MARKET SEGMENTATION

PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE

Jenny Lozano Charry

Author’s Notes

Jenny Lozano Charry

Technology in market management, Sena

Tutor Jenny Paola Hernandez

Centro de Industria y la Construcción SENA TOLIMA

Jlozanocharry@hotmail.com
MARKET SEGMENTATION

1. VOCABULARY EXERCISES

2. COUNTABLE AND UNCOUNTABLE

MARKET SEGMENTATION

3. LISTENING ACTIVITY

4. LET´S SPEAK
Company description
We are an innovative company in the hair protection market. We specialize in products
such as antibacterial spray, color care, anti-aging of the hair fiber, combining technology,
natural components and Cut-throat in each product. Delivering attractive exclusive
excellent results and Go the extra mile. We invite you to visit our store located in Bogota
where you can appreciate our lines of hair products and receive professional technical
advice.

Description of the market at Colombia level

Hair care maintained strong current value growth in 2019, with mass hair care
experiencing higher growth than Premium, and dermo-cosmetic products experienced
similar growth to Premium products, albeit from a very low base. Conditioners and
treatments experienced particularly dynamic current value and volume growth, driven by
increasing demand for treatment products such as hair masks, serums and oils, which
often feature product claims such as improved elasticity, hydration, strengthening and
volume.