TALLER DE COMPRENSIÓN LECTORA

Reading Comprehension Workshop

Jenny Lozano Charry

Author’s Notes

Jenny Lozano Charry

Technology in market management, Sena

Tutor Jenny Paola Hernandez

Centro de Industria y la Construcción SENA TOLIMA

Jlozanocharry@hotmail.com
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“SUPPLY AND DEMAND”

1. Match the Word with the corresponding meaning:

a. Supply __C__ Expensive
b. Demand __B___ Desire to buy any product
c. High price __D___ All people
d. Mass market __ E__ The lifetime of goods and services
e. Life cycle __A__ Disposition to offer products

2. According to the text, mention the things people consider determining the demand.

It refers to the desire, ability, and disposition of consumers to buy any product.
“Demand is how many people want to buy those goods and services”. Janeen R. Adil

3. Write F for false or T for true

a. Production cost depends on Technology
F( )T(X)
b. As greater the expectations are, the lower will be the offer from the companies.
F(X)T()
c. One of the four Ps of marketing mix is Package
F(X)T()
d. Price is the amount a customer pays for the product
F()T(X)
e. Planning is to transform and develop marketing objectives to marketing strategies
F()T(X)

4. Answer the following questions

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A. What is Benchmarking?

It is the process by which information is collected and new ideas are obtained, by comparing

aspects of your company with the leaders or the strongest competitors in the market

B. What is the process of Benchmarking?

There are different types of benchmarking: competitive, internal, and functional. The common
goal of all three types is to help managers look outside of their departments, their
organizations, their competition, or other industries where there are best-in-class companies.
The three types of benchmarking, you have steps to follow within your non-investigation
process, which are:

• Planning. It is the plan for running the benchmarking investigation.

• Analysis. After analyzing the information, it obtains a basis for comparison.
• Integration. Develop aims and incorporate them into the benchmarked process.
• Action. It refers to the action plans necessary to achieve the objectives decided in step
3.

C. Number the aspects to be considered in Benchmarking:

• Product: Refers to the elaboration and labor

• Price: Value paid in exchange for receiving a good or service
• Sales systems: Set of daily processes that allow me to have control
• Payment systems: Payment means that i offer to my customers
• Advertising: Means of persuasion to offer different products
• Promotion: Type of communication established to communicate my products to
different customers
• Location: Place where I offer my services or products
• Organization: Group of people that make up a work team for the benefit of business
development
• Planimetry: Determined measures to generate distances in a plane

5. Write the vocabulary (20 words) from the reading and make a Glossary: Organize the words
in alphabetic order and write the meaning of each word.
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GLOSARY

Achieve Lograr

Acquisition Adquisición

Allowances Asignaciones

Amount Cantidad

Assortments Surtidos

Behavioral Conductual

Consumption Consumo

Coverage Cobertura

Effort Esfuerzo

Encourage Alentar

Focusing Enfoque

Increase Incrementar

Knowledge Conocimiento

Likewise Igualmente

Measurements Mediciones

Persuade Persuadir

Purchasers Compradores

Regarding Respecto a

Supply Suministro

Surprising Sorprendente

Toward Hacia
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6. Write a ten lines text that summarizes the topic of the activity.

This activity leads us to carry out a study on the different components in supply and demand,
their definition, factors that determine them and their laws.
Later we find the definition of the marketing mix and its variables classified in price, product,
place, and promotion. Where we have the concept of several authors with variations and
forms.
We find the definition of benchmarking, its importance compared to the analysis that we must
do as a company to evaluate our performance against the competition and all the actions and
decisions against the industry for corporate continuity. Within the benchmarking process, we
must take into account the planning, analysis, integration and action for its development and
other aspects necessary to analyze how: Product, Price, Sales systems, Payment systems,
Advertising, Promotion, Location, Organization, Planimetry.

7. Using the marketing Mix

Interactive Activity
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8. Using the marketing Mix

Vocabulary Results