I.

The Title Page (Trademark/Logo and Business Name)

II. Business name: Dora’s Crepe

Tag line: Exploring the greatness of sweetness

Explanation about the Logo:

The colors of the logo are mostly pastel and light colors because we believe that having

seeing colors such as purple, blue, green, and such can catch the costumer’s eyes since it is not

harsh in the eyes. We chose Dora, a famous character as our mascot since Dora is an explorer

and the goal of this business is to let the costumers explore every taste of sweetness through our

product.

Description of the Business (Mission and Vision)

Dora’s Crepe is a Manufacturing business. It will engage in the manufactures of healthy,

delicious and affordable crepe to the people.

Mission

As to customers

We offer our customers the most affordable yet healthy and yummy crepe on a budget

and which they can eat during their free time, lunch, dinner or even for their breakfast.

We also aim to offer our customers the all-in-one crepe which contains a lot of nutrients

and at the same time delicious toppings and ingredients that they can indulge in anytime.

As to environment
 We will make sure that our materials and ingredients are eco-friendly and would not hurt

nor destroyed any forms in our environment. We would maintain the cleanliness within

our properties.

As to partners

We will make sure that each one will have a fair contribution and the finances will be

divided equally and we will seek healthy rewards for our partners, employees, and to the

community.

Vision

Dora’s crepe shall provide quality food with affordable price. It shall provide customers

with a taste of comfort in every bite alongside the assurance of the health benefits we

have to offer as Allied Health members.

III. Description of Products and Services (SWOT Analysis)

Dora’s Crepe is a type of very thin, cooked pancake usually made from wheat flour.

While crepes originate from France, its consumption is now widespread. Crêpes are made by

pouring a thin liquid batter onto a hot frying pan or flat circular hot plate, often with a trace of

butter or oil on the pan's surface. After the thin pancake is made it can be filled with a variety of

fillings. Common fillings for meal crepes include: cheese, ham, eggs, vegetables, and other meat

products. Dessert crepes on the other hand, is filled with sweet items: melted chocolate, jam, ice

cream, dairy, berries, bananas, nuts etc. Toppings can also be added to dessert crepes like: maple

syrup, powdered or granulated sugar, fruit slices, whipped cream, etc.

 Dora’s crepe is an outstanding product that is made fresh and with only the finest quality

ingredients. Ensuring that the product not only satisfies our customers’ taste buds, it is also

ensures that our dear customers get more than they asked for. Freshly made and nutritious, it is

suitable for ones’ breakfast, lunch or dinner with the wide variety of fillings available. Crepes are

made on sight, giving the patrons a view on how and what goes in on each crepe. People from all

ages is sure to enjoy this one of a kind treat. Either you have a sweet tooth, a meat lover or

breakfast lover, Dora’s Crepe is sure to indulge you in every way possible.

SWOT ANALYSIS

STRENGTHS
- the crepes is flexible in a way that it
can be eaten for any meal of the day
- there is a wide variety of fillings from
which the customers can choose from
and not get tired of
- the crepes can be a healthier
alternative for rice in meals
WEAKNESSES
- it is unusual and people often opt not
to try something new
- limited and only local distribution
- business is not easily advertised due to
it being new

OPPORTUNITIES
- since the crepes are suitable for any
meal of the day, customers will come
in any time of the day thus increasing
sales
- the crepes are made to look aesthetic
thus spreading the word about the
business is easy
THREATS
- similar concept or service is offered
- rising prices of ingredients
- availability of the ingredients in the
market
- more competition from well-known
food businesses
IV. Marketing Strategy in Relation to SWOT Analysis

This part contains the organization’s strategy that joins the entirety of its objectives into

one extensive plan. The marketing strategy contains: how the organization will innovate their

products strengths in order to further flourish from it, how to separate itself from competition and

other similar products, who are the target consumers of the company, how will the organization

ensure that the business is being known, what are the techniques that will make the product more

appealing to the consumers.

We made an outstanding product and named it “Dora’s Crepe”. If you are wondering

what the relation of Dora is, a children’s cartoon character, in our product then here is the

explanation. Dora is a character that loves to explore and go to new places. Our tagline,

“Exploring the greatness of sweetness” follows that concept. Sweetness, in terms of the

sweetness that life can offer, and that is the wide variety of food that we can eat all in one crepe.

The crepe could also be a healthy alternative for substituting some foods in our common meals.

Since our business also offers savory crepes, the wheat pancake of the crepe can substitute the

rice in a meal. It is common knowledge that wheat is rich in fiber, vitamins and minerals that can

lead to better health benefits. Wheat is also less in fat as compared to rice. Speaking dessert wise,

our crepes offer fresh fruits, nuts and berries on hand. Yet another better alternative than visiting

a local fast food restaurant and eating carbohydrates alone. Fruits are a good source of many

vitamins while are good sources of good fat, fiber and protein. Thus, our crepes aren’t only

delicious, it is also guilt-free even if you indulge in a couple of them.

 Dora’s crepes are suitable for the young and young at heart alike. They can indulge on it

without worrying about the side effects of the food they are eating. It is freshly made and has a

variety of flavors that will appease the customer’s tastes.

The target groups or people are the students or professors at The University of Perpetual

Help System DALTA and the people outside the campus. Dora’s crepes offers different kinds of

crepes but all are healthy for everyone.

Picture of Sample Product

Product Features and Benefits

The toppings of our crepes include Bananas, Strawberries, and Mangoes that are healthy

and good for our body. The crepe itself has a banana on its batter and even without the toppings,

it is already healthy to eat and it isn’t too sweet so it has a mild flavor as it gets most of its

sweetness from the fruits. The savory crepe on the other hand uses wheat in its batter. It has

fillings that are suited to our tastes like eggs, sausages, veggies, etc. It is suitable for breakfast,

lunch and dinner or even as an afternoon snack. It is affordable for everyone and has a
presentable packaging. It comes in a cone shaped packaging that is convenient for teachers,

staffs, and student on-the-go and comes with a spoon to make it easier for them to eat our crepe.

Price

Price in Peso (Php) Ingredients

260 Flour
78 Eggs, gloves and paper plates
175 Milk
35 Oil

650 Fruits
1176 Whipped Cream
300 Ice cream
30 Corned Beef (Argentina)
67.25 Ham and Cheese

72.75 Pepperoni

140 Fork
150 Toppings
3802 TOTAL
Pricing Strategy

Sweet Tooth Php. 30.00

Classic Savory Php. 35.00

The pricing strategy of the product will be cost based on the expenses used when making

Dora’s Crepe. The crepes’ price depends on what flavor it is, 30 pesos for the sweet and 35 pesos

for the savory. Not only is it affordable and budget friendly, it is also healthy and nutritious.

Dora’s Crepes are set at a reasonable price that is sure to satisfy everyone. Consumers won’t

need to spend a lot for premium crepes. The organization is focused on being capable of

providing healthy, satisfying yet affordable crepes to its consumers.

Promotion Strategies

We will use social media and flyers to advertise our product. We will also use our

connections and friends of friends of friends to spread our products. We can offer free taste if

they want and they will surely buy one from us. We might also upload an advertising video to

attract people to buy our products. In this kind of strategy we will be able to attract and endorse

our product to the costumers.

V. Competitive Analysis

The table shows the business that sell crepe which is the competitors of our business. In

that case we come up with a SWOT analysis by observing in our competitors to know our

strength and weaknesses

 Name Crepe Offered Location Price Quality Service

Dora’s - Meal crepes -Has good Php 35.00 -Affordable -Quality

Crepe (cheese, ham, eggs, environment -Nutritious service
vegetables, and - Attractive -Satisfying -Friendly
other meat -Comfortable -Delicious workers
products.) -Complete
equipment -Working as a
- Dessert crepes -Clean place team
(melted chocolate, -Responsible
-Fast Service
jam, ice cream,
dairy, berries,
bananas, nuts)
Paper Moon -Plain Crepe -Clean Php 210.00 -Delicious -They treat
-Crepe cakes -Spacious -Expensive customers well

La Crêperie -Crepes, savory -Nicely Php 235.00 -Tasty - They are good
and sweet ones designed. It's -Expensive in handling
got a quaint, -Flavorful customers
rustic French
vibe.
-Clean
Café Breton -Crepe Suzette -Good interior Php 135.00 -Nutritious -Slow service
-Clean -Delicious -They treat
-Attractive customers well