SERVICIO NACIONAL DE APRENDIZAJE SENA

TECNOLOGO EN GESTION DE MERCADOS

AP04-EV04- “Taller de comprensión de lectura”.

Henry Jesús Torres Rincón

Desarrollo de un taller de comprensión lectora sobre los términos técnicos

referentes a oferta y demanda

SERVICIO NACIONAL DE APRENDIZAJE “SENA”

FICHA CARACTERIZACIÓN No. 2104660.
TECNOLOGO EN GESTION DE MERCADOS
2020
 SERVICIO NACIONAL DE APRENDIZAJE SENA
TECNOLOGO EN GESTION DE MERCADOS

Artículo I. Contenido

“Taller de comprensión de lectura”..........................................................................................3

DESCRIPCION DE LA EVIDENCIA SOLICITADA..............................................................3
ORIENTACIÓN.....................................................................................................................3
1. Match the Word with the corresponding meaning:.....................................................3
2. According to the text, mention the things people take into account to
determine the demand......................................................................................................3
3. Write F for false or T for true.........................................................................................4
4. Answer the following questions....................................................................................4
5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.................6
6. Write a ten lines text that summarizes the topic of the activity.....................................7
 SERVICIO NACIONAL DE APRENDIZAJE SENA
TECNOLOGO EN GESTION DE MERCADOS

Taller de comprensión de lectura”.

DESCRIPCION DE LA EVIDENCIA SOLICITADA
Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma
inglés, referente a oferta y demanda.
ORIENTACIÓN
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:
1. Match the Word with the corresponding meaning:
a. Supply Expensive
b. Demand Desire to buy any product
c. High price All people
d. Mass market the lifetime of goods and services.
e. Life cycle Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.
a. Tastes or preferences.
Consumers may demand for an item one year and ignore it the next.
b. Number of consumers
A large quantity of buyers carries to an increase in demand; a small quantity of
buyers carries to a decrease (Franny Chan website).
c. Income
When income rises, the quantity demanded will rise too. When income falls, the
demand of that product will fall too (Franny Chan website).
d. Consumer expectations
Purchasers are interested in satisfying their consumption regarding quality as the
most important factor. Likewise, the lead price has an effect on the potential
increase of the consumer´s final decision.
e. Price of related goods
 SERVICIO NACIONAL DE APRENDIZAJE SENA
TECNOLOGO EN GESTION DE MERCADOS

There are two kinds of related goods that can affect the demand: substitutes (for
example, butter and margarine) and complementary (toys and batteries).

3. Write F for false or T for true

a. Production cost depends on Technology x
F () V (x)
b. As greater the expectations are, the lower will be the offer from the companies.
F (x) V ()
c. One of the four Ps of marketing mix is Packaging
F () V (x)
d. Price is the amount a customer pays for the product
F () V (x)
e. Planning is to transform and develop marketing objectives to marketing
strategies
F () V (x)
4. Answer the following questions
a. What is Benchmarking?
Benchmarking is the procedure of determining who the best one is. It is an amount
of the quality of company’s products, policies, programs, tactics, etc., and their
contrast with standard measurements, or similar amounts of others.
It is, also, the continuous systematic process for evaluating the companies that are
recognized as best-in-class, for the following purposes:
• Establishing priorities, target, goals
• Developing product and process objectives
• Meeting or surprising industry best practices

b. What is the process of Benchmarking?

Process of benchmarking Competition and its main aspects in benchmarking, it is
necessary to take into account the next aspects:
 SERVICIO NACIONAL DE APRENDIZAJE SENA
TECNOLOGO EN GESTION DE MERCADOS

1. Planning
It is the plan for running the benchmarking investigation.
2. Analysis
After analyzing the information, it obtains a basis for comparison.
3. Integration
Develop aims and incorporate them into the benchmarked process.
4. Action
It refers to the action plans necessary to achieve the objectives decided in step 3.

c. Number the aspects to be taken into account in Benchmarking:

In benchmarking, it is necessary to take into account the next aspects:
Product
It is the thing produced by labor or effort.
Price
It refers to the quantity of payment or compensation given by one party to another
in return for goods or services.
Sales systems
It is a set of principles, processes, strategies and tools that are put into place to
bring the company results day-in and day-out.
Payment systems
It is used for transferring money include debit cards, credit cards, and e-commerce
payment systems.
Advertising
It is a form of communication used to encourage or persuade an audience to
continue or take some new action.
Promotion
It refers to the communications with the public in an attempt to influence them
toward buying your products and/ or services.
Location
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TECNOLOGO EN GESTION DE MERCADOS

It is a place where something is or could be located.

Organization
It is a social unit of people systematically structured and managed to meet a need
or to pursue collective goals on a continuing basis.
Planimetry
It is the measurement of plane surfaces; for example, the determination of, angles,
horizontal distances and areas on a map

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

N WORDS THE MEANING

O

1 Advertising the activity or profession of producing advertisements for

commercial products or services.
"her father was in advertising"
2 Benchmarkin A measurement of the quality of an organization's policies,
g products, programs, strategies, etc., and their comparison
with standard measurements, or similar measurements of its
peers.
The objectives of benchmarking are (1) to determine what
and where improvements are called for, (2) to analyze how
other organizations achieve their high-performance levels,
and (3) to use this information to improve performance.

http://www.businessdictionary.com/definition/benchmarking.
html
3 Demand Demand in economics is the consumer's desire and ability to
purchase a good or service. It's the underlying force that
drives economic growth and expansion. Without demand, no
business would ever bother producing anything.
4 Featured displayed, advertised, or presented as a special attraction
5 High-priced expensive; costly:
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TECNOLOGO EN GESTION DE MERCADOS

6 Life Cycle the series of stages in form and functional activity through
which an organism passes between successive recurrences
of a specified primary stage
7 Location position or site occupied or available for occupancy or
marked by some distinguishing feature : SITUATION
8 Maketin A marketing strategy is a business's overall game plan for
strategy reaching people and turning them into customers of the
product or service that the business provides. The marketing
strategy of a company contains the company’s value
proposition, key marketing messages, information on the
target customer and other high-level elements. Read more:
Marketing Strategy Definition | Investopedia
https://www.investopedia.com/terms/m/marketing-
strategy.asp#ixzz5SSvckqU0
Follow us: Investopedia on Facebook
9 Mass-market sold through such retail outlets as supermarkets and
drugstores as well as through bookstores
10 Packaging
2. Practice of combining several related goods or services
into a single offer. See also bundling.

http://www.businessdictionary.com/definition/packaging.html
11 Partner The legal relationship between two parties, having specific
rights and responsibilities as a common company.
12 Passion Emotion, feelings. The emotions as distinguished from
reason, a strong taste or devotion for some activity
13 Planimetry
14 Planning To transform and develop marketing objectives to marketing
strategies.
15 Presentation It refers to the performances of presenting any of the 9P’s to
your suppliers, customers, clients, or partners. A descriptive
or persuasive account (Set forth for the attention of mind).
16 Price It´s is the amount a customer pays for the product. it
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TECNOLOGO EN GESTION DE MERCADOS

includes Retail price/wholesale, discounts, quantity

discounts, credit terms, sales and payment periods.
17 Product It´s the tangible object or service that can be offered to a
market for acquisition, use or consumption that might satisfy
a want or need.
18 Sales It is a set of principles, processes, strategies and tools that
Systems are put into place to bring the company results day-in and
day-out
19 Supply The total amount of a product (good or service) available for
purchase at any specified price.
20 Technology  a manner of accomplishing a task especially
using technical processes, methods, or knowledge

6. Write a ten lines text that summarizes the topic of the activity.
Robert Dinozzi is a Hollywood movie producer, his greatest movie is "flight plan",
which was filmed in 2005. Together with his friend, who is a software developer,
and seeing that many people do not have time to write an event of calendar on
their iPhone, they created an application called “voicecall” that allowed adding
events to the phone's calendar with only voice commands, which saves time for
busy users, the applications work properly hands-free.
An example of the use of “voicecal” is for the calendar and say “Friday, pick up
clothes at 4 in the afternoon”. This immediately adds the event to the calendar, if
you need to add more than one event, you must say the word "also" between each
event.
Robert says that the key to the success of applications, as for a movie, is in the
"word of mouth"
Video:
Supply and demand
These two concepts are important and are directly related:
Demand: is the dispositionto offer products, it must take into account:
 Tastes or preferences
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TECNOLOGO EN GESTION DE MERCADOS

 Number of consumers
 Income
 Consumer expectations
 Price of related goods

Supply: the desire to buy any product, it must take into account:
 Price of goods
 Production cots
 Bussiness objetives

Marketing mix

teacher this is the link to my video found on YouTube:

https://youtu.be/VTBAqBM9qqo