Disney's SWOT analysis shows how the company uses its strengths and opportunities to maintain its

leadership position in a highly competitive market. The way Disney uses its strengths reduces the
impact of its weaknesses.

Strengths:

To grow, a company needs to know what its strengths are. It can then use these strengths to identify
opportunities for growth. As a well-known broadcast media company, Disney has many strengths
that help it to be a leader.

Disney has a strong brand reputation, and its name and logo are easily recognisable. Its brand has
become more powerful than before after the acquisition of other well-known companies such as 21st
Century Fox.

The company has a strong cash flow system that helps it to invest in high quality and high budget
projects. This is one of the reasons why the company has many highly regarded productions.

The company uses suppliers who provide it with quality products. The company also keeps in mind
the preservation of the quality of the raw materials it acquires.

Disney's creative team includes many well-known artists, scriptwriters and graphic designers, which
is one of its most important areas of activity.

Weaknesses:

Although a company has many strengths, there are several weaknesses that impact on its growth. It
is always a challenge for companies to compensate for their weaknesses. As a blue-chip company,
Disney may have some weaknesses, but its strengths can help it eliminate them very quickly.

The company spends a very substantial amount on training. This can be a significant weakness for a
company like Disney.

Disney suffers from poor financial planning. In one of its reports, it is stated that the company has
suffered a loss of more than one billion dollars.

The company spends a lot on its merchandise and other products, the demand for which varies
according to market conditions. Therefore, the company has to plan its production according to the
demand obtained through market research.

The company does not adapt its marketing and communication activities. This can be a significant
weakness for a company that has to survive in a highly competitive market.

Opportunities :

Sorting out opportunities and planning for them properly while aligning them with strengths can
benefit companies and support their growth. For Disney, there are several opportunities that can
assist its development -
Disney is able to introduce new technologies to the market. Innovation attracts, and this can be an
asset for the company, which it can draw on because of its financial stability.

Disney being a recognised brand can be a perfect source of branding that any company can use in its
communication.

Disney has a strong team of artists and writers who can work on the online streaming service, namely
Disney+, which is an excellent opportunity for the company to compete with other similar services
such as Amazon and Netflix.

The company is financially stable and well equipped. It can therefore improve its marketing
techniques, which would help its growth.

Threats:

In a competitive market, a company has to deal with threats that can hinder its growth. Even the
largest companies can suffer from these threats if they do not execute their depreciation plans
properly. There are a few threats to leading companies like Disney, but these can easily be avoided
with proper planning.

The collapse of the bubble economy can cause prices to fall, severely impacting the company's
investments and posing a significant threat.

The company does not have full control over its core competencies, and therefore fails to use its
resources properly.

Disney has only launched its shops in developed countries. The company should not underestimate
the purchasing power of developing countries, especially Asian countries.

The main threat to the company is its non-specialisation. The company is highly versatile, which
prevents it from fully mastering its respective sectors of activity. This makes it difficult to work on its
different product lines. Disney has to introduce new products and technologies to maintain its
position in its competitive market.

Strengths

Disney has a very strong brand awareness, which increases the number of monthly subscriptions. The
content is exclusive and very varied, with a target audience that is mainly children. It is also a
company that innovates a lot and is constantly adding new content to its programmes. The group
also owns groups such as Pixar and Marvel, which also have new content that cannot be found on
other platforms. The price is also very affordable, at around 7 euros per month for the simplest
package.

Weaknesses

Overall, and for the moment at least, Disney tends to offer less content than its big competitor
Netflix, which could tip the balance in their favour. In addition, the brand has come under a lot of
criticism for the messages delivered by its cartoons. Some have accused the brand of promoting
unsavoury morals or setting a bad example for young people with their stories.
The opportunities

The evolution of the platform is obvious and predictable with content that will become richer and
more varied in a few years. The group's network will continue to grow thanks to the evolution of
internet networks and their speed. The mobile application makes it possible to watch and download
content on mobile devices, which is convenient for the whole family. The group's presence on social
networks allows it to convey a dynamic and modern image of the company and thus counteract the
very strong competition in the market.

The threats

Competition is the primary threat. Disney+ has several competitors such as Netflix, Amazon Prime
Video, Canal Plus, OCS and all the channels available in replay such as M6 or TMC or TF1 which are
entirely free.It should also be noted that the global economic recession may slow down the
development of the market.The purchasing power of the French is falling and households may prefer
to pay for a platform where the content is richer and the target is the whole family, such as Netflix.