Chloé​ is a ​French​ ​fashion​ house founded in 1952 by ​Gaby Aghion​.

Aghion later joined

forces with Jacques Lenoir in 1953, formally managing the business side of the brand,
allowing Aghion to purely pursue the creative growth of Chloé. Its headquarters are
located in Paris, France. The house is owned by luxury brands holding company
Richemont​ Group. Chloé has been worn by many celebrities, including ​Marion Cotillard​,
Sienna Miller​, ​Madonna​, ​January Jones​, ​Maggie Gyllenhaal​, ​Cameron Diaz​, ​Emma
Stone​, ​Clémence Poésy​ and ​Katie Holmes​.

History

Gaby Aghion was born in 1921 in ​Alexandria​, ​Egypt​. After moving to ​Paris​, ​France in
1945, she founded Chloé in 1952 with a vision of offering luxury ​prêt-à-porter
(Ready-To-Wear), a new concept at that time. Gaby Aghion continued to run the house
until 1985, when Chloé was bought by ​Alfred Dunhill Ltd.​ (now part of ​Richemont​).

Collections

Chloé's​ collections are diversified into 5 major sections.

See by Chloé

See is a ​younger line of the ​Chloé brand. This line manufactures ready-to-wear,
handbags, and accessories since 2001. This line of apparel is intended to target the
younger generation

Locations

Chloé's headquarters are located at Avenue Percier, ​8th arrondissement of Paris​. The
regional offices are in New York, Tokyo, Shanghai, Hong Kong and Dubai.
Chloé has boutiques in Bal Harbour, Costa Mesa, Las Vegas, New York City, Beijing
(2), Sydney, Shanghai (2), Shenzen, Hong Kong (2), Singapore, Kaohsiung, Taipei (3),
Bangkok, Bandung, Paris, Munich, Porto Cervo, Moscow (2), Marbella, Istanbul,
London, Tokyo (2), Nagoya, Salmiya, Beirut, Doha, Seoul, Dubai (2) and Kuwait.

Timeline
● 1952. ​Chloé i​s founded by ​Gaby Aghion​, a Parisian of Egyptian-Jewish origin.
She and her partner, Jacques Lenoir, were among the first to become aware

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 of the raising demand for collections that could merge the strict requirements
of haute couture and those of ready-to-wear.
● 1956. The first collection is introduced at Le Café de Flore, one of their
favorite cafes and the meeting place of artists in Paris.The collection was
designed by Gaby Aghion and made by a first assistant at Lelong. Gaby
Aghion and Jacques Lenoir start hiring young talented designers, who would
eventually make a name of their own : Christiana Bailly, ​Michèle Rosier​,
Maxime de la Falaise​, ​Graziella Fontana​, Tan Giudicelli, Guy Paulin, Carlos
Rodriguez.
● 1966. ​Karl Lagerfeld is the main designer and Chloé becomes one of the
symbolic brands of the 1970s. Among its customers : ​Jackie Kennedy​, ​Brigitte
Bardot​, ​Maria Callas​ and ​Grace Kelly​.
● 1971. The first Chloé boutique opens at the 3 rue Gribeauval in Paris.
● 1985. The company is acquired by the ​Richemont group​.
● 1980s. Chloé keeps working with promising and eventually famous artistic
directors : ​Martine Sitbon​ in 1988, ​Karl Lagerfeld​ in 1992.
● 1997. ​Stella McCartney brings in a new direction, feminine, romantic and
impertinent.
● 2001. ​Phoebe Philo adds a personal and sensual touch. ​Kirsten Dunst​,
Natalie Portman​, and ​Lou Doillon​ become customers.
● 2002. Chloé launches a line of bags, small leather goods and shoes. The
Paddington bag will become the first of the 'it-bags'.
● 2006. Paulo Melim Andersson brings in a staggered and modern style.
● 2008. After a close collaboration with the brand for the launch of the
fragrance, Hannah MacGibbon is named artistic director.
● 2009. MacGibbon introduces her first collection in March at the
Spring-Summer 2009 runway. She cited the fashion illustrations of ​Antonio
Lopez as an inspiration.​[​American actress, former model and fashion designer
Chloë Sevigny​ becomes a spokesperson for the company.
● 2010. Geoffroy de la Bourdonnaye becomes CEO and chairman Ralph
Toledano
● 2011. MacGibbon is replaced by former ​Pringle of Scotland Designer ​Clare
Waight Keller​.
● 2012. Chloé starts sponsorship of the annual Prix Chloé at the ​Festival de
Mode de Hyères
● 2017. Clare Waight Keller is replaced by ​Natacha Ramsay-Levi as new ready
to wear, bags and accessories design

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Current Acceptance Locally
The current acceptance of ​Chloé in France is extremely astonishing because it was
founded particularly in Paris and is ranked number three for the most expensive purse
brands all over the world that offers more elegancy and a bit of romance. It does not
only offer bags but also foot wears, clothing, and fragrances. Chloé can do no wrong!
until today, this gorgeous and expensive brand continued to evolve, releasing more and
more models in different shapes, colors, and polishes off a casual or dressed up look.
Chloé is brand that’ll always be recognizable by design and name. ​There are few things
that make fashion lovers speechless, but there is one exception, a classic handbag. The
new smell, impeccable feel, and timeless shape of iconic designer purses can only be
described by somebody who has held one in their own hands. Although these bags are
pricey, we can all agree that these purchases should be treated more as investments,
rather than expensive gifts. They will never lose their charm, admirable qualities, or
value, which means that every woman should have at least one classic handbag in their
collection. Not only will you feel good about your investment, but you can also never go
wrong with adding a classic element to your wardrobe.

Current Acceptance Internationally

The current acceptance internationally of ​Chloé is not that amazing because for the
people who are in the middle and low class haven’t heard or doesn’t know about that
brand. It is because their target market is the high class so basically the poor countries
doesn’t have any idea about Chloé.

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