ASSIGNMENT 3- SPRING 2020 Communication and Culture SECTION:

Studies, D/CSS-225
SET 1
MAX MARKS: 10 Communication and Culture ROLL NUMBER:
Studies II, CCS-212
LAUNCH DATE: July 17, 2020 INSTRUCTORS: NAME:
SUBMISSION DATE: July 24, Ayesha Kamal Bhatti
2020, Time 12:00pm (noon) Warda Younas
SUBMISSION TYPE: MS Word Aqsa Anayatullah
Submission on UoG LMS

Topi REPRESENTATION – SEMIOTICS, PERSUASIVE ADVERTISING TECHNIQUES

c
Q1 Analyze the Advertisement shown below by filling out the following table. You can 10
use the Notes column to describe and make notes of the image. mark
s
Notes
:

4 1
3

Case Study: Icon Symbol Index 5

Ford marks
Automobile
Signifier 1) Octopus 5) Slogan
2) Tire 6) Ford Logo
4) Road
Signified 1) The Octopus 5) The slogan
refers to the here is “Great
grip or adhere grip, come rain,
nature come shine”,
2) This Tire is that’s about the
part of a four- grip of tire in
wheel drive different
ASSIGNMENT 3- SPRING 2020
SET 1
MAX MARKS: 10
LAUNCH DATE: July 17, 2020
SUBMISSION DATE: July 24,
2020, Time 12:00pm (noon)
SUBMISSION TYPE: MS Word
Submission on UoG LMS
Communication and Culture SECTION:
Studies, D/CSS-225
Communication and Culture ROLL NUMBER:
Studies II, CCS-212
INSTRUCTORS: NAME:
Ayesha Kamal Bhatti
Warda Younas
Aqsa Anayatullah

car. weathers.
4) The road is
wet
Explanation The combination of these Tires
tire, octopus and wet have good
road is representation performance
of the performance of even in the bad
wheel in extreme weather
weathers , there is a conditions,
similarity between the even in a rainy
tires and the octopus, day or hot
which is not only summer,
because the tires they’re
adhere firmly to the durable. a last
asphalt, but also sentence is also
because of their speed added that
and evolution. says, “We have
the tires and
the know-how
to keep your
Ford firmly on
the road”. In a
way, the
competition is
alluded to here,
since the one
who has the
tires and the
adequate
technical
knowledge is
Ford and not
another brand.
6) Ford Logo
represent the
brand of
multinational
automaker
ASSIGNMENT 3- SPRING 2020 Communication and Culture SECTION:
Studies, D/CSS-225
SET 1
MAX MARKS: 10 Communication and Culture ROLL NUMBER:
Studies II, CCS-212
LAUNCH DATE: July 17, 2020 INSTRUCTORS: NAME:
SUBMISSION DATE: July 24, Ayesha Kamal Bhatti
2020, Time 12:00pm (noon) Warda Younas
SUBMISSION TYPE: MS Word Aqsa Anayatullah
Submission on UoG LMS

since 1903.

Aristotle’s Ethos Pathos Logos 5

Rhetoric marks
Mark X in the X
category
applied
Reason/ Logos is the logical appeal of
explanation persuasion. In this add it is
explained that Ford Tires
have good performance even
in the bad weather conditions
because they have strong
adhere properties which help
with the friction between tire
and the road.
Other 1) https://www.adsoftheworld.com/media/print/hankook_rain
Advertising 2) https://www.adsoftheworld.com/media/print/petlas_tires_mou
techniques ntaineer