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Contents
PART (I) PREFACE ..................................................... 4
PART 1: YOUR ONLINE STORE .................................. 7
Chapter: Online Store Setup .................................................... 8
Chapter: Site Design ............................................................... 12
Chapter: Product Page ........................................................... 16
Chapter: Checkout ................................................................. 21
Chapter: Pricing ...................................................................... 25
Chapter: Payment Gateway ................................................... 27
Chapter: Apps......................................................................... 29
Chapter: Shop Examples ........................................................ 32
PART 2: AD CAMPAIGN .......................................... 35
Chapter: Campaign Foundation ............................................. 36
Chapter: Strategies................................................................. 38
Chapter: Targeting ................................................................. 53
Chapter: Bidding..................................................................... 61
PART 3: AD COPY .................................................... 63
Chapter: General Guidelines .................................................. 64
Chapter: Ad Testing ................................................................ 69
Chapter: Headlines ................................................................. 71
Chapter: Image ....................................................................... 79
Chapter: Ad Text .................................................................... 90
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PART 4: FURTHER INFORMATION .......................... 97
Chapter: Important Stuff ........................................................ 98
Chapter: Hunting .................................................................. 101
Chapter: Tools ...................................................................... 107
PART 5: STRATEGIES FROM FACEBOOK POSTS .... 109
PART 6: TARGETING ............................................. 160
WHAT’S NEXT ....................................................................... 214

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Part (i) Preface

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 acknowledgement

Special thanks to frank, miles beckler, and all the other FB and shopify gurus who
share very valuable information free of cost.

Disclaimer

This guide is prepared using publicly available free information from Facebook
groups, youtube channels, blogs and websites. Where appropriate relevant
reference is made. If by mistake a copyrighted material is included in the guide
and you are the owner of it and want it removed, you can contact the author.
Also you can contact the author if you are the provider of specific material and
you want your name to be referenced with the article.

Who this book is for (and not for)

This book contains a wealth of information. In its almost 250 pages it contains
everything from setting up your Shopify store, to scaling your FB campaign, and
everything in between. It contains several different and effective advertising
strategies along with targeting information. Complete separate parts have been
included that contains targeting examples since it’s the deciding factor between
winning and losing campaign, as well as information compiled from FB campaigns
that are generating up to $14k per month. In short, after covering this book from
cover to cover, you will have everything you need to start generating enough
money to live your ideal life.
Having said that, this book is not for absolute basics. I will not teach you how to
setup Facebook ad account etc. A simple Google/YouTube search will get you

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going in 30 mins. Once you have your basics down, this book comes into play. It
contains numerous proven techniques, strategies, tips and tricks of the trade that
you can implement on your store and ad campaign and see immediate results.

BEFORE YOU BEGIN

Join the group of like-minded people who are willing to help each other out to sky
rocket their e-commerce business
https://www.facebook.com/groups/dropshippinggurus/

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Part 1: Your Online Store

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Chapter: Online Store Setup

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One you have your store setup and running (Yes I won’t be going through the
basic steps of setting up your Shopify store. You can search for that in Youtube.
Don’t worry it’s not that hard) use the following information to make it
professional and convenient.

Apps

Install the following apps on your Shopify store to get started. Exhaustive list is
presented in the later chapter.

 Beautiful Abandoned Cart Emails

Abandon cart email is must. Use abandon cart email. It greatly increases
revenue. Actually offer discount if you want
https://apps.shopify.com/recover-my-cart
 Currency Converter
When advertising to different countries use the currency converter to
convert the currency to user’s local one. It greatly improves ease for the
customer since they can easily process the amounts in their local currency.
https://apps.shopify.com/currency-localizer
 Oberlo
The MUST have app for all the dropshipers. Use for importing products,
including their images, variants, descriptions directly from AliExpress. Fulfil
orders with one click and keep track of inventory.
https://apps.shopify.com/ali

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 Pages

Make sure that your store has following pages. It’s preferred to put the pages in
the footer of your website.
 FAQ page
You can use https://apps.shopify.com/helpcenter to build your FAQ page
 About Us
The about page is where people will go to learn more about you when
they're still deciding if they want to buy or not
Visit the following link to get ideas about your ‘About Us’ page.
https://www.shopify.com/blog/6109584-how-to-use-your-about-page-to-
increase-ecommerce-sales
 Shipping & Delivery Information
Most of the sellers on AliExpress have very similar delivery prices and time
frames which you can copy and paste to your store.
 Contact Us
Make sure your ‘contact us’ page has your physical address and phone
number.
 Privacy policy
 Refund policy
 Terms of service

Themes

Following is a list of recommended themes. Many people are tempted to use the
paid theme in the start. Avoid doing that. Use the free theme. Once you get your
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business running and start making money you can move to paid theme if you like.
But free themes work equally well.
 Venture
 Boundless
 Minimal
Minimal has 'related products' section in the bottom on checkout page,
which can increase sales

Tools

If you are out of ideas about your online store use the following domain name
generator to get some ideas.
http://flamedomains.com

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Chapter: Site Design

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In this chapter you will find many points and strategies that are normally
overlooked or missed by store owners. These small things when applied not only
increase the sale several folds but it also makes the store authentic and
professional. Go through the following text and make sure that you pay attention
to each point and do your best to integrate it on your site.
 Put ‘accepted credit cards’ and trust badges in the footer of website. This
will increase the trust of visitors and they will more likely to buy if they see
familiar icons on the website.
 Integrate chat on website. Keep in mind that customer service is THE factor
for repeating customers (hence revenue). It will help converting visitors to
customers. The best app for this is tawk. It’s free and has a whole chat and
ticketing system integrated into it. Refer following link to get it.
https://apps.shopify.com/tawk-to
 Don’t require registration in order to buy. You can set this in the ‘checkout’
settings of the website. Requiring a customer to sign up first before making
the purchase is one more hurdle before placing the order and one more
reason to abandon the checkout. You would want to make the checkout
process as smooth and as fast as possible.
 Change currency (use currency converter app as mentioned in previous
chapter) when selling to different countries
 Start with general store with niche categories. As the products start selling
in general store, create a niche store for that niche and do all the fancy
stuff. Many people make the mistake of setting up a niche store in the
start. Don’t be that guy. Remember that normally you’d have to test many
niches and products before you land your winner. If you are putting up
niche stores for that, that’s a lot of money down the drain.
 Make sure that each and every link on your website is working properly.
 If you put some effort into branding as well as consistent colors and layout
of your website, you could increase your conversion as people will start to
trust you more.
 Use Shopify app to collect emails when the user visits your store and
another popup to prevent them from leaving your store. Popup on visit:

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 offer incentive and collect email. Popup on exit: offer discount to prevent
exit, for example ‘Get 20% discount by using this coupon’)
 When there is an abandoned cart, get vigilant to convert that abandon cart
into sale. Email 2 hours after cart abandonment. On 2nd day, email
something like 'your product is still here but in 1 hour it won’t be'
something like that. On 3rd day, email something like ‘stock has been
restacked and we are giving you x% discount’. All of these are extra money
which you can easily capture.
 Free shipping is a massive incentive to purchase for most of people. If you
can offer free shipping on all of your items. Free shipping is a great
incentive for buyers.
 If you are getting clicks but not getting sales, it means that your ads are
good but your product page has some problems. Reasons can include:
product image, no scarcity, that is you don't have any urgency or scarcity of
product, no trust badges on the site, bad design or description. Work out all
of these issues and optimize your product page.
 You can use the ‘hurrify’ app to put up a timer in your product page to give
a sense of urgency and scarcity to the visitors. This will make the visitor
rush to make the purchase. This strategy has been proven to increase sales.
You can also put up the ‘x left in stock’ using this app.
 Optimize the checkout process and make sure it’s working. Make sure there
are no surprises and checkout is as smooth as possible. Double check your
trust factors, shipping prices.
 It’s also better to inform your customers that your products are sent from
warehouses in Mainland China on the Shipping page. You can mention that
longer shipping times are utilized to keep the prices low.

Tip

Following is a great post about top 25 Shopify stores.

https://www.shopify.com/blog/17167876-how-to-sell-more-25-shopify-store-
owners-share-their-insights

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You can use those stores to get ideas from their sites. Observe their email popup
styles, their ‘About Us’ and ‘Contact Us’ pages, their product pages and
descriptions. You can learn a lot just be browsing around an online store, and you
can then integrate all that in your own store to make it look more professional
and convenient.

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Chapter: Product Page

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 11 Mind Tricks That You Can Use to Make Your
Visitors Buy

 Creating Urgency with Scarcity

 1. “Only 1 in stock”
 2. “Limited Time Remaining”
 3. “Order today and you’ll have the item by Saturday”
 Loss Aversion
 4. “You save 34%!”
 5. The ‘Best Value’ Option
 6. “Spend $50 and Get Free Shipping”
 Risk Aversion
 7. “100% money-back guarantee. Lifetime warranty. Free returns!”
 Abandonment Issues
 8. “Have a Coupon Code?”
 9. “Express Checkout”
 10. The “Where’d You Go?” Email
 Assurance
 11. “5-star rated!”

Things to consider on product page

 Clearly mention shipping time in bold at the end of product description

 Integrate social proof on product page such as testimonials on page, for
example ‘bought by 5899 customers’ under product title or in the

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 description. There are several apps for that. The plugin ryviu is a bit
complicated one but it’s remarkable to use since it can import testimonials
directly from Aliexpress, including the images. But you would have to watch
couple of videos (available on the plugin site) to get hold of things
 Make shipping policy clearly visible on all relevant pages: Shipping Policy
Page, Product Page, and Checkout. Name your shipping method "Free
Standard 30 Days Delivery", when they select it in the checkout. This will
greatly reduce the refund requests if your customers already know the
shipping time.
 Add timer to top of description “The sale ends in 14 mins 39 seconds”

Product Description Examples

Bad description example

Good description example

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At the end of product description you can put up following (or similar) points to
increase trust of buyers. Also note the icons. It’s better to put these icons in
addition to icons on the top of description

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  If the buyer has watermarked images you can email them to get clean
images. Same goes for high quality images. You would be amazed to find
out how responsive and courteous AliExpress sellers are.

Tip
Offer free shipping + 10% discount on orders above $100

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Or a related offer like ‘spend $100 and get 10% discount + Free Shipping. Offer
ends at midnight’

Chapter: Checkout

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In this chapter you will find everything related to the checkout procedure and
how to optimize it to increase your sales several folds

Reasons for cart abandonment

Solution:
 put free shipping or very low shipping cost ($9 for cheap items and $12/14
for costly items)
 Allow checkout as guest
 Integrate coupon codes on your store (read below)

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  Add timer to your cart (your order is reserved for 9 minutes) There’s a
shopify app for that. It’s called "Conversion Plus”
(https://apps.shopify.com/conversion)

Shipping

Always, ALWAYS order from AliExpress which have ePacket as delivery option.
ePacket is always better to have or else u will have pissed buyer and barely any
repeat buyer! Always use epacket. You need to track your purchases for customer

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service reasons and showing payment processors proof of shipment in case of
disputes. You don't want PayPal /stripe withholding all your capital cause you
wanted free shipping. I know someone who had $20k withheld by PayPal because
he used free shipping with no tracking. He had to give up on the 20k. Don't be
that guy

Coupon

The other method I use is creating a free website using sites like Weebly then
posting a coupon code on that.
When people search for “your site coupon” in the search engine the idea is to get
the coupon site or the free website you created to rank at the top so people can
click on it.
You can also use free blog sites like blogger.com or wordpress.com

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Chapter: Pricing

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If you are confused about how to price an item, below are some general rules
 For cheap products $19.95
 Above $5 products = $29.95
 Above $10 products = $39.95
Test above prices and make them even more or less

We find that up to $20 seems to be a no brainer purchase for most people. The
big money comes on the backend with offers to the buyers list.

Other Pricing ideas include

 Buy One Get One Free
 Buy One Get 1/2 Price
 Buy 4 of Something Get a Free Gift
 Buy 3 Get one 75% Off
 Spend $100 Get a Free Gift
... the list goes on and on!

Tip
Offer free shipping on U.S orders above $50

split test your pricing (both the item price and shipping price)

prices format should be 12.95, 19.95 or 12.99, 19.99

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Chapter: Payment Gateway

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One of the most important factor in determining whether the user visit will result
in a sale or not is his checkout experience. And payment gateway is the vital part
of it. Below you’ll find guidelines to make that experience as smooth as possible
thus resulting in higher sales and revenue

Payment Gateways for 3rd World Countries

 Braintree payment gateway

 Razor pay payment processor
 Payza (it first requires the customer to make an account on Payza during
checkout)
 gumroad.com
 2checkout
 Bitcoins options that Shopify provides
 Authorize.net
If nothing works, your last option is to try woocommerce

Tip

Integrate Paypal express checkout. It will greatly increase your sales since it not
only increases the trust of the buyer but it also expedites the checkout process
using only one click. But do keep in mind that many sellers had very bad
experience with paypal. Use it at your own risk

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Chapter: Apps

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You can take a simple store and turn it into those professional-looking 6-figure
stores with the help of Shopify Apps. Such is the power of apps.
Below you’ll find an exhaustive list of apps. Don’t get intimidated. Some of them
will prove quite beneficial to you and can increase your revenue up to 10 times.
While others may be completely useless to your store. The only way to find out is
to use the app on your store and see the results. This is convenient since most
apps come with trial period.
I would however discourage the use of paid apps unless it brings some great value
to the store.

Apps List

Here's the list of apps we used and liked:

 https://apps.shopify.com/product-discount
 https://apps.shopify.com/notify
 https://apps.shopify.com/remarkety-for-shopify
 https://apps.shopify.com/trackr
 https://apps.shopify.com/returns-manager
 https://apps.shopify.com/chimpified
 And of course: https://apps.shopify.com/ali

Some Apps You Can Try

 https://apps.shopify.com/recover-my-cart
 https://apps.shopify.com/hurrify-countdown-timer
 https://apps.shopify.com/boost-sales
 abandon cart recovery: https://apps.shopify.com/smart-cart-recovery
 shopified (same as oberlo)
 https://apps.shopify.com/product-upsell (This is a must! Especially if you
plan on doing the free+ shipping method. An upsell is when you offer

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 another product before they check out. I use a plugin called Product Upsell.
It has a 3 month trial and seems to be the best plugin for this so far. I try to
use a minimal amount of plugins so I don’t clutter up the site with popups
and coupon codes like I see others doing.)
 Magic Zoom Plus (quite astounding if you are bored from shopify standard
image zoom)
 Trackify
 Abandonment Protector
 Shopify Reviews
 Contact Form
 Teelaunch for custom merchandise
 Free shipping bar
 https://apps.shopify.com/conversion
 Privy
 Wheelio
 easy tabs

Tip
Don’t only browse for free apps only since many apps have free initial trials

Email Sender

‘Get Response’ is better than aweber

Features:
 you can retarget based on who clicked or read your email
 aweber 5% open rate, get response 30% open rate
 30 day trial

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Chapter: Shop Examples

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https://sunburysupplyco.com/
https://sunflowerjewels.com Great store. Sales in every minute. See their top
products. You can copy them for success. Only 550 likes and no engagement on
posts or page (perhaps didn't ran any ppe ads). Still continuous orders. Mostly
doing carousel ads.
https://www.awesomeworld.co.uk/ another good store to target their fans and
top products
http://www.tamrac.com/ photography shop. Search their best selling products.
They are not bags etc. you can put them in your shop and sell
https://flawlessvalue.com great store. Check out sales for watches. Some of them
are sold using free+shipping and some with quite high price (perhaps as an
upsell). Can be copied too.
https://www.facebook.com/WeTheWatchCollectors/?ref=br_rs note
engagement. Only 3 ppe ads yet so many sales. Also note their tactic of selling.
From $89 to free

teslagear - great store

Ring to perfection - (google it) great design, note the reviews part on product
page. Also upsells. Can be used to copy products as well. Also great upsell plugin
on the checkout page (it’s called Nudge)
Watch outfitters - good badges image, different style
https://sugarandcotton.com
https://www.facebook.com/sugarcottonshop
This shop has couple of viral products

https://www.theclevhouse.com/
http://ecom1.anuragchaurasia.com/
http://demo.nopcommerce.com/

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https://www.killstar.com (pro images)
https://www.ivoryella.com/
https://www.beyondgenetics.co.uk/ (They use Shopify. I've ordered from them
several times actually. Not exceptional design, but it works, and they got my
order. Logo looks really pro. As long as it's good enough and seems like a legit
shop with customers, I only care about the products really. A fast and functional
shop trumps flashy design for me.)

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Part 2: Ad Campaign

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Chapter: Campaign Foundation

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 cpc for a good ad is between 20 and 40 cents. Every ad I run that does well
will have relevance score of 8 or 9
 If you got 90 LINK clicks for $4 that is an excellent price
 Run each product for 4-5 days to decide if it’s a winner or not
 Some example of conversion rate (website conversions) High 11%, normal
5-7%, low 3% and below
 Run ad only on facebook. Switch off display network, instagram and
everything else. Run only newsfeed ads in the start (not even right col ads).
Then test right col and instagram ads later
 Make sure you are testing buyers not 'interested' people.
 This isn’t really a get rich quick thing, you should have a plan in place with
some good time spent on niche research.
 I would rather spend more time finding good products that could do well
than waste time testing multiple products with Adverts.

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Chapter: Strategies

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All of the following strategies have been collected from several facebook groups,
posts, youtube channels, blogs and websites. Feel free to implement them as they
are. Or better yet give them your unique twist, or combine one or more together
to come up with a new one. It’s all about taking action and testing. People have
been making 6-7 figures income using these strategies. It’s your turn now

Strategy 1

I ran 5x ads at $5 each. One stood out from the rest, and I focused on that. I
did a bunch of versions of that ad and found one that converted. Then I just
scaled 25% a day, while testing new ads. I stuck around the $100 a day mark
for a week or two and then pushed it hard.

Strategy 2

Focus on one product first. Run a single adset for that product with multiple
ads. Each ad will have different style (image, carousel, refer ad copy section).
Pick the winning ad and scale it. If there are no orders after 4, 5 days then
change the product. Keep the audience laser targeted in the start while
targeting and the product should be relevant to the audience. Remember the
rule of putting right product in front of right people

Strategy 3

The secret is having a good product and finding the right way to target people.
If you put up 5 ads each at $10/day. After 48 hours, you've invested $100. You
turn off the ads that didn't generate sales/leads, and you slowly start to
increase those that did. When they really start to perform, you can set-up
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retargeting as well as lookalike ads. The people who say Facebook doesn't
work are complete BUFFOONS.

Strategy 4

Run post engagement first. It will give you data what gender, age group,
platform, demographics etc is interested in your product. Then run website
clicks/conversion ads and copy the demographics over. The cost of PPE ad will
be high for first 4, 5 days but it will drastically lower afterwards.

Strategy 5

free + shipping methods. refer 'free + shipping ads' image. some great
examples and reach and output

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 Strategy 6

Start with multiple $5 a day adverts

Let them sit for 3-5 days
Take the ones that have made sales and scale
Make no sales then try a different product/niche
If you are not getting sales it’s usually the product

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 Strategy 7

Create a post on the fan page and promote that post for engagement. Sales
will come from that engagement. Specially aim for viral content (several ways
to create viral content. For example search for already viral content)

Strategy 8

Create a page, promote a page through ads for very cheap likes (eg 1 cent per
like) until you get several thousand likes. Then sell a product on that page.

Strategy 9

Launch 4 ads, let them run for a week or two. Pick the best, eliminate the rest,
make 3 new ones using the best from last set as a baseline. Continue until
you're rich. I test everything. Images, targeting, copy. You are never done
trying new things, it's a lifetime process

Strategy 10

Run ppe with caption "we are giving away 100 watches for free on our
anniversary. To get in the draw you'd just have to share this post. That's it."

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Run this ad. And then after a while pick random 100 people and message them
that you have won the watch. You'd just need to pay shipping. Or better yet US
government charges 8.95$ for items shipping from overseas. Or something
similar. This will give you 100 instant sales plus reach from ppe campaign
Use 'messenger sales channel' for this. Using that you'll be able to send the
product link directly in the message

Strategy 11

I did PPE's and let them run nearly a week before moving on.
I let Facebook tell ME who to target, and I did that by using PPE ads to see
which demographic responded the most.
If you do that, you'll find the golden audience for any product.

Strategy 12

Another strategy. Free giveaway on fb

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47
 Tip
To find out what interest I should target I checked out the people who were
commenting, what are their interests and what pages they like. You can check
this by checking out their profile.

Strategy 13

Run ad for post engagement, use that traffic from the post and target ad
specifically to them. They convert much better

Strategy 14

Run 3, 4 different adsets on for the same product/niche/products catalog.

Each adset budget will be $5. First 3, 4 days will be expensive. Then the cost
will dramatically drop on the 4, 5,6th day (from 20+ cents to couple of cents by
fb).
After 5th day, 2 cases can occur
Case 1: 2 sales or no sales but low cost = keep the ad for 3 more days
Case 2: no sales or 2 sales but high cost (low ROI) = kill
How to scale in case of case 1:
In case of case 1 you can further scale the ad by
Diff age group or increase the age range

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Diff country
Diff state, add another state
Don’t mess original adsets and duplicate adverts and increase price slightly
If the testing fails
Change the product in that niche first
Then change the niche as your last resort
Example
Trending sports tshirt of a popular person
Campaign 1: lost $200
Changed product (diff color pic etc): lost 200 again on 2nd camp
3rd camp: changed product but lost 200 again
4th: made 13k profit
Note: don’t let numbers distract you. All you need is one good campaign
Secret for successful campaign: right niche, right product, right people
When to change the niche
(Test was done using post engagement ad)
Camp 1: 200$ for testing
Camp 2: 200$ for testing with changed product or demographics
Repeat for 4 times (800$) if still no profit then you can change the niche
If it hits you can potentially make several thousand dollars
(Note: you can repeat the process for smaller budget like 20$, better
recommendation is to spend $100 to test a niche)

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 Strategy 15

Run competitions (great idea for post engagement)

When advertising on Facebook I’ll sometimes advertise competitions. Tell
people they will go into the draw to win something at the end of the month if
they purchase.
I then notify the winner by email, this is a great way to get buyers onto your
email list.
This isn’t one of my campaigns in the picture but you get the idea of what I’m
talking about.

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 Strategy 16

One more thing about the PPE - WC stuff. If you don't want to do the PPE first
that’s fine (I know it cost more) just start a WC campaign with one adset but
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have multiple adverts in it. Set that to view count then let FB work its magic.
Once that adset starts getting past 15+ a week FB will then figure out what to
do with it. Don't worry about all the bullshit about needing to cook the pixel
first or whatever you hear. This 15+ a week is actually cooking the pixel you
don't need to do that with other ad types first or whatever others tell you.
Read what FB wants and it will give you what you want back.
So if in doubt start 1 WC campaign with 1 ad set and multiple adverts within
that ad set on view to count. Give FB that love.
You don't have to do PPE first but it just helps later on that’s all. Or you can
even run very success full PPE adverts that make you serious bank. It comes
down to what’s doing to work for you.

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Chapter: Targeting

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 Things to target

 demographics
 Interests
 behaviors
 competitors/major players
 blogs/magazines
 celebrities
Adding more than one interest will target people with at least one of them
(that is they are ORed not ANDed, if you every studied OR, AND operations in
basic Mathematics). There is also ‘exclude interests’ option as well as ‘AND
Interests’ option (that is ANDed interests). These options can be used for laser
targeting which gives higher conversion and reduces click cost dramatically

Things to Consider When Targeting

Integrate ‘Behaviors’ when targeting

Use ‘connections’ and ‘custom audience’ option to broaden your customer
base as well as for retargeting
Target US, Europe and Australia
Targets events, clubs also. Will give much targeted audience
Target specific early on (that is laser target), as you get sales/traffic, facebook's
pixel will start to collect data and know who to show that ad to. At that point
you can go broad and target stuff like "skiing" and even though it's super
broad, FB will find the conversions for you.

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Super laser target your audience, not just utilizing interests only but all other
factors specially advance features like behaviors

Least info you should know before starting your campaign

 Age
 Gender
 Relationship status
 Kids/no kids
 Net worth
 Home Value
 Renters/Owners
 Interests
 Income
 Why do they need your service
 When do they need your service
 Their fears and desires
 When do they use internet
 Do they access internet via desktop or mobile
 What kind of words they use when describing the problem your
service solves
 What do they hate about your and similar services and how could
you get them rid of that?

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 Tip
Use lookalike audience (facebook algorithm is very powerful and will give you
astonishing results) If you don't have a customer list use Facebook's basic
targeting (based on your customer profile) to send 250-500 clicks to your
pixeled educational article, and create a Lookalike audience from those people

Specialty products or services require a much more dialed in audience. For

things that aren't specialty, you are better off using a large audience and
letting facebook optimize to show your ads to the people most similar to
people who have already purchased.
If you have competitors or big publishers in your industry, find out what
people who follow their pages are most interested in and use that for
targeting.

Targeting Examples

For photographer we targeted engaged women.

For the realtor we targeted "Likely to move".
For the musician we targeted similar artists.
For the web design company we targeted a specific niche and made the
facebook page, ad, and landing page, all look like we were specialized in that
type of business then replicated it over to other types of businesses. Target by
job title.
A jewelry store selling pendants targeted at Moms (note that jewelry is general
niche but audience is being targeted to moms only, thus giving low cpc and
high conversion)
You can't just be generic or no one will ever buy.

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 General Points

People also have lot of success with smaller countries as well Balkan Region,
Scandinavian countries, South Africa, etc. It's better to test, test, test
Don’t sell things that you think will sell but sell things that actually sell and that
you can target. For example you can't specifically target women fashion but
you can target, for example, dog necklace to dog owners or better yet dog
collar with necklace for the dog to dog owners
Target specific audience like console owners, sell them console cover
Target micro niche, get really down to specific target

Use audiences: Make sure you have tried all of the audiences that you can
possibly think of: lookalikes, custom website audiences (segment different
people by the type of content they are browsing on your website, then
remarket them. It works like a charm!), Last 30 days visitors, Last 90 days
visitors, people who have added a product to the cart, people who have made
a purchase, etc. The new Facebook Audience pixel gives you the opportunity
to create such audiences in a breeze.

The narrower your audience, the better.

Shoot for 10,000 people or less, in the beginning.
Remember that advertising is about getting customers, not cheap clicks

In audience insights, put up niche. Copy pages with high affinity and put them
as interests when creating ad (this is precise targeting, read below for broad
targeting. precise targeting is preferred though)

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 PPE ad Targeting

For post engagement aim for high reach and greater audience (140k or 150k+
to 400k). 3, 4 interests list are also enough (sometimes even 1 interest only)
since its post engagement only
When creating post engagement ad, create adsets with random demographics
(age, location, interests etc) and see which works (as described above you
would need 3,4 adsets. spend $20 on each adset max with $5 per day)
For interests try 1 interest, 3 or 4 interests, and then stacked interests (i.e.
several interests). You never know which one will hit

Tip
'[Niche] rescue' interests/pages will have very passionate people. E.g. horse
rescue

PPE -> WC Targeting example

----reexplanation of the post engagement strategy from above

I used to do a mix of Engagement Post (PPE) and Website Conversion (WC)
adverts right from the start, I still do this but I’m testing something else and it’s
working very well.

58
Once I have my general interest in place I start to stack up a big list of interest.
I’ll spend a few hours inside audience insights just stacking and stacking on a
notepad.
I then start 10 or more PPE adverts ranging from a few dollars per advert to $7
per advert depending on my budget for that project.
When creating the adverts I randomize everything like age, gender and use
random sections of my interest stacking list. I’ll also throw up a couple adverts
using the entire stacked list.
Now I let them run for my required testing time, that’s usually 4-5 days
depends on how active they become.
After the testing time, I take the ones that have the most active engagement
then copy down the advert copy like age, gender and the interest I used.
Now I start a Website Conversion advert for every good active engaged post
and let that run.
If I’ve had sales from the PPE adverts I’ll let them run, if not I might still let
them run for engagement and exposure but change down to a lower cost.
Now the Website Conversion Adverts will make me the money.
I hope that makes sense….
So what’s happened here is I’ve used the PPE ads to get an idea of what
interest and age group are interested in the product. I then transferred the
same details from the best ones over to a new Website Conversion advert.
This way I now have an active audience that will be optimized for sales instead
of Post Engagements.
Remember you need to spend money to make money. It doesn’t matter if you
spend money on testing (within your budget) because at the end of the day
when you find a winner you will make that back.

Retargeting

59
How to Get Visitors Back To Your Site and Convert Them into a Sale
 Send an abandoned cart email
 Email marketing
 Facebook retargeting
 Using coupon codes

Keeping track

Don't track cost per click. It's a vanity metric. Track what matters. Cost per
conversion (conversion in this matter being a purchase).

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Chapter: Bidding

61
 Never use auto bidding. Always place manual bid
 You don’t necessarily have to put bid within recommended range.
 If the suggested range is not very low, segment audience further
 When placing bid in ad budget, put amount less than suggested range and
see if you can get clicks. If you don’t you can go back and increase it
gradually until you start getting clicks. Don’t increase it to suggested range
in first jump. Gradually increase the bid in 5 or 10 cents steps. Good
strategy, otherwise start at the minimum suggested in the range and
increase gradually if you are not getting impressions
 Stay away from CPM/optmize for impressions. Go with CPC/optimize for
clicks. After sometime when there is data in pixel use optimize for
conversions. Maybe test cpm at later stage. Note that the thing you
optimize for (clicks, impressions, conversions) you are bidding for that
 When increasing budgets, DON'T increase for more than 15-20%/day, it will
mess up your click and lead costs.
 Busy times of the year can still be worthwhile, even with the extra cost—
but you should definitely keep in mind that it will almost certainly cost
more.

62
Part 3: Ad Copy

63
Chapter: General Guidelines

64
Keep the Max frequency (how many times a single user sees your ad) of an ad = 2
or 3

Use ‘view reports’ to view detailed reports. Can be very beneficial (use ‘edit
column’, especially actions and cost per actions. Also check ‘Data Breakdown’)

To think that just because your ad clearly shows the product means people should
be buying it is a massively overly simplistic view of advertising and marketing.
Don't have specific advice beyond just understanding that it's not that simple or
easy. You have to win people over not just show them the shape of your product.
Adding price won't help probably. Make someone want it and they'll pay
whatever you're asking for it.

Before creating ads - go to Adespresso's ad library. You can find great examples
there from almost all industries that will help you craft your ads.

Link: Adespresso's ad library

Points to consider when creating ad copy

1. Highly targeted copy for different personas (recently single men, girlfriends
who want to buy their bf a gift, etc) using emotionally charged language +
aspirational images
2. Landing page targeting each persona type
3. Going after a direct sale / impulse buy rather than a "free trial" or
traditional marketing funnel for warming/nurturing leads and converting
into sales

Actual ad mechanics are just 10-20% of what goes into a successful campaign. By
mechanics I mean the actual ad setup, bidding, all the little clicks you need to do
in Facebook ads manager. What really makes the most impact is the actual
psychology behind it, and what happens after someone clicks on your ad. That's
the difference between a losing campaign, and a 20x ROI campaign.

From time to time you will need to switch up your ad copy and images, because
people get tired of seeing the same thing over and over again. Keep track of this
using frequency. Update ad if it exceeds frequency of 3

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For ecom, use stronger appeals to emotion to try to get impulse purchases.
Integrate this concept in your ad and specially on your product page since more
intense emotions are required to complete the purchase

Use the whistleblower strategy for this too. “Are you looking for a driving
school?“ Right in the first line. The strategy is to right away call out your lead if
your ad targeting is forced to be a little more broad.

For instance if you are targeting women in a city, but don't want to narrow down
your audience size by selecting interests that may or may not actually define your
target, you can do it with your first ad campaign.

Calling all women who love to drink wine and paint!

Calling all Salt Lake City Wine Lovers!

Do you love to drink wine and paint with friends?

Love Wine and Painting?

You definitely do need to keep the creative fresh or your ads cost will just soar
after they run through the audience.

For ppe campaign, run competition on your fb page to collect emails and increase
reach etc. e.g. 'share this post to win x'

For ppe ad, after 5 days, 10 cents per engagement is very high if you are not
getting sales. 2, 3 cents per engagement is ok

fb optimizes ad for 25+ events PER WEEK (e.g. views, add to carts, checkouts) so
optimize your ad for those events which are at least 25 in number.

Tip
Send one ad to product, and one ad to similar products category. Test which one
works better

66
Simple messages work the best.

I'm not sure if that's because the value proposition is extremely clear or that the
message is so straightforward that you just see the banner, scan one line of text
and click a link. But one or two lines text on a Facebook posts works the best with
all sectors: e-commerce, non-profit, organizations, brick-mortar stores, etc.

The quality of your ad can send the cost of your ad skyrocketing or lower it
dramatically. There are two metrics you want to look at when evaluating the
quality of your ad, which are the relevance score and the click through rate.

Notice the ad difference. Higher clicks reduced the cost

67
Frequency is one of the most important factor of your ad and it determines if your
ad costs skyrocket or get low dramatically. Keep it below 3. If it goes above 3
refresh your ad and make it new

Carousel ads are known for having higher conversion rates, which raises your
relevance score and lowers the cost per ad.

CTA button: Choose “Learn more.” It’s been proven to convert the best. Test
other as well

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Chapter: Ad Testing

69
Ad Types testing

 Test between image and carousel ad in single adset

 For carousel ad test images of
(a) just products
(b) people wearing the product
(c) intriguing images of product
 For image ad test images
a. good image of just product
b. person using the product
c. Intriguing image of product niche (not necessarily product
image).
 For product image, test with transparent background and with interesting
background (texture or blurred image)
 MAKE SURE ALL IMAGES ARE HD
 For carousel ad, test between products from same category e.g. rings and
products from different categories
 Finally test between post engagement ad (ppe) and image/carousel ad

70
Chapter: Headlines

71
“It follows that unless your headline sells your product, you have wasted 90
percent of your money…”

The first thing you need to know is the #1 rule for headline writing:The primary
purpose of the headline is to get the first sentence read.

The four u’s:

 Your headline should be unique.

 Your headline should be ultra-specific.
 Your headline should convey a sense of urgency.
 Your headline should be useful.

You can rarely accomplish all four in a single headline, but if you can at least
include one or two then you’re bound to write a headline that’s more likely to
compel your prospective customers to continue reading.

If yours is just like everyone else’s, then your company won’t stand out. Your
customers won’t have any reason to think you’re different than your competitors,
which means they won’t have any reason to buy from you than from someone
else.

Headline Examples

If your headline isn’t specific enough, customers won’t know whether or not what
you’re selling is something they’re interested in.

it’s much better to provide enough specific information to compel readers to

continue reading than to write something “clever” that doesn’t give readers

72
adequate information to decide whether or not they’re interested. Here’s another
example:

With this homepage headline, Rejoiner conveys a specific benefit and singles out
who they’re selling to. They get the attention of e-retailers with “abandoned
carts” while letting them know they’ll get “15% more sales.” It’s clear, it’s specific,
and it’s effective.

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This may be the most important tip of all. If your headline isn’t useful and doesn’t
convey a benefit, then it may not give people a reason to continue on past the
headline.

This also happens to be one of the rules that companies break the most. They end
up writing something clever because for some reason most people think that’s
the point of writing a headline. In doing so they fail to communicate a benefit and
fail to give readers a reason to continue reading. Eventually, they end up with
disappointing sales because no one pays attention to their copy. That’s a mistake
you don’t want to make.

Here’s an example of a good headline that conveys a benefit:

One of the things Ginzametrics does well with this headline is start with two
words in all caps — GET FOUND. This causes the headline stand out since every
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other headline online is somewhere between eight and fifteen words long. It gets
points for being unique while effectively communicating a benefit using two
simple words.

It also gets points for mentioning two specific benefits in the next line — driving
more traffic and increasing revenue. Right away, customers know how they’ll
benefit from using the product.

The headline (or sub-headline if you want to get technical) is even more specific in
that it mentions the traffic and revenue is derived from SEO. They don’t just make
a general claim but show specifically how the benefit will be generated. They also
get the attention of anyone interested in improving their SEO.

Finally, they have a broad target where they mention “improving your brand’s
findability.” This is ok if they’re targeting any and all brands, but it could be
improved if their customers were specific like enterprise-level clients or startups.
If not, brands is just fine.

This is an example of a headline that’s not very good (sorry Indochino). It’s very
vague and doesn’t communicate much to customers. The two lines say
“ULTIMATE TECH COLLECTION” and “NOTHING STANDS IN THE WAY OF STYLE”
but neither of those communicates anything of value to customers. They could be

75
considered clever, but really they just come off as confusing and borderline
meaningless.

However, once you click through, you find a more meaningful sub-headline.

This headline helps to explain what the Ultimate Tech Collection is and what it
means for nothing to stand in the way of style, but without the explanation,
customers are left scratching their heads trying to figure out what’s on the next
page.

QuickSprout uses the above headline in a HelloBar to direct people to a sales

page. Why does it work so well?

For starters, it’s very specific. Not only does it mention the benefit of working
with Neil — increasing traffic — but it shows a very specific amount in a specific
period of time — 30% in 60 days. Specific results are always more impactful than
general claims.

The specificity of this headline makes it unique since most companies only make
general claims, and it makes it effective because people respond better to
specific, measurable, factual results.

Best example

TRUNK CLUB

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This very well may be the best headline online at the moment. It goes well
beyond describing the service. An amateur would write a descriptive headline like
“Get a Trunk of Designer Clothes Delivered Directly to Your Doorstep.” A better
copywriter would write something like “Get a Trunk of Clothes That Will Make
You Look Great.” This headline goes so much further.

Instead of just describing the service or conveying a simple benefit, it digs down
to the core of what men want from a service like this. It connects on an emotional
level by appealing to their vanity. It doesn’t merely describe what the service does
or how it works; it communicates what every man wants which is to be the best-
dressed guy in the room.

Your goal should be to write a headline like this that goes beyond a simple
description or a surface-level benefit. You want to figure out what customers
really want to get out of using your product and communicate that in your

77
headline. In a lot of ways, Trunk Club’s headline is the standard you should be
striving for.

The ultimate goal of headlines which is to connect with customers at an

emotional level

78
Chapter: Image

79
 Image Testing

Test between following images

 Product image with white background
 Product image with sharp texture background (like leaves, stones,
water etc)
 Product image with blurred and/or darkened texture background
 Product image with sharp related background (like a man riding a
bicycle for bicycle equipment)
 Product image side by side with person using the product
 Product image with blurred and/or darkened related background
 Intriguing image from related niche not the product image e.g. A well
suited guy, product can be watch or apparel (might or might not
contain text as below)

Test between only images and images with some text on it. Text can be one of the
following
 Free
 Free shipping
 Just pay shipping
 Any intriguing sentence that gets attention and also appeals to the
product usage
 Test between blunt and prominent text with odd shapes vs smooth
and soothing text with/without shapes

Test between

80
  ad with price
 ad without price

Don't use stock images (unless you edit them to your liking, or use them as
background)

Tip
To find more product images, first ‘search by image’ on google using product
image. Open the sites where those images appear. You will get high quality and
different images on those sites. Also see different listings on aliexpress to get
different images. Remember product image is the most important factor in
deciding for the customer if he will buy the product or not

Guidelines

MAKE SURE ALL IMAGES ARE IN HD (make the Facebook recommended size
your minimum. Better yet to put larger images for retina displays)

Use canva.com for quick image editing (contains shapes, styles as well as quickly
generates template images like fb covers etc.)

Make sure your images are related to your service and consistent with your
landing page.
Images that are in contrast with Facebook's colours usually work better.
Stay away from obvious stock photos.

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Picking the right images is probably the most important from the ad design
standpoint - good image will generally get you much cheaper clicks (Because
CTR's will be higher)
Edit product images to make them look better

Tip
When adding product to shop, search by each image. Open other shops that have
the same product. People have gone ahead and put up their own high quality
images of the product to make them look good in their shop. You can use those
images

Image editing and examples

Blur and darken the background and optionally sharpen the image
Make the product glow in front of dark background
Use canva to create text shapes, fb covers, almost everything and final image

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 Bad image example

Good product image example

bokay effect in ad image is must.

83
Metaphorical Image - Use metaphorical images of benefit you will provide them.
You can create images of that direct benefit or a figure that is enjoying that
benefit. This way you are making them imagine themselves in that position. Image
is important because it needs to attract their attention. This is one of the most
crucial parts to split test. You will never know in advance which image resonates
the best with your target audience.
The picture is one of the most important parts of your ad, and choosing the right
image will help you lower the cost of your ads by increasing click through rates
and your relevance score.
And you must always, always choose an image that at least makes sense with
your text and copy, though this is more for making sure it makes it past the ad
approval team.

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 FB 20% Text Rule

To check if the text is 20% of the image

http://www.social-contests.com/check-image/
https://www.facebook.com/ads/tools/text_overlay (preffered)

• Choose an image that is directly relevant to your product or service

• Use an image that is bright and eye-catching, even when viewed at a small
size
• Avoid images that have many small details or text and opt for something
simple instead
 Text can also be a great eye-catcher. For instance, the word ‘FREE’
emblazoned in orange across a blue background will definitely catch a
Facebook user’s eye.

Canva even have templates for Facebook ads, ready to use.

Six Ad Image Best Practices

 Happy people
 Color contrast

85
  Ensure the background or border you choose contrasts with the
image itself. Attract the eye with a bright color

 Value Proposition
A clear and solid value proposition is a great way to attract the eye. Naturebox,
below, uses awesome colors as well as the word “Free” to grab attention:

86
 1. Use pictures of attractive, smiling woman and men
2. Cleavage gets clicks
3. Choose real photos over stock images
4. Contrasting colors
5. Red border
6. Testing

From Facebook ad manager

87
IMAGE SPECIFICATIONS
 Recommended image size: 1200 × 628 pixels
 Recommended image ratio: 1.91:1
 To maximize ad delivery, use an image that contains little or no
overlaid text.

Free image sources

stockfreeimages.com
freeimages.com
freerangestock.com
freephotosbank.com
nos.tvnsnd.co (or twnsnd )
picjumbo.com
pixabay.com
thechive.com
worth1000.com
imgur.com
canva.com
gratisography.com
snapographic.com
lifeofpix.com
foter.com
creativecommons.org

88
89
Chapter: Ad Text

90
 Guidelines

Keep your copy short and extremely clear. Here it’s not about selling. It’s about
convincing users to click on the ad to discover more. Try to be catchy and clearly
explain to users why they should click. Offering discounts and freebies usually
helps. However, be careful not to attract too many cheap clicks that won’t
convert.
Keep following points in mind when writing ad copy
Powerful benefits based headline
Headline should clearly and specifically tell visitors what's in it for them, nothing
more. Don't talk about yourself, talk about what's in it for them.
Clear and visible call to action button
Call to action button and headline need to be the 2 most visible things on your
lead capture page. First things the visitors need to notice are 1. What will they get
and 2. What to do next.
Call to action should specifically state what to do next - people need to be
instructed (you'd be amazed by the extent of this).

This will vary based on the type of ads and your business, but here are some
directions:
 Check your grammar - make sure it's perfect
 Make it BENEFIT based, instead of FEATURE based
 Try starting your ads with questions
 Specifically address your potential customer
 Try to use language your customers use when describing your
service/their problems
 Explicitly instruct customer to click

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  Make sure the copy (wording etc.) is CONSISTENT with pages where
you send traffic to

The Ad must have an offer (e.g. 50% off) and must have an urgency factor (e.g.
only 72 hour sale)

Ad Examples

Title: you know 6000 dogs get run over each year
Product was: led dog collar

Another great example

92
3 imp points used in above ad
'Free' in heading
Numbers are more effective (3-step, 4 billion)
Catchy image

Here’s my system for ad writing:

 Open up a Google Doc, a Word doc, Pages, TextEdit, or your word
processor of choice. If you want to use classic tools like paper and
pen, go wild.

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  If you’re like me and your attention span has been shot to hell by
pretty much everything on the ol’ Internet, close everything else:
tabs, windows, applications. The only thing I might leave open is
my landing page for inspiration.
 Open your favorite pomodoro timer like Tomatoes or Bolognesa.
These timers are going to give you 25 minutes for you to focus, focus,
and focus. It may be tough to go that long, but here’s what I want
you to do:
 Write everything that comes into your head. Don’t stop until that
timer goes off! If I can do it, you can do it.

6 Things to keep in mind when writing ad text

1. Don’t try to be clever – just be clear.

Facebook is noisy. Make sure your ad tells me what I’m going to get if I click, what
problem you’re going to solve, or how I’m going to end up feeling as a result of
what you’re offering. No more, no less.

2. Avoid all mention of your brand.

3. Speak directly to the right people.
“Thinking about becoming a coach?”
“Hate your day job?”
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“All day on social media without seeing real results in your biz?”
I start off a lot of my ads with a questions because it pulls the right people in and
gets them to listen. If you see an ad that starts with one of those questions and
your response is NOPE! then you’re going to keep scrolling right on past my
ad. Thank you!
4. Make it emotional.
5. Keep it ridiculously simple.
This works for any industry anywhere. No fluff, just a clear call-to-action to get
their hands on your free content that will allow them to [insert the solution you
provide].

Ad example

95
96
Part 4: Further Information

97
Chapter: Important Stuff

98
 General info

 It has been repeatedly said that a great portion of visitors come from
mobile. Whereas you wouldn't put your credit card number while you are
moving. So it's better to test mobile traffic vs desktop traffic vs both
 On facebook on billing page, adjust your 'account spend limit' so that you
don't accidently overrun your budget
 Honestly if you find the right person and copy their setup, you will grow
very quickly (you don’t have to copy another dropshipper - you have to
copy a site that you know converts well.)

Important Stuff

You are looking to make at least 2 sales from 100 website clicks
Few things I have learned by donating money to Facebook:
1. The best ad served to the wrong audience will flop. Of course I didn't
know this was the wrong audience at first and thought it was just the
ad. Segment like crazy and get the audience size down.
2. Video ads are still performing better than others (despite my
preferences otherwise as a user)
3. I like to hone in on ads - start with ads with few similarities and then
a/b test the winners with small changes (one thing) between sets.
Words of wisdom: don't describe the product, sell it! Don’t tell them about the
product tell them why they need it

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 Resources

Following are some valuable resources if you want to further study the marketing
and advertisement genre. Note that most of these resources are not directly
related to Facebook advertisement but they will make you a better marketer
overall.
Web Copy That Sells
Influence: The Psychology of Persuasion
On Facebook Ads
Top Facebook Ads Blogger

1. Everything by Frank Kern

2. Jeff Walker Product Launch Formula
3. Jon Loomer's blog
4. Influence Robert Caldini
5. Predictably Irrational by Dan Ariely
6. Ca$hvertising
7. Ogvily on advertising
8. Scientific Advertising
9. Books by Perry Marshall
10.Anything by Seth Godin
I'll throw in "dotcom secrets" by Russel Brunson. Sounds shady but tons of actual
usable advice for marketing funnels. That and ca$hvertising are like desktop
references for marketing.

Unique Facebook strategy: https://www.youtube.com/watch?v=u0MX5OYpMJc

100
Chapter: Hunting

101
 Analyzing competitor

Start with 'site:myshopify.com [keyword]' in Google.

Let’s assume keyword = phone case. You can also use keywords to search which
niches are performing best and then copy those niches from biggest players in
them
Open the top couple of stores. See their best-selling products
Go to their fb page and observe their ppe ads to get idea. Cross check this with
their best selling products
See profile of people who have made comments on their page to have an idea
about their customer avatar
Use this info in preparing customer avatar as well as the ad
Target fans of that page in the 'interests' section when creating ad (if the page is
big enough)
If their ad appears in your news feed, click arrow on the ad and select 'why am I
seeing this ad'. It will give you exact targeting that the ad used. Pretty awesome

Examples
In Google enter
Site:myshopify.com jewelry
This method can also be used to find shopify stores in jewelry niche, follow them,
and target their fans (as explained above). As an example
Site:myshopify.com necklace just pay shipping

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 Other Resources

Browse Aliexpress subcategories for niche and sort by orders for the product
(really good strategy actually, can be used to find several good niches)

WatchCount
One source I've used when doing niche research is http://www.watchcount.com -
you want to look at the ratio between people watching and sales. Go for products
with lots of sales
Saturation is not a problem. There will always be competition. In fact saturation
shows that there are more buyers in it. You just need to find an angle to sell.
Don’t let it hold you back
Best and cheapest ad I ever ran was $1/day for a week. Did much better than $20
dumps on a 24 hour span.

Google Display Planner

Use Google display banner to search several info regarding a particular

niche/product. It can reveal some very important information such as age,
gender, location etc. Give it a try and see what you can find

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Niche Miner

A very useful tool out there and yet so few people know about it!

Youtube
Top products can also be found from YouTube. Just search keywords like
Top gadgets
Top kitchen
Top mobile accessories
Top camera equipment
etc. and look for viral videos

Note: weirdest things sell like crazy on shopify (led dog collar, fruit cutter). Don’t
let your personal choice cloud your judgment

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 Awesome trick
Paste the following code at the end of url to get the list of best selling products of
the store
/collections/all?sort_by=best-selling

https://myip.ms/browse/sites/1/ipID/23.227.38.32/ipIDii/23.227.38.32
List of top shopify stores

Combine above tricks (like looking for best-selling products in the top shopify
stores) to find out niches and products that are sure to work.

Coupon Discount Codes Trick

I love doing this, it converts VERY well and not many people are doing it.
A large majority of your visitors will always leave your store and go to Google in
search of a discount coupon.
You can bring them back by offering them a small Shopify discount code when
they do the search.
There are two ways I do this.
First I create a discount code for 10% off in Shopify
Next, I submit my store to a coupon website like couponfollow.com.
Most of the time it won’t get accepted unless it’s a good looking store they think
is worthy of getting added. When I started getting added to them I was getting
results like this….
2,726 coupons used! 2,726 extra sales I would have missed out on.

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The other method I use is creating a free website using sites like Weebly then
posting a coupon code no that.
When people search for “your site coupon” in the search engine the idea is to get
the coupon site or the free website you created to rank at the top so people can
click on it.
It will rank without any work because there is no competition.
You will then have everything covered, you will get return customers coming back
to use those coupon deals they found in the search engine.

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Chapter: Tools

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POD apps
 Teelaunch
 Pillow profits
 Printful
 ScalablePress
 Gearbubble
 Teechip

I've tried Printful, but it's CRAZY high cost (8.95+6.95 shipping) allowing me to
price it probably around $20 a mug + $3-$4 shipping to see any profits.
Also tried Teelaunch is good but the mockups just look like crap.
There is also ScalablePress, they are the cheapest
Found printify, which are pretty cool pricewise and design, although their app
could use more modifications
Gearbubble is cheapest and they have heat changing mugs
Teechip.com also seems good pricing wise
I've sold thousands of mugs with Teelaunch and they've been great. Solid
customer service and other than the occasional broken mug (which they fix by
sending out replacements), I've had no complaints about quality from customers.

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Part 5: Strategies from Facebook
Posts

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In the following pages you will be represented with several complete
advertisement strategies. These strategies have been collected from several
Facebook posts and groups. The unique thing about these strategies is that they
are guaranteed to work since the person who posted this strategy has already
implemented it and generated several thousand dollars using it. You can do the
same.
After each strategy is explained, along with the screenshot of sales/revenue
sometimes, it is followed by more information in the question answer format.
Side Note: Proper credit and reference has been given with each strategy to the original post. If
you are the author of that post and want it removed from this book, please contact the author.

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 Strategy 1

My point is, focus on optimizing your site, pick a good theme, find the right
photos, have the right descriptions, set up the right apps and get to work! If you
put work into your site, when people start visiting, it will sell itself!
Sometimes it helps to just have a really nice photo related to your niche to draw
them in, and then have killer products to finish the deal. Doesn't have to be the
exact product, as long as it sets the theme of your site so they don't feel tricked.
Apps: currency converter (I ship worldwide), customer.guru, mcafee secure,
oberlo (aliexpress dropshipping), sales pop (adds authenticity), tawk.to, aftership
Honestly though, I'm wondering if I even need aftership. oberlo doesn't seem to
utilize it.
I'm honestly targeting everywhere. I don't have enough experience to tell you to
target a certain product to a certain country, but generally, if it's a niche product,
try to find out where it sells well. The products I'm currently targeting sell well
internationally

Strategy 2

Below is one of my ad screenshot (PPE = US, UK, CA, AU, France & Germany and it
was about $0.001 PE).

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It is not that hard nor easy, but if you know when & how to jump in the pond... It
all about how to target the right audience

How much are you making in sales?

10 Day Result.... Spend $1875

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Must be video ads isn’t it?
No.... It is PPE …

How big was your audience?

1.3M …

For WC ads, did you start with VC or ATC or PURCH?

WC didn't Work for me (In this case) …

Actually, I run 2 PPE ads (Same) ... One on IG and other one FB. I stopped one on
IG latter (low sales) even with millions of likes. WC didn't work for me…

Is the PPE video or image?

Image

How were u able to get that virality? Was through posting a funny image or
something shocking, etc?
No,,,, It was Product image…

Damn how did it even go viral then lol

If you search for these kind of PPE Ads,,, You will surly get an awesome IDea,,,,

So I’ll just find similar PPE ads that went viral and just find a similar product?
If you do so... You will be saving lots of $$ on A/B Test....

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In simple... Then run a PPE ad,,, If you make some sales... Collect the information
and result... And target the exact locations and Age with better result... That's It.

So you yourself found a viral PPE product and just used a similar product?
Similar or may be matching.

How do you search for these (similar) ads if you don't mind me asking?
There are some free as well as paid tools.. But leave those... Facebook Search bar
is the best option... Just search some product in your niche as like "Buy Wood
Watch" and scroll.... You will get some ideas...

Strategy 3

The Money is in Testing

I decided to test aaalllloott of products since I know people who have made it big
online, I'm talking $100k+, test allot of products. You never know what sells
online.
So I added around 15 products in this weekend and targeted various countries
and in different niches. All regular pricing, none f+s.
The result 2 winners (got sales with $2 budget within a few hours) and for 1 the
cost/purchase is around $2 and the other one around $1. Spent $4 on the winning

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Ads and made around $45. That's a ginormous ROI. Some of the other
ads/products got ATCs as well, will keep them running.
For the ones who are still not sure about what type of ads work. All of my Ads
were Conversion>Purchase with a budget of $2/ad.
I've now stopped the losing ads and have scaled the winners. Hope to sell allot
now.
So guys start testing. Try different niches, different countries. You are almost
guaranteed to find winners, got to put in the effort. �
Edit/update: I've now scaled the winners and although for some reason the
cost/purchase has increased a bit I'm still getting sales.

How did you move to purchase without getting a mature pixel?

It just works. Try it yourself.

You need to be hitting your 15 - 25 conversions a week though! That's straight

from Facebook!
Yes that's correct. But this method still works

How many total ads did you launch for the 15 products? And the total budget
for all the ads was?
1 ad per product per campaign. $2 multiplied 15 is the total cost per day.
I didn't create 3 ads for 3 different countries for every product. Just the ones I saw
performing well.

What country?
USA, Europe and Australia

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All in one advert?
Nope, different campaigns

From which country you got the sales?

USA and Australia

Purchase directly without collecting data?

Try it. If you want keep your ppes running and test

How much time you wait before your purchase ad if not getting sales
Max 2 days. If the CTR is high and there are many ATCs then I'll wait another 3
days. But the budget remains max $3/ad

May I ask - did you have all the products in one store, and just targeted
individual products from that store, to the different geographic areas? Or did
you use individual single-product funnels for each one to test?
All in one store.

One week sales

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I've scaled the winners. Created new campaigns and set the budget 6 times the
cost/purchase.

In the new campaigns, do you change the targeting or exact the same as the
original?
Exact same.

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Shopify and FB Ads is not rocket science. The people who are doing
millions/month are no smarter than us.

How do you test your ads? Breakup age groups? Different pictures/copy?
Only 1 ad per campaign. Once I see which age group, gender is buying. I create
new campaigns and scale.

You had 15 products right? So that means you ran 15 campaigns. And how many
adsets did you have in 1 campaign? And did you went straight for the purchase
pixel?
1 ad/campaign. Conversion Purchase from the beginning.

So 1 campaign had only 1 adset which had only 1 ad in it? With $2/day budget?
Yes

I would say then you just went lucky their

2 winners out of 15. Yes lucky maybe. But remember fortune favors the brave.
BTW 2 out of 15 is about how good it gets. Get lucky too

Yes, I mean without testing your genders/age group/interest you straight went
and caught the fish! That’s excellent
That's actually reverse targeting. My technique
Once I know who buys. I create separate campaigns targeting them and scale.

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Actually there's no official Facebook training. That's why I said money is in the
testing. You try a method, if it works, you're done. Just need to refine it.

Could you expand? Where did you add them to? All in one store? Are they
related? How did you select the products? Were they Facebook or Google ads?
The products are not related. You can look for best-selling products on Ali, eBay,
Amazon etc.
So you just resell them at a higher price in your Shopify store? Thanks
Yes that's correct. One of my winners cost 99 cents. I'm selling for $9.99 + 3.99
shipping. The other one around $5 I'm selling for $25. Both sold within a few
hours.

How do you target the people? Do you use a special method or just randomly
select the interest?
Select interest based on the product.

How do you select interest on these products? Could you tell us more about
that?
Use flex targeting. Watch Ben Malol's video on YouTube about that. I follow his
method.

When do you target the different countries do you laser targeting or do it as

broad targeting?
Initially I do flex targeting. If I'm not sure who to target I use broad targeting and
then after seeing the age, gender, device which perform better, create new
campaigns.

Do you spend time to write product description or just leave it blank?

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Just a few top features.

Are you testing markets that are saturated bro like dog, cat, horse etc? Or are
you finding cool new markets that are not really saturated with competition?
I'm not trying from dogs, cats or any animal niche. I'm picking the products from
the best sellers of Amazon, eBay and other popular shopify stores that are doing
well. The niche I'm picking are relatively new and not the obvious ones but are
apparently best sellers.

Are your ads videos, images or normal ad posts?

Video Ads and photo Ads

Is that $2 daily budget?

Yes to test. I scale the successful ones.

Here's a screenshot of one of my ads which has been scaled since its selling. Has
got almost no engagement however you can see its selling and has many ATCs
compared to the view content. The more I scale this ad the more it'll sell.

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Are you using video ads?
This one's a single photo ad

Do you guys sell to other than US? I guess I might've been too focused on US
instead
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As I've mentioned I'm selling to US, UK, AU and NZ

Which countries are doing well for u?

US, AU and NZ are killing it

So u oberlo'ed 15 best-selling products from eBay, Amazon research. Change

some top 3 features description, run 15 campaigns with 1 ad per adset targeting
US with interest related to your product at $2 daily budget using FB Purchase
Objective. Identify what demographics / age/ gender buys and scale that
particular adset. Is this your thought and action process? So pictures of products
are all taken from aliexpress? No edit done to it at all. Can you share your
copywriting style for your FB ads?
Yes that's my thought process although I target all 1st world countries with $2 per
campaign. Pictures are from Aliexpress. The ad copy shows scarcity, the most
useful features and always start with a question. Hope that helps.

How do you do your ads pictures ? Is it one picture? Carousel? Video maybe?
And who do the design? Is it you or you hire a designer on fiverr?
Some are video, I do video ads when the photo isn't enough. The rest are single
photo ads. I do the designs in

Is it okay to start with these 2 dollars purchase conversion ads if you do not
already have any sales from these products? I have a mature pixel in terms of
pageviews and viewcontent but no purchases
Yes my trial shows the Purchase Conversion works from the get go, no mature
pixel needed, however you do need 15-20 events/week for the pixel to really
work.
And how long does it usually take you before you start seeing purchases
because I usually do not get any purchases on the first day of my ads

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Answering your 2nd question, out of the 13-15 products I tried 2 sold within a few
hours and they are still selling. Others got ATCs and I'm still letting them run
tweaking them, reverse targeting and stopped the losers.
I'm having success without the currency converter. However it might be a good
idea to get the converter

Do you use single image ads or link ads with cta button?
Single image with Shop Now button.

What was the audience size for each ad?

My ideal audience size is between 50k-200k

Strategy 4

20,000+ Shares.
When I find products like these in Facebook there are two things I think about:
1: How much can I source this product for including shipping?
2: What are my potential margins?
The next step is to find a supplier and then begin the testing. This business is not
rocket science. People love to over complicate the process. Then again if you do
not have a proven system in place then that may tend to happen.

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Part of research is also to check out the copy. You can always learn from other
peoples campaigns. This particular campaign went live 2 weeks ago so it's a fresh
wave.
I then check out their store. I'll use the best sellers tag to pull up the most visited
product pages (/collections/all?sort_by=best-selling)
These are the activities that will enable you to find winners and see opportunities
to ride waves. I've ridden many waves many times and made thousands of dollars
hopping onto the wave someone else created. Remember you don't have to
create waves just spot them early.

Should we spend a lot of money on testing?

Nope same amount I would spend testing as normal.

I had a campaign do $230k last year Nov just over 8k shares.

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You gotta test. I would test 2-4 different adsets with different targeting for all and
let them run for 3-5 days before drawing conclusions.

Do you hide your ad post or is it sticking on your page

Dark post yes. So page post is hidden and not on my pages.
Page post > create a photo post > default option of only use post for ad.

Strategy 5

Took the time to learn as much as possible and apply everything I learned on my
ads, and IT WORKED!! Yesterday was my first month with this store and I reached
my goal of $1k - most of it was from a f+s ad!! Simply amazing. My next goal is $1k
a day � It's possible guys! Fb is a goldmine!

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The products costs me a total of $2 and they pay me $8.99 for "shipping”. The
weird thing is, it actually works! Of course a lot more goes into it as far as
targeting. You need to have the right audience and target the real buyers!!
My ad started making me money literally an hour after getting approved.

Isn't it a turnoff for customers with the long shipping times?

I make a note of how long shipping can take under the product details (2-4 weeks)
people still buy surprisingly!

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The ad I've been running since a month ago has only cost me $120
Also it's not all f+s! I recently added some t shirts sold at full price and it boosted
my sales incredibly!!

Strategy 7

Here's my results: I have no ecommerce background so was pretty new to

shopify, I've heard about it but really didn't know the potential it had. I've
attached two months’ worth of data to show you that it is very much possible to
achieve high numbers like most in this group.
I just kept trying new things testing improving, averaging about 2-4 hours a night
after my full time job.

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128
How much u spent on ads is it only fb adds or any other channel
Facebook ads only, started at $5 at 1 ad set in January, in Feb it went from $50
daily to $70 to $100 to $200 , max I’ve spent in 1 day is $200 . I kill ads that are
not profiting in the first 8 hours

When you are testing, you still kill after 8 hours, you do not let FB optimize
Not when you have a LLA audience running for you

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You have specific niche or its general store
General store

P.S Feb results are due to Lookalike Audience only

What do u use as lookalike?

The audience that views the specific product you are advertising

What kind of ads do you create? Carousel, only one...

Page image posts that’s all, I did a retarget with carousel it was lousy for me

When you had created your lookalike, you target people who was viewed in last
30, 60, 90 days?
180 days, for the custom audience visiting the URL. The LLA is auto generated by
Facebook

What is your campaign ppe or wc?

Purely wc

Which wc pixel did you use? Purchase only?

started the first few adsets at add to cart, once I reached 100 pixel fires for that
event I created new ad sets at purchase, they all ended working very well

All your budget is it only one ads lookalike?

Multiple adsets different lookalikes in different countries at multiple budget
ranges
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Do you add interest on your lookalike? Or you leave only lookalike?
No intersect on my look alike on other countries worked well , didn’t have the
same effect for USA

How do we check 100 pixel fires?

Business manager, pixels and it'll display the ad account pixel data

What's your biggest tip for someone still waiting for that breakthrough?
I was actually on the verge of quitting in early feb because I spent 70% of my $1k
investment thinking it would not work. My friend who also does this, said don't
give up and a few days later it started going wild

How do you test your ads? Some people say WC first, some say PPE first? It gets
pretty confusing
good question my performer started actually from a PPE at $10 max, the ratio of
reactions (likes/shares/comments) to shares was about 1:0.75 , although I had no
sales (only 2 ad to carts) I was like Im testing this as a wc and surely enough my
gut instinct was correct

I optimized for add to cart first and then purchase

So you tested PPE first, no sales, then you changed to WC and got sales?
Yes 1 day then switched cause I had a gut feeling that it would do better as a wc
and it worked

Would you mind sharing your daily ad spent? Thanks

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My daily spend right now is between 80 - 120

May i ask which one converts better for you, link ads or photo post ads?
These are 1200x1200 photo ads

I have a full time job, I used a 1k usd investment from my savings to try it out. I
spent $700 before making any profit. Note that is not all profit, about 40-45%
profit

How do you scale? Do you duplicate or just increase your budget? Also, how do
you go about your LAAs?
That is vertical scaling + horizontal scaling - duplicate successful adsets . Initially
you need to set up a custom audience in facebook, then when you've reached
1000 views create a LLA in facebook

Do you duplicate adsets in the same campaign or in a new campaign?

Same campaign, all the juice (data) for 1 product is within one campaign

I got 1000 URL views from my wc I had about $50 dollars per day worth of
duplicates and random budgets from $5-$15 . I ran my ppe for 1 day at $10

Mind if I ask how you spot the first "unique" product that really took off? Any
tools that you use?
Good question, deep searching on Facebook and cross referencing with ali and
also watchcount.com, most noticeably the product that went wild only 1 person
was advertising at the time, now there is several! So try to be one of the first to
that product when it’s not a holiday season

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How much profit do you make per item? Roughly
Mine is a 70% profit margin

I use Google sheets to work out fulfillment, ad spend profit and roi

Any tips for a new person? What type of products or how to look for them?
Search for products on Facebook that have crazy engagement (reactions, likes) +
shares - shares are very important for viral posts. Look how often people are
commenting on posts. Place this text into Facebook search and start hunting
"limited supply available"

When you search on FB how "fresh" is the likes, shares for you to test a
product?
Find a post and watch how quickly the likes/shares are going up. Also see how
many times people are commenting per hour

Am I right to say that u jump into it without getting into the apps like horrify etc
shopify site enhancement before you launch your ads?
I have a custom theme that has this built into it. I did do that in January before I
had a custom theme, but you end up wasting money if you not making sales right
off the bat

Let me guess it's booster theme?

Bang on haha

Wondering if you do F+S or charge for products or free shipping...?

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beginning of January was F+S then calculated margin and foresaw the effort
involved in fulfilling 100's of orders a day then switched to retail I don't do F+S at
all

Is this from FB ads or Influencers? What are your margins? Drop ship?
Only Facebook, profit margin on the product is about 70%. but after raising the
order value offering special coupons to win customers and build my list it reduces,
from that results I have about 40-45% profit as I have a VA who does customer
service for me and Facebook engagement with potential leads

What are the things you tested?

initially it was different audiences, then I looked into the data and found out what
country my sales was happening, then I targeted only those countries, then I cut
off age groups who were not buying then I went as far as device. All while this
occurring I maintain an purchase / adspend ratio of no less than 2. My LLA gave
me ratios of 10x return on ad spend

What types of ads do you use mostly? Video ads or image ads?
This is image ad, my friend has had success with wc video ads

If you're testing one product but multiple interests (athletes, websites, stores)
do you still create different adsets in one campaign? Or do you create a
separate campaign per interest?
I always only have 1 campaign per product with multiple ad sets (different
targeting, budgets,age groups, countries ) within that campaign

Btw, how have you dealt with inconsistent sales? Had a second of success last
week and made about $300 in 2 days then all of a sudden sales disappeared? I
upped the budget and all I got was a bunch of likes and 0 sales haha
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Kill ads that aren't profitable. Check the adset data for the last 3 days and if the
ratio of the purchases / ad spend is less than 2x, duplicate that ad set and start it
again. That's one tactic, others would be segmentation and targeting only age
groups devices etc.

How many products have you tested before getting to your winner?
lol so many , to be exact maybe 15 give or take
I am looking for new ones now cause the one that gave that result has been
exhausted

Do you contact producers before you put the product in your store? From where
you get your products, just Aliexpress?
aliexpress for now, building capital for xmas this year then fulfilling directly from
USA to reduce shipment times and really maximise revenue

how did u find & select a good VA, and are they USA based?
I used easyoutsource.com my guy is based in the Philippines . I actually had a
relationship with him while I did mobile apps so I messaged him to see if he
wanted to do some customer service , I had to train him of course but it's worth it
, takes the pressure off of me dealing with customers who simply want to know
where there packages are . He works 8 hours @2 usd per hour. I factor his costs in
my operations

One question - when you test run PPE and then WC and Look Alike - how do you
factor in the cost of the PPE in the final price. For eg, you spend 5 for PPE
initally, then 5 again for WC, how do you factor that for the selling price of an
individual product. : ) Cheers!
Good question , first I test with ppe to see if my targeting is on point . Then I'll
stop that and save the audience use that audience in a wc which is a type of

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campaign , next I'll spend money on ads trying my best targeting techniques to
make sales , I'll kill ads that don't make sales and will kill ones that are selling but
not highly profitable . After a bunch of duplicates (horizontal scaling ) and budget
increments (vertical scaling) I'll be left with some high converting ads which
churns out money . The magic metric to controlling the ad spend to money you
make is 2x( minimum ) that is 200 made to 100 spent (even this I would argue to
kill off )

May I ask what kind of targeting techniques do you use ?

precise audiences intersected with broad interests and look alike audiences

do you use 1 day conversion window or 7? Thanks.#

7 day conversion window

1 thing that works well for me when advertising / marketing , think like the person
you are targeting

When you started your LLA it was based on VC first right ? Which countries
other than usa ? Starting budget for LLA
The LLA is built from a CA for specific people viewing a URL , the adsets were a
mix between add to cart and purchase . Most profitable in U.K. , Canada and
Australia , now profitable in Germany too Failed in USA unfortunately

Url as in not a page in your store?

the URL is the product page on the store for the item you would like to build a
custom audience of

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do you charge customers for shipping other than US ? or free shipping
worldwide?
$4.95 usd , world wide . I generally chose epacket for USA and china post for
elsewhere . I'm transparent with shipping times and it doesn't effect people's
decision to buy

what was the errors you've made befor you see profits
Targeting , I was never thinking like the audience I was putting the product in
front of . Makes a huge difference when you know how to hit specific audiences
and how to break it down how to find buyers

How many days back have you started ,and good sources..
I started in January , the 1st lol . Many sources including franks training and
YouTube

How many visitors do you get usually per day?

500-1000

you said you changed from PPE to ATC, did you create a new AD with the same
audience, or did you swap from PPE to ATC on the same ad?
no ppe is a type of campaign you can't select the objective in a ppe like
atc/purchase etc because that is not the goal of the ppe . Use wc to select
atc/purchase objective . Yes the new ad was from the same ppe audience but a
wc campaign

How optimized your ads are? How much you're spending per sale on average?
very, i strive for greater than 3x return on add spend my LLAs were doing over 5x
so very profitable. from memory it was below $3 per purchase

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One product?
Yes that is purely one product and random sales like 1-2 per day of others due to
people having interest in a similiar product so order value increases

when you kill your ads

i spend up to $15 to gather data, find out where the clicks/atc are coming from
duplicate that adset and tweak by focusing on where the clicks/atc is coming
from, stop the original if the spend is greater than $15/$20

from your Feb sales, how much did you spend on ads and what's your profit like
from the total sales?
Total spend in feb was approximately 3000 usd fulfilment was 3.8k rest profit

what placements do you recommend? All devices? Facebook/instagram? Or do

you choose automatic placements?
ignore all except Facebook feeds do desktop and mobile

Hi Marco Baatjes, congrats on your success! You mentioned that you relied on
your gut feeling regarding the ratio of reactions, being only 1:0.75 in regards to
your likes against shares. What was your CTR at that PPE stage? I'm having
about 355 likes after $10 spent, but the CTR link is very low at 0.32%/
Also, did you create another WC adset for that product based on demographic
data from your test PPE, or did you just have the WC shown to a LLA based on
the PPE viewcontents?
14.6% Ctr , 4.26 Cpm 0.34 cpc 82 view contents 370 engagements 240 people
taking action 9.74 spend . as my campaign was switched to wc all my new adsets

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were optinmized for atc initially and then purchase - did not change demo from
ppe to wc

How did you come up with the ad copy / angle to hook your audience? Did you
plow the forums of ur target audience, or is it again based on gut feeling?
it was definately the image , as I tried others and got a lower ctr and conversion
rate. No forums just saw and thought about who would by the thing

Can you name an "aha" moment while in the process of learning? Like
something that clicked and you just knew you were gonna do well?
its when i saw the first LLA give me a 17x return on ad spend in 1 day from a $5 ad
set i was like crap, i need more of these and surely enough they all had good
return

I get crazy clicks from LLA but never any purchases! Even crazy high CTR! What
could this be?
haha clickers ! I get those some days, try stopping the adset duplicating and
launching the next day if not try different % of the country and also try different
countries . Always test new things to find the sweet ones

Hey Marco, very nice one. How much would you say you need to invest (money
wise) in order to achieve these results?
i can't give an estimate cause this can happen at anytime, I've seen people spend
2k and have minimal return on investment. my investment was 1k and spent 700
before finding my winner. its a testing game if you knew what you were doing and
did it well from the outset you culd probably find something with 200 bux
investment or less. Looking back at this learning curb I know what to avoid and
what to put to test asap and I know how to take it to the next level of budget
spend. I've just learnt a manual bidding strategy that I hopefully can apply to the
next winner which will get me to the 1k + a day range
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Selling to multiple countries, does your custom theme convert the pricing to the
country the viewer is in, or are all your prices shown in US$?
I've got an app that converts the price to the foreign currency but the charge is
always in usd
BEST Currency Converter

My man, Seeing your post made me feel really good. was have a rough day. There
is no reason that any of us cannot do this, We need to get obsessed with this
project and make our future to leave the scamming rat race they sold us since we
were kids. to hell with makin other rich its our turn now. We have the knowledge
add the passion and we cant fail. just my two cents
I bloody love this comment ! I keep reading it to drive me even more . Thanks my
friend

automatic bidding or manual?

Automatic up to 30 max one adset , became very ineffective after 30

May i ask how you deal with delivery times to your customers?
i tell them 2-4 days processing + 12-20 days shipment (standard for epacket) I get
a lot of impatient people but the rules are clear when they engage in service with
me I'm assuming they have read it and are happy. and I point it out if anyone
complains

Strategy 8

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$801.63 day yesterday most sales from this winning adset. Just started scaling it
this morning. Started with less than $10 budget testing this product.

The following set up for the test adset:

* One adset
* Stacked interests
* Optimised for purchase
* 7 day clicking window
* Photo post 1200 x1650

Take a good look at the reporting stats this is what a winning campaign looks like.
Especially CPC & Link Clicks. The CPM is at $8 but it doesn't matter if it rises or
falls as long as the conversions continue holding. Profit per sale is $40. Do not be
afraid to go after higher priced products.

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Great, is it possible to make WC campaign with photo post 1200X1650?
Unless FB seem to favor me specifically out of thousands of other advertisers I
believe so. Yes.

Did you run PPE then VC before running this ad. Or Just straight to this
I haven't run a PPE ad in nearly over 1yr. WC ads all the way optimized for
purchase pixel on auto bids.

You must have a highly sought after product and a super targeted audience to
go for purchase straight away.
Not super targeting. I like going broad with targeting and letting FB do the heavy
lifting since I'm paying for impressions that are optimizing for the purchase event.

What is cost per add to cart? Are all these adsets of the same product? Did you
started with Purchase event? Which country is bringing the most sales?
1. Have no idea and don't really care. The CPC and link clicks give me the best
indicators.
2. Yes.
3. Purchase event.
4. USA is the only country targeted.

What do you mean by $10 budget? The total amount spent is in the $100s
range. Unless you ran the ad for many days
Less than $10 meaning $5. I ran a $25 a day adset and some smaller budgets.

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I was wondering, can you choose the purchase conversion even if you do not
have any sales? I have a mature pixel in terms of viewcount and pageviews but
no purchases.
Yes you can. I do it all the time.

How long was this ad running before seeing sales?

7hrs

at testing period (5$ budget) how many visit did u get and have u get a sales in
this period ?
1. Not sure ever checked.
2. I look at sales over 72hr period.

Please expand on the columns - is this CPC (link only)? CTR (Link only)?
If you go into your ads manager and click on the performance tab > scroll down to
the bottom and select customize columns you'll see the explanations on what
these columns mean.

Around what time did the ad really start raking up sales? I had an ad that got
me about 6 sales after a week but then just dropped off in a matter of days. This
happened to me on multiple campaigns. How would you usually go about
scaling a campaign like that
It picked up yesterday well better than other days. But I saw more than 3 sales
per day after day 4.

around how many audience do you go with your broad targeting?

Have no clue. It could be one interest that is 4 million in potential reach.

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Your product price is $70 dollars?
$80

I can see your ad spend spend per day is above $100 how and that is only this
adset how many ads did you test before converting? for how long? is this a
brand new product that you didn't test before? All DS?
I'll answer the questions I haven't answered in the post.
1. I only tested this one product to this audience once.
2. I started the ad on the March 3rd.
3. Yes it's a brand new product that I have not tested before.
4. Not sure what you mean by all DS?

What's your daily testing strategy and rotation? 15 $2 ads and keep the winners
or something else? How fast do you scale? How often do you rotate batches to
test? Lastly - do they all target the same audience?
No rotation. Just low budget testing and give it 72hrs to see if any sales. Either
give it one more day or kill and move on.

Different audience per product? Or all the same audience?

Different audiences yes.

What style copy do you use for your ads?

Where you can get it. (Strong call to action)
Scarcity.

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Quick question for you, do you always select 7 day conversion window? Have
you seen better results over the 1 day conversion window? Cheers
Testing 1 day as we speak but had best results with 7 day.

What do you mean stacked interests?

For example when you're selling dog jewelries, you stack the people who are
interested in dogs and jewelries creating a much targeted audience.

do you start with PPe then WC purchase?

No ppe. Strictly WC.

how do you know if you are targetting the correct audience witout PPE test
first?
I know how to target correctly as my engagement comes in after a few days and
the comments always suggest it's the right people I've gotten the ad in front of.

ok so you have $5/day ads running for a few days before you get engagement?
how many days exactly? i probably ran over 6 WC-VC campaigns and rarely get
any clicks to website in the first 1-2 days. i usually kill them the 3rd day. I havent
had a single succssful campaign so far. cant even get clicks to my site even after
careful research and flex targetting. how many interests do you stack?
I think your other thinking the process. At the end of the day you run ads to get
data. Important data to look at is people clicking then link and the cost of those
link clicks. During the test phase that's really the best indications of you are in
front of the right audience and where they are engaged with your offer.

Are you using manual bid or auto?

Auto ATM. But will be testing manual shortly.

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Where do you choose the size of image you want for ad?
These are unpublished page posts.

Ah so it's just like you made a normal post on fb page and boosted it?
No post on my fan page. Post was made in the page post section within my power
editor and default set to only be used as an ad; therefore making it an
unpublished page post.

Is it better to have 1 day clicking window or 7 days?

It's better to test them both.

Strategy 9

Promote your page to get likes. Once you hit a reasonable figure (80k here) you
can create custom audience from your page and run ads to them. The results will
be astounding, as shown below

First $300 day

$4 ad spend btw

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147
Is it a website conversion ad u used?
Yes purchase website conversion

Are you doing general store or niche?

Niche store kinda

What do u do to find products to dropship?

Custom design, using Printful

How many purchases you had before launching a WC PUR adset?

I created a custom audience of my Facebook page and launched a purchase WC
without testing anything lol
How many people did you have on your Facebook page before creating a custom
audience?
80,000

Was it free + shipping or how much was your shipping?

$24 item free shipping

Was this your first ad campaign? or did you have others before that failed?
well I quit ecom for a month, came back and ran 3 ads, all were winners but were
to the same audience
So I had to stick to 1
Which was this one

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149
Scale it slowly. Better to have 50% ROI of $3k than 95% of 300. ;)
Plainly scaling up my daily budget works for me. Some may say this is wrong and
it’s better to duplicate ad sets, I believe "not all pixels are created equal" you just
need to test what works for yours. Cheers

I started with Teespring running ads to a certain niche page. My page grew on the
side and that’s where I market my products when I started with shopify

Manual bid $1 and set a 1k budget

More like a extremelyyyyy passionate audience and .01 link clicks lol

So just targeted everyone on your page, their friends included?

I have an 85k page and created a custom audience of everyone that has engaged
with it
Giving me an audience of 900k

Strategy 10

Test every idea you get from this group. 1st quarter is usually the slowest month
for every ecom but still manage to average daily sales of $2k. All thanks to this
group's really awesome idea sharing. Literally tested ALL ad variations shared on
this page... Some are really insane and weird strategy.. Hahaha

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What ad method do you recommend for a new store and just starting out? And
what size target audience is focused enough?
PPE and Manual bid works for me when testing. Audience size differs for every
niche

How much of a daily budget do you usually test with for how long?
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Currently, my daily budget is the same with the suggested max bid (around $40)

Strategy 11

When I first started Ecom I had no idea what was possible. This store went from
$0 sales to over $8k in two months then I flipped that store for 7.5k. Frank
Hatchett videos and a few others helped me get to this point and im excited to
see what’s next! I’m glad to answer any questions and help in any way I can
because if I can do it anyone can!

was it a general or a niche store?

General but one niche killed it for me
I signed a contract but it was within the pet niche

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did u use manual bidding?
no, auto all the way

Product Price range? Or free plus shipping?

29.99-49.99

for someone starting anew, what do you advise? what were your strategies that
helped you go from $0 to $8k in two months?
Find something that is selling and try it for your self. If its selling it can sell for you.
Not being afraid to spend some moeny is also a big one! You have to be prepared
to lose some money to be able to make money
how to find something that is selling? and what were your particular strategy
regarding targeting and ads in general
I use nicheminer.co and just put some time in and did some split testing to find
the targeting that worked then just scaled and made LLAs
and what about advertising
keep it simple...my copy always start with a question to bring the person in,
followed by the sale link, followed by "Tag a friend who needs this" etc etc.
Always three lines, simple is better. People dont like to read so make it easy for
them

did you run PPE ads first and use it to generate lookalike audience and
demographics from it, or did you go directly to WC ads and used
viewCount/purchase as objective
PPE -> WC ATC from those views made a LLA then scaled

your average ad budget per day for a specific product before scaling ?

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around 30-40

general product or niche product !

Niche

Nicheminer is great! How did you decided what to go with using it?
just trying different combinations and keywords. It's all about testing

Was the store a niche only store with few products or various products and
niches?
Various products but one niche killed it for me

So you opened a different store right?

yup, POD (Print on Demand) only tho

what's the app?

Teelaunch, pillow profts, or printful

what apps do you use?

Smart upsell, retarget app, Oberlo, abandonment protector, happy email, privy,
wheelio, easy tabs, hurrify, visitors, teelaunch, pillow profits, mailchimp, and a
few others

My question is the product page, I struggle with writing descriptions for it. Any
tips?

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Describe the benefits they are getting with the product then describe the
features. Example: Use words like reliable, durable, premium, etc which helps
them think they are getting some worth lots of value. Then describe the features,
colors etc.

Strategy 12

I started drop shipping back in November. From November until a few days ago all
my money was going into this and nothing coming out. As a student i literally was
spending money on the ads with a credit card taking that risk. Don’t give up this
proved to me the potential we humans have to so something if we really put our
minds to it and work hard. So whoever that’s out there struggling and feels
helpless like me DONT GIVE UP IT WILL WORK JUST KEEP TESTING!

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Thank you!! I was so depressed! For 4 months I couldn’t get more than 2 sales a
day

Everyone’s going to want to know the big secret well here it is: just make sure
your website is trust worthy and if your ads are getting clicks that means the
product is cool maybe but not interesting enough for someone to buy it.
It all comes down to product.

156
Thats the last step to this business and most important i feel like. Make sure to do
your research very well.

Okay so dont do this: dont try to push a product. In my opinion if it doesnt sell
within 24 hours kill that shit!!!! You want something thats so good people would
buy it within 24 hours
Oh and that comes after obviously proper targetting

How long after trying products out should you change niche? Or is it more a
question of product?
If it doesnt sell in 24 hours its a no good. If u try and diff product same thing
change niche

Did you get sales from day 1 and what type of ads are you making ppe or wc?
Wc! And yes day 1

you mean you kill it if product doesn't get any sales in 24 hours on PPE?
Ok first off dont go spending a buncha money on facebook like i did and get your
self in debt. I recommended running 3$ ads that all i do. 3$ is enough to know if
its a win or not

I just go to WC u can try that. But not just 1, 3$ ad. Make like 5 or 10 of them all
diff best guess interests and age and gender etc

General store or niche?

General store

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Some extra motivation :) todays a good day you can kill it too! This is isnt much
but the sky is the limit always remember that.

I see for the first 60 days you were selling lower priced items and then you
jumped to higher sale items in your last 30 days. What made you move to higher

158
price. I have about $1300 sales this month so far but i'm thinking of moving to
higher price items
do it if it stops selling go back down, if its selling keep going up until you get that
sweet spot

159
Part 6: Targeting

160
Targeting is the most crucial part of Facebook advertisement. The best ad of a
best product served to wrong audience will fail. No matter how good your estore
is, how good your product as well as ad is, if the targeting is not done correctly all
your money will go down the drain.
In the following pages you’ll find several examples of targeting. Each example
contains a brief explanation of a specific business, followed by the audience
targeting (mostly in the form of screenshot) for that business.
These examples will not only give you a good idea of how to approach the process
of targeting but it will open your mind on the various methods and techniques
that you can use to reach to the perfect audience for your product. Moreover,
many of the examples can be implemented right away without any tweaking if
you have a product/business related to the business mentioned in the example.

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 Example 1

Freelance Graphic Designer - I'm located in a small town and though income is
/okay/ I would like to branch out to neighboring towns in a rough 45 mile
radius.

I actually just read the other day about a designer that was getting work through
facebook ads.
Target small business
owners. https://i.gyazo.com/31ecabaa0bffecb600eb51b5500be348.png

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Upload a photo gallery to facebook of REALLY good looking past work you've
done. I'd say an identity kit if thats somthing you do. Have pictures like

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these https://graphicriver.net/item/stationary-and-corporate-identity-
kit/screenshots/5504966?index=2
"Want a full personalized identity kit made for your business? Hire locally! I'm
______ and I'd love to design an identity kit for your business! My prices start at
____."
Something like that maybe. You can try a different angle if you want, the
important part is targeting small business owners.

Example 2

Swimming pool service. Seasonal Opening and Closing, Safety cover and Liner
installation. 20 yrs in the business with an already established regular clientele,

164
looking to grow. New clients must be local to area. Just started a FB page a
month ago, love to hear your input as I'm lost with it.
Alright, so here's what I would do for the ad

targeting: https://i.gyazo.com/c9fb85b15202fbea0cb53171b95f5d05.png

A person must be in those interest categories related to pools, be a homeowner,

and be a parent. Then select your city and do ages 30-64 (you can adjust to what
you think is best for age)

165
Run the ad in the news feed for both desktop and mobile devices that explains
the list of services you offer. Include your website and phone number. Have a
picture of a pool that grabs their attention. Maybe something like this https://s-
media-cache-
ak0.pinimg.com/736x/7e/a2/73/7ea273e8f72d69eea5810d220645bfad.jpg

Example 3

How would you suggest promoting wealth management?

https://i.gyazo.com/b181cf1ba2d50c991f2d01d8fd9ab86e.png
You can target by net worth as well as people who many personal investmnts.
Start there.

166
 Example 4

Online store for solid wood accessories (for electronic devices). All sustainably
sourced materials, handmade products, made in Europe. (redbry.com)
I recommend people that are in to woodworking as well as something art/fashion
related.
https://i.gyazo.com/fb50c889ccf41d133b91ba59e6771bd5.png

167
Someone has to be interested in Touch of Modern AND Woodworking.
Run carousel ads showcasing each individual product. If its something specific to
iphone users, then select iphone users in the advanced options

Example 5

Local live music calendar - we have the most comprehensive calendar listing
music concerts and events of all genres (arena shows to local pub talent, open
mics etc).
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That's a cool idea.
Is the calendar just in your website? Is there a way you make money off of it?
My suggestion is taking advantage of the artists. When a big artist is coming to
town, run an ad from your pag to that artist's following that says something like
"____ is going to be at ____ on thursday! don't miss it! this ads was brought to
you by BRANDNAME, the #1 event calendar for CITY"
EXAMPLE if you ran an ad about ellie goulding playing somewhere to people that
like ellie goulding's page, they would love the fact that your page helped make
sure they didn't miss it.
Hope that helps!

Example 6

Escape Room. Having a hard time converting Facebook ads into sales. I have
Facebook Pixel setup on my website to track conversions, but my ads haven't
had too much focus.
Escape Rooms are brick and mortar by the way.
Awesome business by the way! I've been looking to try one of these. You
ABSOLUTELY have to do a video ad so people can see the experience.
http://www.thechamberescaperoom.com/
A video like the one they have on their is good because it shows the experience as
well as had people explaining what happened and how it felt.
Post it to facebook and say "tag friends you would like to do this with!" and run
the ad objective as page post engagement.
Just use your demographics for targeting and facebook will see who is interacting
with it and tagging their friends and and show it to the people most similar to
those who have previous interacted (hope that makes sense). It'll start out slow
for the first day or two then will take off.

169
The escape room in my area gives you a small discount if you check in when you
are there. Id say it worked really well for them.

Example 7

Essentially it's an eCommerce website focusing on the retail of action figures,

collectibles, assorted nerdy things. Mostly action figures though and mostly the
type of things an adult collector would buy. Also we are focusing on the
Canadian market.
https://i.gyazo.com/07538e1e579a62aaa233b35606ad2f9a.png

With the example "Batman", you're going to want to look for people that are
diehard fans, not just regular fans. Use the audience insights tool to find things
that have high affinity. Notice, that I didn't start with "batman" i started with
"batman comic book" because people in that category are much more interested
in that type of thing than people who just like the movies.

170
Always run conversion ads for ecommerce.

171
 Example 8

Hi. We do custom mobile apps for small-mid sized businesses. Haven't tried
Facebook ads yet but would love to try it out on business owners. What should I
be targeting? Should the purpose be to direct them to a landing page?
Can you give an example of a type of business that you make apps for?
I would say have specialized ads and landing pages. When people think you are a
company that specializes in making apps for their type of business, you can not
only charge more, but people will be less hesitant to sign up. Make a landing page
that looks like you only serve their business type and target them by job title on
facebook.

Example 9

not my business but a local rock band I really support: Proxima Control. They do
facebook ads but no real traction I see since they get few likes and their
audiences are small. It sucks and sometimes I feel like helping them out,
because their sound is good.
Here's what I did for the artist I worked with...
She uploaded the video to facebook, and in the post said she was doing an AMA,
she spent 2 days straight replying to each and every post. Later we targeted all
those audience as well as lookalikes. It turned out to be massive success.

Example 10

Service: Freelance web design.

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Target Audience: Looking to get in-front of business owners whose LTV for a
single new client/customer is about $10,000. I'm absolutely certain this is
impossible on Facebook (should target LinkedIn instead). This typically includes
accountants, lawyers, doctors, etc.
Curious to hear what you have to say because I have some pretty unique ideas
of my own and I'm curious to see if we're thinking in the same domain.
Surgeons. Target by job title in facebook. Make send them to a landing page that
makes it look like you only provide services for surgeons.
Make everything surgeon related. You facebook page = "Websites for Surgeons"
You ads "hey, are you a surgeon looking for a new website?" your domain
"surgicalwebsites.com" etc. It's easy to get them to sign up[ when they think
that's all you do.
Repeat the entire process for other industries.

Example 11

I have a custom screen printing and embroidery business. We don't do our own
designs to sell. We do mostly event shirts, schools and business logo wear. I've
not done any Facebook ads yet. Thanks for doing this!
Do a carousel ad of different types of shirts, hats, whatever you have done
showing Schools, Teams, Businesses.
Setup ad sets targeting whatever job role orders for schools? Not sure. Business
Owners. It might be great to do some ads directly call out your customer. "Calling
all Business Owners!" , "Calling all Team Coaches!"
Do some regular photo ads too and just test those out showing just the image of
the team jerseys to the coach call out etc. Worth it!
Make sure you do your pixel on your site so you can retarget these guys.
If you have past customers import your email list and run ads to them saying
Need new jerseys or shirts this year? Kind of post too.

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You can target by job title which is what I would recommend.
School principal or superintendent perhaps?

Example 12

I own a beat selling website. We sell hip hip beats to artists to make music on.
What should I do?
Use that for targeting. I would recommend a video ad with some of your samples.
I would narrow down that age range too.

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 Example 13

Could you give more detail as to how you did the ones for your above
examples?
Like the photography, realtor, musician, etc.
Also, how would you use Facebook ads to get leads for a web design business?
For photographer we targeted engaged women.
For the realtor we targeted "Likely to move".
For the musician we targeted similar artists.
For the web design company we targeted a specific niche and made the facebook
page, ad, and landing page, all look like we were specialized in that type of
business then replicated it over to other types of businesses. Target by job title.

Example 14

Phone Case Business, We print hand drawn designs of athletes onto the cases
Target the specific athlete.
For example run an ad of a drawing of kobe bryant
There's mutiple interests you can use. Start with the small ones (because they are
more diehard fans) and then move to the bigger interest as you get more sales.
Run facebook conversion ads for something like this.

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 Example 15

Hey thanks so much for doing this! We tried the instagram/facebook ads. I only
designed the images so Im not exactly how sure how it was set up.
Here is the site: Riptidesnorkelgear.com
We sell snorkel gear but are focusing on the new full face snorkel masks.
1.) Type of ad: I guess we want clicks to the website, and sales.
2.) Targeting: We targeted the US and coastal and island regions known for
snorkeling.

176
3.) We are trying to focus on mobile because we have heard thats where most
of the traffic is. We also intergrated with instagram which seems to work well as
far as likes and clicks are concerned. Pictures of snorkeling vacation spots and
the full face snorkels themselves seem to excite people visually.
So we are purely Ecommerce. Have gotten a bunch of clicks, but no sales. Please
help and advice is appriciated thank you!
For ecommerce, I would recommend always doing conversion ads.
I think the easiest way to get people to the site would be to run ads for something
more specific like the gopro product you have on the site.

177
People will be more likely to click because its 2 things that they are interested in
and is much more specific. I think that will be the best way to get them to the site,
then you can upsell them with other products and retarget them with other
products then for the rest of time.

Example 16

I could use a hand with this. I run a small tax preparation business, but I don't
have a niche.
I'm currently thinking of running two sets of ads.
1. Retargeted Ads that would show up on the right side of Facebook.
Something simple like a picture of a local landmark, my business
name, and a short blurb. Just to remind them about my
site/business.
2. Targeted Ads during tax season to get leads. Since I don't have a
niche, I'm not sure who to target with these. I've thought about
targeting people that may have put their returns on extension, but
I'm not sure what interests would result in an extension.
Any help/critiques would be appreciated.
Leads are a good idea. In order to get leads though, you have to provide them
with some sort of instant gratification. You would better know what that would
be than I do. Maybe something like "get this free template to give you an
estimate on how much you'll have to pay in taxes this year"
I'd say if you don't have a niche, then target small business owners.
https://i.gyazo.com/f298ed4888f917a2ab25d138410b9ffa.png

178
I think you might have a little more success if you picked a niche (at least look like
you're specialized even if you dont want to).
"Restaurant owner? Get your taxes done by someone who specializes in
restaurants!"
Just a quick addition to this - you can be an expert in multiple fields, just make
custom landing pages for each business type.

179
 Example 17

Online Personal Training

You gotta get good at email sequences. Collect leads off facebook by giving them
some sort of free content in return, then email them free advice daily, then after
a week or two, ask them to buy. If they don't buy, email them for 2 more weeks
then ask again.
Warm them up, demonstrate value as much as possible. Preferably with video
ads. Make sure you have your pixel setup.
Then retarget.
Hit people who saw your previous post, videos, website etc with more videos
demonstrating your value and alternating trying to close them with a email opt in
form.
Earn their trust more and work up to your tripwire before you go for your core
offer too.
There are tons of gun right related interests on facebook. A good one is "from my
cold dead hands". You run a facebook ad for a sweet deal that you have and then
you can constantly retarget them with all of you other products.

Example 18

I have a mobile game for android. I would like to get more tier 1 users ( people
from USA, UK, Germany etc. ) who are willing to spend money on the app (in
app purchases).
What is a popular game on the market that would have similar people playing
it?
https://play.google.com/store/apps/details?id=com.chateaustudios.sanicdashA
ndroid&hl this is a similar game with similar people playing it.

180
If yours is kind of a trolling game like theirs, then here's what I would do for
targeting
https://i.gyazo.com/1f75145b1181ad5bf15affd11a4f9a5c.png

People that like those websites (or any others you can think of) AND are into the
specific type of game it is. (i chose racing in my example but i'm not sure what
type of game yours actually is).

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Choose the objective "app installs" and run it on mobile newsfeed and the
audience network. See which one of those performs best and stick with it.
You can also choose to only show for people who are on android devices.

Example 19

Two eCommerce stores, one selling hats for cold weather (think Russian
Ushankas) and a jewelry store selling pendants targeted at Moms. Thanks in
advance!
So for the hats, it's important to dig around the audience insights tool. Think
about other brands that people who are into that style of hat would be buying.
As for the mom necklaces, that's funny you mention that because I used to have a
store selling those to military moms!

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Here's an example of what I did for targeting:

I was running website conversions ads.

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 Example 20

I'm having a lot of trouble turning Facebook ads into conversions and would
love some insight in how to get them running successfully.
Targeting people who like Touch of Modern is always good for minimalist designs.
Since its commerce, conversion ads in the newsfeed for mobile and desktop.
Make sure you have the facebook pixel installed on all your pages so facebook can
track all of the conversions (page view, add to cart, purchase, etc)

Example 21

Racing driver and coaching. Usually only high end, would love to find more high
end work on this, but have never found anything to be successful other than
word of mouth
I'm not at all familiar with this industry. I'd say target brands that sell racing parts.
If people like pages that sell those parts, then they're going to be interested in
your service, I'd image
Guys who do private coaching don't buy the parts themselves, teams do that.
That's another pricing bracket
How many clients have you had? Is it enough to think about what they all had in
common?
Is your ideal client someone who has been racing for a while, or more like a rich
guy who sees thinks racing sounds like something he might like to do and takes
your class to learn how?
Ideal is someone who has started racing and is looking to move up, or get better.
Rich guy who thinks it sounds neat can work, but it's not a class environment it's
all private coaching

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 Example 22

Resume writing service. I'd like gain more exposure and drive in interested
customers to use my service.
I don't think facebook would be best for this business. Google adwords would be
the way to go. Or perhaps linkedin, but I haven't used that enough to know for
Linked in might work well too, but not targeting the unemployed. The segment
you're looking for here is the people on linked in looking to get a better job.

Example 23

Vaping Retail store and Online Sales

https://i.gyazo.com/6b6165ad032886942a0f31a6531108fb.png

Targeting is pretty straight forward. Target them with ads telling them your deals
on different juices, trying to get them to come into your store.

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You can use the same targeting to make online sales, but you're going to have to
really have your website dialed in to compete with other online retailers.

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 Example 24

Wedding Videography - Looking to target high end, luxury clients

This is easy since I've ran ads for wedding photographers before.
You can also target based on how long they've been engaged. Experiment with
those and see which performs the best.
What's also very important is what's on the landing page you send them to. When
I run ads for photographers, we send them to a page very similar to
this https://www.thumbtack.com/856A3475nmblEA/request/c/photographers

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And what happens is when they complete the process and answer all of the
questions, they are automatically matched up with you no matter what. A little
sneaky, but it worked AMAZINGLY

Example 25

I'd be interested in how you would tackle selling surf accessories. Any type of
ancillary product that could be used in the surfing industry ( including apparel).
Mostly selling online on my personal site or through Amazon FBA.
Thanks!
The easiest way to do this on facebook is target a surfing brands or magazines.

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https://i.gyazo.com/8e2640407cff865c7e253a63cebe3af8.png
The easiest way to build a store brand out of nowhere is the free + shipping
model. You sell an item that costs you $3 or less, and advertise it saying "hey,
there are free, you just pay $5.99 shipping!". You can make a ton of sales in the
first week and have an established store. Then you can retarget all those past

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customers with new products and sales. Always run conversion ads for
ecommerce stores!

Example 26

Great post! I am about to launch an Adespresso campaign for our apparel

company and could use some help. Our products our polo shirts with proceeds
that help endangered animals, Endangered Apparel. Any advice would be great!
Awesome! Creating a brand is a very hard thing to do, but the best way to do it is
to add in a story or a cause.
You can actually target people who have made charitable donations to "animal
welfare"
Then target people that are within the demographic of that style of clothing.
I think it'd be best to have you ad include a video that explains your cause.

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 Example 27

I run a small time, kinda high end jelly company that specializes in unusual
flavors. I'm currently spending 20 dollars a day on gaining likes so I can direct
more sales oriented posts to a larger audience. Would love all advice.
Do you sell online or in a physical store?
In facebook you can go to Audinces > Create Lookalike Audience and create an
audience of 2million or more people most similar to the people that have already
liked your page (must have over 100 likes to do this) You can then run ads to that
audience.

Example 28

men's apparel company that is made in LA, you can get more information
here https://www.theotherguys.la/ pw is OtherGuys45. thanks in advance
Brands are an incredibly hard thing to do. You have to start by telling a story.
To launch a brand, I always recommend starting with a video that appeals to your
niche. Chubbies has done an amazing job with facebook ads. Here is one of their
videos https://www.youtube.com/watch?v=SzLMUKTUHeY Their demographic is
mostly fraternity guys so thats who they made the video appeal to.
As far as targeting, if there are any brands that exist with a similar style to yours,
that's where you're going to want to start.

Example 29

Not sure if this'll get buried..... I make documentaries but between films I have a
video production business. All of my work the past 20 years has come from
word of mouth but I've been itching to try out FB ads. I was thinking of starting

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by targeting small business owners and pitching them a business profile video
that they can use on Yelp, social media, YouTube, their website, etc. I'm not
sure if I should send them right to my website homepage page or a landing page
via Unbounce or something like that. I'd love to hear your thoughts and, either
way, thanks for doing this!!!!
Pick and niche and make it look like you specialize in only that niche (even if you
dont) and by that, I mean use unbounce to make a landing page where everything
on there revolves around the niche you picked.
"I specialize in video production for _____" Small business owners and bands are
the two things that come to mind. Maybe try both!
https://i.gyazo.com/f298ed4888f917a2ab25d138410b9ffa.png

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 Example 30

Local magazine

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Content marketing. Do you have a blog that you are constantly posting on?
An example would be "10 best places to get fine wine in YOURCITY".
Run a clicks to website ad to get as many people to your website as possible. Have
plenty of opportunities for them throughout the content to sign up for a
subscription.
Try to match the content with a good interest to run the ads to. For that example
you would want to run ads to people who like wine brands or websites.

Example 31

We sell packaging supplies(cardboard boxes, stretch wrap, plastic bags etc).

Mostly B2B and smaller retailers, but would love to reach some consumers as
well.
The problem is that most bigger companies know about us, but the smaller ones
don't even know we exist.
We want to get our feet wet with facebook ads first and expand into adsense at
a later time.
Ideas?
You can actually target by job title. I would suggest "warehouse manager" or
warehouse supervisor".
https://i.gyazo.com/b9516187b7c1d1f71d5db1040753aa73.png
"Save up to 30% on your packaging cost by switching to us!"

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 Example 31

Brazilian jiu jitsu gym. Basically trying to get beginners to try it out. Thanks in
advance, appreciate it!
https://i.gyazo.com/d1988d08c5245072758bbed429eaa4e9.png

Use that for targeting in your city.

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What works best is to send them to a page that gives them a free training session.
Run a website clicks ads and if you ad could be a video explaining everything, that
would help tremendously.

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 Example 32

I have an auto body repair shop. I have been struggling to find leads online and
would love any help you can throw my way!
I think with a repair shop the biggest thing is creating a long term relationship so
that they trust you and come back to you when something goes wrong.
Offering free or cheap services is the best way to get them in the door. A cheap oil
change or free tire rotation.
this isn't anything I have experience with, but that is how I would start.
You could also maybe run a video ad explaining how to do simple things like easily
open your door if its frozen during the winter (if you're in a location that gets
cold). You teach then how to get their door open when its frozen shut and they'll
remember that forever, along with your company.

Example 33

This is amazing! We need a lot of help with this. We are family run home
renovators/flippers of historic homes in Richmond, VA. We also build and sell
homes as well.
Finally - what kind of resources do you use to find out all of this information? In
general, we find Facebook Ads super confusing and kind of overwhelming to
look at - so any advice on how to best understand it would be much
appreciated!
https://www.facebook.com/Sunrise-Construction-LLC-
921801534508978/?hc_ref=NEWSFEED
That page recently ran an ad for home construction that got 10,000 shares in the
first 48 hours. The owner said he got over 1,000 calls for business and had to
delete the post because it was way more than they could handle in 100 years.

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He posted a photo gallery on facebook and I'd image ran ads to "renters"

Example 34

I'm a magician who performs at corporate events, trade shows, showcases,

private events (weddings, mitzvahs, sweet 16s), and in restaurants.
I have literally no idea what I'm doing when it comes to social media marketing,
as my business has been built on word of mouth and reputation alone so far.
My website is www.magicmichaelrossetti.com for reference of my current
branding strategy.
Oh wow. I used to do marketing for a circus entertainment company. We had
success by doing a short demo video and targeting people that work in HR at
businesses in our area. We were targeting commercial only though.
Target by job title and try to get corporate events

Example 35

Local Home Security company. Monitored burglar alarms, home automation via
alarm.com, video cameras.
This sounds fucked up, but I think you already agree with this... SCARE THEM. In
facebook ads, you can drop a pin and run ads to a 1-mile radius.
Pick a nice neighborhood, and scare them "In 2015 65 houses were broken into in
upper arlington with a total of $2.4 million in losses. don't be a victim"
Target "homeowners" shown in
picture https://i.gyazo.com/f1d53d70db49ba0cbb96004497ea92af.png

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199
 Example 36

Wedding DJ here. Any help?

https://i.gyazo.com/c2bda2a243ca66c541b9cb5e5e4c5f8f.png

Target engaged women. You can also experiment with how long they've been
engaged, but you'll be profitable either way.

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I think it'd work best if you ran a video ad of you introducing yourself with some
clips of fun times from other people's weddings. I think that just because as a DJ
you're probably selling your personality just as much, if not more, than your
service.
If you run the video, do news feed ads. If you dont, run in the right column as a
sort of "branding" thing. Run is hard so that the people keep seeing it over and
over (right column ads are cheap) then when a woman decides its time to hire a
DJ (because face it, the man never decides) then she'll be like "oh yeah, there's
that one guy that kept showing up on facebook!
Hope that helps, good luck!

Example 37

Encrypted VOIP & Messaging App, Im getting users and they are paying but the
main problem seems to be that I have no idea how to target the market better.
That's a real tough one... I don't know what to tell you in regards to facebook ads,
but how about building in some sort of feature that incentivises them to get their
friends to use it. "Marketing starts with the product"
Growth Hacker Marketing by Ryan Holiday is my favorite book on that topic.
Target people who liked the movie Snowden. (***or mr robot etc for that matter)

Example 38

I would love advice on the best way to create FB ads for a premium WordPress
plugin. The plugin is not released yet, but at its core it is essentially an invoicing
platform.
What are your thoughts? Thanks in advance!

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Start with this for targeting

If there's a specific niche that would use the plugin, layer wordpress with that
business type

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 Example 39

Tips for a graphic design firm? Would also appreciate advice for the printing
company as well! Cheers for all of your advice :)
Make ads specific to each niche you cater to.
Example: ads specific to dentists. You target them by job title on facebook.
"Hey are you a dentists looking for some rebranding? We specialize in doing
graphic designs for dentists" and replicate over to every niche you would design
for.
For printing, I'd have to know what types of products and if you sell locally or are
just an ecommerce store.

Example 40

I have a photo/video studio/event space/classroom. I am not a

photographer/videographer. I would like to rent it out to creative types,
training groups, seminars, private parties.
I have done no advertising yet.
Is FB effective for advertising this type of business? If not what would you
suggest?
Who is someone that would rent out the studio? Im not familiar with the business
model, but you can always target people by job title.
If it's something a photographer would rent out, then run ads to job title =
photographer

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 Example 41

I run an affiliate blog called DeskMeta focusing on peoples

workspaces/workstations/workbenches ala uncrate.com or everydaycarry
not sure who or how to target
Definitely target people who are self employed since they care the most about
their workspace.
Not sure what your commissions are on any of the stuff, but you're going to need
to focus heavily on retargeting and getting people to come back to the site.

Example 42

Hey there, thanks for this post, we are a small scale food manufacturing
company, we are looking at launching a hand made chicken salt direct to
consumer
Are you familiar with Tasty on facebook? The fastest growing facebook page of all
time.
They create 30 seconds videos that get shared like crazy. If you could do that from
a page that's branded as yours, you would kill it. It takes a lot of work to make
those types of videos but it's totally worth it

Example 43

Hey thanks for doing this! I'm going to be launching a buyback website in the
next month where we buy phones, tablets and laptops.
You can target by phone type on facebook. target someone using an iphone5 and
have your ads say something like "iphone 5 recently sold for $180 on ____.com"
Do conversion ads
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 Example 44

How about my roofing biz?

This industry kills it with Facebook ads. I have setup a few clients for this.
Key to this. Don't go for the sale or anything right away. Go for the education and
then hit them with the free estimate offer.
If you try to jump straight to the free estimate offer without doing the educating,
demonstrating the value, it can be very rough.

Example 45

I run a men's accessory subscription business (curated ties, pocket squares,

dress socks etc.) I have recently got into Facebook ads and would love to know
your insight on ads for this type of business.
Cool business model.
I think subscription companies need to have ads with videos that explain their
service. Think dollar shave club. The video went viral because it was entertaining,
then people signed up because the entertainment they were getting explained
how it would benefit them if they signed up.

Example 46

Dog Daycare
Wooo never thought of doing one before. No dog care clients but here it goes. :)
Videos of dogs having fun will work better than anything else. I know if I saw that
my dog could be there having fun and playing nothing else needs to be said.

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Test and play around with different content of HAPPY dogs. Fun stuff the staff is
doing with the dogs. Mix it up.
Retarget people who saw those, visited your website, fans of your page, and send
them come in today to get signed up or drop your dog off next time you are busy.
Busy weekend coming up? Special packages if you buy x amount of days. Test
offers with people who engaged or saw the previous ones.
You are probably going to hit a point where you pay to acquire a customer and
hope they come back a second, or third time since that first one might be a break
even for your cost to acquire them, even their second visit.
https://i.gyazo.com/12458f90f79f3791087bddea71f763d6.png

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 Example 48

I'm starting up a content site, capitalising on traffic and converting into income.
Ideally, my target audience is 17-40 year olds who like to keep up with the good
aspect of the news, as well as technological advancement announcements and
gadgets.
How should I run my ad campaign?
Kinda depends on how you're going to monetize it. If you're monetizing it with
ads, then you need to send traffic to your website as cheaply as possible. Viral
news articles.

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Viralnova is one of the greatest examples. The company was 2 years old and sold
for $100,000,000. It was 100% facebook traffic to content (a little different from
tech though)
If Elon Musk does something crazy, write an article about it with a good headline.
Then only run the ad to people who follow Elon on facebook.

Example 49

How about those of us looking to get signups to our website? Does that count
for your friendly wager?
I run Booksprout and have tried Facebook ads and am pretty much the
description of your typical client. Tried them, didn't work, gave up.
My target audience: authors. I want to get them signed up so they can bring
along their fans. Basically, I've created a tool to help them promote their books
via our app (nobody else does this yet) and am working on automating a few
other tedious tasks that they have to do (such as managing advance reviewers).
The problem I'm running into is targeting. I can target people with job titles as
author (for example), but the userbase is so small and in a short amount of time
I've already shown each of them the ad 12 times. Then I'd have to create
another ad so it's fresh.
If you need other info feel free to ask! I'd love to be able to get some traffic
from Facebook ads.
Target by job title + author. Offer them some sort of perks for signing up.
Get the facebook pixel on your site and run conversion ads

Example 50

Hi jem89, great post... How would you suggest advertising a bamboo toothbrush
with charcoal bristles?? Here's my website.

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You need a video explaining the difference using that gives them. Then promote it
with a deal "for facebook only"
Run conversion ads. As you get more and more conversions, facebook will start to
learn who is most interested in your product and start showing you ads to them

Example 51

Online shop selling bracelets (anchor and beaded) internationally to both men
and women, although men tend to buy more often.
In my head, my audience is a young one (18-30 y.o.) which likes to be stylish,
while paying a fair price (there are a lot of overpriced items like mine out there).
I'd like to optimize ads for conversions (which is, of course, sales). Placement (in
this order of importance): Instagram, desktop news feed, mobile news feed.
My website is www.dandy-supply.com, while my Instagram page
is www.instagram.com/dandysupply. FB page
(www.facebook.com/dandysupply) isn't where I spend a lot of time (currently
focusing on growing an IG audience) and Pinterest profile
is www.pinterest.com/dandysupply, although I don't think it's useful in this post
What are some other brands that people who would buy your products would be
interested in? Find what pages those people like and target them

Example 52

Small/Medium Business IT Support

Sweet, do some calls "Are you a small business owner struggling with your IT? We
help local companies and are just a call away!"

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You might have a good chance of going for the right hook on the first ad
campaign. I usually recommend doing educational and demonstrations but not all
industries need that, and yours might not.
Target small business owners, target your area you serve of course. Make sure
you have FB pixel on your site so you can retarget. Do videos if you can explaining
your service things you frequently solve how much stress and problems you
eliminate.

Example 53

 online printing company

 internet radio station (deep house music)
For the online printing company, you have to run very niche specific ads. I ran ads
selling golf score cards to golf course managers.
Job titles are always the best for this. I also ran magnet business cards to realtors.
For the radio station, just run it to people who are fans of the artists you play.
Capitalize off of their existing following

Example 54

How about a mostly unknown hard rock band, with a background in British
heavy metal (nwobhm is the acronym)?
Gotta run ads of your music videos to people who are fans of other bands with a
similar sound. Do an AMA in the comments to get people interracting and keep
your facebook ad cost low

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 Example 55

I might be late to the thread, but I'm trying to sell gift cards and I'm having a
tremendous amount of trouble with Facebook Ads. It seemed pretty
straightforward when I was starting up; I've read a good amount of content
online on ways to structure the ad for higher conversions, but the sales still
aren't coming in. Here are my stats:
 Product: Gift Cards (Great deal, 20% off)
 Campaign 1 (clicks/direct purchase): 19,067 Reach, 111 Link Clicks,
$1.07 Cost per click, 0.20% Result rate (average)
 Campaign 2 (post engagement/giveaway contest): 1,953 Reach, 178
Post engagement, $0.13 Cost per engagement, 9.39% Result rate
(average)
The first campaign is meant to take them straight to the purchasing page. I've
included other info on the sidebar of this page (such as free shipping, tax
included, etc.) to make the decision to buy easier; I'm also offering a great deal
(20% off). I've been running it from August 12-24 (13 days) and spent $118.50 so
far.
The second campaign is mean to generate some natural interest by having
people enter a contest to win a free gift card. They have to like the page and
share to enter the contest. So far we've gotten 41 new page likes, 100 likes on
the post, 90 shares, and 21 comments. I've been running it from August 20-24 (5
days) and spend $5/day. Still no sales.
My question is are these numbers good for the amount of money that I'm
putting into it? This is my first time and I'm working with a small budget so I
don't know how to gauge my results. Also what would you change/how can I do
better? My ultimate goals is to start bringing in direct sales from Facebook ads.

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The numbers seem like they're pretty far off.
What are you doing for targeting? You need to be super specific. I'm not familiar
with the business model, but run an ad of a JC Penny's gift card to people who
follow the JC Penny's facebook page. You can't just be generic or no one will ever
buy.

Example 56

Noveltea Tins - Loose leaf tea for booklovers with punny names like 'War and
Peach'. Comes in tin containers shaped like vintage books.
There's a lot of tea brands out there with cult followings.
Do you know how to use the audience insights tool? Use that to out in some of
your competitors and find out as much information about their followers as
possible.
This could definitely work on instagram as well.

Example 57

Insurance Agency located in NJ. Specializing in auto/home/business insurance.

You can target people by the exact car they own.
Have an image of an audi A4 and tell them that full coverage for that car should
only cost them ____
You can also target homeowners by the value of their house

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 Example 56

Beef jerky nuts BBQ and hot sauces...rubs and seasoning. We do zero marketing
and three stores In Vegas.
Have you tried a monthly subscription service? There's a handful of beef jerky
companies on facebook killing it with that business model.
Run conversion ads to people that like popular beef jerky brands and tell them
why yours is better than the crap they buy at the gas station

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WHAT’S NEXT
While you are on your journey to become financially independent, join the group
of like-minded people who are willing to help each other out to sky rocket their e-
commerce business
https://www.facebook.com/groups/dropshippinggurus/

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