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Business Plan Executive Summary Example PDF
Business Plan Executive Summary Example PDF
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Appropriate use of the information provided is the responsibility of the reader.
© The AIA Knowledge gained from experience immediately applicable to a task at hand. BP 07.04.02
Best Practices page 2 of 3
competition, and analyze the current size of the market. A pro forma balance sheet should include projected cash,
This section should answer these questions: Is there room current assets, current liabilities, retained earnings, and
for another firm? Which companies are the firm’s five potential profit for each circumstance. Include
biggest competitors? subcategories for each.
Salary ranges for staff and the owner Start-up advertising fees
© The AIA Knowledge gained from experience immediately applicable to a task at hand. BP 07.04.02
Best Practices page 3 of 3
RESOURCES
More Best Practices
The following AIA Best Practices provide additional
information related to this topic:
05.03.01 Business Planning for Small Firms
07.02.01 Accounting Basics: The Income Statement &
Key Performance Indicators
05.02.03 Starting a Firm: Basic Financial Principles
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Key Terms
Practice
Business planning
Business plan
Financial planning
Firm start-up
April 2008
© The AIA Knowledge gained from experience immediately applicable to a task at hand. BP 07.04.02