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    15 views5 pages

    Template of Marketing Plan PDF

    Uploaded by

    Sheillie Kirkland

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
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    60 PART 1.0 Executive Summary Pegasus Sports Internationals a start-up aftermarket inline skat- ing accessory manufacturer. in adction to the aftermarket products, Pegasus is developing SkateTours, a service that takes Glen's out, in conjunction with a local skats shop, and proves them with an aftemoon of skating using nine skates and some of Pegasus’ other accessories such as SkateSails. The aftermarket skate accessory market has been largely ignored. though there are several major manufacturers of the skates themsdves, the accessory market has not been addressed. This provides Pegasus with an extraordinary opportunity for market growth, ‘Skating is a booming spor. Current, mast of the skating is recre- ational, There are, however, a gfowing number of skating competitions, incliding team-oriented compotion such as skato hockey as well as inciicual compettions such as speed skate racing, Pegasus wil work to grow these markets end

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