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OFFICE FOR COMPETITION AND CONSUMERS’ PROTECTION
WARSAW 2003
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Kancelaria Prawna GLN spółka komandytowa
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Contents
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2.2.2 Relations between economic links in the light of the case law
developed under article 82 of the EC Treaty and agreements,
decisions and concerted practices within the meaning of article
81 of the EC Treaty 35
2.2.3 Application of articles 81 and 82 of the EC Treaty in the light
of the case law concerning conscious parallelism 36
2.3 Conclusions concerning the application of the concept of collective
dominance 37
4
1.
Article 82 of the EC Treaty - basic issues
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6
cross-elasticity of the product in question. Cross-elasticity is high if the
increase in the price of a product, e.g. beef, will lead to a situation in which the
majority of customers decide to replace it with a cheaper product, e.g. pork or
mutton. High flexibility indicates that examined products are part of the same
market. If it is difficult to obtain reliable data the Commission bases the
analysis on other factors to state whether products are really interchangeable.
Among other things, prices and physical features of products are taken into
account. The degree of interchangeability can also be influenced by supply
factors. Even if entrepreneurs conduct businesses that are not identical, each
is able to adapt his production lines to manufacture a competitor’s products
relatively easily. In such a situation, both products can be considered as part
of the same market.3
3 The case 6/72 Europeamballage Corporation and Continental Can Co Inc v. Commission [1973] ECR 215,
the case T-65/96 Kish Glass & Co Ltd. v Commission [2000] ECR II-1885, par. 68;
4 Information concerning signatures and publications of described decisions and judgments is included in
the footnotes at the end;
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27. Since the banana is a fruit which is always available in sufficient quantities the
question whether can be replaced by other fruits must be determined over the
whole of the year for the purpose of ascertaining the degree of competition
between it and other fresh fruit.
28. The studies of the banana market on the Court’s file show that on the latter
market there is no significant long term cross-elasticity any more than... there is
any seasonal substitutability in general between the banana and all the
seasonal fruits, as this only exists between the banana and two fruits (peaches
and table grapes) in one of the countries (West Germany) of the relevant
geographical market.
29. As far as concerns the two fruits available throughout the year (oranges and
apples) the first are not interchangeable and in the case of the second there is
only a relative degree of substitutability.
30. This small degree of substitutability is accounted for the specific features of the
banana and all the factors which influence consumer choice.
31. The banana has certain characteristics, appearance, taste, softness, seedlessness,
easy handling, a constant level of production which enable it to satisfy the constant
needs of an important section of the population consisting of the very young.
32. As far as the prices are concerned two FAO studies show that the banana is only
affected by the prices - falling prices - of other fruits (and only of peaches and
table grapes) during the summer months and mainly in July and then by an
amount not exceeding 20 per cent.
(...)
34. It follows from all these considerations that a very large number of consumers
having a constant need for bananas are not noticeably or even appreciably
enticed away from the consumption of this product by the arrival of fresh fruit
on the market and that even the seasonal peak periods only affect it for
a limited period of time from the point of view of substitutability.”
Having discerned all the arguments presented by the parties, the ECJ decided
that there is no elasticity of supply between tires for heavy vehicles and tires
for passenger cars due to material differences in the production technology,
equipment or tools necessary to manufacture them. The fact that the
adaptation of light tire production lines to the production of heavy tires and
vice versa requires material expenditure of time and funds means that these
products are not similar enough to adapt their production in the scope of
varied market demand.
Because of this, the Commission was right to assume that the appropriate
product market is the market of tires for lorries, buses and similar vehicles and
exclude tires for passenger cars and vans from consideration.
The ECJ backed the position taken by the Commission explaining that:
”...there exists a separate market for Hugin spare parts at another level, namely that
of independent undertakings which specialize in the maintenance and repair of cash
register, in the reconditioning of used machines and in the sale of used machines and
the renting out of machines. The role of those undertakings on the market is that of
businesses which require spare parts for their various activities. They needs such
parts in order to provide services for cash register users in the form of maintenance
and repairs and for the reconditioning of used machines and for re-sale and renting
5 Among other things, the case 26/75 General Motors Continental NV v Commission [1975] ECR 1367;
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out. Finally, they require spare parts for the maintenance and repair of new or used
machines belonging to them which are rented out to their clients. It is, moreover,
established that there is a specific demand for Hugin spare parts, since those parts
are not interchangeable with spare parts for cash registers of other makes”. Because
of this, the ECJ decided that the relevant market to be taken into account in
the case initiated on the basis of article 82 of the EC Treaty was the market for
Hugin spare parts used by independent repairers. However, many
commentators were critical towards such a narrow approach to the product
market in that particular case.6
One of the charges the United Brands formulated against the Commission in
the course of appeal procedures with the ECJ was an objection concerning the
incorrect definition of the geographical market. The Commission excluded
France, Italy and Great Britain from the geographical market considering that
special trade conditions prevail in these countries. United Brands accepted
this statement but suggested that trade conditions are different in each of the
countries which had been treated by the Commission as a single geographical
market.
6 Definitions of the product market were also questioned in the following cases: the case 6&7/73 Institutio
Chemioterapico Italiano SpA and Commercial Solvents v Commission [1974] ECR 223; the case Continental
Can; the case 85/76 Hoffman-La Roche and Co. AG v Commission [1979] ECR 461; the case C-333/94P
Tetra Park International S.A. v Commission [1996] ECR I-5951;
7 Decision 88/138, [1988] OJ L65/19. [1989] 4 CMLR 677, sustained in the appeal: the case C-53/92P, Hilti
AG v Commission [1994] ECRI-667;
10
competition applying to the product in question must be the same for all trades.
45. The Community has not established a common organization of the agricultural
market in bananas.
46. Consequently import arrangements vary considerably from one Member State to
another and reflect a specific commercial policy to the States concerned.”
The ECJ analyzed the special agreements concerning the trade in bananas in
France, Italy and Great Britain concluding that these States apply preferential
import terms for bananas from their overseas territories and the
Commonwealth and stated the following:
”51. The effect of the national organization of these three markets is that the
applicant’s bananas do not compete on equal terms with the other bananas sold
in these States which benefit from a preferential system and the Commission
was right to exclude these three national markets from the geographic market
under consideration.
52. The other hands six other States are markets which are completely free, although
the applicable tariff provisions and transport costs are of necessity different but
not discriminatory, and in which the conditions of competition are the same for
all.
53. From the standpoint of being able to engage in free competition these six States
from an area which is sufficiently homogenous to be considered in its entirety.”
However, there are also markets whose geographical range is defined without
the need for complicated economic analyses. In the case of British
Telecommunications8 concerning the abuse by British Telecommunications of
its dominant position in the sector of some telecommunications services in
Great Britain, the geographic market was Great Britain in which the party to
the procedures had the monopoly for services of that kind. Similarly to the
case of Napier Brown - British Sugar (15), the Commission considered Great
Britain the appropriate geographic market as the interested entrepreneurs
operated in the market of sugar production and sales. It was ascertained in the
course of procedures that the import of sugar into Great Britain is rather
limited and has to be considered as a supplement to domestic production
rather than its alternative.
8 Decision 82/861 [1982’ OJ I 360/36 [1983]1 CMLR 457, in the appeal, the case 41/83 Italy v Commission
[1985] ECR 873 (36)
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smaller as their products are available only seasonally. Besides, the time
element plays an important role in the definition of product markets as the
technological development and changes in consumer behavior taking place
with time influence the modification of borders between markets.
That position was reiterated in the case of Hoffman - La Roche (45) where the
ECJ supplemented it with the following argument: ”Such a position does not
preclude some competition, which it does where there is a monopoly or a quasi-
monopoly, but enables the undertaking which profits by it, if not to determinate, at
least to have an appreciable influence on the conditions under which that
competition will develop, and in any case to act largely in disregarded of it so long
as such conduct does not operate to its detriment. A dominant position must also be
distinguished from parallel courses of conduct which are peculiar to oligopolies in
that in an oligopoly the courses of conduct interact, while in the case of undertaking
the dominant position the conduct of undertaking which derives profits from that
position is to a great extent determined unilaterally. The existence of a dominant
position may derive from several factors which, taken separately, are not necessarily
determinative but among these factors a highly important one is the existence of
very large market shares”.
In its analysis, the ECJ also considers other factors decisive for the presence
of dominance. Even if an entrepreneur has a high market share, his strong
position can be very fragile because of the possibilities of new entrants on to
the market. The ECJ approach considering factors other than the value of the
market share is well illustrated in the case of Hoffmann - La Roche (45). This
had to do with the alleged abuse of a dominant position by an entrepreneur
dealing in vitamins. Having defined appropriate markets, the ECJ attempted
to state whether the party occupied the dominant position in these markets.
At first, it assessed market shares and then, it analyzed other factors that
could indicate the existence of the dominant position. In the decision
questioned by Hoffman-La Roche, the Commission showed a range of such
factors, some of which were adopted and some rejected by the ECJ. For
example, the ECJ decided not to consider the fact that the party had
maintained its share in the market for a long time because this could have
resulted from its competitive market activities. The ECJ also rejected the
argument that Hoffmann-La Roche manufactured a wider range of vitamins
than other entrepreneurs as the Commission itself has stated that each group
of vitamins constituted a separate market. The fragment of the sentence cited
below shows those circumstances that the ECJ considered material when
ascertaining the potential dominance:
”On the other hand the relationship between the market shares of the undertaking
concerned and of its competitors, especially those of the next largest, the
technological lead of an undertaking over its competitors, the existence of a highly
developed sales network and the absence of potential competition are relevant
factors, the first because it enables the competitive strength of the undertaking in
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question to be assessed, the second and the third because they represent in
themselves technical and commercial advantages and the fourth because it is the
consequence of the existence of obstacles preventing new competitors from having
access to the market”.
Thirdly, the problem of ‘abuse’ always refers to specific market behavior. One
should be able to distinguish illegal actions from normal market strategy. It is
not correct to assume that normal and rational price policy of a dominant
entrepreneur is a symptom of abuse of the dominant position. Such an
assumption would mean the sanctioning of each activity of the entrepreneur
occupying the dominant position. On the other hand, classification of specific
behavior in the market which can constitute a symptom of abuse of the
dominant position is not sufficient, as such, to decide that such an abuse has
taken place. A complete analysis of specific types of behavior as well as
existing market conditions in which such behavior occurs is necessary.
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Fourthly, one has to remember that the abuse of a dominant position in one
market can be sanctioned due to the effects of that abuse in other markets, in
particular, when the entrepreneur occupying the dominant position in
a particular market controls access to another market.
The ECJ asked whether the term ‘abuse’ used in the content of article 82 of the
EC Treaty applied only to such practices that can have a negative impact on
the market and are harmful to production or sales, for customers or
consumers, or whether the term also covers changes in the structure of an
entrepreneur leading to a considerable disturbance of competition in
a material part of the Common Market.
Answering that question, the ECJ stressed that the interpretation of article 82
of the EC Treaty should be based on general assumptions of the whole Treaty
with particular consideration of the maintenance of undisturbed competition
expressed in article 3 (f) of the Treaty. Providing an interpretation of the
9 However, it has to be stressed that, when the sentence concerning this case was issued in 1973 r.,
Community law did not have a separate regulation referring to the control of concentration. The ECJ tried
to fill that gap in the law controlling the concentration on the basis of article 82 of the EC Treaty and even
- at a later date - article 81 of the EC Treaty;
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purpose, the ECJ considered that, in spite of the lack of clear provisions in that
scope, it was not possible to assume that the Treaty prohibiting agreements
limiting the competition in article 81 simultaneously permitted the
achievement by an entrepreneur of such a dominant position that any effective
competition would become impossible in article 82. According to the ECJ,
such an interpretation would be in breach of the basic assumptions of the
Common Market. The ECJ also stated that article 82 of the EC Treaty includes
only an example list of behavior that can constitute an abuse of the dominant
position. According to ECJ, article 82 of the EC Treaty does not only apply to
practices that can cause harm directly to consumers but also those that are
harmful for them because of their influence on the structure of competition in
the market. Abuse can also occur if an entrepreneur occupying the dominant
position strengthens it in such a way that the degree of acquired dominance
materially limits the competition. It is vital that the ECJ also rejected the
argumentation of plaintiffs stating that a causal relationship should exist
between the dominant position and its abuse.
Commentators considered that the argument of the ECJ was a signal that
article 82 of the EC Treaty is applicable to activities threatening for the
structure of competition in the market. It was considered that article 82 of the
EC Treaty should also be applied to anti-competition practices harmful
directly to and mainly to the competitors. This is also reflected in the ECJ
statement that the causal relationship between a dominant position and its
abuse is not necessary to ascertain the abuse of the dominant position.
Another case in which the ECJ expressed its position on the legality of the
refusal to supply was the case of United Brands (55). United Brands was
accused of abuse of its dominant position in the form of discontinuance of
deliveries to the Olesen Company being its distributor in Denmark. United
Brands defended itself stating that it discontinued co-operation with Olesen
because the latter had not managed to guarantee preferential treatment in the
Danish market to United Brands and later, it started to distribute competitors’
products and neglect the sales of United Brands products.
The ECJ stressed that such behavior was not in line with the principles
expressed in article 3 (f) of the EC Treaty and further detailed in article 82 of
the EC Treaty considering that the refusal to supply would limit markets to the
detriment of the consumers and entail the discrimination of the customer
which could finally lead to his elimination from the market.
At the same time, the ECJ agreed that an entrepreneur occupying a dominant
position could take any steps he considers useful to protect his interests when
they are threatened. However, such steps cannot be approved of it their true
objective is to strengthen its dominant position.
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The ECJ also stressed the fact that steps taken by the entrepreneur occupying
the dominant position in order to protect his interests should be proportional
to the threat considering the economic power of the customer. The ECJ
considered the activities of United Brands not to be proportional to the threat.
In the case of RTE (29), the Commission considered the refusal to provide
information about programs broadcast by the dominant undertaking to an
independent entrepreneur an abuse of the dominant position.
The CFI decided that RTE, reserving the sole right to the weekly publication
of its TV programs, made it impossible to introduce a new product onto the
market, i.e. an independent guide to all TV programs. Because of that, RTE
used its right to maintain the monopoly in the associated market being the
market for publications of TV programs.
The CFI stated that RTE behavior was in breach of article 82 of the EC Treaty
and exceeded the scope of execution of rights to intellectual property, and thus
was not covered by the protection available to these rights in Community law.
Price discrimination can also be classified according to the division into units
that have borne losses because of it or have felt its negative effects, i.e. first of
all, competitors of the discriminating entrepreneur operating in the same
market and, secondly, units operating on another level of turnover, i.e.
customers and consumers.
The ban on price discrimination does not mean that the application of varied
prices with regard to a single type of goods is unfair as such or that it is
disadvantageous economically. One has to remember that the evaluation of
production costs of goods is often very difficult, in particular, when predatory
pricing is applied. In a way, it is natural that the dominant entrepreneur
already present in the market reacts in a specific way to the introduction of
a new competitor to the market. Such reactions form the core of competition
and it is not easy to assess (in the case of product price reductions) when an
undertaking goes beyond the limits of fair competition.
Besides, one should also indicate the argument often stated by economists
that counteraction to price discrimination can be unfair from the social
point of view if we consider that its effect can be the redistribution of profits
and goods from poorer consumers to the wealthier ones. This results from
the fact that, if the dominant entrepreneur is forced to fix a uniform price for
all customers in the Common Market (and cannot, as often happens, fix
a lower price for those EU markets where customers are usually poorer and
a higher price for markets with wealthier consumers who, in a way,
”compensate” the entrepreneur for lower prices on other markets), then the
new uniform price will probably be an average, i.e. will be higher than the
previous price applied to poorer consumers and will be lower for wealthier
consumers.
maintained that differences in prices reflected the market situation, i.e. the
average expected price in each country and, that it was impossible to avoid
differences in the individual supply/demand trends in various countries.
The Tribunal stated, among other things, that ”Once it can be grasped that
differences in transport costs, taxation, customs duties, the wages of the labuor force,
the conditions of marketing, the differences in the parity of the currencies, the
density of competition may eventually culminate in different retail selling price
levels according to the Member States, then it follows that those differences are
factors which UBC only has to take into account to a limit extent since it sells
a product which is always the same and at the same place to ripener/distributors
who -alone-bear the risks of the consumers’ market.” [...] ”This discriminatory
prices, which varied according to the circumstances of the Member States, were just
so many obstacles to the free movement of goods and were intensified by the clause
forbidding the resale of bananas while still green and by reducing the deliveries of
the quantities ordered.”
In the sentence cited above, the Tribunal avoided answering the question
whether price discrimination could be advantageous. The settlement in the
case of United Brands (55) was also criticized because the Tribunal assumed
that differences in production were really considered by distributors only and
that United Brands had borne no risk related to them.
Another case, in which the Tribunal examined price discrimination, was the
case of Hoffman-La Roche (45) related to the abuse by Hoffman La Roche of its
dominant position in the vitamins market, among other things, because of
discounts granted. The Tribunal maintained that a dominant entrepreneur
who forces his customers (even at their request) to cover the major part or the
whole of their demand with him, e.g. via loyalty discounts, abuses his position
as understood in article 82 of the EC Treaty. The Tribunal also stated that
loyalty programs that do not condition a discount granted with the quantity
of goods ordered have no economic grounds but are aimed solely at the
limitation of the customer’s opportunity to purchase goods from other
suppliers and the limitation of competitors’ access to the market, and as such,
they are not compliant with article 82 of the EC Treaty. According to the ECJ,
such loyalty programs discriminate since two different units pay different
prices for an identical product depending on whether they satisfy their whole
demand with the dominant entrepreneur or not.
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(d) Predatory pricing as an abuse of a dominant position
As indicated above, predatory pricing involves, to a great extent, temporary
price reduction aimed at the elimination of a competitor from part of or the
whole market. The most known case illustrating this problem is Akzo Chemie
BV (33).
The application of prices lower than average variable costs (i.e. depending on
the number of products manufactured) by a dominant entrepreneur in order
to eliminate the competitor should always be considered an abuse of
a dominant position. There is no other objective with the application of such
reduced prices than to eliminate a competitor in order to increase prices later
thanks to the position of monopoly since earlier losses caused by the sales of
goods at below cost must be covered. The application of such prices can force
other entrepreneurs out of the market who are equally effective as stronger
entrepreneurs but who are unable to counteract the scale of anti-competition
activities directed against them due to smaller financial resources.
In the Akzo case, one of the directors even prepared an aggressive strategy in
writing aimed at competitor elimination from the market, giving the
Commission sure evidence of deliberate action against ECS. However, the
obviousness of the case discussed should not obscure doubts emerging in
connection with the prohibition of predatory pricing. The literature shows
that the existence of total prohibition to apply such prices bears the risk that
a competitor willing to enter a market shall use such prohibition as an effective
protection from the natural reduction of product prices applied by a dominant
entrepreneur to react to his appearance in the market. Stronger units can also
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abstain from competition with the use of prices, fearing that they would be
accused of predatory pricing. Even if these accusations prove to be unjustified,
the high costs of procedures can discourage them from initiating a dispute.
This argument is extremely material if prices are lower than fixed costs and
higher than variable costs. The question of intent driving the stronger
entrepreneur when applying lower prices becomes pivotal in such a situation.
It could turn out that it is extremely difficult to distinguish the will to compete
effectively from the plan to eliminate a competitor.
Both CFI and ECJ agreed with the position taken by the Commission stating
that ADP was in breach of article 82 of the EC Treaty because of application of
discriminatory rates of charges for the use of the airport infrastructure by ASF.
According to the ECJ, if the entrepreneur being the recipient of services
operates in the market other than the market of the entrepreneur rendering
these services, it is sufficient that the recipient of the service is economically
dependent on the service supplier because of the dominant position of the
latter to apply the provisions of article 82 of the EC Treaty. It is not necessary
for both entrepreneurs to operate in the same market. It is sufficient that the
service offered by a dominant firm is necessary for the service recipient to
conduct his business.
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2.
Collective dominance in oligopoly markets
- basic issues
2.1 Collective dominant position in the decisional practice and the case
law of European competition authorities - examples
A summary of the development of the concept of collective dominance in the
decisional practice of European competition authorities - considering
decisions and sentences issued in cases from the scope of the control of
concentration (from Nestlé/Perrier to AirTours) and in cases conducted on the
basis of articles 81 and 82 of the EC Treaty (from Hoffman-La Roche to
Compagnie Maritime Belge) is presented below.
The Commission ascertained that the relevant market, i.e. the French mineral
water market, is characterized by low price competition resulting from the
similarity of prices applied by all manufacturers and the enforcement of a high
commercial margin compared with production costs. Considerable barriers
were also found concerning entrance into the market due to the limited
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26
The ECJ was relatively unwilling to accept the control of oligopolies through
article 82 of the EC Treaty. In the case of Hoffman-La Roche (45) in 1976, the
Court decided that to be oligopolist but parallel market behavior not agreed
upon is not covered by article 82 of the EC Treaty: ”a dominant position must
also be distinguished from parallel courses of conduct which are peculiar to
oligopolies in that in an oligopoly the courses of conduct interact, while in the case
of an undertaking occupying the dominant position the conduct of the undertaking
which derives profits from that position is to a great extent determined unilaterally”.
However, the CFI did not agree that the three dominant entrepreneurs in the
market really adopted the same behavior and annulled the Commission’s decision
in that scope. Although the Commission did not manage to prove the collective
dominant position in the case of Italian Flat Glass (26), this case confirmed the
possibility of the parallel application of articles 81 and 82 of the EC Treaty.
2.1.3 Kali & Salz - The ECJ issues a decision concerning the application
of collective dominance to mergers
In December 1993, the Commission stated that concentration between
Kali&Salz and Mitteldeutsche Kali AG (62) could be completed without the
risk to the rules of the Common Market but only after the parties fulfill the
conditions defined in the decision issued by the Commission. The
Commission decided that the transaction influences two appropriate markets
- the German market and the European market (except for Germany). In
Germany, the concentration resulted in the emergence of a single dominant
entrepreneur in the technical potassium carbonate market - mineral fertilizer.
Although the collective market share amounted to 98% the Commission
accepted ‘failing firm defense’ stating that the merger will not have any
materially negative consequences for that market. However, considering the
second market - the European market - the Commission argued that the
proposed concentration would create the situation of oligopolist dominance
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of the merged unit and the French manufacturer, Societe Commerciale des
Potasses et de l’Azote. As a prerequisite of concentration, the Commission
ordered Kali&Salz to terminate its connections with Societe Commerciale des
Potasses et de l’Azote, which was its main distributor in France, i.e. it should
withdraw from the joint venture, dealing mainly with the exports. These
resolutions were opposed by both parties who appealed against the decision
of the Commission.
In March 1998, the ECJ annulled the decision stating the Commission did not
prove that the oligopolist dominant position could emerge or be strengthened
as a result of concentration. This sentence considerably promoted the
development of the European control of concentrations considering the
theory of oligopolist dominance. Firstly, the Kali&Salz (65) decision finally
confirmed that Regulation 4064/89 is applicable to concentration resulting in
the emergence of collective dominance in markets with an oligopolist
structure. Secondly, the ECJ statement supplied the Commission with
guidance for the economic assessment of oligopolist dominance in the future.
Thirdly, the Tribunal confirmed the concept of ‘failing firm defense’.
The ECJ decision in the case of Kali&Salz (65) also confirmed that the
Commission has relatively large freedom of assessment as to whether the
concentration causes the risk of oligopolist dominance. In particular, the
Commission is not obliged to apply the criteria adopted in earlier cases when
assessing concentration.
As article 82 of the EC Treaty expressis verbis gives the Commission the right
to act against ”one or more undertakings” abusing their dominant position, the
application of the concept of collective dominance to procedures conducted
on that basis did not require the material over-interpretation of regulations, as
was the case in the procedures on the basis of Regulation 4064/89. The
Commission first justified its decision with the concept of collective
dominance in the case of Italian Flat Glass (12) in 1992.
However, in the case of Kali&Salz (66) the ECJ considered that the
Commission is not bound by judgments based on article 82 of the EC Treaty
in cases in the scope of control of concentration referring to collective
dominance. For example, the Tribunal did not explicitly refer to the objections
of the French government stating that the Commission incorrectly applied the
concept of oligopolist dominance as it based its analyses on criteria not
recorded in the judgments referring to article 82 of the EC Treaty. Such
a flexible ECJ position resulting probably from the complexity of the
economic analyses required in the assessment of oligopolist market relations
indicated that the Commission should apply the casuistic approach
conditioned with the circumstances of each individual case.
28
2.1.4 Gencor and Compagnie Maritime Belge - settlements concerning the
importance of economic links
Before the ECJ decision concerning Compagnie Maritime Belge (36) and the
CFI decision concerning Genco (64) the statement of the collective dominant
position was based on the existence of economic links understood as
structural relations or other factors that could cause relations between the
entrepreneurs examined. The question whether the concept of collective
dominance can be applied with regard to the oligopolist market when no
relations exist between manufacturers appeared for the first time in the case of
Gencor (64). The procedures concerned the correctness of the decision issued
by the Commission on the basis of Regulation 4064/89 prohibiting
concentration because it could result in the creation of a duopoly market
leading to the situation of oligopolist dominance.
During procedures before the CFI, the parties argued that the Commission did
not prove that ”relations” existed between members of the duopoly as
understood in previous sentences.
The CFI rejected the appeal stating, among other things, that no previous
sentence limited the concept of ‘economic relations’ to the concept of structural
relations between the entrepreneurs examined. According to the CFI ”there is no
reason whatsoever in legal or economic terms to exclude from the notion of economic
links the relationship of interdependence existing between the parties to
a tight oligopoly within which, in a market with the appropriate characteristics, in
particular in terms of market concentration, transparency, and product homogeneity,
those parties are in a position to anticipate one another’s behaviour and are therefore
strongly encouraged to align their conduct in the market, in particular in such a way
as to maximize their joint profits by restricting production with a view to increasing
prices. In such a context, each trader is aware that highly competitive action on its part
designed to increase its market share (for example a price cut) would provoke identical
action by the others, so that it would derive no benefit from its initiative. The conclusion
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is all the more pertinent with to the control of concentrations, whose objective is to
prevent anti-competitive market structures from arising or being strengthened”. As the
Court has proved, market condition can be such that ”those structures may result
from the existence of economic links in the strict sense argued by the applicant or from
market structures of an oligopolistic kind where each undertaking may become aware
of common interests and, in particular, cause prices to increase without having to enter
into an agreement or resort to a concerted practice”.
The Court stated that the concentration would have a direct and immediate
effect in the form of the emergence of market conditions, in which the abuse of
the market position by dominant entrepreneurs would not only be possible but
also economically rational. If there are only two companies with a very similar
cost structure in the market, parallel anti-competition behavior constitutes
a more rational strategy for them, from the economic point of view, than
competition, which makes the maximization of combined profits impossible.
The case concerned members of the Cewal shipping conference who had the
dominant position in the market for some types of line transport in Africa. The
Commission accused them, among other things, of the understatement of
freight charged in order to eliminate their only competitor from the market.
In the course of appeal at the CFI and subsequently at the ECJ, the party
argued that collective dominance can take place only for entrepreneurs, each
of whom has the dominant position, which was supposed to indicate that the
concept is not applicable to the position of an entrepreneur in the structure of
the market and competition conditions in that market, but only the behavior
of that entrepreneur. However, the CFI stated that provisions of article 82 of
the EC Treaty can be applied in a situation where several companies combined
have a dominant position. Besides, the party argued, the abuse of combined
30
(collective) dominance can take place only when all entrepreneurs take steps
covered by the hypothesis of article 82 of the EC Treaty. The Commission did
not agree with this statement. Collective dominance exists if one or more
entrepreneurs abuse their market power although not all entrepreneurs
having the combined dominant position behave in such a way.
For a long time, European judgments required that the Commission should
provide evidence of relations between entrepreneurs on the basis of article 82 of
the EC Treaty. In the case of Italian Flat Glass (26), the Court confirmed that the
existence of economic relations is the necessary condition to give evidence of
collective dominant position. However, the degree and type of such relations
required, issued in the scope of control of concentration, was unclear. The
sentence of the Court concerning the case of Gencor (64) brought the long
awaited clarification. Relations ceased to the element necessary to give evidence
of collective dominant position in cases in the scope of control of concentration.
However, a doubt appeared whether that sentence can be applied respectively in
procedures conducted on the basis of article 82 of the EC Treaty. In March 2000,
the ECJ issued a decision having examined the appeal of the parties from the
CFI decision concerning the case of Compagnie Maritime Belge (36). The
sentence maintained that a dominant position can also occur when two or more
entrepreneurs, independently of one another occupy it, but, from the economic
point of view, they appear or act in a particular market as a collective unit.
However, the very fact that two or more entrepreneurs are bound by an
agreement or concerted practice as understood in article 81 (1) of the EC
Treaty is not, as such, a necessary basis for the existence of a collective
dominant position. In order to find out whether it exists, one should check the
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Decisions passed in the cases of Gencor (64) and Compagnie Maritime Belge
(36) clearly indicated that the existence of any structural relations can form
a basis for the existence of a collective dominant position; it can also refer to
unrelated entrepreneurs operating in markets creating conditions making
‘tacit collusion’ possible.
On April 29, 1999, Airtours announced the public offer of the takeover of First
Choice notifying the Commission of the planned concentration.
In the decision dated September 22, 1999, the Commission considered the
planned operation incompatible with the Common Market as it would lead to
excessive concentration in the sector and the ensuing collective dominant
position of the three main operators would encourage them to limit supply,
increase prices and profits even without the conclusion of informal
agreements or the creation of a cartel. According to the Commission’s
estimates, Airtours/First Choice and its main competitors - Thomson and
Thomas Cook would have a joint share in the market amounting to 79%.
The Commission believed that the three operators would be able to unify their
operating methods in a tacit manner (without formal agreements) and, thanks
to the adoption of the same strategy, enforce tariffs higher than those resulting
from actual competition. Because of that, smaller independent operators
would be even more marginalized by the newly created structure.
32
Questioning the findings and conclusions of the Commission, Airtours
appealed to the CFI applying for the annulment of the decision prohibiting
concentration. Airtours argued that the Commission provided an incorrect
assessment and did not prove sufficiently in which way the concentration
would promote the situation of collective dominance.
In the Airtours (63) decision, the CFI confirmed that the concentration can be
blocked on the grounds that the direct and immediate result of the
concentration would be the creation or strengthening of the position of
collective dominance materially and permanently hindering effective
competition in the market. However, the CFI believed that the European
Commission had not proved that the concentration would promote the
creation of the position of collective dominance limiting competition in the
sector of the British tourist market related to the sale of complex holiday offers
in nearby countries.
Firstly, each member of the oligopoly should know the activities of other
members to adopt the same strategy in the light of features characteristic for
an relevant market.
Thirdly, one should prove that the expected objectives of a joint strategy
cannot be threatened by remaining or potential competitors.
The CFI assessed that the Commission did not prove as it should that the
planned concentration would make the three large operators cease to compete
with one another. The three above-mentioned features characterizing the
situation of collective dominance were not, in fact, verified or proved.
Firstly, the Commission faultily assumed that the concentration would allow
large operators to interpret mutual commercial strategy easier and adopt the
same one. According to the CFI, faulty statements in that scope resulted from
an incorrect market assessment including the assumption of (i) stability of
market shares, (ii) demand increase, (iii) demand flexibility, (iv) market
transparency and the statement that these features would lead to the
emergence of collective dominance.
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OFFICE FOR COMPETITION AND CONSUMERS’ PROTECTION
Secondly, retaliatory measures that could be applied towards one of the oligopoly
members as a result of deviation from a common operating strategy were not
clearly identified and proved by the Commission. The CFI considered that,
although the Commission does not have to prove the occurrence of specific
retaliatory measures and their scale, it should prove that appropriate retaliatory
measures are available to the interested entrepreneurs with regard to activities in
breach of ‘tacit collusion’. According to the CFI, a collective dominant position is
maintained only when each of the participants in the dominant oligopoly is
aware that each of his activities aimed at the increase of his market share (i.e.
deviation from the common market policy) will provoke similar activities in other
participants, as a result of which he will not achieve the initially expected results.
Thirdly, the CFI stated that the Commission made a mistake evaluating the
reaction of small operators, potential competitors and British consumers. In
fact, the Commission underestimated their role as the countermeasure for the
creation of a position of collective dominance. The Court believed that small
operators, after potential limitation of supply by dominant companies, could
extend their offers effectively taking advantage of the demand surplus, the
more so because they would also be able to acquire additional customers,
discouraged with the increase in prices applied by leading operators. What is
more, operators active in other geographical regions or other sectors of the
tourist market would be encouraged to enter more quickly markets
characterized by demand surplus.
As for the consumers, the Commission stated that they do not have the
material purchasing power. According to the CFI, it was most important to
assess whether they can react to the increase in prices caused by the limitation
of supply in the market by leading operators. Consumers could react to
a decrease in capacity and concomitant increase in price by turning to small
tour operators or switching to a different type of holiday package.
The CFI stated that, as a result of that faulty analysis, the decision taken by the
Commission is incorrect with regard to basic principles allowing the fact of
existence of the position of collective dominance to be stated. The CFI
believed that the Commission prohibited the operation not having proved that
it would really influence competition.
Many commentators considered the decision in the case of Airtours (63) as the
breakthrough in the development of the concept of collective dominance in
the practice of European competition protection institutions. For the first time,
the CFI indicated clear and material criteria for the assessment of the situation
in oligopoly markets defining the limits of control over these markets to the
Commission. According to the CFI, a collective dominant position can be
talked about only with regard to the classical oligopoly susceptible to market
34
behavior in the form of ”tacit collusion”. Such behavior is encouraged by the
uniformity of the product, market maturity, high entrance barriers, low
purchasing power, low technological level, considerable market clarity and the
opportunity for dominant entrepreneurs to apply countermeasures to
discipline other participants in the oligopoly.
Undoubtedly, the decision of the SPI in the case of Airtours (63) will also
influence the application of the concept of collective dominance on the basis
of article 82 of the EC Treaty.
This position was reiterated in the case of Züchner (57) when ECJ stated that ”one
of the hallmarks of a dominant position covered by Article 82 is its unilateral nature”.
2.2.1 Italian Flat Glass and Compagnie Maritime Belge - European Courts
confirm the possibility of the joint application of articles 81 and 82
of the EC Treaty to the same actual situation
The first case in which the Commission decided upon the parallel application
of both these articles was Italian Flat Glass (12) in 1988. As a result of
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OFFICE FOR COMPETITION AND CONSUMERS’ PROTECTION
The CFI questioned the findings of the procedures related to article 81 of the
EC Treaty stating that the Commission had not proved the existence of an
agreement or agreed practice among the three manufacturers - necessary to
36
apply this article. At the same time, the CFI stated that there were no grounds
for the assignment of a different interpretation to the term ‘entrepreneur’
used in article 82 of the EC Treaty than that which this term had in article 81
of the EC Treaty. According to the CFI, there are no obstacles making it
impossible for two or more entrepreneurs connected by specific economic
relations thanks to which they occupy a collective dominant position in
comparison with other participants operating in the market. Thus, the CFI
accepted the possibility of the existence of a collective dominant position for
the first time. However, the Court explained that ”(...) for the purposes of
establishing an infringement of Article 86 EEC, it is not sufficient, as the
Commission’s agent claimed at the hearing, to ”recycle” the facts constituting an
infringement of Article 85, deducing from the finding that the parties to an
agreement or to an unlawful practice jointly hold a substantial share of the market,
that by virtue of that fact alone they hold a collective dominant position, and that
their unlawful behaviour constitutes an abuse of that collective dominant position.
Amongst other considerations, a finding of a dominant position, which is in any
case not in itself a matter of reproach, presupposes that the market in question has
been defined (Case 6/72, Continental Can, Case 322/81, Michelin). The Court
must therefore examine, first the analysis of the market made in the decision and,
secondly, the circumstances relied on in support of the finding of a collective
dominant position.”
Finally, the CFI annulled the decision taken by the Commission in the scope
concerning the statement of the violation of article 82 of the EC Treaty
maintaining that its justification bears faults concerning the definition of the
relevant market and the assessment of evidence in favor of an alleged
collective dominant position. Despite the Commission’s failure, the decision
of the CFI in the case of Italian Flat Glass (26) confirmed the possibility of the
application of the concept of collective dominance on the basis of article 82 of
the EC Treaty. Furthermore, the CFI did not negate the parallel application of
articles 81 and 82 of the EC Treaty to the same actual situation.
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OFFICE FOR COMPETITION AND CONSUMERS’ PROTECTION
In the Cewal (5) decision issued in 1993, the Commission stated the violation of
articles 81 and 82 of the EC Treaty by Cewal and a few of its members including
CMB and Dafra. Cewal, the ship-owners constituting it and two other shipping
conferences (Cowak and Unkwal) violated article 81 of the EC Treaty concluding
an anti-competition agreement, in which each member of Cewal undertook not
to act as an independent ship-owner in the area of operations of the two other
shipping conferences. The agreement aimed at the geographic division of the
market for line transport between Northern Europe and West Africa.
The Commission also found out that, due to the close economic relations
between three members of Cewal (Dafra, CMB and CMBT) they occupied
a collective dominant position in the market of all shipping lines served by
Cewal members between Zaire and the Northern Europe. The ship-owners
abused their dominant position participating, among other things, in the
implementation of the co-operation agreement with a unit created by the
government of Zaire in order to promote Zairian sea trade (called the Ogefrem
Agreement) including the application of illegal pricing practices and forcing
customers to take advantage of their services on lines between Northern
Europe and Zaire to conclude loyalty agreements. Pricing practices applied by
members of Cewal included the reduction of collected freight fees on some
lines at the same, sometimes lower, level as applied by their main competitor
- GCC. An interesting thing was that the Commission, the CFI, the Attorney
General and the ECJ classified these practices as illegal although they did not
bring losses to Cewal members. The parties maintained that their activities did
not meet the classical criteria of ‘predatory pricing’ defined in the case of
AKZO (33) and, because of that they should not be punished as they had been
unable to foresee that the Commission would decide to apply a completely
new concept. However, this argument was rejected.
CMB and Dafra appealed to the CFI against the decision taken by the
Commission, which sustained the position taken by the Commission
(although it reduced the amount of the fines). The CFI summed up that
members of Cewal were, first of all, bound by agreements between ship-
owners creating the shipping conference that - as such -very close economic
relations were created between them. Regardless, the CFI considered that even
if this fact was not to be taken into account, there were relations between the
parties resulting from the adoption of identical market behavior. Dafra, CMB
and CMBT denied the accuracy of the collective assessment of the position of
Cewal members in the appropriate market and appealed to the ECJ.
The appeal was mainly based on the objection that CFI did not prove what
type of economic relations existed between Dafra, CMB and CMBT. The
plaintiffs also maintained that the CFI committed an abuse stating that the
collective dominant position existed by means of a simple ‘recycling’ of facts,
38
on the basis of which it has been defined that ship-owners applied agreed
practice according to article 81 of the EC Treaty. Finally, the plaintiffs
maintained that the mutual relation between article 81 and 82 of the EC Treaty
does not allow for the statement that entrepreneurs could act as a single unit
abusing their dominant position and, at the same time, remain parties to
agreed mutual practice for the purpose of article 81 of the EC Treaty.
The ECJ had to settle whether the Commission had the right to base the
statement of abuse of the dominant position only on the facts or
circumstances such as the agreement, decision or concerted practice as
understood in article 81 of the EC Treaty.
The ECJ stated that it did not see any technical limitations in the content of
article 82 of the EC Treaty that would limit its application to the market
behavior of legal persons independently of one another operating in
a specified market as a collective entity and, for that reason, occupying the
collective dominant position. According to the sentence passed by the ECJ, the
definition of the collective dominant position of two or more entrepreneurs
has to be preceded by the examination whether these entrepreneurs act as a
collective entity towards their competitors, trade partners and consumers. If
activity as a collective entity is ascertained, one should conduct the economic
analysis of the position occupied by these entrepreneurs in the appropriate
market. Only when the collective entity created de facto by these entrepreneurs
has the dominant position in the market can the Commission verify whether
an abuse of the dominant position as understood in article 82 of the EC Treaty
has taken place. The ECJ reiterated that the very ascertainment of the
dominant position is not a basis for the formulation of an objection based on
article 82 of the EC Treaty.
Finally, the ECJ considered that the Commission was right to classify applied
price practices and the fact that customers were forced to conclude loyalty
agreements as an abuse of the dominant position by the plaintiffs. However,
the decision of the Commission was annulled for procedural reasons in the
scope of financial penalties. The Commission violated the right of the parties
to a court hearing in the course of anti-monopoly procedures. Regardless of
that settlement, the ECJ sentence confirmed the possibility of the application
of articles 81 and 82 of the EC Treaty to the same actual situation.
2.2.2 Relations between economic links in the light of the case law
developed under article 82 of the EC Treaty and agreements,
decisions and concerted practices within the meaning of article 81 of
the EC Treaty
As indicated above, the ECJ considered that the content of articles 81 and 82
of the EC Treaty does not rule out the thesis that the same anti-competition
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OFFICE FOR COMPETITION AND CONSUMERS’ PROTECTION
The very fact that two or more entrepreneurs are bound by an agreement,
decision or agreed practice in the understanding of article 81 (1) of the EC
Treaty is not sufficient to state that relations exist between them, thanks to
which they can act in the market independently from their competitors,
customers and consumers. However, the Tribunal stated that:
”On the other hand, an agreement, decision or concerted practice (whether or not
covered by an exemption under Article 85(3) may undoubtedly, where it is
implemented, result in the undertakings concerned being so linked as to their
conduct on a particular market that they present themselves as a collective entity vis-
a-vis their competitors, their trading partners and consumers. (36)”
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OFFICE FOR COMPETITION AND CONSUMERS’ PROTECTION
the EC Treaty - The Treaty establishing the European Community dated March 25,
1957 i.e. the Rome Treaty, one of the founding treaties of the European
Communities, the basic sources of Community law;
Commission - European Commission, the chief executive agency of European
Communities, responsible, among other things, for the supervision of the
application of Community law;
CFI/Court - Court of ‘First Instance’, the court of European Communities created
pursuant to the Uniform European Act dated 1986; it settles, among other
things, disputes between legal persons, individuals and Community agencies
in the scope of application of Competition law;
ECJ/Tribunal - European Court of Justice, the court of European Communities
established pursuant to the Treaty establishing the European Coal and Steel
Community, i.e. the Paris Treaty dated 1951; it is, among other things, the
court of appeal with regard to decisions of the Court of ‘First Instance’;
Regulation No 4064/89 - the Regulation of the European Council concerning the
control of concentrations between undertakings dated December 21, 1989
legal act being the basis for control of the concentration of undertakings
operating in the common market;
OJ - Official Journal of the European Communities;
ECR - European Court Reports;
CMLR - Common Market Law Reports.
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OFFICE FOR COMPETITION AND CONSUMERS’ PROTECTION
44
1869; [1979] 3 CMRL 345
(45) Hoffman-La Roche & Co. AG v Commission (Case 85/76), [1979] ECR 461; [1979] 3 CMLR 211
(46) Istututio Chemioterapico Italiano SpA and Commercial Solvents v Commission (Case 6&7/73), [1974] ECR
223
(47) Michelin v Comission (Case C322/81), [1983] ECR 3461
(48) Municipality of Almelo v Energieberijf Ijsesemij (Case C-393/92), [1994] ECR I-1477
(49) Nederlandsche Banden -Industrie Michelin NV v Commission (Case 322/81), [1983] ECR 3461 [1985],
CMLR 282
(50) Oscar Bronner GmBh & co KG v Mediaprint Zeitungd und Zeitschiftenverlang Gmbh (Case C-7/97), [1998]
ECR I-7791
(51) RadioTelefis Eireann (RTE) and Independent Television Publications Ltd. (ITP.) v Commission (Cases C-241
& 242/91P), [1995] ECR I-743
(52) SAT Flgellschaft mbH v Eurocontrol (Case C-364/92), [1994] ECR-I 43, [1994] 5 CMLR 208
(53) Sugar Cartel Case: Suiker Unie v Comission (Case 40/73), [1975] ECR 1663
(54) Tetra Park International S.A. v Commission (Case C-333/94P), [1996] ECR I5951; [1997] 4 CMLR 662
(55) United Brands Company and United Brands Continental Bv v Commission (Case 27/76), [1978] ECR 207;
[1978] 1 CMLR 429
(56) Volvo AB v Erik Veng (Case 238/87), [1988] ECR 6211; [1988] 4 CMLR 122
(57) Zuchner Gerard v Bayerische Vereinsbank AG (Case 172/80), [1981] ECR 2021; [1982] 1 CMLR 313
proceedings under Regulation nr 4064/89
1.4 Commission decisions:
(58) Airtours/First choice (Case IV/M 1524), [2000] OJ L93/1
(59) Alcatel/AEG (Case IV/M 165), [1992] OJ C6
(60) Nestlé SA/ Source Perrier SA (Case IV/M24), [1992] OJ L356/1 [1993] 4 CMLR M17
(61) Gencor/Lonrho (Case IV M.619) [1997] OJ L11/30
(62) Kali&Salz/Mdk/Treuhand (Case IV/M.308), [1998] OJ C275
1.5 Court of First Instance judgments:
(63) Airtours/First Choice (Case T-342/99), ECR II-02585
(64) Gencor Ltd. v Commission (Case T-102/96), [1999] ECR II-753
(65) Société Commerciale des Potasses et de l’Azote and Entreprise Miniere et Chimique v Commission (Case T-
88/94), [1994] ECR II-263
1.6 European Court of Justice judgments:
(66) French Republic v Commission of the European Communities i Société Commerciale des Potasses et de l’Azote
(SCPA) and Entreprise Miniere et Chimique (EMC) v Commission of the European Communities (Cases C-
68/94 and C-30/95), [1998] ECR I-01357
2. Legal provisions:
- The Treaty establishing the European Community dated March 25, 1957 i.e. the Rome Treaty, one of
the founding treaties of the European Communities, the basic sources of Community law,
[10/11/1997] OJ C 340
- the Regulation of the European Council concerning the control of concentrations between
undertakings dated December 21, 1989 legal act being the basis for control of the concentration of
undertakings operating in the common market [30/12/1989] OJ L395
- Commission guidelines on market analysis and the assessment of significant market power under the
Community regulatory framework for electronic communications networks and services) 11/07/2002
[2002/C 165/03] OJ
3. Publications:
- Craig P., De Burca G.: ”EC Law-Text, Cases & Materials”, Clarendon Press, Oxford 2003
- Skoczny T.: ”Prawo konkurencji wspólnoty europejskiej- źródła tom 1 : Reguły generalne wybór
i opracowanie”, WNWZ Uniwersytetu Warszawskiego, Warszawa 2000
- Steiner J. & Woods L.: ”Textbook on EC Law”, Blackstone, Londyn 2000
- Olsson C.: ”Collective Dominance - Merger Control on Oligopolistic Markets”, Juridiska Institutionen
Handelshogskolan vid, GŲteborgs Universitet, 2000
- Neven D. J.: ”Collusion under Art.81 and the Merger Regulation”, opracowanie przygotowane na
prezentację na 3 Konferencji Nordyckiej dot. Polityki Konkurencji ”Zwalczanie karteli - dlaczego
i jak?”, Univeristy of Lausanne oraz CEPR, październik 2000
- Withers Ch. i Jephcott M.: ”Where to now for E.C. oligopoly control?”, [2001] European Competition
Law Review, Sweet&Maxwell Ltd (and Contributors)
- Kloosterhuis E.: ”Joint Dominance and the Interaction between Firms”, [2001] European Competition
Law Review, Sweet&Maxwell Ltd (and Contributors)
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OFFICE FOR COMPETITION AND CONSUMERS’ PROTECTION
- Niels G.: ”Collective Dominance: More than Just Oligopolistic Interdependence”, [2001] European
Competition Law Review, Sweet&Maxwell Ltd (and Contributors)
- Dussart-Lefret C.: L’arret Aéroports de Paris, Competition Policy Newsletter, number 2, June 2001
- Justyński J.: ”Podstawy prawne polityk gospodarczych”, TNOiK Toruń 2001
- Lasok D.: ”Zarys prawa Unii Europejskiej, cz. druga: prawo gospodarcze”, TNOiK Toruń 1998
46