process data, such as previous whilst Bu-Bushait's ®ndings suggest this result gener-
costs, as well as the accounting system. In construction ally, the data in this study allowed the author to exam-
the computer sometimes appeared to be used more as ine possible reasons for these dierences in more
a presentational tool. detail. These issues together with the case studies are
Some methods within the accounting system described by the author further in a report on the
appeared too unwieldy, primarily the Linear study ®ndings.10 The author believes that further study
Responsibility Chart (LRC). Managers assigned data would con®rm more of the contingent Dependent
responsibility and accountability through other variables and provide a better understanding of par-
methods appropriate to the scale of the projects. ticular contingencies between dierent project areas. In
Meetings and reporting formed essential control tech- conclusion:
niques on all projects. This re¯ected the need for man- 1. The large size of all these project requires that for-
agers to receive information in an organised way and mal techniques are adopted if these projects are to
for face-to-face regular contact between the main func- be successful.
tional and project elements. Again dierences were 2. The higher number of levels of product assembly
observed. The need for meetings appeared related to and the greater degree of repetition within the
the project size, to the degree of task complexity and Aerospace projects appears to require highly for-
to the number of variances requiring swift resolution. malised systems to manage the required project
Construction used dierent reporting methods and structure and information ¯ows.
forms did not appear to be standardised between 3. The light/heavyweight orientation of the project
levels. This related to the management systems being matrix structure strongly in¯uences the way that
less formalised and being not carried forward between managers operate between the two areas and the
projects. way that production is organised.
44
Project management practices: R. Graham
45