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Nonparametric Correlations
Notes
Page 1
Correlations
impulse_buying
_behavior visual_mean aural_mean olfactory_mean tactile_mean
Spearman's rho impulse_buying_behavior Correlation Coefficient 1.000 .491** .472** .541** .495**
Sig. (2-tailed) . .000 .000 .000 .000
N 385 385 385 385 385
visual_mean Correlation Coefficient .491** 1.000 .645** .624** .524**
Sig. (2-tailed) .000 . .000 .000 .000
N 385 385 385 385 385
aural_mean Correlation Coefficient .472** .645** 1.000 .704** .452**
Sig. (2-tailed) .000 .000 . .000 .000
N 385 385 385 385 385
olfactory_mean Correlation Coefficient .541** .624** .704** 1.000 .514**
Sig. (2-tailed) .000 .000 .000 . .000
N 385 385 385 385 385
** ** ** **
tactile_mean Correlation Coefficient .495 .524 .452 .514 1.000
Sig. (2-tailed) .000 .000 .000 .000 .
N 385 385 385 385 385
REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT impulse_buying_behavior
/METHOD=ENTER visual_mean aural_mean olfactory_mean tactile_mean.
Regression
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Notes
Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 tactile_mean,
aural_mean,
visual_mean, . Enter
olfactory_mea
nb
Page 3
Model Summary
ANOVAa
Sum of
Model Squares df Mean Square F Sig.
1 Regression 79.952 4 19.988 62.424 .000b
Residual 121.674 380 .320
Total 201.626 384
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 1.225 .146 8.374 .000
visual_mean .125 .050 .144 2.522 .012
aural_mean .051 .050 .061 1.028 .304
olfactory_mean .247 .052 .288 4.731 .000
tactile_mean .194 .038 .255 5.052 .000
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