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    Mudit Nawani
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    Behavioural analytics studies cognitive processes and human behavior to understand why and what behaviors occur and identify key factors influencing them. It aims to research effective ways to influence behavior towards desired outcomes. The document discusses cognitive processes like attention, perception, memory, learning, motivation, emotion, and decision making, and how identifying behaviors in terms of these processes can provide context-specific insights. An example is given of a railway project in India that analyzed cognitive factors contributing to deaths on tracks and successfully reduced fatalities through targeted interventions.

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    Behavioural analytics studies cognitive processes and human behavior to understand why and what behaviors occur and identify key factors influencing them. It aims to research effective ways to influence behavior towards desired outcomes. The document discusses cognitive processes like attention, perception, memory, learning, motivation, emotion, and decision making, and how identifying behaviors in terms of these processes can provide context-specific insights. An example is given of a railway project in India that analyzed cognitive factors contributing to deaths on tracks and successfully reduced fatalities through targeted interventions.

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    © All Rights Reserved
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    Flag for inappropriate content
    11 views9 pages

    Session 2

    Uploaded by

    Mudit Nawani
    Behavioural analytics studies cognitive processes and human behavior to understand why and what behaviors occur and identify key factors influencing them. It aims to research effective ways to influence behavior towards desired outcomes. The document discusses cognitive processes like attention, perception, memory, learning, motivation, emotion, and decision making, and how identifying behaviors in terms of these processes can provide context-specific insights. An example is given of a railway project in India that analyzed cognitive factors contributing to deaths on tracks and successfully reduced fatalities through targeted interventions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Behavioural Analytics

    Behavioural
    Analytics
    BehaviouralAnalytics
    Behavioural nalytics

    Why
    What
    How

    Science of mental processes and behaviour


    Cognitive Processes

    Attention
    Perception
    Memory
    Learning
    Motivation
    Emotion
    Thinking &
    Decision Making
    Research the effective
    ways to reached to the
    desired behaviour

    Identify the key factors


    influencing cognitive
    processes

    Identify the behaviour in


    term of cognitive processes
    in the given context
    Why they do, what they do?
    • Leibowitz Hypothesis
    • Trains looks slower than what it is- leading to underestimation of the speed up
    to 40%
    “In the first six months of
    these interventions, the
    number of deaths had
    dropped from 23 to 9 and in
    the next eight months, only
    one death was registered. We
    think the project is a huge
    success”- M. C. Chauhan,
    manager, Central railways Mumbai
    division

    http://archive.boston.com/bostonglobe/ideas/articles/2011/05/08/train/?page=full

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