Short

Business Report

This document provides information about our short business rapport. As you
know couple months ago we started business company – “How to be a real
Georgian”. Our company is about tourism, we want to introduce our country to
tourists from all over the world. Firstly, we had a budget of 50 000 dollars, we
used half of the money so far and today we have:
• Building
• Equipment
• A small group of employees (15 person)
Firstly, we found building on Shardeni street with the view of old Tbilisi, which
is the most popular street for tourists. Building expense per month is $3800.
Secondly, we started thinking about how our company could look like and we
came with the idea that the best choice was to have an old traditional look
because it would be easier for tourists to have a perception of our country and
we spent $4 000 on interior. The whole amount of equipment expenses was
$12 000.
We understood that some tourists do not have enough money to go outside
the city, or enough time to visit and see all parts of Georgia so we came with
the idea that we could have a big room for such tourists with 360 degree
projectors for visual representation of Georgia. $8000 was the whole amount
of expenses that we needed for this idea.
Then it was all about good employees that we had to find and we made
decision to hire motivated tourism students. Because of having low experience
we decided to train them. Each employee has trainings every three month,
that costs $500.

Our achievements

• So far, we have hosted more than 10 000 visitors.

• Trained and experienced employees
• Improved 360 degree projectors and sound system






















Our next goal is to become stronger company and expand. As we see beside
Tbilisi there are other popular cities so we are planning to open branches in few
of them. This will be as beneficial for us as for society. After we open new offices
we will train and employee local people. As for now we are still going to train
people every month. For some local people we will start English courses which
will help them with their jobs. Our biggest goal is to make first million in next year
and become the best tourism company in Georgia.








After working 6 month we noticed that majority of trips conducted by
international visitors were from neighbor countries and also based on the time
they spend in Georgia we are going to develop custom made tours for them
based the time they have and not only for them.

Marketing
We are also going to develop our marketing strategies. Our guest are also taking
big part in it, because we know best marketing for anything is word of mouth
marketing. We will continue internets marketing. We are going to add stands of
our company in the most visited airports also we will add TV advertisements. We
will add some new services on which we are working now and introduce them to
you soon. We are positive that we will have more and more customers from next
year.