CHAPTER 2
FINANCIAL MARKETS
Believe you can and you've halfway there.
Theodore Roosevelt
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INTRODUCTION
At the forefront of secondary securities transactions in the Philippines is the Philippine
Stock Exchange (PSE). PSE was formed from the country’s two former stock exchanges, the
Manila Stock Exchange (MSE), established on August 8, 1927 and the Makati Stock Exchange
(MkSE), established on May 27, 1963. Although both MSE and MKSE traded the same stocks
of the same companies, the bourses were separate stock exchanges for nearly 30 years until
December 23, 1992 when both exchanges were unified to become the present-day PSE.
In June 1998, SEC granted PSE a self-regulatory organization (SRO) status, which means
that the bourse can implement its own rules and establish penalties on erring trading
Participants (TPs) and listed companies. In 2001, one year after the enactment of the
Securities Regulation Code, PSE was transformed from a non-profit, non-stock, member.
Boverned organization into a shareholder-based, revenue-earning corporation headed by a
President and a Board of Directors. (PSE.com.ph 2016)
In the advent of increased trade and globalization, the need for facilities, like PSE, and
Systems that will enhance availability of funds are of utmost importance. Individuals and
business institutions need funds to finance their needs. These needs Bive rise to the clamor
for sources to fund financial activities. On the other hand, those with excess funds need to
find ways and means to make their savings earn. Money in one’s hand does not earn anything.
This need required the facilities and system that will help them make profitable investments.
tis in this light that financial markets evolved.
In this chapter, students will learn about financial markets, primary markets, secondary
| __ Markets, money markets, and capital markets. They will be acquainted with the different money
markets and the different capital markets. In addition, market for government securities (GS)
will be discussed. Market offerings and private placements will be differentiated. The students
will also have a preview of the different money market and capital market instruments dealt
with in these markets, which will be discussed fully in the next chapter.
FINANCIAL MARKETS: DEFINITION
Financial markets are structures through which funds flow. They are the institutions and
systems that facilitate transactions in all types of financial claim. A financial claim entitles a
Creditor to receive payment from a debtor in circumstances specified in a contract between
them, oral or written. Depositors have financial claims on banks where they hold their deposits;
bondholders have financial claims on companies issuing the bonds they hold, Financial markets
are the meeting place for those with excess funds (investors or lenders referred to as surplus/
Savings units) and those who need funds (borrowers or issuers of securities referred to as
deficit units). Savings from households and businesses are channeled to those individuals
and businesses which need the funds. The needs of deficit units and surplus units gave rise
. to financial markets. Financial markets are at the heart of financial system determining the
volume of credit available, attracting savings, and setting interest rates and security prices
(Rose 1994),Cuaprer 2: FINANCIAL MARKETS
Financial markets are classified as either (1) primary or secondary market or (2) money
or capital market. Although we have other classifications of financial markets, these two are
the basic classifications of financial markets.
PRIMARY MARKETS
Financial claims are initially sold by deficit units in primary markets. Primary markets
are markets in which users of funds (e.g., corporations) raise funds, through mew issues of
financial instruments such as stocks and bonds (Saunders and Cornett 2011). They consist of
underwriters, issuers, and instruments involved in buying and selling original or new issues of
securities referred to as primary securities. In other words, primary markets are markets for
primary securities (new issues of financial instruments like stocks and bonds). They raise cash
for the issuing company, which acts as borrower by increasing its current capital stock when
it issues stocks, or outstanding liabilities when it issues bonds. The government also acts as
a borrower when it issues bonds or Treasury bills. The primary market transaction involves
either equity security (stock) or debt security (bond). These new issues are issued to initial
suppliers of funds or investors.
The following figures depict primary market transactions. The corporation needing funds
issues new or original issues of either stocks or bonds directly to the investors (Figure 8) or
to underwriters/financial intermediaries (Figure 9) who in turn sell them to the investors.
Financial intermediary acts as the middleman or bridge that will satisfy the needs of the deficit
units and the surplus units.
Deficit Units
Borrowers/Users of Funds flow pera ae
funds; Corporations oranges
issuing peviorers) Households and
issues of stocks or eri meses
bonds
Figure 8: Primary Markets Involving Direct Selling (Without an Intermediary)
Deficit Units :
Borrowers/Users of Surplus Units
funds; Corporations
Underwriters Initial supplier of
Investment/ funds; Households
Merchant banks and businesses
intermediary (investors)
Issuing new/original
issues of stocks or
bonds
Legend:
Funds flow <———
Securities flow = ———__________»
Figure 9: Primary Markets Involving an IntermediaryMost primary market transactions are done through investment banks, also called
‘merchant banks, which help the corporations issuing the stocks or bonds sell these stocks
or bonds to interested investors. Investment or merchant banks purchase shares issued by
the issuing company in an underwriting transaction and then sell these issues to the public.
‘An underwriter guarantees the sale of the issues, but does not intend to hold the shares or
bonds in his own account. However, if the issue is unsuccessful and public investors refuse to
purchase the issues, the underwriter carries the issues as its own investment, while waiting
for more favorable market conditions.
Investment banks provide the following services:
1. Provide funds in advance (giving cash to the issuer based on the agreed price of the
security, usually a certain percentage of the total agreed price)
Give advice to issuing corporations as to the price and number of securities to issue
Attract the
2y
3. ial public purchasers of the securities
4. Act asa market analyst and advisor to the issuing company
5. Absorb the risk and cost of creating a market for the securities
Primary market issues are generally for public offerings or publicly traded securities like
stocks of companies already selling stocks in the stock market or stock exchanges. If these
companies need additional funds, they create new issues to raise the firm’s capitalization or
create new issues of bonds or debt instruments, thereby increasing its outstanding liabilities
to meet the need for the funds. First-time issues for the public are called initial public offerings
(IPOs). At times, it takes several investment banks to undertake such issues. Primary market
securities also include the issue of additional equity or debt instruments of an already publicly
traded firm.
SEC requires corporate borrowers in the money market to register their issues unless
they are specifically exempted from doing so (Chapter III, Sections 9 and 10 of the Securities
Regulation Code). Prior to registering with the SEC, a company seeks a credit rating from the
Credit Information Bureau.
Rather than public offering, primary market sale can also take the form of private
placement, particularly for closed corporations, that is, corporations whose stocks are only
sold to family or a few close friends, relatives, and other private individuals. In addition, in
private placement, the corporation issuing the stocks or bonds may seek to find an institutional
buyer—such as a pension fund or group of buyers to purchase the whole issue. Merchant
banks conduct private sale of shares to a few individuals or institutions but a vigorous and
broad-based secondary market requires an efficiently operating securities exchange. Stocks
| of closed companies are not publicly traded. These banks remain under the management and
control of private companies and individuals. Larger companies, on the other hand, like the
San Miguel Corporation, PLDT, Petron, Yahoo, and Google are publicly traded in large volumes.