3. What is the difference between Sales and Marketing?

The words "sales" and "marketing" are interchangeably used. Between

the two, marketing has a wider reach. Marketing has stirred greater demands in
the various market segments through marketing plans. As a data-gathering tool, it
provides an analysis and overview of the situation, trends, and opportunities in
the industry as well as the property. Moreover, strategies that would effectively
reach the intended market segments are presented. Sales, on the other hand,
consists of direct efforts to sell the property through various channels like the
telephone, mobile phone, facsimile, electronic mails, snail mails, personal
contact, and other efforts, all of which promotes interaction between a
salesperson and his/her prospective clients. A salesperson does both fieldwork
and administrative work. Various strategies developed by the marketing team are
employed by salespeople to gain a foothold in the market.

4. Why is the account executive role important in the Sales and Marketing
team?

Account Executive has a very crucial and significant role in every sales
and marketing team considering that they manage hotel accounts. In the
marketing and advertising industries, account executives are typically
responsible for client servicing and client acquisition. The account executive
serves as the direct link between the advertising agency or financial service
company and the existing client, managing day-to-day affairs and ensuring
customer satisfaction. The account executive is also tasked with bringing more
clients into the agency to increase revenue.