Written examination to be conducted for the post of Astt.

Professor

Syllabus Subject: Management

Section-A

Managerial Economics- Demand Analysis, Production Function, Cost-output relations,

Market Structures, Pricing Theories, National Income Concepts, Business Environment
Financial Management- Nature and Scope, Valuation Concept and Valuation of Securities,
Capital Budgeting Decisions, Risk Analysis, Capital Structure Theory and Cost of Capital,
Dividend Policy Models & Determinants, Long Term and Short Term Financing Instruments
& Institutions, Mergers and Acquisition, Value Creation, Financial Modeling, Recent Trends
in Financial Management, Capital Market- Concept, Types, Institutions, Instruments and
Trends, GDR and ADR, Linear Programming, Sensitivity Analysis, Queuing Theory,
Decision Theory, PERT/CPM.

Section-B

Concepts and Significance of OB, Classical, Neo-Classical and Modern Theories of

Organizational Structure, Perception, Values, Attitudes, Motivation, Understanding and
Managing Group Behaviour, Group Dynamics, Communication, Leadership, Managing
Change, Managing Conflicts, Concepts and Perspectives in HRM, HRM in Changing
Environment, Human Resource Planning- Objectives, Process and Techniques, Selecting
Human Resources, Induction, Training and Development, Exit Policy and Implications,
Performance Appraisal and Evaluation, Potential Assessment, Dispute Resolution and
Grievance Management, Social Security Measures. Entrepreneurship and Small Business-
Issues and Challenges, Ethics and Management System, Ethical Issues and Analysis in
Management, Value Based Organization, Social Responsibility of Business, Corporate
Governance and CSR.

Section-C

Marketing Environment and Environment Scanning, Marketing Information System and

Marketing Research, Understanding Consumer and Industrial Markets, Demand
Measurement and Forecasting, Market Segmentation, Targeting and Positioning, Product
Decisions, Product Mix, Product Life Cycle, New Product Development, Branding and
Packaging, Pricing Methods and Strategies, Promotion Decisions, Promotion Mix,
Advertising, Personal Selling, Channel Management, Vertical Marketing Systems,
Evaluation and Control of Marketing Efforts, Marketing of Services, Customer Relation
Management, Use of Internet as a Marketing Medium and Other Related Issues Like
Branding, Market Development, E-retailing.
Role and Scope of Production Management, Facility Location, Layout Planning, Production
Planning and Control, Production Process Analysis, Time and Motion Study, Statistical
Quality Control, Concept of Corporate Strategy, Components of strategy Formulation,
Ansoff’s Growth Vector, BCG Matrix, Porters Generic Strategies, Bottom of Pyramid
Approach, Competitors Analysis, Transnationalization of World Economy, Managing
Cultural Diversity, Global Entry Strategies, Globalization of Financial System and Services,
Managing International Business, Competitive Advantage of Nations, RTP and WTO.
Demonetization and Digitalization.

Date: 26/10/2017 Prof. Rajesh Kothari

Dean, FMS, UOR