Professional Documents
Culture Documents
Starbucks
Starbucks
renewal of Starbucks
The Political Aspect of his Journey as a CEO and those comments he made was
drawn from his younger life where he had to work so hard to get to the position
where he currently is in, however it didn’t sit well with the Shareholders and drove
the share prices down.
However, Shultz exhibited great leadership by accepting that there is some problem,
took a step back analysed the problem, by cutting down and underperforming stores,
He took the step to train the employees to create the experience across all the
stores. He kept the pace through technological changes, loyalty programs, the
mobile payments.