MARKET its most directional styles for women, blending theschool student in 1969, when he opened a
With a brand portfolio that includes Tommy brand’s Americana heritage with contemporary
Hilfiger and Hilfiger Denim, Tommy Hilfiger is one
of the world’s most recognised premium designer
lifestyle groups. Its focus is designing and marketing
high-quality men’s tailored clothing and sportswear,
women’s collection apparel and sportswear,
kidswear, denim collections, underwear (including
robes, sleepwear and loungewear), footwear
and accessories. Through select licensees, Tommy
Hilfiger offers complementary lifestyle products
such as eyewear, watches, fragrance, athletic
apparel (golf and swim), socks, small leather goods,
home goods and luggage. The Hilfiger Denim
product line consists of jeanswear and footwear
for men and women, accessories, and fragrance.
Merchandise under the Tommy Hilfiger and
Hilfiger Denim brands is available to consumers
worldwide through an extensive network of
Tommy Hilfiger and Hilfiger Denim retail stores,
leading specialty and department stores, select
online retailers, and at tommy.com
The core line, Tommy Hilfiger, embodies
the brand’s classic American cool spirit with a
broad selection of designs across more than 25
categories, including men’s, women’s and kid’s
sportswear, footwear and accessories. With a focus
on a 25 to 40 year-old consumer, Tommy Hilfiger
is internationally recognised for celebrating the
essence of classic American style with a fresh,
modern twist inspired by Hilfiger’s love of pop
culture – from fashion, art and music to sports
and entertainment.
Hilfiger Denim – This line is inspired by
American denim classics with a modern edge
that is more casual than theTommy Hilfiger label.
Targeting the 18 to 30 year-old denim-oriented
consumer, the line focuses on premium denim
separates, footwear, bags, accessories, eyewear
and fragrance.
Hilfiger Collection – This line is the pinnacle of
the Tommy Hilfiger product offering and features
128
small chain of stores called People’s Place with
influences. The collection includes designs that just $150. His goal was to bring “cool big city
premiere on the runway during New York Fashion styles” from New York to his friends in their
Week, in addition to accessibly-priced pre- small town in upstate New York. Hilfiger soon
collections.Hilfiger Collection is manufactured in began designing for the boutiques he had always
Italy with luxurious premium quality textiles, admired, and in 1979 he moved to New York City
Tommy Hilfiger Tailored – This line integrates to pursue a career as a full-time fashion designer.
a sharp, sophisticated style with the brand’s There, he caught the eye of Mohan Murjani, a
American menswear heritage. From structured businessman who was looking to launch a line
suiting to casual weekend wear, classics are of men’s clothing and believed that Hilfiger’s
modernised with precision fit, premium fabrics, entrepreneurial background gave him the unique
updated cuts, rich colors and luxe details executedability to approach men’s fashion in a new way.
with the brand’s signature twist. With Murjani’s support, Hilfiger introduced his
first signature collection in 1985 by modernising
ACHIEVEMENTS button-down shirts, chinos, and other time-
Around the world the Hilfiger brands has honored classics with updated fits and details. The
garnered many accolades over the years and relaxed, youthful attitude of his first designs has
regionally the highlights of the recognition has remained a distinctive hallmark throughout all of
been: Hilfiger’s subsequent collections.
l DSES awarded Tommy Hilfiger Best Service For 30 years, Tommy Hilfiger has brought “classic
Performance Brand in 2008. American cool” apparel to consumers around the
l DSES awarded Tommy Hilfiger Mall of the world. His designs give time-honoured classics a
Emirates Best Service Performance Outlet in 2008. fresh look, and his discerning taste has provided
l Tommy Hilfiger has been awarded Super Brand the foundation for the growth of a global brand.
status since 2009. Under Hilfiger’s guidance, vision and leadership
l Mall of the Emirates awarded Tommy Hilfiger as principal designer, the Tommy Hilfiger Group
the Best Large Fashion store in 2011. has become one of very few globally-recognised
l Tommy Hilfiger won the Retail ME - Most designer brands offering a wide range of
Admired International Retailer of the Year 2012. American-inspired apparel and accessories.
l Tommy Hilfiger won the Retail ME - Most
Admired Retailer of the Year 2013 PRODUCTS
l Tommy Hilfiger won the Retail ME Most The “See Now, Buy Now” movement hits the
Admired Children’s wear Retailer of the Year 2013. beach and Tommy Hilfiger are giving instant
l Tommy Hilfiger won the Retail ME - Most access to their Spring 2017 Hilfiger Collection
Admired Retailer of the Year 2016. (Premium) and TommyXGigi capsule. They were inspired
l Tommy Hilfiger won the Grazia Qatar Fashion by California - the youthful attitude, the laidback
Moment of the Year 2016 for TommyxGigi. lifestyle, and the spirit of festivals where music
and style collide with Hilfiger's own pop culture
HISTORY heritage. Their take is a greatest hits of Americana
Born the second of nine children in Elmira, New with lots of denim, nods to western culture and
York, Hilfiger’s career in fashion began as a high patches to make things personal.
As the sun goes down celebrate the ultimate
fashion festival and the freedom to mix things up
in a way that makes you feel great. Welcome to
TOMMYLAND .
TOMMYNOW marked the global launch of
the Spring 2017 TommyXGigi collection, the
second collaboration with supermodel Gigi
Hadid, who opened the show in a look from the
capsule. Gigi is the global ambassador for Tommy
Hilfiger women’s, including apparel, footwear,
accessories, sunglasses, watches and fragrance.
The TommyXGigi collection celebrates her
relaxed, West Coast aesthetic fused with Hilfiger’s
signature East Coast heritage.
The TOMMYNOW runway also included looks
from Spring 2017 Hilfiger Collection, the pinnacle
of the women’s product offering.
TOMMYLAND Inspired by the ultimate West
Coast music and arts festival, over 3,000 guests -
including 2,000 consumers and 1,000 press, buyers,
VIPs and industry influencers – were invited to
enjoy inspiring, unexpected fashion experiences.
Guests had the chance to shop Tommy Vintage
by Frankie Collective, get a taste of local

Smorgasbord L.A. food trucks, take in a stunning
panoramic view of TOMMYLAND from the
Kamikaze and Landslide rides, and end the evening
with surprise live music performances.
During the show finale Tommy and Gigi
introduced eight-time Grammy award winner
Fergie, who gave a show-stopping performance
for the crowd of models, celebrities, press and
consumers featuring her biggest solo hits, including
her new single M.I.L.F.$, and chart toppers from
the Black Eyed Peas. American soul Duo Lion
Babe also played the TOMMYLAND stage with an
incredible set of their chart- climbing hits.
Digital Commerce TOMMYNOW is built
on Hilfiger’s vision to democratise fashion by
delivering instant gratification to consumers
through an ecosystem of immediately shoppable
channels. This season the brand introduced
new channels and next generation features,
leveraging digital innovation to connect with global
consumers in a personalised way that reflects how
they live and shop today.
For the TOMMYNOW Spring 2017 show, Tommy
Hilfiger became the first brand to launch 3D
image recognition commerce on the runway,
introducing a seamless and instant way to shop
the TOMMYNOW runway. Consumers can use
the custom branded TOMMYLAND SNAP:SHOP
app designed in partnership with top visual search
technology developer, Slyce, to shop from photos
of 3D moving images, such as models walking the
runway or product in store, or 2D images such as
ad placements and editorial shots.
With rapid increases in image search queries
and over three billion photos shared on mobile
apps every day, image recognition commerce has
incredible potential to change how consumers
search and shop for the looks they love.
All Spring 2017 runway looks are available to
purchase through the brand’s global wholesale
network and own retail channels, tommy.com,
social media content and shoppable live stream.
The OnDemand version of the live stream
features commentary from global style influencers
who curated their favorite looks in exclusive
segments that bring their unique perspective to
consumers shopping the show.
RECENT DEVELOPMENTS
Tommy Hilfiger has 45 standalone stores in GCC,
the latest one was opened in Doha Festival City
in Qatar.
PROMOTION
Tommy Hilfiger as a brand is active across all
media. While the brand has presence across
luxury magazines, outdoor, in mall and traditional
media, the new thrust is moving towards digital.
Tommy Hilfiger hosts Press Days every season
to introduce the fashion offering to media and
influencers. In addition, the brand indulges its
premium customers with instore activations and
previews before key launches
Tommy Hilfiger also launched its FW and SS
seasonal collection at the NYFW
Tommy Hilfiger announced that Mr Tommy
Hilfiger attended the opening of EXHIBITIONISM
– The Rolling Stones’ first international exhibition –
at the Saatchi Gallery in London on April 4, 2016.
Tommy joined the Rolling Stones band, including
Mick Jagger, Keith Richards, Ronnie Wood and
Charlie Watts, to celebrate the opening night gala.
As the exhibit’s official apparel sponsor, Tommy
Hilfiger has designed a limited-edition Hilfiger
Denim capsule collection of graphic t-shirts and
custom jackets adorned with Rolling Stones
imagery and the band’s iconic tongue logo – the
most globally-recognised music logo in the world.
The capsule collection will launch on tommy.
com in Europe and at the Tommy Hilfiger London
flagship store on Regent Street, and roll out to
tommy.com sites globally and additional Tommy
Hilfiger stores worldwide as the exhibit travels to
new cities.
“It’s been an amazing journey working with the
Rolling Stones since we first sponsored their tour
in 1999, and it’s an honour to be here in London
with them to support EXHIBITIONISM as the
exhibit’s official apparel sponsor,” said Tommy
Hilfiger. “Music has always been one of my biggest
sources of inspiration, and EXHIBITIONISM is an
incredible retrospective of one of the greatest
rock bands of all time.”
The Rolling Stones said: “In curating
EXHIBITIONISM we opened our archives
and looked back through all our best artifacts
and memorabilia – it reminded us of what an
incredible journey we’ve had.”
Guests were invited to tour the exhibition
before joining a red carpet cocktail reception.
EXHIBITIONISM explores the musical heritage
that took the Rolling Stones from a London
blues band in the early 1960s to a global cultural
phenomenon. It features over 500 rare and
original Rolling Stones’ artifacts, ranging from
never-before-seen dressing room paraphernalia
to instruments, iconic costumes, poster and album
artwork, personal diaries, rare audio tracks and
unique video footage.
Tommy Hilfiger is actively involved in digital
medium and has an active social media presence.
BRAND VALUES
Since Tommy Hilfiger introduced his first men’s
sportswear collection in 1985, the brand has
expanded to encompass a complete premium
lifestyle on a global scale. Tommy Hilfiger delivers
premium styling, quality and value to consumers
worldwide under the Tommy Hilfiger and Hilfiger
Denim brands, with a breadth of collections
including Hilfiger Collection, Tommy Hilfiger
Tailored, men’s, women’s and children’s sportswear,
denim, accessories, and footwear. In addition, the
brand is licensed for a range of products, including
fragrances, eyewear, watches and home furnishings.
www.appareluae.com
THINGS YOU DIDN’T KNOW ABOUT
TOMMY HILFIGER
l Tommy Hilfiger is one of the world’s most
recognised premium designer lifestyle groups.
l For 30 years, Tommy Hilfiger has brought
“classic American cool” apparel to consumers
around the world.
l Tommy Hilfiger has 45 standalone stores
in GCC, the latest one was opened in Doha
Festival City in Qatar.