LANGUAGE

1 Write the word in brackets as an adjective or an adverb.

1 Domenico De Sole was responsible for the business end of Gucci.

2 We’ve been aggressively expanding the range available.

3 He’s received as many prestigious accolades as his competitors.

4 The sons succeeded extremely well in a tough market.

5 All our jewels are finely crafted by the world’s finest craftsmen.

VOCABULARY
2 Which word is the odd one out?
For example: shoes, suits, car, ties (We wear the other three.)

6 consumer

7 cash

8 demolition

9 plain

10 minutes

3 Complete 11-17 with a preposition below.

to / on / up / f / in / from / for /
11 The company concentrated on its core markets.

12 I referred to this problem in my last letter…

13 This fall was a result of a general slowing down of consumer spending.

14 Our investment resulted in sustained growth.

15 We don’t just stand for fine shoes and suits.

16 The brand conjures up an image of luxury.

17 They benefited from the change in tax laws.

4 Write in the missing words that collocate with ‘brand’.

18 Brand image is how consumers recognise it.

19 Global brands can cross geographical and cultural boundaries.

20 The brand manager’s job is to establish it and increase brand awareness.

21 Using an established brand name on a number of products is brand extension.

22 Overexposure can damage the exclusive appeal of luxury brands

5 Write one of these verbs in each sentence.

Target / draw / waste / endorse / sign / sponsor / range / pose / run / project /
make / achieve
11 We need to target a new audience.

12 Alternatives to straightforward advertising range from public relations to direct mail.

13 Cigarette companies aren’t allowed to sponsor sports events in my country.

14 The image they try to make is one of excitement and strength.

15 This media company endorse commercials for all the big names.

16 Can you run this advert in next Tuesday’s edition?

17 How about we sign Britney Spears up to do this advert?

18 We always waste half our advertising budget but we don’t know which half.

19 I think a product demonstration would draw more attention that a poster.

20 Reaching the male customers aged about twenty would pose a real challenge.

21 I think we’ll achieve the best results with a mailshot.

22 We’ve asked Tiger Woods to project our new model.

Reading
Part 1
1C
2E
3D
4E
5A
6B
7D
8A

Part 2
9D
10 A
11 G
12 E
13 F
14 C