Scribd Logo
Upload

Welcome to Scribd!

  • MGT206 Projct Outline

    Uploaded by

    ayesha iftikhar
    9 views1 page
    This document outlines a 3 credit hour Principles of Marketing course at the University of Gujrat taught by Marium Shabbir. The course will cover topics such as company profiles including vision, mission, functions and objectives; consumer behavior models and factors affecting buying behavior; pricing strategies; product life-cycle strategies and marketing approaches for each stage; marketing strategies including product/market grids, growth/downsizing approaches, the 4 P's, positioning maps, and SWOT analysis; value change networks; marketing development; marketing channels; and conclusions and suggestions.

    Original Description:

    OULINES

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines a 3 credit hour Principles of Marketing course at the University of Gujrat taught by Marium Shabbir. The course will cover topics such as company profiles including vision, mission, functions and objectives; consumer behavior models and factors affecting buying behavior; pricing strategies; product life-cycle strategies and marketing approaches for each stage; marketing strategies including product/market grids, growth/downsizing approaches, the 4 P's, positioning maps, and SWOT analysis; value change networks; marketing development; marketing channels; and conclusions and suggestions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    MGT206 Projct Outline

    Uploaded by

    ayesha iftikhar
    This document outlines a 3 credit hour Principles of Marketing course at the University of Gujrat taught by Marium Shabbir. The course will cover topics such as company profiles including vision, mission, functions and objectives; consumer behavior models and factors affecting buying behavior; pricing strategies; product life-cycle strategies and marketing approaches for each stage; marketing strategies including product/market grids, growth/downsizing approaches, the 4 P's, positioning maps, and SWOT analysis; value change networks; marketing development; marketing channels; and conclusions and suggestions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Department of Management Sciences

    University of Gujrat
    PROJECT OUTLINE

    Course Title Principles of Marketing Course Code MGT206


    Credit Hours 3 Course Level Bachelors
    Instructor Information
    Name Marium Shabbir Office A207

    Email marium@uog.edu.pk Contact No. 03436244878

    1. Company profile
    1.1. Vision & Mission of Company
    1.2. Functions
    1.3. Objectives AROMA
    1.4. Future of Company
    2. Model of consumer behavior
    2.1. Factor effecting buying behavior
    3. Pricing Strategies HAJRA
    4. Product Life-Cycle Strategies
    4.1. Stages: Introduction, Growth Stage, Maturity Stage and Decline Stage
    4.2. Marketing strategies for production promotion distribution on each stage
    5. Strategies
    5.1. Product/ Market Expansion Grid
    5.2. Strategies for growth and downsizing

    5.3. 4 P’s of marketing AYESHA


    5.4. Positioning map
    5.5. SWOT analysis
    6. Value change network

    7. Marketing development NIMRA


    8. Marketing Channels
    9. Conclusion and suggestions

    You might also like