Domino's is the largest pizza restaurant chain in the world based on global retail sales, with more than

17,200 stores in over 90 markets. Founded in 1960, our roots are in convenient pizza delivery, while a
significant amount of our sales also come from carryout customers. Although we are a highly-recognized
global brand, we focus on serving the local neighborhoods in which we live and do business through our
large network of franchise owners and Company-owned stores. On average, we sell more than 3 million
pizzas each day throughout our global system.

Our business model is straightforward: we handcraft and serve quality food at a competitive price, with
easy ordering access and efficient service which are aided by our technology innovations. Our dough is
generally made fresh and distributed to stores around the world by us and our franchisees.

Domino's generates revenues and earnings by charging royalties to its franchisees. Royalties are ongoing
percent-of-sales fees for use of the Domino's brand marks. The Company also generates revenues and
earnings by selling food, equipment and supplies to franchisees primarily in the U.S. and Canada, and by
operating a number of our own stores. Franchisees profit by selling pizza and other complementary
items to their local customers. In our international markets, we generally grant geographical rights to
the Domino's Pizza® brand to master franchisees. These master franchisees also profit by running pizza
stores, and often by sub-franchising and selling ingredients and equipment to those sub-franchisees.
Everyone in the system can benefit, including the end consumer, who can feed their family Domino's
menu items conveniently and economically.

Our business model can yield strong returns for our franchise owners and Company-owned stores. It can
also yield significant cash flow to us, through a consistent franchise royalty payment and supply chain
revenue stream and with moderate capital expenditures. We have historically returned cash to
shareholders through dividend payments and share buybacks since becoming a publicly traded
company.

Stock Quote

DPZ(Common)

Exchange NYSE (US Dollar)

Price $382.99

Change (%) ▼-0.39 (-0.39%)

As of 12/04/20 4:00 PM EST

Copyright Nasdaq. Minimum 15 minutes delayed.

Domino’s Pizza is by far the second largest franchised pizza chain in the United States. They are the ones
who first invented the concept of fast pizza with the “thirty minutes or less” delivery time. They have
stores in 5,701 cities worldwide and 2,900 of them are international while the 2,800 branches are in the
US. But just like any other success stories, Domino’s Pizza had to go through some tough times before
they reached the achievement they have today.

History

The story of Domino’s Pizza all started with two brothers named James and Tom Monaghan who
brought a small Michigan Pizzeria named Dominick’s. The pizzeria was initially run by the both of them
until Tom decided to sell his share for a second-hand car leaving Tom to manage the business. Tom later
purchased two more pizzerias, he wanted the additional stores to have the same branding but the
original owner of Dominick’s forbade him to do so, that’s why he later revamped its image and changed
its name to Domino’s Pizza in 1965.

The logo of the pizzeria originally had three dots which represented the three original stores in 1965 and
Tom wanted to add a new dot every time he adds a new store but his idea faded as his business quickly
expanded. By the late seventies, Domino’s Pizza had a total of 200 franchise pizza branch all over the
United States. And in 1983, Domino’s showed that they were ready to go global as they opened their
first international branch in Winnipeg and on that same year, it opened its 100th store in Vancouver,
Washington.

Even if they had locations in different parts of the world, Domino’s Pizza remained to be a traditional
company. And before competition forced them to add varieties in their menu, Domino’s Pizza only had
one type of pizza crust which the dough is shaped by tossing and pulling, and they only had just two
sizes of dough.

In the 1990s, the pizzeria introduced its first non-pizza item to their menu by including breadsticks and
chicken wings. And in 1996, Domino’s Pizza launched its website and declared a global sales of almost
three billion dollars. The following year, the company revamped their stores by introducing a new look
and a new logo.
In 1998, Domino’s founder and CEO Tom Monaghan announced his retirement after 38 years of
ownership. He sold almost 93 percent of Domino’s Pizza to Bain Capital Inc. for one billion dollars. And
from then on he stopped being involved in day-to-day transactions and operations of the company.

Table of Contents

Executive Summary

INTRODUCTION

SWOT ANALYSIS

OPERATIONS MANAGEMENT (OM) DECISIONS

Conclusion and recommendation

References

Executive Summary

This report emphasis the operation management done by the Domino’s pizza delivery company on the
basis of three Operation Point Service product, design, Quality Management and Supply chain
management of the company. Adding on the swot analysis will have the quick view of dominos to
improve their markets. Finally, we have find the conclusion and recommendation including theory into
practice and references that will help to improve the company outlets, product services and also to
increase their revenue in their future aspect.

INTRODUCTION
This report will analyse the critical operation management on the basis of swot analysis of the chosen
company Domino’s and their operational management decisions which are Service, product design,
quality management, Process, capacity design, location, layout design, human resources, job design,
Supply-chain management, Inventory management, Scheduling and Maintenance. The report will
discuss the three critical operational management decisions of Domino’s Pizza which are service,
product design, Quality management and Supply-chain management.

Domino’s was started in 1960s by two brothers as the fast food business organisation of pizza food
industry. Domino’s pizza outlet is globally spread in most of the countries. There head office is located in
USA in Michigan, whereas their main franchise and their operation are done from UK markets. They are
present across the global. As UK is their quality franchise therefore all food products are supplied from
the UK and they control the product and other services of domino’s pizza to being delivered. It is known
for its faster delivering of pizzas due to which customer can get the hot and fresh pizza to eat at their
door steps. Domino’s is also known for their quality and its taste which make them different from their
competitors which are Pizza Hut, Papa Johns, etc.

After analysing the report, conclusion will be drawn, on the basis of which appropriate recommendation
will be given. This will help the company in assessing their current operation management decision as
explained in this report and evaluate them for their betterment.

SWOT ANALYSIS

This report will use the SWOT analysis to classify the STRENGTH, WEAKNESS, OPPORTUNITIES and
THREAT to get a quick summary of dominos pizza strategies position.

illustration not visible in this excerpt

- Brand Reputation: The reputation of the brand is high due to its more advertising and commitment of
delivering faster to the door step create responsibility and assurance to the Brand image.

- Networking globally: With 60 global countries and more than 9000 outlet of the company and their
franchises it has very excellent networking globally. The customers of the dominos are loyal to their
brand so the company has to take further step by launching new varieties of their product in the market
to have strong marketing network with their different outlets and franchises.

- Cost reduction: Less price and more variety with different toppings make people to think. Customers
from any class can buy and afford the product at reasonable prize.

- Package offer: Domino’s keep an eye on their customer by inventing different offers like “Buy one get
one free”, “Prize slice week and get 50% off pizzas” etc. so that the customer is being attracted to their
franchises by different package outlet. They also provide different offers for student. Dominos also
promote their scheme like offers for occasion, different scheme coupons.

- Quicker delivery supply: When it is come for the fastest delivery then there is one brand name comes
in the people mind that is Domino’s pizza. As the service of dominos pizza is very quick, As the company
protocol is to deliver the pizza within 30 min so customers don’t have to wait for the long time to have
their meal and that makes the name of dominos Brand.

WEAKNESS

- Difficulty in handling: As the franchises outlet of dominos are spread globally on a large scale therefore
it become hard to handle the operations and Quality. Due to difficulties in handling, some of their
outlets are closed as it can affect the name of the brand.

- Lack of din-in area: As dominos is the faster delivery company it has most of his delivery outlet, but
don’t have sitting arrangement where their customer want to sit and enjoy with their love ones.
Whereas, dominos competitors like pizza hut, papa johns etc. provide sitting outlets for their customers.

Opportunities

- New restaurant: Dominos can expand their markets by opening new restaurant by opening their bigger
outlet where their customer can have sitting arrangement and parties lounge rather then just delivery
options.

- Healthy menus: they can add dietary product in their menu list which are of low calories and low fat,
which can make their brand increased in their revenues.

- Attract children: As small children like more fast food, they can offer special meal option with Disney or
marvel goodies and toys to attract the children as their competitor does all the time. This can help them
to get more loyal customer.
Threat

- Change in consumer taste: dominos have to always be in touch with their customer about their taste
by getting feedback.

- Strong competitor: in the fast growing market dominos can face more strong competitor in fast-food
field like pizza hut, papa john’s, McDonalds, KFC and more.

- Heath issues: Now-a-days people are more concern about their heath. So it can also decline dominos
brand image to fall as Pizza is unhealthy in mature market.

OPERATIONS MANAGEMENT (OM) DECISIONS

SERVICE, PRODUCT DESIGN

Service come to fast delivery in pizza, Dominos pizza stands at first place. In menu list they provide
variety of supplementary items chicken wing, potato wedges, chicken strippers etc. are offered to the
customers as a core product with pizza (Horovitz, 2009). The smooth running of the operations at
Dominos help them to provide their customers with tailored pizzas and also offer them with additional
wide range of products. To have a look at the product design, dominos is finding it very difficult to cope
up with delivering the pizzas to the customers on time in Karachi. Flexibility is combined here to meet
the requirements of the customers. The product and service at dominos is considered to be the same as
they are delivered on a specified time frame. At dominos, the most two important factor they consider
are the convenience and the cost when it comes to the product and service design. To know how
Domino’s, achieve their success and performance in the market, the product life cycle can be explained
briefly.

[...]

Details

Pages

11
Year

2016

ISBN (eBook)

9783668275171

ISBN (Book)

9783668275188

File size

696 KB

Language

English

Catalog Number

v337519

Institution / College

University of Bedfordshire

Grade

A+

Tags

swot domino

Author

Author: Ishan Syed

Ishan Syed (Author)

1 title published

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Dominos Stock Performance

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Stock Dominos Pizza Inc

SUMMARY PERFORMANCE FUNDAMENTALS TECHNICALS ADVICE

Performance History Backtest Charts Pair Correlation Forecast

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USD 382.99 0.39 0.10%

Dominos Pizza has performance score of 3 on a scale of 0 to 100. The firm shows a Beta (market
volatility) of -0.1982, which means not very significant fluctuations relative to the market. Let's try to
break down what Dominos's beta means in this case. As returns on the market increase, returns on
owning Dominos Pizza are expected to decrease at a much lower rate. During the bear market, Dominos
Pizza is likely to outperform the market. Although it is extremely important to respect Dominos Pizza
historical returns, it is better to be realistic regarding the information on equity current trending
patterns. The philosophy towards predicting future performance of any stock is to evaluate the business
as a whole together with its past performance, including all available fundamental and technical
indicators. By reviewing Dominos Pizza technical indicators, you can presently evaluate if the expected
return of 0.0854% will be sustainable into the future. Dominos Pizza right now shows a risk of 1.79%.
Please confirm Dominos Pizza treynor ratio, as well as the relationship between the expected short fall
and day median price to decide if Dominos Pizza will be following its price patterns.

Dominos

Refresh

Dominos Risk-Adjusted Performance3 of 100

Compared to the overall equity markets, risk-adjusted returns on investments in Dominos Pizza are
ranked lower than 3 (%) of all global equities and portfolios over the last 30 days.

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Biglari Holdings
Dunkin Brands

Bbq Holdings

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Patrick Doyle

David Brandon

My Equities

My Portfolios

Investing Opportunities

Crypto Center

Stories Depot

Market Map

Research Hub

Dominos Stock Performance

StocksUSAStock Dominos Pizza Inc

SUMMARY PERFORMANCE FUNDAMENTALS TECHNICALS ADVICE

Performance History Backtest Charts Pair Correlation Forecast

Sponsored content. Upgrade to remove this ad

USD 382.99 0.39 0.10%

Dominos Pizza has performance score of 3 on a scale of 0 to 100. The firm shows a Beta (market
volatility) of -0.1982, which means not very significant fluctuations relative to the market. Let's try to
break down what Dominos's beta means in this case. As returns on the market increase, returns on
owning Dominos Pizza are expected to decrease at a much lower rate. During the bear market, Dominos
Pizza is likely to outperform the market. Although it is extremely important to respect Dominos Pizza
historical returns, it is better to be realistic regarding the information on equity current trending
patterns. The philosophy towards predicting future performance of any stock is to evaluate the business
as a whole together with its past performance, including all available fundamental and technical
indicators. By reviewing Dominos Pizza technical indicators, you can presently evaluate if the expected
return of 0.0854% will be sustainable into the future. Dominos Pizza right now shows a risk of 1.79%.
Please confirm Dominos Pizza treynor ratio, as well as the relationship between the expected short fall
and day median price to decide if Dominos Pizza will be following its price patterns.

Dominos Refresh

Dominos Risk-Adjusted Performance3 of 100

Compared to the overall equity markets, risk-adjusted returns on investments in Dominos Pizza are
ranked lower than 3 (%) of all global equities and portfolios over the last 30 days.

Oct

Nov

Dec

Nov

Dec

380

400

420

Low

High

Close

Quick Ratio 1.15

Fifty Two Week Low 270.08

Target High Price 500.00

Payout Ratio 25.64%

Fifty Two Week High 435.58

Target Low Price 370.00

Trailing Annual Dividend Yield 0.77%

Dominos Pizza Relative Risk Vs. Return Landscape

If you would invest 36,612 in Dominos Pizza on November 6, 2020 and sell it today you would earn a
total of 1,687 from holding Dominos Pizza or generate 4.61% return on investment over 30 days.
Dominos Pizza is generating 0.0854% of daily returns assuming volatility of 1.7908% on return
distribution over 30 days investment horizon. In other words, 15% of stocks are less volatile than
Dominos, and above 99% of all equities are expected to generate higher returns over the next 30 days.

Daily Expected Return (%)

Risk (%)

Considering the 30-days investment horizon Dominos Pizza is expected to generate 1.8 times less return
on investment than the market. In addition to that, the company is 1.53 times more volatile than its
market benchmark. It trades about 0.05 of its total potential returns per unit of risk. The DOW is
currently generating roughly 0.13 per unit of volatility.

Dominos Pizza Market Risk Analysis

Sharpe Ratio = 0.0477

Best

Portfolio Best

Equity

Good Returns

Average Returns

Small Returns

Cash Small

Risk DPZ High

Risk Huge

Risk

Negative Returns

Estimated Market Risk

1.79
 actual daily

15 %

of total potential

15

15

Expected Return

0.09

actual daily

1%

of total potential

Risk-Adjusted Return

0.05

actual daily

3%

of total potential

3
Based on monthly moving average Dominos Pizza is performing at about 3% of its full potential. If added
to a well diversified portfolio the total return can be enhanced and market risk can be reduced. You can
increase risk-adjusted return of Dominos Pizza by adding it to a well-diversified portfolio.

About Dominos Pizza Performance

To evaluate Dominos Pizza Stock as a possible investment, you need to clearly understand its upside
potential, downside risk, and overall future performance outlook. You may be satisfied when Dominos
Pizza generates a 15% return over the last few months, but what if the market is generating 25% over
the same period? In this case, it makes sense to compare Dominos's stock performance with different
market indexes, such as the Dow or NASDAQ Composite. These indexes can act as benchmarks that will
help you to understand Dominos Pizza stock market performance in a much more refined way. At
Macroaxis, we take it even further. The Macroaxis performance score is an integer between 0 and 100
that represents Dominos's market performance from a risk-adjusted return perspective. Generally
speaking, the higher the score, the better is overall performance as compared to other investors. The
score is normalized against the average investing universe (the best we can interpret from the data
available). Within this methodology, scores of individual equity instruments will always be inferior to the
scores of portfolios of equities as portfolios typically diversify a lot of unsystematic risks away. The
formula to derive the Macroaxis score bases on multiple unequally-weighted factors. For more
information, refer to our portfolio performance evaluation section. Please also refer to our technical
analysis and fundamental analysis pages.

Biglari Holdings

Dunkin Brands

Bbq Holdings

J Doyle

Patrick Doyle

David Brandon

My Equities

My Portfolios

Investing Opportunities

Crypto Center

Stories Depot
Market Map

Research Hub

Dominos Stock Performance

StocksUSAStock Dominos Pizza Inc

SUMMARY PERFORMANCE FUNDAMENTALS TECHNICALS ADVICE

Performance History Backtest Charts Pair Correlation Forecast

Sponsored content. Upgrade to remove this ad

USD 382.99 0.39 0.10%

Dominos Pizza has performance score of 3 on a scale of 0 to 100. The firm shows a Beta (market
volatility) of -0.1982, which means not very significant fluctuations relative to the market. Let's try to
break down what Dominos's beta means in this case. As returns on the market increase, returns on
owning Dominos Pizza are expected to decrease at a much lower rate. During the bear market, Dominos
Pizza is likely to outperform the market. Although it is extremely important to respect Dominos Pizza
historical returns, it is better to be realistic regarding the information on equity current trending
patterns. The philosophy towards predicting future performance of any stock is to evaluate the business
as a whole together with its past performance, including all available fundamental and technical
indicators. By reviewing Dominos Pizza technical indicators, you can presently evaluate if the expected
return of 0.0854% will be sustainable into the future. Dominos Pizza right now shows a risk of 1.79%.
Please confirm Dominos Pizza treynor ratio, as well as the relationship between the expected short fall
and day median price to decide if Dominos Pizza will be following its price patterns.

Dominos Refresh

Dominos Risk-Adjusted Performance3 of 100

Compared to the overall equity markets, risk-adjusted returns on investments in Dominos Pizza are
ranked lower than 3 (%) of all global equities and portfolios over the last 30 days.

Oct

Nov
Dec

Nov

Dec

380

400

420

Low

High

Close

Quick Ratio 1.15

Fifty Two Week Low 270.08

Target High Price 500.00

Payout Ratio 25.64%

Fifty Two Week High 435.58

Target Low Price 370.00

Trailing Annual Dividend Yield 0.77%

Dominos Pizza Relative Risk Vs. Return Landscape

If you would invest 36,612 in Dominos Pizza on November 6, 2020 and sell it today you would earn a
total of 1,687 from holding Dominos Pizza or generate 4.61% return on investment over 30 days.
Dominos Pizza is generating 0.0854% of daily returns assuming volatility of 1.7908% on return
distribution over 30 days investment horizon. In other words, 15% of stocks are less volatile than
Dominos, and above 99% of all equities are expected to generate higher returns over the next 30 days.

Daily Expected Return (%)

Risk (%)

Considering the 30-days investment horizon Dominos Pizza is expected to generate 1.8 times less return
on investment than the market. In addition to that, the company is 1.53 times more volatile than its
market benchmark. It trades about 0.05 of its total potential returns per unit of risk. The DOW is
currently generating roughly 0.13 per unit of volatility.
Dominos Pizza Market Risk Analysis

Sharpe Ratio = 0.0477

Best

Portfolio Best

Equity

Good Returns

Average Returns

Small Returns

Cash Small

Risk DPZ High

Risk Huge

Risk

Negative Returns

Estimated Market Risk

1.79

actual daily

15 %

of total potential

15

15

Expected Return

0.09

actual daily
1%

of total potential

Risk-Adjusted Return

0.05

actual daily

3%

of total potential

Based on monthly moving average Dominos Pizza is performing at about 3% of its full potential. If added
to a well diversified portfolio the total return can be enhanced and market risk can be reduced. You can
increase risk-adjusted return of Dominos Pizza by adding it to a well-diversified portfolio.

About Dominos Pizza Performance

To evaluate Dominos Pizza Stock as a possible investment, you need to clearly understand its upside
potential, downside risk, and overall future performance outlook. You may be satisfied when Dominos
Pizza generates a 15% return over the last few months, but what if the market is generating 25% over
the same period? In this case, it makes sense to compare Dominos's stock performance with different
market indexes, such as the Dow or NASDAQ Composite. These indexes can act as benchmarks that will
help you to understand Dominos Pizza stock market performance in a much more refined way. At
Macroaxis, we take it even further. The Macroaxis performance score is an integer between 0 and 100
that represents Dominos's market performance from a risk-adjusted return perspective. Generally
speaking, the higher the score, the better is overall performance as compared to other investors. The
score is normalized against the average investing universe (the best we can interpret from the data
available). Within this methodology, scores of individual equity instruments will always be inferior to the
scores of portfolios of equities as portfolios typically diversify a lot of unsystematic risks away. The
formula to derive the Macroaxis score bases on multiple unequally-weighted factors. For more
information, refer to our portfolio performance evaluation section. Please also refer to our technical
analysis and fundamental analysis pages.

Last Reported Projected for 2020

Effect of Exchange Rate Changes on Cash 66 K 71.2 K

Return on Investment 144.15 123.96

Return on Average Assets 0.35 0.35

Return on Average Equity (0.12) (0.13)

Return on Invested Capital 0.19 0.20

Return on Sales 0.19 0.20

Dominos Pizza, Inc., through its subsidiaries, operates as a pizza delivery company in the United States
and internationally. The company was founded in 1960 and is headquartered in Ann Arbor, Michigan.
Dominos Pizza operates under Restaurants classification in the United States and is traded on New York
Stock Exchange. It employs 13100 people.

Dominos Pizza Alerts

RECOMMENDATIONS

Domino’s Pizza has been providing pizza and service since 1960. To this day, Domino’s is the second
largest pizza company in the market. There have been many ups and downs with Domino’s, especially
with customer satisfaction. Although the speed of delivery was fast, the quality was not up to par. After
listening to what customers had to say, Domino’s decided to revamp the recipe and provide a better
quality pizza. The technology provided by Domino’s is the first of its kind for any pizza company. The
creation of the “pizza tracker” and “Dom” has shifted the momentum on how to order pizza. Domino’s
continues to grow and develop every single day. Domino’s Pizza now has more than 10,800 stores in
over 70 markets around the world. Overall, there is no doubt that Domino’s is experiencing success after
revamping their image and recipe. With a 14.4% increase in revenue sales in one quarter, you can tell
that Domino’s is becoming a juggernaut chain restaurant at a rapid speed, even becoming a huge hit
internationally. Domino’s has spiked the competition with its online capabilities and adding other items
to the menus that other competitors like Pizza Hut can’t compete with. Lastly, Domino’s is trying to
slowly change their restaurants from quick service to fast casual, introducing the “pizza theater” and
making it a sit down restaurant.
As long as Domino’s continues to listen to their customers and can stay current with the changes and
advances in the tech world, chances are high that they will remain the top pizza chain restaurant in the
industry.

Company Perspectives:

Domino's Pizza Mission Statement: To be the leader in delivering off-premise pizza convenience to
consumers around the world. As a team united throughout the world, we will accomplish our Mission
by: 1. Being fanatical about product quality and service consistency; 2. providing product variety to meet
all customer needs; 3. placing team member and customer safety and security above all other concerns;
4. creating an environment in which all team members feel valued, because they are; 5. building and
maintaining relationships that reward franchisees and other partners for their contributions.

Read more: https://www.referenceforbusiness.com/history2/60/Domino-s-Pizza-

Inc.html#ixzz6g0TKEWmo