1.

To the consumers, To inspire and nurture the human spirit—one person, one cup,
and one neighborhood at a time." Consumers are especially gravitating toward
companies that offer unique LTOs and Instagram able menu items.

The company —All bring valuable skills to the table in the fields of technology, strategy, and
retail that can help propel Starbucks into its next chapter.

The society — Innovation is the name of the game, and today, there is more pressure than
ever for companies to bring new products to market.

2.) There are 5 key factors to the success of Starbucks — Experience, Leadership, Product,
Technology and Social Responsibility.

3.) Customer purchasing coffee from a Starbucks outlet using a Starbucks card is an
electronic B2C transaction whereas Starbucks buying its raw coffee from suppliers is a B2B
transaction (Starbucks Coffee Company, 2011).

4.) Techniques that Starbucks commerce companies may employ include in-store pick-up of
items purchased online, allowing items purchased online to be returned at a physical store,
and allowing customers to place orders online while at a physical store.

5.) Innovative Strategies for the company

In order to access the internet, customers first had to register with an email address. In
other words, they forced a digital relationship, gaining permission to contact customers via a
new channel (email) in exchange for access to free wi-fi. Internally, customers who have
inputted their email but have yet to sign up for Starbucks Rewards (SR) are called "digitally
registered customers".