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The Behavior Analyst 1995, 18, 195-202 No.

1 (Spring)

The Continuing Fascination with the Inside Story:


A Review of Behavior and Its Causes by T L. Smith
P. A. Lamal
University of North Carolina at Charlotte

"What happened to the Skinneri- Radical Behaviorism," and "Disentan-


ans?" In the preface to Behavior and gling the Program from Radical Be-
Its Causes, Terry Smith tells us that his haviorism." This listing alone should
book is a response to this question, suffice to whet one's appetite.
asked in 1980 by the philosopher Dud- Smith's primary audience is philos-
ley Shapere. In answering the question, ophers and cognitive psychologists;
Smith was surprised to discover that operant psychologists are his second-
during the 1960s operant psychology ary audience. Because of this, Smith
had actually grown, contrary to the devotes almost all of Part 1 to material
conventional wisdom among nonbe- that is familiar to operant psychologists
haviorists that it had virtually disap- (behavior analysts).
peared. Furthermore, it has grown at an It is refreshing to read and talk with
accelerated rate.' Smith starts with the (as I have) a philosopher like Smith
working assumption that operant psy- who has been truly interested in learn-
chology is unlikely to have grown as it ing about behavior analysis. Also, un-
did unless it had something important, like almost all philosophers and cog-
and essentially correct, to say about be- nitive psychologists, Smith argues that
havior. But before going further, a operant psychology does have signifi-
quibble: Shapere referred to "The cant value.
Skinnerians," and Smith refers to Chapter 2 includes a sophisticated
"The Skinnerian program" (p. xi). The analysis of stimulus-response (S-R)
behavior-analytic program is, however, psychology. Actually, all of chapter 2
more than the corpus of Skinner's is a rather sophisticated analysis of the
work, as foundational and important as difference between S-R psychology
that work was and remains. I recom- and the operant program. For some be-
mend substituting "behavior-analytic havior analysts it may not be the ele-
program" for "Skinnerian program." mentary material that Smith assumes it
The book's introduction is followed to be. This characterization is also true
by four parts: "Understanding the [be- of chapter 3, which is concerned with
havior-analytic] Program of Re- the functional nature of behavioral cat-
search," "Circumventing Standard egories. It may not be elementary ma-
Criticisms of the Program," "Weigh- terial because behavior analysts vary in
ing the Strengths and Weaknesses of terms of their formal (and informal)
education in behavior analysis and rad-
Smith, T L. (1994). Behavior and its causes: ical behaviorism.
Philosophical foundations of operant psycholo- In chapter 4, Smith argues that be-
gy. Boston: Kluwer Academic Publishers. ISBN havior analysis is not incompatible
0-7923-2815-9. 266 pages. with cognitive psychology. His asser-
Address correspondence to P A. Lamal, De- tion is that cognitive psychology tells
partment of Psychology, University of North
Carolina-Charlotte, Charlotte, North Carolina us, or more accurately, issues a prom-
28223. issory note that it will tell us, what
' For a report on the relative strengths of the sorts of processes underlie behavioral
cognitive, behavioral, and psychoanalytic pro- The question that occurs
grams, see Friman, Allen, Kerwin, and Larzelere phenomena.
(1993) and responses by Robins and Craik to the reader is why cognitive psy-
(1994) and Salzinger (1994). chology, rather than physiology, is the
195
196 P. A. LAMAL

place to turn. Smith goes on to say that liefs and desires. Changes in beliefs
the turn to cognitivism should be ac- and desires "can cancel, reverse, or
companied by a rejection of radical be- modify almost any environment-to-be-
haviorism (not to be confused with be- havior tendency in any number of
havior analysis). This is an issue to ways" (p. 95).
which I shall return. As Smith notes, others have also
Smith makes an important point made this argument. The important
when considering the criticism that the question for behavior analysts is
law of effect (better, the principle of whether it can be satisfactorily an-
reinforcement) is tautological. In the swered, and in chapter 6 Smith outlines
process of answering that criticism, he a rebuttal. It starts with folk psychol-
points out that the content of operant ogy's dependence on intentional expla-
psychology (behavior analysis) lies not nations that rely on such nonphysical
in the principle of reinforcement, but causes as beliefs and desires. Folk psy-
in the quantitative analysis of the prin- chology is then faced with the as-yet-
ciple of reinforcement: unsolved problem of the relation be-
tween physical and nonphysical onto-
although the property of functioning as a rein- logical spheres (see Baum & Heath,
forcer cannot be verified independently of the
occurrence of the response that is being rein- 1992, for more discussion of intention-
forced ... physical aspects of reinforcement al explanations). Furthermore, Smith
(e.g., the length of delay of delivery of rein- points out that the advocates of folk
forcement) can be verified and measured inde- psychology have misunderstood be-
pendently of certain physical aspects of the op- havior analysis, and when these mis-
erant response (e.g., the rate of operant respond-
ing). (p. 79) understandings have been removed, lit-
tle is left. Smith describes these mis-
It is these physical properties that are understandings and shows how, once
the independent and dependent vari- they are corrected, behavior analysis
ables of behavior analysis. remains unscathed. One misunder-
In chapter 5, Smith presents the folk standing has to do with the dependent
psychology critique of behavior anal- variable. Contrary to the critique, be-
ysis. He says that among philosophers havior analysts usually are not con-
this argument has been very influential. cerned with the occurrence of one re-
Basically, the argument is that even if sponse; rather, they are usually con-
every particular behavior (effect) has a cerned with patterns of responding
certain distal environmental cause, over time. Critics are also sometimes
there is no guarantee that a regularity unaware that the independent variable
connects the distal environmental also extends over time. Smith says that
cause to its behavioral effect. What is this is important, "because the tenden-
often required to be taken into account cy of folk psychology is to look at a
is an intervening process. Instead of particular response to a given stimulus
the distal-environmental-cause-to-dis- and note that if the organism were to
tal-behavioral effect, "we may get only change a certain belief, then the same
a regularity that says a certain distal stimulus would result in a different re-
[environmental] cause will produce a sponse" (p. 104). But behavior ana-
certain distal [behavioral] effect if the lysts predict behavioral patterns based
intervening process has certain prop- on the organism's exposure to the con-
erties" (p. 87). tingency (independent variable) for
Furthermore, in folk psychology, some duration of time.
many of these intervening processes Misunderstanding also stems from
are intentional in nature, comprising the failure of the advocates of folk psy-
persons' beliefs and desires. So in or- chology to distinguish between the
der to predict and control and under- functional categories behavior analysts
stand complex human behavior, we use to describe the environment/organ-
must ordinarily take into account be- ism system and the variables that are
ON BOOKS 197

the causes and effects connected by be- pose from that served by mentalistic
havioral principles. As Smith says, an categories.
operant response is not itself a depen- With respect to (c), the advantage
dent variable, and a reinforcing stimu- accruing to behavioral categories over
lus or discriminative stimulus is not it- mentalistic categories is that behavioral
self an independent variable. Rather, properties can be measured indepen-
these are the descriptive categories that dently of one another, but mentalistic
define the behavioral entities whose properties cannot. And in Smith's
measurable properties are the vari- view, "This independence of behavior-
ables. al quantities from one another is one
Some critics of behavior analysis, important benefit of doing psychology
according to Smith, also seem to be the behavioral way" (p. 123). It is an
completely unaware that functional important benefit because it enables
concepts play any role in behavioral behavior analysts to more easily estab-
generalizations. Dennett (1978) and lish quantitative relations experimen-
Taylor (1964), for example, have as- tally, and then to refine their under-
serted that behavioral generalizations standing of them.
can be refuted by the case in which an Smith also discusses (a) and (b),
organism misinterprets its environ- above. He analyzes examples that bol-
ment. Smith points out that this line of ster the suggestion that behavioral cat-
criticism completely ignores the role of egories are not subspecies of mental-
functional concepts in behavior analy- istic categories. The difference be-
sis. Functional concepts insure that the tween the categories is that mentalistic
organism is maintaining a certain type categories, involving beliefs and de-
of contact with the environment. But sires, have propositional content. For
when it is not in such contact, the prin- example, Bob believes that Neptune is
ciples do not apply. The criticism that the third planet from the sun and de-
behavior analysis fails to adequately sires to graduate from college. Behav-
account for the behavior of normal ioral categories, in contrast, describe
adult humans in complex everyday set- functional relations between the organ-
tings is also addressed. Here Smith ac- ism and the environment, and such de-
knowledges that behavioral principles scriptions do not have propositional
have limited predictive and control ca- content. Rather than saying that "The
pacity. This limitation should not, rat desires its lever presses to be fol-
however, be taken to imply that the lowed by pellets," the behavior analyst
principles are not valid in complex sit- says, "The rat's lever presses are re-
uations. inforced by access to pellets." Smith
In chapter 7, Smith maintains that shows that behavioral categories are
contemporary sophisticated philosoph- not logically connected to mentalistic
ical critiques of behavior analysis categories because behavioral concepts
question whether it is truly behavioral. are functional. There is no logical im-
The criticism is that behavior-analytic plication that if a certain mental state
and mentalistic concepts are somehow changes, then so does the function of
logically connected. Smith attempts to certain aspects of the behavioral sys-
distance behavior analysis from men- tem.
talism. There are (at least) three ways Part 3 is concerned with the
to do this: (a) Show that behavioral strengths and weaknesses of radical be-
categories are not a subspecies of men- haviorism. In chapter 8 ("What Is Rad-
talistic categories. (b) Show that not ical Behaviorism?"), Smith says that
only are behavioral categories not a radical behaviorism does not imply
subspecies of mental categories, they mind-body identity, although it elimi-
are not even logically connected with nates the mental, so radical behavior-
them. (c) Show that behavioral cate- ism is not dualistic. According to
gories serve a different scientific pur- Smith, the key to understanding Skin-
198 P. A. LAMAL

ner's view is in Skinner's analysis of of behavior requires reference to men-


terms: tal states and processes, as cognitive
psychologists maintain. Smith says that
When he says that subjective states are states of it is here that the scientific case for
our bodies, he means only that these are states mentalism is strongest. Taking sched-
of our bodies in the same sense that stimuli and
responses are states of our bodies-i.e., states ule effects as an impressive example,
that are functionally defined. This means they Smith argues that Skinner's goal was
will not be individuated as brain states-on the to account for these effects without
basis of their physiological properties-any having to appeal to mental processes.
more than a generic stimulus or response would
be. (p. 142) The ability to do this would constitute
a strong challenge to cognitive psy-
It is not Smith's purpose to clarify his chology. Unfortunately, the chapter
own ontological position here, but his concludes on a pessimistic note. Ac-
advocacy of intentionality and its at- cording to Smith, the earlier optimism
tendant categories of beliefs and de- was unwarranted; little progress has
sires implies some view other than mo- been made. There is said to be some
nistic materialism. debate among behavior analysts about
Most of this chapter is devoted to the potential usefulness of references
clearing up some of the many misun- to underlying mentalistic states and
derstandings about radical behavior- processes. Smith draws an important
ism. An extremely important point is conclusion:
made in the process of doing so. Smith radical behaviorism, insofar as it prescribes spe-
quotes Skinner as asserting that, "The cific research priorities, has reached a dead end.
issue between behaviorists and mental- This goes far beyond the typical situation in
ists is 'primarily empirical rather than which a scientific theory faces difficult unsolved
logical' (Skinner, 1972, p. 555) and problems. The effect on behavior analysts has
must be resolved by the experimental been a sense of profound frustration. (p. 168)
analysis of behavior" (p. 140). This, it Smith presents two solutions. One is
seems to me, describes an extremely to turn to cognitive theory. The other
important divide between most philos- is to shift the focus of research by us-
ophers and behavior analysts. Philoso- ing schedules as independent variables
phers are interested in, and give great that can be synthesized into larger
weight to, argumentation (in a nonpe- wholes or can interact with other vari-
jorative sense), whereas behavior ana- ables. But in either case, according to
lysts are interested in, and give great Smith, it is clear that radical behavior-
weight to, empirical evidence. Not that ism can no longer count on empirical
behavior analysts disregard argumen- support from behavior analysis. The
tation or that philosophers dismiss ev- upshot, Smith says, is that the defense
idence, but the relative weights given of radical behaviorism is no longer
to argument and evidence by both closely tied to the behavior-analytic
groups are sufficiently different to de- program of research.
marcate a qualitative difference be- In chapter 10, Smith says that by the
tween them. For example, Smith says 1980s Skinner's analogy between nat-
that Skinner "deftly pushes the debate ural selection and operant conditioning
out of the philosopher's study and into had become his principal source of
the psychologist's laboratory. For de- support for radical behaviorism. This
spite the fact that Skinner rarely draws was an important move, says Smith,
the connection explicitly, the principal because it implies a strategy for the de-
support for radical behaviorism comes velopment of radical behaviorism. The
from his own [and others' !] program of analogy provides a means of revising
research" (pp. 147-148). the content of radical behaviorism,
Chapter 9 concerns "The Scientific thereby making it possible for the phi-
Case For Radical Behaviorism." Again losophy itself to evolve. Smith con-
the question is whether a full account cludes that the analogy has two prin-
ON BOOKS 199
cipal uses: (a) to justify radical behav- more factors that must be taken into
iorism and (b) to revise it. These may account when explaining behavior
enter into a dialectical process "that (particularly human behavior) than are
goes back and forth between the two, encompassed by behavior analysis. It is
searching for an equilibrium point at because of these additional factors that
which an empirically well-supported a human subject will not necessarily
theory of learning justifies a philosoph- generate the same results in the same
ically productive conception of radical controlled setting that a nonhuman
behaviorism" (p. 175). does.
The analogy with natural selection is In arguing for the cognitive turn,
said by Smith to serve the function for- Smith, following Cummins (1983),
merly served by the theory of schedule distinguishes between two types of sci-
effects, so that appeals to mental (cog- entific theory. Transition theories ex-
nitive) processes are unnecessary. But plain changes in a system as effects of
Smith argues that for conditioning to causes. Property theories explain
be analogous to natural selection, con- changes by arguing that causes have
ditioning must encompass three key their effects through certain processes
features, and that it is very difficult to instantiated in certain systems, includ-
defend those features empirically. The ing humans. Smith goes on to say that
features are (a) small and undifferen- for any learned pattern of behavior,
tiated variations, (b) nondirectionality two quite different types of explanation
of variation, and (c) blind reinforce- are possible: a causal account (i.e.,
ment. The problem with the analogy, transition theory) of why the pattern
according to Smith, is that there are developed, and a reductive account
many experimental results that are in- (i.e., property theory) that argues the
consistent with the selectionist inter- pattern to be the result of a more basic
pretation of conditioning. Each of the process. This division is exemplified
three features has been successfully (in by the attempts of Chomsky (1980)
Smith's view) attacked. Smith con- and Skinner (1957) to account for the
cludes that radical behaviorism is ei- ability to distinguish between gram-
ther less consistent, or less profound, matical and ungrammatical English
than it first seems, and that indeed it sentences. Skinner's transition theory
may be both. attempts to identify what causes a child
In Part 4, Smith is interested in "dis- to acquire this ability. Chomsky's
entangling" operant psychology from property theory, on the other hand,
radical behaviorism; indeed, of having asks what process underlies the child's
operant psychology transcend radical acquisition of this ability. There is a
behaviorism. This is because operant division of labor. In this respect, the
psychology, in Smith's view, can no two accounts are complementary, not
longer persuasively claim to account competitive; they attempt to answer
for behavioral regularities by reducing different questions.
them to more basic behavioral princi- In chapter 11, Smith says that "Con-
ples. Rather, there must be a recogni- temporary behavior analysts ... view
tion of the necessity of referring to un- aspects of human learning as different
derlying cognitive processes. Smith in kind from animal learning, and see
cites evidence (e.g., Lowe, 1979) that a need to explore qualitatively different
the fixed-interval scallop disappears functional relations than one finds in
from human behavior at about the age animal research" (p. 200). The differ-
of 4 or 5 years as seriously undermin- ent relations that Smith cites are in-
ing the view that contingencies of re- structional stimuli and rule-governed
inforcement are ubiquitous features of behavior, and those involving estab-
behavior-nonhuman and human. The lishing stimuli, as well as equivalence
acceptance of the cognitive view is the classes. It seems to me that we have
acceptance of the notion that there are here the constituents of a promissory
200 P. A. LAMAL

note in competition with those of folk develops), rather than as just another kind of
psychology and cognitive psychology. choice or preference task, there is a danger of
minimizing the importance of procedural details.
Smith, however, does not see it that There is much less danger of minimizing the im-
way. In his view, the recent growth of portance of things like training schedule, how
the behavior-analytic program has been preference is to be measured ... and what effect
limited, in contrast to cognitive psy- the particular training history might be expected
to have on the simple tendency to peck on the
chology, which has made rapid prog- ... different stimuli, if we regard the task as just
ress in accounting for complex learned another kind of choice procedure (p. 267).
behavior on the basis of underlying
cognitive processes. Behavior analysis, Higa and Staddon conclude their arti-
on the other hand, has not, indeed can- cle by again referring to the necessity
not, do this. of knowing the organism's relevant
Earlier research on schedules of re- history: "We should study the histori-
inforcement generated a collection of cal effects of training and carefully ex-
facts not easily related to one another. amine variables such as the presenta-
But with the matching law, operant tion order of stimulus pairs and rein-
psychology entered the realm of theo- forcement contingencies, as well as the
ry. "For the first time one can compare role of nonreinforced responses" (p.
with some precision the relative con- 291). Nothing cognitive here. Other
tribution of two or three different fac- terms in the JEAB articles that at first
tors to intentional behavior" (p. 205, glance may seem to refer to cognitive
emphasis added). In Smith's view, the processes do not do so when consid-
theory of operant psychology must be ered in the context of the articles in
cognitive, encompassing intentional id- which they appear.
ioms, and this is being recognized by In chapter 12 ("Operant Psychology
behavior analysts. He maintains, for Without Behaviorism"), Smith argues
example, that "Many behavioral psy- that for any given learned pattern of
chologists now concede that reference behavior, there are two quite different
to cognitive mechanisms is necessary types of explanation. One type of ex-
to provide explanations of behavioral planation provides a causal account of
regularities" (p. 215). But Smith's con- why the pattern arose. The other, re-
viction about this is stronger than the ductive, type of explanation argues that
evidence. For instance, I searched the the pattern is the result of a more basic
key words of all the empirical, theo- process. These are the transition and
retical, and review articles in eight is- property theories discussed above. So
sues of the Journal of the Experimental we seem to have a division of labor,
Analysis of Behavior (JEAB) published with operant psychology providing the
in 1993 and 1994. Of the 85 articles, first type of explanation and cognitive
only seven included one or more cog- psychology the second. Operant psy-
nitive terms in the listing of key words, chology and cognitive psychology are
hardly indicative of a floodtide of cog- thus complementary.
nitivism. Importantly, when a putative- They are also, however, in competi-
ly cognitive term (e.g., "remember- tion with one another. Both operant
ing") was used, it was described in a psychology and cognitive psychology
behavior-analytic, not cognitive, attempt to provide subsumptive expla-
framework. An important caveat is nations of everyday human behavior.
provided by Higa and Staddon (1993) Smith believes that operant psychology
in their study of "transitive inference" has two advantages in this competition,
in pigeons (note the quotation marks in which gives it a virtually insurmount-
the title of their article): able edge in accounting for ordinary
human behavior.
we argue that by considering the task [i.e., of One of operant psychology's advan-
transitive inference] as a measure of inference
based on the assumed ordering of stimuli (with- tages is epistemological. This derives
out providing a mechanism for how the ranking from the fact that behavioral units have
ON BOOKS 201

quantitative properties that can be mea- problem is not centered on the choice
sured directly. "The quantitative as- between naturalism (e.g., radical be-
pects of cognitive entities, on the other haviorism) and antinaturalism. "Rath-
hand, can be measured only indirectly er, it is to solve a series of puzzles
by making certain assumptions about about the implications of naturalism
the quantitative values of other psycho- for ethics. So it is odd to find Skinner
logical states" (p. 217). Such circular- asserting that since he has discovered
ity poses real difficulties for cognitive that behavior has natural causes, it fol-
psychology. lows that we should abandon the ideals
The other advantage accruing to op- of freedom and responsibility" (p.
erant psychology, according to Smith, 226). Smith also faults Skinner for fail-
is logical, and in his view, this is the ing to give serious consideration to
more important one. The advantage is compatibilism, the doctrine that free-
that behavioral concepts are capable of dom and responsibility are compatible
defining regularities that satisfy the with naturalism. Self-control and ethi-
principle of compositionality. This cal behavior can, Smith says, be ac-
means that "when more than one be- counted for and developed by behavior
havioral cause exerts influence over the analysis without any need to refer to
same variable, it is (at least theoreti- the tenets of radical behaviorism. This
cally) possible to calculate the net ef- part of the book is not clearly tied to
fect" (p. 218). The primary example of what has preceded it. Indeed, it could
this is the matching law. The law tells probably have been omitted.
us, for example, the degree to which a I take issue with Smith on two of his
delay of reinforcement for one re- fundamental theses: (a) that behavior
sponse will tend to shift responding to analysis must incorporate cognitive id-
alternative responses. The law also ioms, and (b) that radical behaviorism
tells us the degree to which an increase is independent from behavior analysis
in relative frequency of reinforcement (operant psychology) and that radical
for a response will have the opposite behaviorism impedes the development
effect. of behavior analysis and thus should be
The causal tendencies imparted by changes in
dispensed with. No persuasive evi-
delay and frequency of reinforcement maintain dence is presented that behavior ana-
their validity when they interact, and so they can lysts must adduce cognitive processes
be composed into a net result that tells us how in order to account for behavior, in-
much of an increase in frequency of reinforce- cluding complex human behavior. La-
ment will be necessary to offset a given increase beling such behavior with cognitive
in delay of reinforcement. (p. 218)
terms and appealing to unobserved,
It is not likely, however, that cognitive hypothesized processes have not been
principles can be composed this way. shown to advance cognitive psycholo-
Unless one has a complete description gy vis-'a-vis behavior analysis. There is
of a person's system of beliefs and de- also the question of just what are cog-
sires, prediction is unreliable and ex- nitive processes. Smith and other phi-
planation is incomplete. But a com- losophers of an intentional bent write
plete description of any person's sys- about beliefs and desires. Most cogni-
tem is probably impossible. tive psychologists, however, do not re-
In the last two sections of the book's fer to beliefs and intentions. It is not
last chapter, Smith briefly considers made clear by Smith just how beliefs
freedom and responsibility, self-con- and desires and other cognitive pro-
trol, and ethics. His thesis here is that cesses are to be conceptualized. It
radical behaviorism, unlike behavior seems to me that either they are phys-
analysis, has not been helpful. Contra iological or they are not. If they are
Skinner, radical behaviorism does not physiological, then their conceptualiza-
resolve the issues of free will and re- tion and explication should be in phys-
sponsibility because the philosophical iological terms. If they are not physi-
202 P. A. LAMAL

ological, they must nevertheless be ex- REFERENCES


plicated in some terms. But what
terms? These issues are not discussed. Baum, W M., & Heath, J. L. (1992). Behav-
In one sense I agree with Smith that ioral explanations and intentional explanations
radical behaviorism is independent in psychology. American Psychologist, 47,
from behavior analysis. No doubt, one 1312-1317.
can find behavior analysts who do not Chomsky, N. (1980). Rules and representa-
tions. New York: Columbia University Press.
subscribe to radical behaviorism. One Cummins, R. (1983). The nature ofpsycholog-
could, for example, be an applied be- ical explanation. Cambridge: MIT Press.
havior analyst working with clients and Dennett, D. (1978). Brainstorms. Cambridge:
being concerned solely with bringing MIT Press.
about behavior change. At the same Friman, P C., Allen, K. D., Kerwin, M. L. E.,
time, however, I am not persuaded that & Larzelere, R. (1993). Changes in modem
psychology: A citation analysis of the Kuhn-
Smith has made the case that radical ian displacement thesis. American Psycholo-
behaviorism has impeded the devel- gist, 48, 658-664.
opment of behavior analysis. As Smith Higa, J. J., & Staddon, J. E. R. (1993). "Tran-
points out, the evaluation of behavior sitive inference" in multiple conditional dis-
analysis is not done in a vacuum; it is criminations. Journal of the Experimental
a comparative process. And in the Analysis of Behavior, 59, 265-291.
Lowe, C. F (1979). Determinants of human op-
comparison with present-day alterna- erant behavior. In M. D. Zeiler & P. Harzem
tives, behavior analysis holds up well. (Eds.), Advances in the analysis of behavior:
Behavior analysis is where it is in part Vol. 1. Reinforcement and the organization of
because of radical behaviorism. behavior (pp. 97-116). London: Lawrence
In conclusion, Smith has advanced Erlbaum.
one of the better arguments against the Robins, R. W., & Craik, K. H. (1994). A more
radical behavioral program. I remain, appropriate test of the Kuhnian displacement
thesis. American Psychologist, 49, 815-816.
however, unconvinced that behavior Salzinger, K. (1994). The one with the most ci-
analysts need to make the cognitive tations wins. American Psychologist, 49, 816.
turn. It is still at least an open question Skinner, B. F (1957). Verbal behavior. New
whether the cognitive or behavioral York: Appleton-Century-Crofts.
program will cash out its promissory Skinner, B. F (1972). John Broadus Watson, be-
note. I bet on the behavioral program. haviorist. In B. F Skinner, Cumulative record
(2nd ed., pp. 555-558). New York: Appleton-
And amid much uncertainty, there is Century-Crofts.
one thing that can be accurately pre- Taylor, C. (1964). The explanation of behavior.
dicted-the conversation will continue. London: Routledge & Kegan Paul.

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