Unit 1- Business & Business Environment

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Table of Contents
Section 1..........................................................................................................................................3

Section 2........................................................................................................................................23

Part A.............................................................................................................................................23

Introduction....................................................................................................................................23

Company Overview: McDonald's..............................................................................................24

Company Overview: Pizza Hut.................................................................................................24

7P Marketing Mix for the Companies and Comparative Findings............................................25

Conclusion.....................................................................................................................................29

Part B.............................................................................................................................................30

Marketing Plan for McDonald's.....................................................................................................30

Evaluating the Marketing Strategies of McDonald's.................................................................30

Evaluation of the 7P Marketing Mix for McDonald's...............................................................31

Market Segmentation, Targeting and Positioning.....................................................................32

SWOT Analysis.........................................................................................................................33

Supply Chain Process................................................................................................................33

Conclusion.................................................................................................................................34

References......................................................................................................................................35

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Section 1

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The competitiveness has been rising more than ever, even with big technical breakthroughs being
made, the scenario is not changing. Corporations that aim to attract the market for their goods
and services have been influenced by the social media. Any of them have already done a lot and
consumers are more educated than they had been a few years before (Etzel, Walker and Stanton,
2007). The fundamental aspects of marketing in the business operation of McDonalds have been
discussed in this section.

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Marketing refers to the activities of an organization which promotes the purchasing or sale of a
product or service. Marketing involves advertisement, distribution, and merchandise supply to
customers or other organizations. Any commercialization is performed on behalf of a corporation
by distributors. Professionals in the communications and sales areas of an organization are
involved in getting exposure to the ears of important target audiences. Promotional activities may
contain celebrity sponsors, promotional phrases, iconic packaging or graphic templates, and
general media coverage. Promos are directed at particular markets (Etzel, Walker and Stanton,
2007).

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Both marketing trends appear to be top listings for 2020 for artificial intelligence. As we
continue to see new directions in which AI affects our industry every month — not only last
year. According to IDC, artificial intelligence investments in 2020 are expected to hit $97.9

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billion, more than double what was invested in 2019. Such projections, along with the steps we
are seeing in the growth of AI, make this pattern carefully observed. Be alert to the new
developments to see how AI can lead to progress in your marketing (Helfer, Orsoni and Sabri,
2017).

SEO’s approach relies primarily on algorithms from Google. When Google changes its
algorithms, our tactics must be tailored to retain a good role. Back in 2019, we saw that Google
placed credit and debt recovery programs into operation, enforce tougher guidelines, and even
ban such advertising. Google can limit other industries and make other changes, without any
doubt. So we must stay alert and ready to change our SEO approach to comply with the new
requirements laid down by Google and other search engines (Helfer, Orsoni and Sabri, 2017).

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The email has played a big role in communications but we've experienced a fragile change in
email firms over the last few years. In much of the email business, acquisitions and fusions have
become commonplace. These takeovers are unveiling a fresh air of email rivalry. Competition
would create fresh perspectives and innovative ways of incorporating email into your
communications campaign. As a result of these changes, email techniques are expected to
expand and evolve. You will have to track these trends as a marketer to ensure that the plan is
up-to-date (Jones, 2006).

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People want to see the brand that others say. So give it to them. Give it to them. Take the time
for case studies and consumer reviews. Speak to a polite message asking a consumer to write a
comment after ordering or if you have been working on a specific brand dilemma with a client,

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browse together to build the case report. Pricing is another significant field in which clarity can
be given. You risk their presuming you are too pricey and heading somewhere if people do not
see a price list right off the bat (Jones, 2006).

You could lose a significant portion of your target because the marketing content is not written in
conversation. Think of how people communicate as you build content and change your posts.
Then we must say it aloud and ask ourselves if it sounds natural when it comes to titles and
content. Then we must consider if it is easy to read and clear. We should look for such ways to
incorporate our email, SEO, social media, and marketing techniques as part of our approach
(Kotler, Armstrong and Amador Araujo, 2017).

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The marketing process is divided into two distinct sections: the first consists of customer-specific
practices. This is the biggest and most critical aspect of the method and is divisible into four
more stages. In return, consumer interests, which are the second component of the selling
process, may be taken by the organization

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The first phase in the selling process includes understanding who the consumer is, what they
need, and what they expect. The organization should obtain a clear awareness of the industry
before all further campaign efforts take effect. It wants to study the environment and the desires
and expectations of its consumers. The competition and consumer information, i.e. marketing
information, must be handled at the same time (Kotler, Armstrong and Amador Araujo, 2017).

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The second step is to establish a marketing campaign guided by consumers. What is it like for a
company? It includes segmenting and approaching the market first of all. The business must split
the market, so concentrate on a certain category and concentrate on one or more of them. The
basic question: which clients do we want to serve? This answered: It is important to address this
query and therefore to adequately classify and target when an organization is impossible to
please its consumers in all respects. The organization should also concentrate its attention on its
best and most valuable clients. Segmentation and destination decide who is being served. The
next challenge is how best to represent the target clients, which requires identifying and placing.
This includes also selecting a brand model, also known as brand strategy advice (Kotler,
Armstrong and Amador Araujo, 2017).

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The organization will take the third step in designing an innovative campaign plan, which is
known as the Marketing Mix until the marketing campaign is planned. The purpose of the
marketing campaign is to make a real consumer benefit of the marketing plan. The marketing
campaign should then provide superior value to its consumers. Often referred to as the 4 P's
marketing package consisting of four components of a marketing blend. The commodity, price,
location, and advertising mix is the marketing mix. The product requires the creation of a good
(or service) suitable for the individual customer and the development of strong brands. They
have to be priced to be affordable and sold to consumers, to control distribution and supply
chains to make them accessible to the target buyers. An advertising policy should be developed
to convey the appeal of the service and the quality of value to consumers and encourage them to
embrace the product of the business to support the marketing mix (Lancaster and Withey, 2007).

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The fourth step in creating value for consumers in the first part of the marketing process is to
establish productive consumer relations with target buyers. The success factor here goes beyond
consumer loyalty. Therefore, the emphasis must build customer loyalty, ensuring that the
products of the business meet the needs of consumers. Then buyers will renew their order and
remain faithful to the company and profitable. Thus in the first part of the marketing process, this
phase may be the most critical. CRM, customer relationship management, is the mechanism
leading to the development and maintaining of customer relations. Yet the organization can't do
it all by itself. Strict interactions and cooperation with marketing partners, contributing to PRM,
partner relationship management, are also important to create customer trust and establish good
client ties (Lancaster and Withey, 2007).

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The marketing scheme usually chooses and handles the companies and manufacturers that
produce and/or fund marketing materials. This may involve ad agencies, printers, PR agencies or
site servers, etc. They are also eligible.

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The marketing function can be identified or clarified as the position of the company that helps to
recognize and supply consumer goods for future success, and then also helps to promote them.
They are typical roles of business organizations and include the growth, promotion, distribution,
funding, customer support, and other marketing research. The marketing roles include different
duties of the organization, the tasks being responsible for the company’s development (Malhotra,
2014).

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The marketing roles include project strategy, marketing analysis, procurement chains, product
innovations, financial departments, delivery networks, and the department of human resources,
etc. These marketing activities have separate functions to support the company's growth. Market
analysis, procurement, product creation, correspondence, delivery, planning, advertising,
promotions, etc. are the core functions and obligations in this marketing field. The marketing
functions play a significant part in the business. The publicity functions of an organization are in
direct relation with other functional departments (Malhotra, 2014).

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In developing ties between consumers and the firms supplying the service, marketing plays a
significant role. It gives one the courage, in comparison to circumstances where goods reach the
market without ads, to put a new product on the market. This makes the marketing position of

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any company important regardless of whether the company is a center of business or non-profit.
Marketing shapes the organization's reputation and how people connect goods or services with
organizations and gives people faith in their products or services (Perreault, McCarthy and
Cannon, 2011).

Our brand labels are not fuelled and our businesses will be empty without marketing. The
success of the company is determined not only by the careful allocation of funds to the different
investment portfolios but also by customer interactions that are a marketing feature.

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References

Etzel, M., Walker, B. and Stanton, W., 2007. Marketing. New York: McGraw-Hill.

Helfer, J., Orsoni, J. and Sabri, O., 2017. Marketing. Paris: Vuibert.

Jones, M., 2006. Marketing Fundamentals. Oxford: Elsevier Butterworth-Heinemann.

Kotler, P., Armstrong, G. and Amador Araujo, L., 2017. Marketing. México, D.F.: Pearson
Educación.

Lancaster, G. and Withey, F., 2007. Marketing Fundamentals, 2007-2008. Oxford: Butterworth-
Heinemann.

Malhotra, N., 2014. Basic Marketing Research. Harlow: Pearson.

Perreault, W., McCarthy, E. and Cannon, J., 2011. Basic Marketing. Boston: McGraw-Hill.

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Section 2

Part A

Introduction
A competitive market is one in which many producers compete in the expectation that we, as
consumers, can have products and services. No single manufacturer may therefore dictate the
market. Nor can a single customer, like manufacturers, dictate the market. This definition also
extends to prices and quantities of products. The price of products or the quantity that is
produced cannot be determined by one manufacturer or one customer. The fast-food market is
one of the most notable competitive markets of the food industry in the UK. This report would
explore the comparative evaluation of the promotional strategy of McDonald's and Pizza Hut
who are major competitors in the market (Gök and Hacioglu, 2010).

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Company Overview: McDonald's

Figure 1: McDonald's Logo (McDonald's UK, 2020).

A fast-food restaurant, McDonald's had been established in 1940 in the USA. In 1974, they
inaugurated her first United Kingdom restaurant. In the U.S. and 1,300 in Britain and there are
more than 14,000 restaurants from McDonald. McDonald's is well known as the founder of the
design of restaurants in Drive Thru and is the leading British and multinational supplier. Every
year in the UK, it spends £43 million in training and growth for workers (McDonald's UK,
2020).

Company Overview: Pizza Hut

Figure 2: Pizza Hut Logo (Pizza Hut UK, 2020).

PepsiCo, Inc., a subsidiary, managed over 11,000 restaurants and pizza distribution centres
worldwide in 90 countries. Pizza Hut was founded in their hometown of Wichita, Kansas, by the
brother's Dan and Frank Carney in 1958. When a friend suggested that a pizza salon should be
created, they decided that the idea was a success and borrowed $600 from their mother to start a
company with partner John Bender. In Pizza Hut PepsiCo saw obvious promise. People
continued eating outside their homes, in particular as convenience and price competition became
more important in the fast-food industry (Pizza Hut UK, 2020).

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7P Marketing Mix for the Companies and Comparative Findings

Figure 3: 7P Marketing Mix (Gök and Hacioglu, 2010).

1. Products:

McDonald's is one of the top restaurants for fast food worldwide. Mainly sells fried, chicken and
sandwiches, sweets and shakes, lunch and cookies, sweets, salads and drinks. It offers a range of
products for customers. On the other hand, the most popular pizza hut is its Italian items, such as
pizzas, bread and pasta. At the same time, however, Pizza Hut has been localized due to the-
rivalry from Dominos, McDonalds and KFC. The pizza hut is, however, most well-known for its
delicious pizza range. Pizza hut pizzas are distinguished by high-quality pizzas and are
distributed in substantial portions. People, therefore, enjoy the rich flavour of Pizza hut pizzas
and pasta. The Pizza hut is also a supply companion which focuses on the delivery of home
pizzas just like Dominos (Gök and Hacioglu, 2010).

2. Price:

Prices vary significantly according to a variety of factors between various McDonald's

restaurants. The restaurant sets prices using a demand approach without recommending a price
for franchisors that may set a pricing structure in their local market following what they feel is
acceptable. Again, premium/skimming price is the cost strategy for a Pizza Hut. Pizza Hut
knows it is UK's one the first established pizza entry food source. Also, pizza hut delivers better
food than its rivals and at the same time, the pizza chain’s atmosphere is better and richer than
most Italian rivals. So, though pizza hut is priced first, people prefer pizza hut rather than others.

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However, franchisees of Pizza Hut must give their customers a reasonable value-added price. It
has been ensured within its global business environment (Cohen, 2006).

3. Place:

Distribution methods are ways for a business to meet its clients. In different countries,
McDonald's have multiple distribution methods. The restaurant provides domestic deliveries in
some countries, but in many countries, it is not available. In most towns in the UK, for example,
McDelivery is now provided. This was possible as a home delivery deal with UberEats was
signed by the restaurant in 2017. In most A-grade places in urban areas, Pizza hut is present. This
is a positioning that allows Pizza Hut to retain its high-quality place in people's minds, so people
of B grade would have to go to the region of A-listers to have a pizza hut. On the other hand, due
to the price placement pizza is more likely to be available in grade towns than from dominos.
Pizza hut must only be accessible in A-grade towns due to a higher price and a higher quality of
food. In B-category cities, the more economical dominos are more likely to be favoured. They
also have their delivery system in some areas. Otherwise, they also use third-party distribution
systems to operate their business (Gök and Hacioglu, 2010).

4. Promotion

McDonald’s uses "sales marketing – sales promotion strategies." For example, if you purchase
six cups of tea and coffee and collect six stickers, you can have a free cup of tea and coffee.
There are discount coupons and free rates on some items sold in the restaurant. Pizza Hut is
known to sell its goods smartly. ATL ads primarily focus on launching and creating brand equity
in new products. In festivals, the advertisements follow another route and encourage discounts
and products which attract customers. Pizza hut also provides numerous business reductions and
provides company customers discounts simultaneously. Finally, local marketing is key to the
success of the chain. Moreover, local commercialisation is conditional on a locally operated
pizza hut which can use BTL operations, such as hoardings, journal inserts, outlet instructions
and lollipops (Cohen, 2006).

5. Process

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The process represents a set of actions to execute. McDonald's performs several projects to
deliver its products to customers. For eg, food processing is an essential part of the complete
operation. For customers to be fully aware of the whole operation, McDonald's food processing
is transparent. Other facets of the operation include the way customers position their purchases,
how long they wait and how consumer assistance handles them. Pizza hut serves pizza and pasta
just freshly made. The Pizza Hut method requires the preparation of the raw materials in the hut
kitchens. The pizza is instantly made and served warm until the order is received. With the
delivery of pizza huts, the pizza hut was extended and a hot label was put on all of their home
delivery packaging. The pizza is not red, and it can be reverted to the outlet if the label is not red.
Besides, a 30-minute delivery is guaranteed for which several pizza delivery drivers must be
retained (Malhotra, 2014).

6. People

McDonald's is a major employer in America and the United Kingdom. Around 120,000 staffs
work at McDonald's in the UK and Northern Ireland. Local pioneers and women operate and
own 70% of McDonald's restaurants in Britain. In the UK, 43 million pounds are spent annually
in recruitment and development for workers. The key aim in the debate of the dimensions of
individuals in the marketing mix is to resolve issues between customers and employees. If staff
fail to have poor customer service, they would be more effective. Customers may be
disappointed that never come back. Every organisation should therefore draw up appropriate
plans to satisfy both employees 'and customers' demands and specifications. The best part of
their corporate life is the people of Pizza Hut. Pizza Hut – the bell – launched a new way to
express consumer appreciation. Both the waiters of Pizza Hut are noisy thanks to everyone who
rings the bell on the way from Pizza Hut. In the fast-food industry, the pizza-hut chain has the
most polite and well-managed employees. These people also play at festivals and most
important. Innovation and creativity among the people of pizza hut have always been a common
scenario for the consumers of this pizza chain (Cohen, 2006).

7. Physical Evidence

Physical evidence relating to the characteristics of the physical world is the final aspect of
McDonald's marketing mixture. Only the physical evidence of Pizza hut and its environment

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allows Pizza hut to charge premium prices. Pizza Hut's cutlery is great, and the pizza is a good
experience right into the plate from the oven. There are also healthy bowls served with pasta.
The lenses are huge. They are huge. And the seating areas and tables are conveniently
comfortable and deliver a true luxury dining experience. Combine it with the great people at the
hut Pizza and you will have the finest Italian cuisine afternoon or evening meals (Malhotra,
2014).

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Conclusion
There is a concern if money is to be made. This would offer an opportunity for a business to
make a profit for it to go on the market. For instance, if a business decides to manufacture
bubblegum, and knows that it will make money for it, it can use the reward money to reach the
competitive market and start manufacturing bubbles. There will be fewer inventories as more
items are bought. The price will rise as stocks fall. For example, if one person buys a red car,
other customers will purchase less red cars. The manufacturer will then increase the cost of red
cars because they know other buyers would pay even more to get one of the few red cars left. So,
competition is the most significant concern for any business in their marketing techniques.

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Part B

Marketing Plan for McDonald's

The marketing goal of McDonald's is to assess the needs of the customer, translate it into ideas,
goods and services, and transfer those ideas etc. towards the end-user or the end-user to meet
particular requirements, to ensure maximum utilization of resources available to the
organization, and to meet such customers segments with a focus on profitability (Malhotra,
2014).

Evaluating the Marketing Strategies of McDonald's

 Model of franchise

The business holds just 15% of the overall number of restaurants. The majority were owned by
franchisees by 85 percent. The business should follow a rigorous preparation and management
process for its franchises to conform with customer proposals for efficiency, operation,
cleanliness and reliability.

 Product consistency

The company must be able to achieve clear product preferences and consistency in diverse
geographies by creating a sophisticated supplier networked processing and delivery structure
(Perreault, 2013).

 Re-structuring the food offerings

McDonald's thinks according to the taste, belief structures, lifestyle, vocabulary and
comprehension of the consumer. McDonald's has been known internationally for its hamburgers
made of beef and pork burgers. But McDonald's has to come up with chicken and fish burgers to
serve certain consumers because of some of his consumers' religious beliefs and to accommodate
their demand and desires (Westwood, 2019).

 Accommodating new consumers

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There is a good number of vegans in the U.K. McDonald's must create a brand new range of
vegetarian foods such as McVeggie burger, Crispy Veggie wrap to suit the demand of these
consumers (Perreault, 2013).

Evaluation of the 7P Marketing Mix for McDonald's

Product

Tomorrow could be discarded what is trendy and desirable now. Continuous marketing track the
needs of consumers. McDonald's has launched new products and has gradually phased out
existing ones to accommodate these improvements. The launch of a new alternative that
cannibalizes its sales (trade-off) does not negatively impact the profits of the current option.
McDonald's recognizes, as shown in the graph to the right that the demand for items on its menu
differs at various stages in its life cycle. Based on the level achieved by a commodity, the form
of promotion and the capital spent are different (Westwood, 2019).

Price

The possibility that the buyer may believe that a lower price is representative of poor pricing as a
selling tactic is low prices. Another potentially detrimental consequence of the price decline is
that rivals compensate cheaper costs without increased demand. This results in a decrease in the
profit margin without expanded revenue. The expected reaction from the rival should be taken
into account in pricing. That is the most critical part of the marketing mix. The four other costs
are borne by the firm. The price must take account of suitable demand – the equation of supply.
A very catchy punch line landed at McDonald's. McDonald's has some benefit pricing and
bundling methods for can total profits, such as "happy meal," "combo-meal."

Promotion

For the integration of a marketing communication program, McDonald's uses five promotional
tools (advertising, personal sales, promotion, public affair and direct marketing) to make it
possible for McDonald's to access communications channels clearly and easily to convey
messages and products to their clients.

People

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The employees who provide the service product will also include external partners. McDonald's
workers are specialized in branding. Their uniforms give the brand tangible evidence. They may
use promotional ads utilizing celebrities (Perreault, 2013).

Process

McDonald's is a process master at all times with highly efficient in-store output. Recent
developments have been made in the way consumers shop. This increases performance, reducing
wait times and the number of employees needed to complete the orders substantially, by having
terminals while customers order and then wait in line. Any shops have table service, which in
turn increases customer loyalty and decreases time wasted queuing (Perreault, McCarthy and
Cannon, 2011).

Physical Evidence

The McDonald's brand is a real, symbolic, world-famous M which activates emotional reactions
to the company. McDonald's uses rewards to enhance product selection innovations, such as
"100% British Beef" and rewards for food services. The toy in the happy meal is tangible proof
linked to the store (Westwood, 2019).

Market Segmentation, Targeting and Positioning

McDonald's uses age as the metric for demographic segmentation strategies. Kids, teenagers and
the young urban family are the main target groups. If we consider children, toys and tasty meals
are the best things for children. Today, young people often enjoy such venues and urban families
choose McDonald's at different occasions such as birthday parties, etc. (Westwood, 2019).

Since children are at the top with the most food items bought. To attract children, McDonald's
provides good food with toys, ranging from hot wheels to different Walt Disney characters,
where they have one toy on every happy meal. The Madagascar movie toys are an example of
the new collection. They have got a tie for this – up to Walt Disney. It also offers special
facilities at many outlets, such as "playing room," where kids can experience pinball machines,
laser tag, etc. In this strategy, McDonald’s consumers will play and enjoy a fun spot. It also lets
McDonald's target young multicultural audiences who aspire to celebrate McDonald's at any
moment. Facilities such as WI-FI are also offered at the outlets to attract teens and young people.

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McDonald's is a place to please the whole family. When McDonald's entered the UK, it was
primarily targeted at people of the metropolitan high class. Today it has nevertheless developed
itself as an inexpensive food place without jeopardizing food quality, service and hygiene
(Wood, 2014).

SWOT Analysis
Strengths: Weaknesses:
McDonald's has high operating capacities that Low sales growth means, primarily by the
help it to provide its restaurants premium maturation and penetration of its major
goods and consumer services. It has a world- markets, that the company cannot increase
class supply chain and a centralized method for its consumer traffic in existing restaurants
distributing uniform goods to all restaurants, (Wood, 2014).
independent of their location or service.
Opportunities: Threats:
McDonald's plans to market franchisees via Intensive completion for McDonald's
business restaurants. The franchisee's restaurants is faced by worldwide, global,
operating profit – the restaurants working regional and local food retailers. The company
are greater than the restaurants operated is competing for food goods based on their
for business. The selling of company expense, cost, service and consistency.
restaurants to franchisees would potentially Restaurants, fast-service eateries, pizza rooms,
improve McDonald's gross profitability coffee shops, street-stores, grocery shops,
(Perreault, 2013). delicatessens and supermarkets are all at stake
with the business (Perreault, McCarthy and
Cannon, 2011).
Table 1: SWOT Analysis (Wood, 2014).

Supply Chain Process

To comply with the company McDonald's supply chain, the company must meet the
requirements of a company with more than 36,000 units that regularly serve 69 million clients in
100 countries, along with the company's goal to prevent a customer's order. One reason the
company became a world-wide association from its founding in 1955 is an efficient inventory
network administration method. While McDonald's distribution network ensures that everything

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from Hamburg to a workshop is blowing in every area, it must likewise meet the desire of the
company to adjust the meal plan as shown by neighbourhood customers' inclinations and local
source items (Wood, 2014).

Increased understanding of McDonald's simplicity in the network of its supply chain companies
plans to build information strategies and explain where stuff comes from. McDonald's has
become a critical publicity success in Europe with improved straightforwardness. Right after a
crucial number of opponents' food-processing chains have been found to serve horse-meat as a
burger, McDonald's has been able to use its generation to showcase its unique sandwich, which
is that narrative-style commercial films with big-name moderator Grant Imahara have been
advancing in the United States with an unmixed and exact record (Perreault, McCarthy and
Cannon, 2011).

Conclusion
When a marketing strategy is in motion, various people are responsible for executing the
initiative. Systems for consumer reviews are set to assess performance in response to short-term
goals. McDonald's must ensure that the spending is managed and finished within the standards.

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References
Cohen, W., 2006. The Marketing Plan. Hoboken, NJ: J. Wiley & Sons.

Etzel, M., Walker, B. and Stanton, W., 2007. Marketing. New York: McGraw-Hill.

Gök, O. and Hacioglu, G., 2010. The organizational roles of marketing and marketing
managers. Marketing Intelligence & Planning, 28(3), pp.291-309.

Helfer, J., Orsoni, J. and Sabri, O., 2017. Marketing. Paris: Vuibert.

Jones, M., 2006. Marketing Fundamentals. Oxford: Elsevier Butterworth-Heinemann.

Kotler, P., Armstrong, G. and Amador Araujo, L., 2017. Marketing. México, D.F.: Pearson
Educación.

Lancaster, G. and Withey, F., 2007. Marketing Fundamentals, 2007-2008. Oxford: Butterworth-
Heinemann.

Malhotra, N., 2014. Basic Marketing Research. Harlow: Pearson.

McDonald's UK, 2020. Mcdonald’S UK - Burgers, Fries, Salads & More | Mcdonald's UK.
[online] Mcdonalds.com. Available at: <https://www.mcdonalds.com/gb/en-gb.html> [Accessed
19 September 2020].

Perreault, W., 2013. Basic Marketing. [Place of publication not identified]: Mcgraw Hill Higher
Education.

Perreault, W., McCarthy, E. and Cannon, J., 2011. Basic Marketing. Boston: McGraw-Hill.

Pizza Hut UK, 2020. Pizza Delivery, Deals, Restaurants And Takeaway | Order Online With
Pizza Hut. [online] Pizza Hut Online Ordering. Available at: <https://www.pizzahut.co.uk/>
[Accessed 19 September 2020].

Westwood, J., 2019. How To Write A Marketing Plan. London: Kogan Page.

Wood, M., 2014. The Marketing Plan Handbook. Pearson.

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