Student Declaration

I Arslan Riaz Registration No. 16-ARID-5303, hereby declare that I will

not be involved in any kind of cheating/copying/plagiarizing in solving the assignment based
paper of Mid Term Examination 2020. I take full responsibility of my conduct. If I found
involved in any kind of such activity of cheating/copying/plagiarizing then Institute reserves
the right to take any disciplinary action against me.

Student Signature
Mid Exam / Spring 2020 (Paper Duration 24 hours)
To be filled by Teacher

Course No: MGT-664 Course Title:Product and Brand

Management
Total Marks: 18 Date of Exam: 19-06-2020
Degree: BBA Semester: 8th Section: A
Marks
Q.No. 1 2 3 4 5 6 7 8 9 10 Obtained/
Total Marks
Marks
Obtained
Total Marks in Words:
Name of the teacher:Mr.Shahbaz Ahmad
Who taught the course:Signature of teacher / Examiner:

To be filled by Student
Registration No.: 16-ARID-5303 Name: Arslan Riaz

Answer the following questions.

Q.No.1.Can you think of anything that cannot be branded? Pick an example that was not
discussed in each of the categories provided (services; retailers and distributors; people and
organizations; sports, arts, and entertainment) and describe how each is a brand.
(Marks 08)
Answer:
Can anything be branded?
These are two major great inquiries that have frequented each marking master for a very
long time. The first is about "plausibility" of marking anything; the subsequent one is about
"suitability" of marking everything around us. To respond to these inquiries from the key
ground of marking, we have to concentrate on characterizing a brand in any case. While
there are various definitions, let us pick the most straightforward yet the thorough one.
Marking has essentially two measurements that even all discussing researchers will concur
upon: (I) recognizable proof, and (ii) huge contrasts from others inside and outside its local
classification. Obviously, everything around us, incorporating banana tree in your patio that
is not marked, has these two attributes in it. Subsequently, anything can be marked.
Presently it has arrived whether you would advance this as a brand or not. Here comes the
subsequent inquiry. Should everything be marked? Should that banana tree in your lawn be
marked? From business perspective, you can mark a banana tree, gave the advantage
exceeds the expense. Does that tree have any authentic noteworthiness for which
individuals will pay to visit your place and see the tree? Does it have any extraordinary
component for which it will produce income? So everything does not should be marked.
Here is an expression of alert: having no marking resembles having no face, and having "no
face" is a kind of character and separation that prompts some sort marking. A brand is the
thing that it does. In this manner, regardless of whether you don't go for advancing a
functioning brand, whatever you manage will steadily assume control over a picture
equivalent to a "brand". In this way, despite the fact that not all things need to be marked, it
is insightful to see and oversee everything by remembering the idea of marking.
What is branded?
 Services
 Retailers and distributors
 People and organizations
 Sports, arts, and entertainment
Services

In spite of the fact that administration brands like American Express, British Airways, have
existed for a considerable length of time the inescapability of administration marking and its
refinement have quickened in the previous decade. One of the difficulties in advertising
administrations is that they are less substantial than items and bound to fluctuate in quality,
contingent upon the specific individual or individuals giving them. Marking assistance can
likewise be a successful method to motion toward buyers that the firm has planned a
specific help offering that is exceptional and meriting its name. For instance British Airways
not just marked its top notch business class administration as Club Class yet additionally
marked its standard mentor administration as World Traveler a smart method to convey to
the aircrafts ordinary travelers that they are likewise uncommon here and there and that
their support isn't underestimated. Marking has plainly become a serious weapon for
administrations.

Retailers and distributors

To retailers and other channel individuals circulating items, brands give various significant
capacities. Brands can create customer premium, support and reliability in a store as a
shopper figure out how to anticipate certain brands and items. Retailers can likewise make
their own picture by connecting special relationship to the nature of their administration,
their item collection and marketing and their estimating and credit strategy. At last the
intrigue and fascination of brands whether maker's brands or the retailers own brands can
yield higher cost edges expanded deals volumes and more prominent benefits. Retailers can
present their own brands by utilizing their store name making name or a mix of two.

People and Organizations

The naming part of marking in any event is commonly direct when the item class is
individuals and association. These regularly have all around characterized pictures that are
handily comprehended and preferred (or detested by others). That is especially valid for
open figures, for example, lawmakers, performers, and expert competitors. All these total in
some sense for open endorsement and acknowledgment, and all profit by passing on a solid
and attractive picture. By working up a name and notoriety in a business get in touch with
you are basically making your own image. Essentially associations regularly take on
implications through their projects, exercises and items. Charitable associations, for
example, Amnesty International, UNICEF have progressively stressed advertising.

Sports Art and Entertainment

An uncommon instance of showcasing individuals and associations as brands exists in the

games, expressions and media outlets. Sports showcasing has gotten exceptionally modern
as of late. Numerous games groups are showcasing themselves through an imaginative
blend of publicizing, advancements, sponsorship, post office based mail, and different types
of correspondence. By building mindfulness, picture, and devotion these games
establishments can meet ticket deals targets paying little heed to what their group's real
execution may end up being. Brand images and logos specifically have become a significant
monetary supporter of pro athletics through permitting understandings.

Example not provided in these.

Online Product and Services

The finish of the twentieth century saw a phenomenal quick surge by new and existing
business to undertaking. Numerous online advertisers committed genuine and once in a
while deadly errors during this powerful time. Some misrepresented the marking procedure
comparing showy or strange publicizing with building a brand. Albeit such advertising
endeavors now and again grabbed purchaser's eye as a general rule, they neglected to make
consciousness of what items or administrations the brand spoke to, why those items or
administrations were one of a kind or unique, and most significant why buyers should
purchase the brand. The brand needs to perform agreeably in different zones, for example,
client care, validity and character. For example clients progressively started to request more
significant levels of administration both during and after their site visits. As a result to be
serious numerous organizations have needed to improve their online assistance by making
client care specialists accessible continuously, dispatching items expeditiously and giving
following updates and receiving liberal merchandise exchanges.

Ideas and Cause

Various thoughts and causes have been marked, particularly by not-for-profit associations.
They might be caught in an expression or motto and even be spoken to by an image, for
example, AIDS strips. By making thoughts and causes more visible and concrete, branding
can provide much value.

Physical Goods

Physical merchandise is what are generally connected with brands and incorporate a
considerable lot of the most popular and profoundly purchaser items. Like Coca-Cola,
Mercedes-Benz, and so forth. As an ever increasing number of various types of items are
sold or elevated legitimately to shoppers, the appropriation of present day advertising
practices and marking has spread further.

Note: I think Churches cannot be branded but they do function like one. People feel
identified with them, most of them think that belonging to one give them some kind of a
better reputation or that they make them a better person.
Q.No.2.Can you think of yourself as a brand? What do you do to “brand” yourself?

(Marks 04)
Answer: Considering how to brand you? Probably the most ideal approaches to express your
abilities, experience, information, and in general worth in the present serious activity
advertise is to make an individual brand that causes you catch everyone's eye.
7 steps to branding yourself successfully .

1. Determine your unique value proposition

Invest some energy considering what makes you unique in relation to your companions your
qualities, your interests, and your objectives. In the event that you relinquished your
position today, what might your organization and partners miss? Know what your identity is,
just as who you are most certainly not.

2. Find out how others see

You ask confided in associates, collaborators, and companions for four or five descriptors
they would use to portray you. What are you acceptable at? What are your qualities? In
which zones do they see you as "basic?"

3. Identify your goals

Where might you want to be in a half year? One year? Five years? Ten years? Characterizing
your objectives is important to creating a message that causes you contact them.

4. Identify your target audience

Much the same as Starbucks realizes that their intended interest group is espresso
consumers, you have to characterize to whom you need to send your message. This won't
just assist you with sharpening your message; it will assist you with conveying it to the
correct spots.

5. Reorganize your priorities

You're likely used to putting yourself behind your organization, collaborators, and clients.
You still need to be faithful to these gatherings, yet be faithful to yourself, first.

6. Pay attention to the details

All that you do eventually adds to your own image. When your image has been
characterized, ensure that the seemingly insignificant details the manner, in which you
dress, your non-verbal communication, how you act with associates, the messages you
compose are steady with your image message.
7. Update your resume
Go through your resume to determine it gels with your brand. Ensure that your resume
accurately defines who you are, and is in line with both your short-term and long-term
goals.

Q.No.3.Pick a category basically dominated by two main brands (Hint: take the help from
the example of the beverage industry as a category which is dominated by two main brands
i.e. Coca-Cola and Pepsi; do not take this example to answer this question, you have to
choose some category other than beverage industry). Evaluate the positioning of each
brand. Who are their target markets? What are their main points-of-parity and points-of
difference?
(Marks 06)

Answer:

How to Establish Brand Awareness

Brand mindfulness among your crowd and the overall population doesn't occur incidentally.
It additionally doesn't occur from a straightforward promotion or advertising effort.
Solid brand mindfulness is an aftereffect of various concurrent endeavors that stretch out
past attempting to get paying clients.
On the off chance that you hope to bring issues to light of your image by running a couple of
item ads on Facebook, you won't get much of anywhere. Not exclusively will the buyer be
centered around the item (not the brand), however the promotion will likewise need sway
past a basic deal.
 Positioning

One of the most significant assignments of a showcasing expert or entrepreneur is figuring

out what position in the market you are going to take. When you have chosen what position
you need the other intense undertaking is to get that position into your possibility's psyche.
An enormous difficulty you have is that your opposition might need to consume that same
space. To begin with, this is a mix-up is extraordinary. The general purpose of a position is
with the goal that your clients have a spot to place you in their psyche. People normally love
to order things. Without a spot in your possibility's psyche you're simply one more business
and probably a battling one, best case scenario. In any case, this test appears to have
astounded numerous associations today since numerous new items and administrations are
essentially me-too versions of the pioneer in that position.

Energizer versus Duracell

The opposition between these two brands has been around since the get-go. OK, perhaps
not excessively long, however these two behemoths have been doing combating it out for
some time. Here's the way I consider each to be as it is situated. As I would see it, don't
hesitate to contend this in the remarks, Energizer takes the enduring course while Duracell
takes the dependable course. They accomplish this by adequately imparting to their
intended interest group by means of broad communications publicizing and other
promoting activities. What I need you to see is that each brand is following basically a
similar gathering of clients with essentially a similar message – our batteries are the best
and longest enduring. Do you notice the unobtrusive contrast? The two brands have made a
place that makes it feasible for each to assault a similar market yet be diverse enough that
they don't infringe on every others space.

 Target Market
Duracell
Duracell began its item portfolio with assembling of mercury batteries that were utilized in
military hardware. By and by it is the maker of antacid batteries in a few normal sizes
including 9V, D, C, AA and AAA. Batteries like AAAA size are utilized in penlights and pagers
and J size in photographic strobe-streak units and medical clinic gadgets and these are
created by Duracell alongside variations of catch batteries for amplifiers, watches and
number crunchers. The organization went into an understanding in the year 2008 with
Dane-Elec, a maker of blaze memory for delivering USB streak drives, hard drives, and
memory cards with brand imprint and trademark shading of Duracell. Forte batteries are
additionally produced by the organization and incorporate NiMH battery-powered batteries.
Its product offering incorporates lithium science batteries and in the year 2013 it propelled
another line named Duracell Quantum. Two primary brands of the battery are Ultra and
Copper Top. Current brand developments remember new plans for both lithium and soluble
kind of battery with kaleidoscopic shape rather than round and hollow. It has additionally
propelled Power-Pix batteries that incorporate NiOx innovation and are intended for longer
time span of usability.

Energizer
Energizer for the most part works in their capacity batteries. They have different sorts of
batteries, for example, Energizer MAX, Energizer Ultimate Lithium, Energizer Recharge,
Energizer Eco Advanced in their showcasing blend item portfolio. Aside from batteries, they
likewise sell substitution batteries for listening devices, camera batteries, and so forth. They
have battery-powered batteries and they sell various kinds of chargers alongside them like
Pro charger, 1-Hour charger, esteem charger, Universal charger, and Universal worth
charger. It additionally has lighting types of gear like Energizer Headlights, Energizer
Weathered, Energizer Hard Case Professional, Energizer Light Fusion Technology, and
Energizer Intrinsically Safe. Thinking of another item requires a great deal of statistical
surveying and examination. At Energizer, the examination incorporates talking with center
gatherings as the strategy for essential exploration. Insights likewise assume a significant job
in the item improvement process. Optional information is taken from inborn sources.
Socioeconomics are utilized to section the objective market into various gatherings and
present the item in like manner.

POP and POD of Duracell and Energizer

Each battery is worked for various purposes - regardless of whether it's just in the wrapping.
Here's an examination of Energizer Industrial batteries versus other Energizer batteries and
a portion of their Duracell partners.

Energizer Industrial batteries vs. Energizer MAX & other normal Energizer batteries
So here's the rub: there is NO distinction in fact between Energizer Industrial batteries and
the Energizer MAX, the standard Energizer battery you'll discover on a rack at the store. The
main genuine distinction is in the bundling—Energizer MAX come in typical rankle bundling
in littler amounts, and Energizer Industrial batteries come in cardboard boxes. Somewhat
less satisfying to the eye, a lot additionally satisfying to your ledger. AA and AAA Energizer
Industrial batteries come in 4-packs inside the bigger bundle, so you can keep an additional
arrangement of batteries close by significantly more advantageously than free in a pocket or
pocket.
Energizer Industrial batteries vs. Duracell Procell / Industrial batteries
Duracell Procell batteries and Energizer Industrial batteries are both the "volume" choice for
their particular economically accessible batteries. Similarly as Energizer Industrial batteries
are the volume variant of the Energizer MAX, the Duracell Procell is the volume rendition of
Duracell Coppertop batteries you'll discover on the rack in a retail location.

 The physical size is extraordinary. Contingent upon how the battery and contacts
seat inside your gadgets, you may make some harder memories with the Duracell
Procell. The plastic is somewhat thicker.
 The Energizer has a touch more amp-hours than a Duracell Procell and numerous
individuals report longer life expectancy from Energizer Industrial batteries.

Energizer Industrial batteries vs. Duracell Coppertop

Once more, there's just a distinction in that one is intended for volume buy in cardboard
boxes (Energizer Industrial) and the other is bundled for standard retail in rankle bundling
(Duracell Coppertop).

What's better? Relies upon who you ask and where their image unwaveringness lies… what
we can let you know is in case you're purchasing greater amounts you'll need to go with the
Energizer Industrial or Duracell Procell. You get lower costs for similar batteries.