 ALAM IMTIAZ - 16-32838-3

 MD. SUMON HOSSAIN, - 16-32780-3

 TARIK Adnan SETU - 16-32840-3
 ANINDITA HOQUE, - 16-32722-3
 MUSHFIKA TABASSUM USHNO, - 16-32763-3

1|Page
4th December, 2016
Musrat Mou
Assistant Professor
Dept. of Management
Faculty of Business Administration
American International University Bangladesh

Subject: Submission of the Business Plan Report of “Bentley”

Dear Ma’am,
It has been a great pleasure for us to work on this Business paln analysis. This
report was made possible by 5 homosapiens. It is prepared after having a full
analysis on the Topic based our course concepts. We have tried our best to
follow your given guidelines to make this report and hope that we won't
disappoint you.

The report gave us an opportunity to apply what we have learned to the real
world. We sincerely hope that you will admire our teamwork.

Sincerely yours,
ALAM IMTIAZ
MD. SUMON HOSSAIN
TARIK Adnan SETU
ANINDITA HOQUE
MUSHFIKA TABASSUM USHNO
 :

I Would like to express my deepest appreciation to all those who

provided me the necessary Information to complete this
report. A special gratitude I give to Tarik Adnan & Sumon Akash
whose contribution in stimulating suggestions and encouragement,
helped me to coordinate my project especially in writing this report.

Furthermore I would also like to acknowledge with much

appreciation the crucial role of Google.com, who gave the
permission to use all required equipment and the necessary
materials to complete the Business plan on “Bentley”. A special
thanks goes to Tarik Adnan who helped me to assemble the parts
and gave suggestion about the Plan. Last but not least, many thanks
go to the head of the project, Imtiaz alam whose have invested his
full effort in guiding the team in achieving the goal. I have to
appreciate the guidance given by other supervisor as well as the
panels especially in our project presentation that has improved our
presentation skills thanks to their comment and advices.

3|Page
The Ranger Automobiles Pvt. Ltd. is a startup of the dealership business as a
private limited. Its strategy is to serve the premium class niche market of the
industry. The company would be the dealer of the Bentley of the Volkswagen
Group which is situated in the England. There are many untapped potential
markets within the industry that desires the high quality, stylish and world
class premium cars. The company is starting business in Bangladesh itself
because of the higher potential in Bangladesh market caused of the developing
country and the population of the country increases rapidly.
Contents
Business Plan ............................................................................................................................... 6
About Bentley .............................................................................................................................. 7
Eye to Detail ........................................................................................................................................ 8
The business profile ..................................................................................................................... 9
About Ranger Automobiles Pvt. Ltd:................................................................................................... 9
Targeted Market and Customers ........................................................................................................ 9
Growth Trends in this Business......................................................................................................... 10
Pricing Power .................................................................................................................................... 10
The Vision and the people .......................................................................................................... 11
Our Mission ....................................................................................................................................... 11
Vision................................................................................................................................................. 11
Values ................................................................................................................................................ 12
The people................................................................................................................................. 13
Communication ......................................................................................................................... 15
Computer and Communications Tools ............................................................................................. 15
Organization and insurance ........................................................................................................ 16
Business organization ....................................................................................................................... 16
Professional Consultants................................................................................................................... 16
Licenses ............................................................................................................................................. 16
Insurance........................................................................................................................................... 16
Premises .................................................................................................................................... 17
Accounting & Cash flow ............................................................................................................. 17
Financing ................................................................................................................................... 18
Acquisition ................................................................................................................................ 21
Marketing Plan .................................................................................................................................. 24
Advertising and Promotion Plans...................................................................................................... 24
The Competition ............................................................................................................................... 26
Growth Program ........................................................................................................................ 27

5|Page
A business plan is an official statement of a set of business goals, the reasons why they are believed attainable,
and the plan for reaching those goals. It may also contain background information about the organization or
team attempting to reach those goals.

The business goals being attempted may be for-profit or non-profit. For-profit business plans typically focus
on financial goals. Non-profit and government agency business plans tend to focus on service goals, although
non-profits may also focus on maximizing profit. Business plans may also target changes in perception and
branding by the customer, client, tax-payer, or larger community. A business plan having changes in perception
and branding as its primary goals is called a marketing plan.

Operational plans describe the goals of an internal organization, working group or department. Project plans,
sometimes known as project frameworks, describe the goals of a particular project. They may also address the
project's place within the organization's larger strategic goals
Business plans may be internally or externally focused.
Bentley Motors Limited is an English company registered in UK, they are into designing,
developing and manufacturing luxurious cars under
brand name Bentley. Bentley Motors Limited was
established on 18th January 1919 by Mr. W. O. Bentley in
Cricklewood, North London. Historically this brand has
changed couple of hands in 1931 Rolls Royce motors
bought Bentley from its makers and manufactured it till
1980s but when they became bankrupt they sold it to
Vickers in 1980. After 18 years in 1998, Vickers sold the brand to Volkswagen group.
Currently its part of giant Volkswagen AG group and its headquarters is based out of Crewe,
England. Bentleys are renowned to be handcrafted and their iconic designs. They also have
other distinguishable characteristics like superlative comfort, refined and exhilarating
driving experience and its ultimate performance record. Their design philosophies have won
them prestigious 24 Hours of Le Mans award 6 times.
Some of the iconic Bentley models are Bentley Speed 6, Bentley-4½ Liter, Bentley
Continental, Bentley-Arrange and Bentley Turbo-R. As of 2016, Bentley produces only 4
models and its variants Continental Flying Spur, Bentayga, Continental GT, and Mulsanne.
Most Bentleys are still assembled at their original Crewe factory in London, but some
variants of Continental & Flying Spur are made at a second factory in Germany.
For many, possessing a Bentley is not merely about reaching from position A to B but it’s
about “arriving” there with flair and elegance in accord with a modern marvel of innovative
technology & classical hand workmanship at the apex of English extravagance. Bentley is
revolves among ideologies and the perception of “Britishness” in its design and image
philosophy. Bentley has flourished in global luxury car market with this differentiating its
position. Every car made by Bentley is completed by their team of expert artists in leather
work, metal work and wood work. The meticulousness of the present-day meets the passion
of their heritage to deliver the apex of luxury and a car that is uniquely created for their
lovers.

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 “Both relaxing and exhilarating, a Bentley signifies an intensely personal journey. For the
driver, it means entering a world of luxurious high-performance. For the brand, it represents
the skills, passion and pride of their people. Their craftsmanship is evident throughout, right
down to the initials carefully etched into the upholstery inside every car. An individual
hallmark of absolute quality.” (Bentley Motors - About Us)

Every car is hand-crafted from the scratch in Crewe, and from there its luxurious voyage
begins to White workshop. It take around 400 hours to complete one car. 570 kg of steel and
aluminum is melted and welded by the 83 employees under eye of the masters in metal work.
A devoted team polishes the joints by hand till it is completely undetectable. Once painted it
seems like made up from one solid piece of metal.

Colors are selected according to individual order out of 120 Bentley's drawn-out palette.
Each color reflects the nature of the holder. Each car is corrosion proofed and then hand
painted for an even coat throughout. Finally it’s sanded, polished and buffed with softest
lamb’s wool for about 12hours to get its signature mirror finish.

Bentleys are known for indulgent wood work with base of walnut, cherry or oak of 10
varieties of veneers. After choosing veneer it is mirror matched, sanded and cured for 72
hours and polished last time before fitting it.

Close to 3000 bull hides are sourced each week at leather workshop. Hides come from
Northern Europe, and each hide is checked and marked by experts. It takes around 150
hours of work to craft all leather interior by hand. The process ends with etching of their
initials inside the upholstery

At the heart of every Bentley super car is that one W12 engine, which is also handcrafted.
Once completed every engine goes through regressive testing and eventually signed off by
the specialist.
The Ranger Automobiles Pvt. Ltd. is a startup of the dealership business as a private limited.
Its strategy is to serve the premium class niche market of the industry. The company would
be the dealer of the Bentley of the Volkswagen Group which is situated in the England.
There are many untapped potential markets within the industry that desires the high
quality, stylish and world class premium cars. The company is starting business in
Bangladesh itself because of the higher potential in Bangladesh market caused of the
developing country and the population of the country increases rapidly.

Operating in markets of both established and emerging economies presents challenges for
Ranger Automobiles Pvt. Ltd. It is clear from day one that the targeted clients are high-
income groups who want to buy into the symbolism and history of the Bentley brand, seen
though the prospect customers would inherently know that they could purchase a vehicle
with similar performance and specification for less than half the price. We are aware that
the needs and preferences of the target groups in the emerging economies may differ from
those of its prospects in developed economies, who are typically older or retired males,
highly educated and high earners. In comparison, Bentley’s target consumers in emerging
markets are often the young, less educated entrepreneurs who share a number of
important commonalties. They have a solid appetite for Western-branded luxury goods,
from which they presume superior quality as a fundamental attribute associated with these
goods—quality may mean design, materials, technology, performance and craftsmanship,
but also attributes such as the tradition and the heritage of country of origin, uniqueness
traits and perceived superiority and exclusivity. Recognizing the differences and the
opportunity to be had from differentiating its targeting efforts, Bentley launched its value
proposition based on “Britishness” in its newly found markets while refreshing its original
value proposition of luxury, performance and exclusivity in its traditional markets.

9|Page
The market for our services is growing at an unprecedented rate in foreign country. The
Bentayga sport-utility vehicle from Bentley may be the world’s most expensive SUV, with a
sticker price that’s roughly seven times the average car sold in the U.S. But apparently the
high price point isn’t scaring off buyers. - By Denver Nicks from Time Magazine (2016)
According to the research firm IHS Automotive, sales of high-priced vehicles are expected to
increase markedly by 2020, perhaps by as much as a fifth, on blossoming demand from
growing wealth in China and the United States.

Initially, our pricing power will be limited by what other Car dealers charge. However, we
are the first car dealer company that is officially bringing The Bentley Cars to Bangladesh.
There are limited competitors in our country for Bentley cars. We expect our business to be
built by favourable word-of-mouth services to satisfy our Honourable customers. I therefore
expect that our reputation will gain us a degree of pricing power. We will Start off by
launching some specific Bentley Models in Bangladesh to test the want for this product in
our country. The Models will be as Follow’s

 Bentley Continental GT Auto (price – 78000$)

 Bentley Continental GT 6.0 W12 Auto (price – 69000$)
 Bentley Continental Flying Spur 6.0 W12 Flying Spur 4dr Auto (price – 76000$)
 Bentley Continental GTC SPEED 6.0 W12 CONVERTIBLE Auto (price – 170000$)
 Bentley Mulsanne 6.75 4dr Auto (price – 240000$)
If we meet our desired goal we plan to expand our business by bringing in More Luxurious models
Our Mission is to provide an experience to each and every customer that is beyond their
expectations in a friendly, professional and efficient manner, creating true consumer value.
We will treat our customers as we would our family, helping them meet their transportation
needs. By achieving our goal, we can create an environment which fosters continued growth
and recognizes the contributions of our employees and we will encourage our team
members to succeed and to improve themselves. We will create a fun, friendly and family
atmosphere. We will create and maintain a presence in the community. We will be active in
local and regional organizations and activities. We want to be your life-long provider of
vehicle sales and service products. We are “Dedicated to Quality, Committed to Excellence.”

 A vision statement is a written picture of the best we can be as an organization. It

describes an organization in its ideal state and is future-oriented.
 We will listen to our Customers and team members. We will ask questions (not
assume) seeking to understand specific needs, desires, and expectations. We will
seek to understand before we will seek to be understood.
 We will work in an environment of mutual trust and respect. We will be caring and
responsive to requests while being honest and timely, avoiding false expectations.
 We will think in terms of exceeding Customer expectations while doing what is fair;
i.e. striving to go the extra step that transforms Customer Satisfaction into Customer
Enthusiasm.
 We will make it happen. Speed is essential in creating a win-win culture for the
Customer and Capital.
 We will follow-up with the Customer to ensure that the Customer’s expectations
were met or exceeded.
 We will seek to continually improve our skills and the quality of our products and
services in the eyes of our Customer.
 We will be proactive by anticipating the needs of our Customers and team members.

11 | P a g e
A value statement identifies a field of play in which an organization must operate to allow it
to move quickly toward its vision.
 Trust and Respect: Our greatest asset is our team members. Open and honest
communication will build trust and allow the contribution of individual strengths to
the improvement of the team.
 Commitment: We are committed to being the best. There is no place for half-
hearted efforts. We will choose measurable goals and work diligently to achieve
them and celebrate our successes.
 Supportive Environment: In our environment everyone, team members and
Customers, are cared for, supported, and treated in a fair and reasonable manner.
 Safety: Every effort will be made to ensure the safety of our Customers and team
members. If an unsafe condition is noticed it is each and every team member’s
responsibility to see it is resolved.
 Personal Responsibility: Team members take ownership of their actions. We accept
the responsibility, accountability, and authority to overcome obstacles and reach
beyond the best. We will work objectively to resolve issues quickly and completely.
We will contribute to the solution.
 Name Age Position Education

Imtiaz haque 23 Marketing BBA from Aiub ,

Manager MBA from IBA
Sumon Uddin 25 Finance BBA from Aiub ,
Manager MBA from IBA
Tarik Chowdhury 30 HRM Manager BBA from Aiub ,
MBA from IBA
Anindita khan 20 Production BBA from Aiub ,
chowdhury and Quality MBA from NSU
Manager
Mou rafikunnesa 21 Assistant BBA from Aiub ,
Manager MBA from IBA
Md. Fareesa Tabassum 20 Marketing MBA from AIUB.

Ishita Hoque 25 Legal Advisor Law from DU

Khan Abdullah 25 Cashier BBA from AIUB

Iqbal Hossain 25 Supervisor BBA from Pabna

University
Parisa Sarkar 25 Customer BBA from Brac
Service
Shafayet Alom 23 Accountant BBA from NSU

Kuddus miauddin 23 General SSC from adamjee

Worker cantonment college

13 | P a g e
 Human
Resource
Manager

Marketing
Manager
Managing Finance accountant
Director Cashier
Manager s
Production
Assistant Gerneral
& Quality Supervisor
Manager Worker
Manager

Legal
Advisor
We plan to take advantage of all the computer and communications tools presently
available to establish Ranger Automobiles Pvt. Ltd on the same level playing field as
my large competitors. Following are the tentative specifications and budget for this
equipment.

Resource Requirements:

Communications
we are planning to use all communication methods to reach our customers as easily
as possible and to make Customer service more flexible. We will be using the
following communication methods

Telephones
we will be using Panasonic - DECT 6.0 Expandable Cordless Phone System with Digital
Answering System – Black which will cost us around 8000tk

Facsimile
we will be using Brother MFCL2700DW Compact Laser All-In One Printer with
Wireless Networking and Duplex Printing for our Fax sending work and this will cost
us around 10000tk

Computers
because we will be running a luxurious Shop we will also be using luxurious
Computers. For this each Employee will be using 21.5-inch iMac which will cost
around 81000Tk per computer.

Internet
we will be using the best ISP in the town for 24hr use.

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We plan to operate our business as a partnership. Because in partnership business, people
with different talents and skills may join together. It is simply much easier to manage the
day to day activities. As it involves a private contract contractual agreement, a partnership is
fairly easy to start.

We feel it is important that our team of professional advisors be in place before we start in
business. Here is a list of these professionals:
Attorney: Advocate A.K. Islam (Bangladesh Supreme Court)
Accountant: Mustafiz Rahman (Ex-Accountant, DBBL)
Insurance: Shafquat Hoque (Green Delta Finance Ltd.)
Banker: A.H. Ahsan (Ex-Officer, Bangladesh Bank)

Trade licenses - Dhaka North City Corporation

Tax identification number (TIN) - 162026307803 (National Board of Revenue)
Vat registration no – 26471258423 (National Board of Revenue)
Import Registration Certificate (IRC) - 16855574865 (Office of the chief controller of
imports and exports)
Copyright Registration - Copyright Office

We plan to use Green Delta Insurance Company for security of our business. Mr. Shafquat
Hoque will provide us with a tabulation of all insurance policies.
Our showroom will be located at Gulshan-1, Dhaka in Bangladesh. We are buying 3000
square feet area for our showroom. One basement is for Parking Lot which can hold
approximately 20 cars. Our showroom is consisting of three floors & can hold almost 80 new
Bentley cars.

 Basement: The basement is mainly for car parking. There will be a room
facility (including bath room) for the security guards the basement will be
allocated almost 2500 sqft. This area can hold almost 20 cars. The generator
will be placed in basement which will not annoy the customers with sounds &
smells. There will be also a lift access to the basement so that, the customers
can easily communicate to car parking.
 Ground floor: This floor will provide a manager room & cash counter. In this
floor, there will be a waiting room also. In waiting room there will be sofa and
other resting equipment’s where the customer can take rest.

 1st, 2nd & 3rd floor: This three floor will be highly decorated with colorful
papers. And this three floor can hold more than 80 new Bentley cars, which
was imported directly from UK.

Reason for choosing Gulshan-1 location

Our showroom will be located at Gulshan-1. We chose Gulshan-1 because it is the most
beautiful area in Dhaka City. In this area everything is much planned and well decorated.
Also it is a diplomatic and residential area. Most of the upper level or rich people lived in
this area, who prefers to buy luxurious cars.

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Partners contribution $14000000

Debt financing (Long Term Debt) $10500000

Total financing $24500000

Year Amount of Principal Rate of Interest

Loan Payment Interest Payment
1st year 10000000 1000000 12% 1200000 2200000

2nd 10450000 1000000 12% 1254000 2254000

year
3rd 8000000 1000000 12% 960000 1960000
year
4th 4000000 1000000 12% 480000 1480000
year
5th 2000000 1000000 12% 240000 1240000
year
  Total principal amount will be paid off during till the entire loan period for five
annual installments.
 Interest will be charged on the remaining principal amount
 The rate of interest will be same for the entire loan period (12%).

Our startup cost come to $100000 which is mostly expensed equipment, furniture, painting,
reconstruction, rent, start-up labor, trade license, six months operating cash and legal and
consulting cost associated with opening “Ranger Automobiles Pvt. Ltd.” These are the start-
up requirements to the best of our knowledge and experience.

Start-up Requirements Start-up Expenses (US dollar)

Legal 20000
Stationary & Sign 5000
Office Supplies 7000
Uniform 5000
Insurance 100000
Phone 2000
Furniture 10000
Software 15000
Bathrooms repair (materials & labor) 1500
Paint 3000
Lighting and lamps 5000
Music/Stereo/ TV 2000
Cleaning 200
Advertising Expenses 25000

Product Placement Expense 100000

Sponsor Expense 50000
Other Expenses 7000
Total Start-up expenses (Estimated) $358100

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Fixed Cost Amount ( US Dollar)
Salary 100000
Electricity Bill 700
Land Cost 250000
Interest on Long term debt 1000000
Total $1350700

 Variable cost will be 20% of sales each year.

Items Year-1 Year-2 Year-3 Year-4 Year-5

1.Daily Sales $87000 $87500 $90000 $95000 $100000
2.Total Days 80 80 80 80 80
3.Total $6960000 $7000000 $7200000 $7600000 $8000000
Revenue
4. Variable $1392000 $1400000 $1440000 $1520000 $1600000
cost (20%)
5.Fixed cost $1350700 $1350700 $1350700 $1350700 $1350700
6.Depreciation $850000 $850000 $850000 $850000 $850000
7.EBT {3- $3367300 $3399300 $3559300 $3879300 $4199300
(4+5+6)}
8.Interest $1200000 $1254000 $960000 $480000 $240000
9.EBT(7-8) $2167300 $2145300 $2599300 $3399300 $3959300
10. Taxes $866920 $858120 $1039720 $1359720 $1583720
(40%)
11.Net Income $2500380 $2541180 $2519580 $2519580 $2615580
 Cash Flow Statement
For the Year Ended Dec 4, 2016

Cash Flows from Operating Activities:

Operating Income (EBIT) $489,0000
Depreciation Expense 112,4000
Loss on Sale of Equipment 7,3000
Gain on Sale of Land −51,0000
Increase in Accounts Receivable −84,6640
Decrease in Prepaid Expenses 8,0000
Decrease in Accounts Payable −97,3700
Decrease in Accrued Expenses −113,8600
Net Cash Flow from Operating Activities $269,8006

Cash Flows from Investing Activities:

Sale of Equipment $89,0000
Sale of Land 247,0000
Purchase of Equipment −100,0000
Net Cash Flow from Investing Activities 136,0000

Cash Flows from Financing Activities:

Payment of Dividends −$90,0000
Payment of Bond Payable −200,0000
Net Cash Flow from Financing Activities −290,0000
Net Change in Cash $115,8006
Beginning Cash Balance 319,7300
Ending Cash Balance $4355,306

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Buying a car via e-commerce? It sounds unlikely. Auto buyers need to look at the car, take it
for a test drive, and maybe even smell it. It’s not a product you put it in a shopping cart and
pay for it with a credit card.

So how are car dealers using the Internet as a commerce vehicle? In every way imaginable.
According to some new statistics from the National Automobile Dealers Association, U.S.
auto dealers are upgrading their websites for sales and marketing to both end-buyers and
the manufacturers who supply them.
For example:

 70% of U.S. dealers said they manage some sales transactions entirely online, except
for payment and delivery.
 45% use ecommerce to sell auto parts to car owners (B-to-C) and 25% sell online to
other companies (B-to-B).
 More than half of dealers have a designated Internet sales staff.
 Dealer websites generated a monthly average of 320 unsolicited prospects, known in
the industry as “surf-ins”.
 Web marketing generated on average of 162 leads per month per dealer.

So we decided to use the Ecommerce platform to communicate with buyers and let them
book their desired cars while drinking Champaign or some other beverage. We have our
own website and we have decided to add the ecommerce section there so that our valuable
customers can browse and book their desired dream car with ease. The website UI will be
very attractive and user friendly so that our valued customers will feel good while browsing
our website. We are hoping to join with large and reputed classified Platforms such as
Bikroy.com , Carmudi.com and classifieds.com.bd to expand our business .
Here is a list below of the bureaucratic and legal hurdles a startup entrepreneur must
overcome in order to incorporate and register a new firm means starting a business in
Bangladesh, along with their associated time and set-up costs in Bangladesh

 On-line verification of the uniqueness of the proposed

company name with the Registrar of Joint Stock Companies and
Firms.
 Pay adhesive stamp fees at a designated bank.
 File documents with the Registrar of Joint Stock Companies and
Firms for registration.
 Make a company seal
 Register for VAT
 Obtain a trade license

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Bentley does not use any of mass media like TV or radio to promote themselves, rather they do lot of
events, sponsorships, associations, in movie promotions. To reach out to their customers they use
traditional medium like magazines ads and new media digital media. They keep their social dialogue
with brand lovers via Facebook, Twitter and YouTube.
We plan to develop a list of Customers we made during our previous business. We will
select customers who are interested in Luxurious cars. Because Bentley does not use media
like TV or Radio, we will also not be using this type of media.
Like Bentley we will be Hosting events, sponsoring them and will also contact highly reputed
Film Directors for sponsoring their movies. We will also Use Popular Magazine’s for
advertisement’s especially the business magazines in our country. We will also use the
power of Social Media to promote our Products to Targeted customers.

My initial advertising budget will be $1,000 per month for local print media, mainly in the
following local newspaper “Prothom Alo” “Kaler Kantha”. I will be hiring some Top freelance
Graphics Designer to Design our Brochure, Visiting cards and Logo. Estimated cost including
creation and initial print run of brochure and business forms: $5,000. Future direction for
advertising and promotion will be directed by the growth rate of my business.

I also plan to join my local Rotary Club and Chamber of Commerce as a means of networking
with local business leaders.

 Our showroom will be located in Glushan-1, Dhaka. Because of Gulshan-1 is a

diplomatic and residential area. Most of upper level people lives in this area.
 We are offering EMII system for the customer who want to buy a car in installment.
We also linked up with City Bank, they gives loan to customer who wants to buy car
from our showroom.
 We are having a service center along with a good technician team.

 We are offering 2 year service warranty that gives a pleasure to our valued
customer.
 We also provide genuine and original Bentley made parts and spear.
  We will advertise our showroom via our own Website, Online News Paper,
Magazines, Social Media and also Other Blogging site.
 We have some sales promotion offer for our valued customer, such as, discount on
specific car model or one set tyre or rim free. Also we have a discount offer for City
Bank Platinum card holder.

Media choosing is the most effective for, “Ranger Automobiles Pvt. Ltd” is to choose the
advertising media, which are the advertising outlets, including Online newspapers, Social
Media like Facebook, direct mail, magazines, newsletters, brochures, telephone,
internet, billboards and outdoor displays.

Newspapers:
Newspaper advertising is flexibility, timelines, good local market coverage, broad
acceptance and high believability. Newspapers allow us to reach audiences from small local
communities to national readerships in the millions. So newspaper is the best media for
our ‟ Ranger Automobiles Pvt. Ltd”. The newspaper that will be used for” Ranger
Automobiles Pvt. Ltd” are Daily Prothom Alo, The Daily Star, the Daily Jugantor, Daily Naya
Digonto, Daily Ajker Kagoj, DailyJanakantho , Daily Inqilab, Bangladesh Observer, Daily
Independent and Daily New Nation.

Magazines:
Magazine has high geographic and demographic selectivity, credibility and prestige, high-
quality reproduction, long life, and good pass-along relationship. In these cases the ‟ Ranger
Automobiles Pvt. Ltd” will use Magazines as advertising media.

Social Media:
Now a day’s social media become a most powerful sector of advertising. Most the people in
our country use Facebook. Facebook can be a very effective medium of advertisement. Not
only Facebook, other micro blogging site like twitter, Whatsapp, Viber also can our
advertising medium.

YouTube:
YouTube is a free video sharing website. YouTube provides a free way to distribute creative
promotional videos. Millions of viewer every day watching movie, song, match in YouTube.

25 | P a g e
We can use this kind of chance to reach the audience. We can sharing our advertisement via
YouTube and that will be very effective.

Website:
Website is a very easy way to reach at the door of customer. We will build up a
website. By this website anyone can see our showroom, car list and price also. We
also bring up some options in our website that user can see our upcoming products
and details also.

Fortunately we don’t have any Specific Competition to worry about but still my
principal competitors are
 Rakim’s Automobiles
 Luxury Automobile BD.
 BMW Bangladesh
 AUDI Bangladesh
 Mercedes Benz Bangladesh

How we Plan to Take Advantage of Competitors Weak Points

My established competitors are Selling Each Bentley Cars with a higher price that does
not satisfy the Potential customers. They also don’t offer any official parts of Bentley.
Our unique advantage is our experience in automobile business and service. We can
provide our Customers with Official 2years parts Warranty which our opponent cannot
provide. We have skilled Workers and Technicians that can provide the clients with the
luxurious service that Bentley provides.
Once our business has been established we plan to implement the following growth
strategy. We expect it will take approximately 2-3 years to gain sufficient experience and
level of profits before any expansion plans are implemented.
Our growth strategy will be guided by the following:
We will be running an office and showroom that has the luxurious looks and feel of an
Official Bentley Store. But as time passes we are planning to develop our office and
showroom to give it the exact feel of an Official Bentley office.
We also planning to open more showrooms in the near future to expand our Business and
to reach more people
After we have met our goals for this business with our selected Bentley car models we plan
to bring some other and some Top10 luxurious cars of Bentley such as:

 Bentley Brooklands
 Bentley Continental Supersports
 Bentley Continental Supersports Wheelsandmore Ultrasports.
 Bentley Continental GT3 Concept
 Bentley Continental Supersports Convertible
 Bentley EXP 9 F
Our attorney will review all documentation. This will include leases, employment and
incentive agreements, licensing agreements, and important commitments.
We are also planning to hire more people in our Company Depending on our business
condition.
The risk of running out of cash: I plan to maintain very frequent 2month cash flow
projections. Forecasts for income, expenses and unanticipated contingencies will be stated
conservatively. Any periods of cash deficits will be remedied promptly by cutting costs to
maintain a positive cash flow and profitability.
A drop in sales or insufficient sales:
1. I will be prepared to take prompt remedial steps by cutting costs.
2. I will improve every aspect of product value, performance and image
3. I will seek out new ways to expand sales by Providing Discounts and providing
coupons

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In summary, Bentley target high-income segments, and builds its brand by serving a luxury
segment of the car market. It produces superior-quality products distributed through
exclusive dealerships and is never shy about charging a typically high price. It is strongly
positioned as a quintessentially British brand steeped with tradition and heritage, and it
communicates this proposition through consistent and believable associations with high-
end brands in the luxury consumer goods and hospitality sectors. In doing so, it draws its
existing and prospective customers to style, luxury prestige, heritage and exclusivity .
The Ranger Automobiles Pvt. Ltd. will be a Dream house for the luxurious parties in our
country. We have focused totally on our customers need and will try to provide them with
the best service Bentley can provide. We Hope to keep the pricing as reasonable as
possible.‟ Prices will be more reasonable than our competitors. We “Ranger Automobiles
Pvt. Ltd.” are “Dedicated to Quality, Committed to Excellence”.
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