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Advertise Your Business
- Phineas T. Barnum
Advertise your Business is a lecture written by
Phineas T. Barnum. He was an American
Showman, Business man, Politician,
Entrepreneur and an author. He was poor at birth
and rich at death. By selling the spectacle of his
own life he became richer.

The text entitled 'Advertise your business' is a

part of lecture written in 1882. In this lecture,
Barnum reveals the ways for success in Business.
Here are some tips offered by the writer in order
to get success in business.
A. Be polite and kind to your costumers
Politeness and kindness are the best capital
which should be invested in business. Large
store, attractive advertisements and shining
signs might prove to be weak in comparison to
polite and kind behavior shown to the
costumers. We should behave in the same way
we want to be treated by other people. If a
business person treats his costumers with bad
manner or impolite voice then the shinning
advertisements and large store becomes
worthless and the person will end up loosing
the trust of customer.
B. Be charitable : Even though our motive in
business is to earn profit, we should be ready to
help others. It is said that the more we share
the more we get. Be liberal and charitable to the
costumers. The business owner should think of
helping other who are really in need. In doing
so not only they will help them for their better
life but also it will be a great advertisement of
their politeness to other. Charity means giving
other something when they are in need. But
don't fall in to practice of giving blessing to a
person who needs potato.
C. Don't blab : Our policy of business is that
we should not reveal the secrets behind the
success of our business. We should say nothing
about profits hopes, expectations and
intentions that we have towards our business.
Be caution and don't tell about the loss that the
business has have suffered from unsystematic
business routine, it will be the cause of loss of
reputation.
D. Preserve your integrity : Preserving your
reputations and honesty is equally important in
the field of business. It is more precious than
expensive rubies and diamonds. Honesty is the
best policy. A man may look polite and pleasant
but if he losses the trust and honesty, he cannot
earn money forever. A liar or a cheater cannot
enjoy peace and joy in business. We may differ
in terms of our views, opinions, ideas and
experiences, however we should be sincere and
honest while conducting our business.
The company man
- Ellen Goodman
 The Company Man" is a satirical
essay written by Ellen Goodman that
was first published in The Boston Globe
in 1980. In the essay, Goodman uses the
story of Phil, a typical corporate
executive, to critique and satirize the
values and lifestyle of the corporate
world.
 Goodman begins by introducing Phil, a man who
has dedicated his life to his job and to climbing the
corporate ladder. She describes how Phil works long
hours, sacrifices his personal life and relationships,
and puts the needs of the company above his own.
Despite his sacrifices, Phil is ultimately unfulfilled
and unhappy, and Goodman suggests that this is
because he has sacrificed his own values and identity
for the sake of his job.
 Throughout the essay, Goodman uses humor
and satire to mock the values of the corporate
world and the people who inhabit it. She suggests
that the corporate culture values success and
material wealth above all else, and that it is often
ruthless and cutthroat. Goodman also portrays the
corporate world as being shallow and superficial,
where people are judged based on their
appearance and status rather than their character
and abilities.
 Ultimately, Goodman concludes that the
corporate world is a soul-crushing and
unfulfilling place, and that it is important
for people to find meaning and fulfillment
in their lives outside of work.
Light my Lucky
 R. Scholes
 - N.R Comley
 - G.L Ulmer
This is a discussion of a “Lucky Strike” Cigarette
ad. It points out how clever the ad is and how
important it is for consumers to learn how to make
a critical scrutiny (review) of ads or any text made
for promotional purposes.
Writers describe an advertisement for Lucky Strike
cigarette. Cigarettes ads are cleverly presented. The
ad looks very simple. It presents a photo of a
young, healthy woman, holding an unlighted
cigarette in a hand that rests on her head. She is
outdoors perhaps suggesting cigarettes can be
smoked openly
. The words “Light My Lucky” appear in quotation
marks perhaps she says this or wants. At the bottom
of the photo, there is a surgeon general’s warning:
“Smoking by Pregnant Women May Result in Fetal
Injury, Premature Birth, and Low Weight.”
The writers examine the meaning of light and surgeon
warning. The word light gives two meanings. It is used in
a punning way in the ad. One meaning is fire and
another is weightless (opposite to heavy). If we take the
word light as fire, it is metaphorically suggesting for
sex. Similarly, if we relate the meaning of light with
weightless then it means the cigarette is very useful, free
from bad ingredients, light cigarettes have less tar and
nicotine.
The “light” in Light My Lucky thus refers to both the
sexual approach and the healthiness of the light
cigarette. Similarly, the Surgeon’s warning is so tricky,
that it only warns pregnant women effects of taking
Lucky Strike cigarettes. It means others will not be
affected by smoking it.
The ad thus shows metonymic associations of the
cigarette with beauty, health, and erotic pleasures.
This is an extremely clever and well-made ad.
Consumers simply come under the influence of
pictures and words. They may easily believe that
taking Light Strike cigarettes is a symbol of dignity
and splendor
 THANK YOU
PREPARED BY :
 Siddhanta acharya
 Jalpa k.c ( Group leader)
 Riya rana
 Pooza pant
 Prakriti thapa
 Sharmila pun