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Idoc - Pub - RFL Assignment RFL Plastics PDF
Idoc - Pub - RFL Assignment RFL Plastics PDF
Contents
Company Overview
About RFL Plastic Ltd.
Brand Ambassador
Brand name
Products
Mission & Vision
Decision Making Process of RFL
Brand line Extension & category line extension of RFL GROUP
Product Mix
Product-line Decisions
Company Overview:
Profile of RFL GROUP: RFL started its journey with Cast Iron (CI)
products in 1980. The initial main objective was to ensure pure drinking
water and affordable irrigation instruments for improved rural life.
Today the company has its wide ranges of CI products like pumps, tube
wells, bearings, gas stoves etc and has achieved the prestige as the
largest cast iron foundry and light engineering workshop in Bangladesh.
With a vision to serve the common people of Bangladesh with quality
necessity products, RFL diversified its operation into PVC category in
1996 & in Plastic Sector in 2003. At present it is market leader in all
these three sectors-Cast Iron, PVC & Plastic in the country. Sizeable
amount is also exported to different countries.
It is equipped with in-house R&D facilities to design and develop new
products. A well organized own testing laboratory is used to ensure
consistency in producing quality products. RFL has been awarded with
BSTI certificate and ISO 9001 Certificate for its strict compliance with
the standard set by both the organizations.
RFL has become a benchmark for competitors on the lines of quality by
manufacturing premium quality products to give clients excellent
services and true value for money. The unmatched products have given a
big name to the domestic market so much so that the name is accepted
with trust and quality assurance the nation over. This is possible because
the company is professionally managed and promoted by people who
ensure that creativity is given full freedom to blossom and talent is
nurtured in the company.
RFL Plastic Ltd.
2. Ferdouz
3. Mosharraf Karim
Brand name
it.
Covering the wide range of packaging, pouches, tubes, garment and films
Polyethylene) and their mixes based packing materials round the clock
and satisfies almost all sort of the industry. It can produce up to 8 (Eight)
colors and deliver its products within a very short span of time with a total
sizes, colors and thickness and now increasing their capacity to meet the
growing demand.
Mission
“Poverty and hunger are curses”- mission of PRAN-RFL group. So
their aim is “to generate employment and earn dignity and self respect
for our competitors” through profitable enterprise
Vision
The vision of the company is to create a wonderful brand image
throughout the world.
Decision Making Process of RFL
Identify Problems
Seek Information
Brainstorm Solutions
Choose an Alternative
Managers weigh the pros and cons of each potential solution, seek
additional information if needed and select the option they feel has the
best chance of success at the least cost. Consider seeking outside advice
if you have gone through all the previous steps on your own; asking for
a second opinion can provide a new perspective on the problem and your
potential solutions.
There is no time to second guess yourself when you put your decision
into action. Once you have committed to putting a specific solution in
place, get all of your employees on board and put the decision into
action with conviction. That is not to say that a managerial decision
cannot change after it has been enacted; savvy managers put monitoring
systems in place to evaluate the outcomes of their decisions.
Evaluate Outcomes
Even the most experienced business owners can learn from their
mistakes. Always monitor the results of strategic decisions you make as
a small business owner; be ready to adapt your plan as necessary, or to
switch to another potential solution if your chosen solution does not
work out the way you expected.
Brand line Extension & category line extension of RFL
GROUP:
Brand line extension: RFL group covers new product within a product
category it currently serves,
such as with new flavors, forms, colors, ingredients & packages sizes.
For example:
PVC Door